Lite N' Easy
- Company typePrivate
- Founded1986
- HeadquartersBrisbane, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lite N' Easy does
Lite N' Easy is an Australian meal delivery company founded in 1986 and headquartered in Brisbane, operating with 101-250 employees. The company produces and delivers chef-prepared, dietitian-designed ready-to-eat meals, offering more than 235 menu items spanning high-protein, calorie-controlled (Kickstart ~1200 cal/day; Nourish ~1500 cal/day), vegetarian, gluten-free, and dairy-free options. Underlying infrastructure includes a centralized food manufacturing operation, a national cold-chain delivery network, and a mobile application (iOS and Android) with weight tracking and the integrated ActiveATE exercise program. Pricing is pay-as-you-go with no subscription or contracts, starting at a $99 five-day trial pack, with bulk protein shakes and smoothie add-ons.
The company operates a hybrid go-to-market: direct-to-consumer via website, mobile app, and a 13 15 12 phone line; sales-led outreach to dietitians and GPs through a Health Professional program offering complimentary samples; and community-led channels via 850+ partnerships with Australian Government Support at Home (SaH) providers and Registered NDIS Provider status covering Plan Managed, Self Managed, and Agency Managed participants. Government programs subsidize up to 70% of meal preparation and delivery costs. Secondary distribution occurs through IGA and partner retailers across QLD, NSW, ACT, VIC, SA, and WA via the Select Range frozen meal line.
Lite N' Easy serves six customer segments: weight-loss seekers (primary), convenience seekers, NDIS participants, Support at Home recipients, active lifestyle/athletes, and GLP-1 weight-loss medication users. The company claims 70,000+ weekly customers and 10,000+ SaH recipients, with disclosed outcomes including average 2.1 kg weight loss in the first three weeks and 89% of SaH customers reporting improved quality of life. Ownership is private with no disclosed external investment, parent company, or public listing.
Lite N' Easy firmographics
Firmographics- Name
- Lite N' Easy
- Legal name
- Lite n' Easy
- Website
- https://liteneasy.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Lite N' Easy industry classification
Industry- Product category
- Healthy Meal Delivery
- NAICS
- Frozen Food Manufacturing (31141), Diet and Weight Reducing Centers (812191), Community Food Services (62421)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Prepared Meals Retail (CRAHAJAE)
- akta.pro secondary industries
- Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC), Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)
Keywords
Where Lite N' Easy is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Lite N' Easy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Direct Meal Sales: Consumer purchases chef-prepared, dietitian-designed meals delivered weekly. Customers choose from various pack options (5-day, 7-day) with no subscription required. Revenue generated from breakfast, lunch, dinner meals, smoothies, shakes, and snacks.
- NDIS Government Funding: Registered NDIS provider. NDIS covers 70% of meal preparation and delivery costs; participant pays 30% for ingredients. Works with Plan Managed, Self Managed, and Agency Managed NDIS participants.
- Support at Home Government Funding: Support at Home (SaH) program covers up to 70% of meal preparation and delivery costs for eligible older Australians. Lite n' Easy partners with over 850 SaH providers nationwide.
- Retail Sales: Select Range frozen meals sold through IGA and other retailers across QLD, NSW, ACT, VIC, SA, and WA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $99 Trial Pack - 5 days with breakfast, lunch and dinner |
| Unit Pricing | Pay-as-you-go | Standard Meal Packs - Weight Loss (10 packs) |
| Unit Pricing | Pay-as-you-go | Standard Meal Packs - Convenience (13 packs) |
| Unit Pricing | Pay-as-you-go | Active Lifestyle Packs (6 packs) |
| Unit Pricing | Pay-as-you-go | Seniors/My Choice Packs (11 packs) |
| Unit Pricing | Pay-as-you-go | NDIS Participant Pricing |
| Unit Pricing | Pay-as-you-go | Jump Start GO Plans |
| Unit Pricing | Pay-as-you-go | Protein Shakes Bulk Pack |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Lite N' Easy product offering
Product offeringCore offering
Lite N' Easy is an Australian meal delivery company that produces and delivers over 235 chef-prepared, dietitian-designed ready-to-eat meals directly to consumer homes on a weekly basis. Its core offering spans calorie-controlled weight loss packs, convenience packs, high-protein active lifestyle packs, and seniors' packs, with no subscription or contracts required. The company also serves government-funded customers (NDIS and Support at Home) and distributes a Select Range of frozen meals through retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Lite N' Easy Meal Pack Delivery Service Direct-to-consumer weekly delivery service providing over 235 chef-prepared, dietitian-designed ready-to-eat meals for individual Australian consumers. Customers can choose from 5-day and 7-day meal packs spanning weight loss, convenience, active lifestyle, and seniors' segments, with no subscription or contracts required and flexible delivery to homes or offices.
- Jump Start GO Weight Loss Program
Quantifiable outcome
- Average weight loss of 2.1kg in first 3 weeks
- +3 more outcomes
Companies that use Lite N' Easy
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Lite N' Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lite N' Easy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Support at Home Providers (850+)coreLite n' Easy partners with over 850 Support at Home providers across Australia to deliver subsidized meals to eligible older Australians under the Australian Government's Support at Home program. Providers include the meal cost (up to 70%) in participant care plans.
- NDIS Plan ManagerscoreRegistered NDIS provider working with Plan Managers across Australia. Plan Managers handle invoicing for the co-payment portion (30%) while NDIS covers preparation and delivery costs (70%).
- IGA and Retail PartnersminorSelect Range frozen meals distributed through IGA and partner stores across QLD, NSW, ACT, VIC, SA, and WA. Provides retail presence for customers outside delivery zones.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Lite N' Easy competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Lite N' Easy social profiles
Digital presenceLite N' Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lite N' Easy leadership team
Management profileNumber of profiles
Profiles7 records
Lite N' Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lite N' Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lite N' Easy
What does Lite N' Easy do?
Lite N' Easy is an Australian meal delivery company that produces and delivers over 235 chef-prepared, dietitian-designed ready-to-eat meals directly to consumer homes on a weekly basis. Its core offering spans calorie-controlled weight loss packs, convenience packs, high-protein active lifestyle packs, and seniors' packs, with no subscription or contracts required. The company also serves government-funded customers (NDIS and Support at Home) and distributes a Select Range of frozen meals through retail partners.
Is Lite N' Easy a public or private company?
Lite N' Easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lite N' Easy founded?
Lite N' Easy was founded in 1986. It employs 1,001 to 5,000 people.
Where is Lite N' Easy based?
Lite N' Easy is headquartered in Brisbane, Australia, in the Oceania region.
How does Lite N' Easy make money?
Four revenue lines are on record. Direct Meal Sales are the primary driver. The others are NDIS Government Funding, support at Home Government Funding and retail Sales.
Does Lite N' Easy have an API?
No public API is recorded for Lite N' Easy.
What industry is Lite N' Easy in?
Lite N' Easy's product category is Healthy Meal Delivery. Its primary akta.pro industry code is CRAHAJAE, Frozen Prepared Meals Retail, with a secondary code of HSABAAAC, Meal Preparation & Nutrition Support (Non-Medical). Its NAICS code is 31141 and its SIC code is 2090.