EG America

What EG America does

EG America is a U.S. convenience store and fuel retail operator running 1,500+ sites across 24 states under 11 retained regional brand banners including Cumberland Farms (flagship, Northeast), Certified Oil (Ohio/West Virginia), Fastrac (Upstate New York), Kwik Shop (Iowa/Kansas/Nebraska), Loaf N' Jug (Mountain West), Minit Mart (Kansas/Missouri/Ohio), Quik Stop (California/Nevada), Sprint (South Carolina/Georgia), Tom Thumb (Florida/Alabama), Coen Markets (Ohio), and Turkey Hill (Pennsylvania/Ohio). The company serves two primary customer segments: individual consumers purchasing fuel, snacks, beverages, and prepared food through physical storefronts, and commercial fleet operators through business fuel card programs. Foodservice is augmented by embedded restaurant partner concepts (Sbarro, Burger King, Subway, Taco John's, Ria's Pizzeria, Cinnabon, Krispy Krunchy).

The technology stack centers on the SmartRewards digital loyalty platform, distributed via iOS and Android mobile apps, which issues points on fuel (1/gal), in-store purchases (1/$), and tobacco (1/$) and integrates SmartPay mobile payment. Fuel pricing is operated through Kalibrate, an AI-powered dynamic pricing engine deployed across the network. EG America is a wholly-owned subsidiary of EG Group, a UK-headquartered global convenience and fuel retail conglomerate co-founded by Zuber Issa and Mohsin Issa that collectively employs approximately 50,000 colleagues across more than 6,200 sites in the U.S., UK & Ireland, and Europe.

Revenue is generated through three transaction-based streams: retail fuel sales, in-store merchandise and foodservice, and fleet/business fuel cards. GTM is direct-to-consumer via physical retail and the SmartRewards app, with direct enterprise sales for fleet cards. Recent activity is dominated by portfolio rationalization (62 stores sold to Breaktime Corner Market in 2024), new payment partnerships (Car IQ Pay, October 2025), community campaigns (DAV veteran support), and active antitrust litigation in California alleging AI-driven fuel price coordination through Kalibrate.

Name

EG America

Legal name

EG America LLC

Website

https://eg-america.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

EG America operates 1,500+ convenience stores and fuel retailers under 11 regional banners across 24 U.S. states, serving individual consumers and fleet customers with fuel, foodservice, and the SmartRewards loyalty platform.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating Places (5812)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

Keywords

• Convenience store retail
• Fuel retail services
• Customer loyalty programs
• Fleet fuel cards
• Foodservice partnerships

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Retail fuel sales across 1,500+ convenience store locations operating under 11 brand banners. Revenue generated from petroleum product sales at fuel pumps.
2. In-Store Merchandise and Foodservice: Retail sales of grocery, merchandise, and prepared food through convenience store formats. Includes restaurant partner concepts (Sbarro, Burger King, Subway, Taco John's, Ria's Pizzeria, Cinnabon, Krispy Krunchy).
3. Fleet/Business Fuel Cards: Business fuel card programs providing fleet payment solutions to commercial customers for fuel and related purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EG America operates 1,500+ convenience stores and fuel retail locations across 24 U.S. states under 11 regional brand banners (Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N' Jug, Minit Mart, Quik Stop, Sprint, Tom Thumb, Coen Markets, and Turkey Hill). The company sells retail fuel, grocery, merchandise, and prepared food, supplemented by in-store restaurant partner concepts (Sbarro, Burger King, Subway, Taco John's, Ria's Pizzeria, Cinnabon, Krispy Krunchy). It also operates the SmartRewards/SmartPay digital loyalty platform and provides business fleet fuel card payment solutions for commercial customers.

Product overview

EG America operates a portfolio of 11 convenience store and fuel retail banners (Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N' Jug, Minit Mart, Quik Stop, Sprint, Tom Thumb, Coen Markets, and Turkey Hill) across 1,500+ stores in 24 U.S. states. The company provides a unified loyalty ecosystem through SmartRewards and SmartPay programs, business fleet fuel card services, and a mobile application for customer engagement. Food service is supported through restaurant partnerships with Sbarro, Burger King, Subway, Taco John's, Ria's Pizzeria, Cinnabon, and Krispy Krunchy Chicken.

Differentiator

Problem solved

Functional benefit

Brands

• SmartRewards: Loyalty program offering rewards on everyday purchases with welcome reward of 20 cents off per gallon and free goodies.

Products and services

• SmartRewards Loyalty Program

Quantifiable outcome

• Welcome reward of 20¢ off/gal for new SmartRewards members

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Disabled American Veterans (DAV)minorStrategic or Co-development Partner · 30 October 2025EG America launched a campaign across 1,500 convenience stores to raise at least $150,000 for Disabled American Veterans throughout November 2025, including guest donations at checkout and complimentary coffee for veterans on Veterans Day.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ARKO Corp (GPM Investments): ARKO Corp operates a portfolio of regional c-store and fuel banners (including GPM Investments). It is comparable to EG America's multi-banner strategy, though smaller in scale, and competes for portfolio acquisitions and supplier negotiations.

Direct peers

• Sheetz, Inc. Sheetz is a family-owned c-store and fuel retailer in the Mid-Atlantic and Midwest with a strong made-to-order foodservice program and loyalty platform. It competes directly with EG America's Turkey Hill, Certified Oil, and Kwik Shop banners on foodservice-led convenience.
• Wawa, Inc. Wawa is a privately held convenience-store and fuel operator on the U.S. East Coast with a strong foodservice and loyalty program (Wawa Rewards). It directly overlaps with EG America's Northeast/Cumberland Farms footprint and competes head-to-head on prepared food and integrated loyalty.
• Pilot Travel Centers (Berkshire Hathaway): Pilot Flying J is the largest U.S. travel-center and truck-stop operator (owned by Berkshire Hathaway). It overlaps with EG America on fuel sales, in-store merchandise, and fleet services, and competes for commercial/fleet B2B revenue — a segment EG America is explicitly targeting with its Business Fuel Cards.
• Murphy USA: Murphy USA operates a chain of low-cost fuel-and-convenience stores primarily near Walmart Supercenters. It is a direct competitor on fuel-led c-store economics and shares EG America's reliance on fuel gallons as a primary revenue driver.
• 7-Eleven, Inc. 7-Eleven is the largest U.S. convenience-store and fuel operator (including the Speedway network), directly competing with EG America's 1,500+ sites across the same 24-state footprint with overlapping formats, fuel-and-convenience economics, and loyalty programs (7Rewards).
• Alimentation Couche-Tard (Circle K): Couche-Tard operates the Circle K banner and is a top-tier global c-store and fuel retailer. It is a direct competitor to EG America in fuel-and-convenience, and has historically pursued large-scale M&A in the U.S. (e.g., Speedway pursuit, CST Brands), making it a natural strategic acquirer of EG America if EG Group proceeds with a sale.
• Love's Travel Stops & Country Stores: Love's is a major U.S. travel-center and c-store operator with a heavy fleet/commercial customer base. It competes with EG America on fuel, in-store merchandise, and the B2B fleet-card business across many of the same interstate corridors.
• RaceTrac, Inc. RaceTrac is a U.S. c-store and fuel operator with a growing footprint across the Southeast, Texas, and West Coast. It overlaps with EG America's Sprint, Tom Thumb, and Quik Stop banners in similar geographies with comparable fuel-and-convenience formats.

Broad incumbents

• BP America (bp retail): BP is a major integrated oil major with a significant U.S. retail fuel and convenience network (ampm, Thorntons in some markets). It competes with EG America on fuel supply, branded fuel programs, and convenience retail, and is a co-defendant in the Kalibrate AI pricing lawsuit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eg_america
• Facebookfacebook.com/egamericastores
• LinkedInlinkedin.com/company/eg-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EG America