Homes for the South West

What Homes for the South West does

Homes for the South West is a voluntary membership coalition of chief executives from 11 of the largest housing associations in South West England: Abri, Alliance Homes Group, Bromford, Coastline Housing, Curo, Green Square Group, LiveWest, Magna, Plymouth Community Homes, Sovereign Housing Group, Stonewater, and Westward Housing. It has no legal form, no commercial product, and no disclosed revenue; its operating activity is supported by member contributions and, for the website, by Alliance Homes Group, which currently acts as the nominated Data Controller from its Portishead office. The coalition's function is collective advocacy: identifying and addressing barriers to new housing supply (funding, land, planning, infrastructure, skills, design quality, safety, and sustainability) and presenting a unified position to local authorities, Homes England, and national government.

The coalition's primary outputs are policy artefacts rather than technology products: a Policy Position Statement (updated November 2025), an affordability report produced in collaboration with the University of the West of England, an election-cycle manifesto, and formal consultation responses. Distribution is via the coalition website (homesforthesouthwest.co.uk), LinkedIn, and Twitter (@Homes4SW). Strategic partnerships extend its reach into public sector funding channels, notably Cornwall Council's Funded Programme 4 and Homes England's Social Continuous Market Engagement. Leadership is via a Chair role (currently held by Victor da Cunha, CEO of Curo) drawn from within the membership.

The business model is non-commercial. There is no pricing, no direct sales motion, and no product revenue; the 11 members set their own pricing for affordable, social rent, and shared ownership homes delivered downstream. Customer-facing activity (social rent allocations, shared ownership sales) is executed by individual member associations, not by the coalition itself. The headcount range of 5,001–10,000 reported in firmographic data reflects the combined workforces of the 11 member housing associations rather than the coalition's own staff.

Name

Homes for the South West

Legal name

Homes for the South West

Website

https://homesforthesouthwest.co.uk

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Homes for the South West is a real estate agency that assists with buying, selling, renting, and investing in residential properties.

Ownership category

akta.pro rank

Product category

Affordable Housing Policy Advocacy

NAICS

Other Community Housing Services (624229)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE)

Keywords

• Affordable housing advocacy
• Housing policy coalition
• Social housing development
• Housing association membership
• Regional housing policy

Headquarters

HQ city

Portishead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Others, Marketing or Sales, Operations

Revenue model

1. Membership-based advocacy coalition: Homes for the South West is a voluntary membership organization that does not have legal form. It operates as a collective voice for major housing associations in the region, advocating for policy changes to support affordable housing delivery. The organization itself does not generate revenue from product or service sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Homes for the South West (H4SW) is a voluntary membership coalition of chief executives from 11 major housing associations in South West England. It collectively advocates for policy changes to remove barriers to affordable housing delivery, including issues of funding, land, planning, infrastructure, skills, design quality, safety regulation, and sustainability. The coalition does not sell products or services but produces policy position statements, housing affordability research, election manifestos, and formal consultation responses.

Product overview

Homes for the South West is a voluntary membership organization comprising chief executives from 11 of the largest housing associations in South West England. The organization does not offer a technology product; rather, it serves as a collective advocacy and policy body focused on identifying and addressing barriers to new housing development in the region. Their activities include producing policy position statements, housing affordability research reports, election manifestos, and formal responses to government consultations on housing, planning, and related matters.

Differentiator

Problem solved

Functional benefit

Products and services

• Collective Policy Advocacy Service
• H4SW Policy Position Statement 2025
• Housing Affordability Report (South West) Research report providing the most detailed data ever produced on the South West region's housing affordability, developed in partnership with UWE to inform the coalition's policy advocacy.
• Election Manifesto: Building the Affordable Homes the South West Needs Manifesto document setting out the coalition's housing policy asks for political candidates and parties ahead of elections.
• Government Consultation Responses Formal written consultation responses submitted by the coalition to government consultations on housing, planning, and related matters. For policymakers and government departments.

Quantifiable outcome

• The National Housing Federation states that £12.8bn will support the levels of investment required to address the housing crisis, with an increase of grant to £50,000 per unit enabling a switch from affordable to social rent tenure, saving £4.5m/year in benefit.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Cornwall CouncilcoreStrategic or Co-development Partner · 16 June 2026Cornwall Council provides funding through its Funded Programme 4 (CCFP4) and partners with member housing associations to deliver affordable housing in areas of acute need. The Council's housing team works with registered providers to increase affordable housing supply.
• Homes EnglandcoreStrategic or Co-development Partner · 16 June 2026Homes England is the government's housing and regeneration agency. H4SW member organizations work with Homes England through funding programmes including Social Continuous Market Engagement (CME) to deliver affordable housing developments.
• Classic Builders (South West) LtdminorOthers · 16 June 2026Local contractor engaged by Plymouth Community Homes to build affordable housing developments. Classic Builders is a South West-based construction company delivering affordable homes on behalf of member housing associations.
• AbricoreOthersMember of Homes for the South West coalition. Abri is one of the largest housing associations in South West England, with its chief executive participating in the collective advocacy effort.
• Alliance Homes GroupcoreOthersMember and acting Data Controller for Homes for the South West. Alliance Homes manages the coalition's website and serves as the nominated organization handling data protection responsibilities.
• BromfordcoreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England participating in collective advocacy.
• Coastline HousingcoreOthersMember of Homes for the South West coalition. Coastline received top regulatory grades (C1, G1, V2) and focuses on affordable housing delivery in Cornwall.
• CurocoreOthersMember of Homes for the South West coalition. Victor da Cunha, Chief Executive of Curo, serves as Chair of Homes for the South West.
• Green Square Group (GSA)coreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• LiveWestcoreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• MagnacoreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• Plymouth Community Homes (PCH)coreOthersMember of Homes for the South West coalition. PCH manages over 16,000 homes in Devon and Cornwall and delivers new affordable housing developments.
• Sovereign Housing Group (SNG)coreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• StonewatercoreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• Westward HousingcoreOthersMember of Homes for the South West coalition. One of the largest housing associations in South West England.
• University of the West of England (UWE)coreStrategic or Co-development PartnerH4SW collaborated with UWE to produce a comprehensive report on housing affordability and affordable housing need in the South West. This research provides the most detailed data ever produced on the region's housing affordability, working with academic partners to inform policy advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northern Housing Consortium: A membership coalition of housing associations in the North of England that undertakes collective advocacy and policy engagement on affordable housing. Directly comparable to H4SW as a regional housing association coalition with a similar voluntary-membership, advocacy-led model.

Broad incumbents

• National Housing Federation: The national umbrella body for housing associations in England. Comparable to H4SW in mission (advocating for housing associations and affordable housing delivery) but operates at national scale and is the principal counterpart to government, of which H4SW is a regional subset voice.
• Chartered Institute of Housing: The professional body for the housing sector, providing policy advocacy, training, and standards across the UK housing workforce. Comparable to H4SW as a sector-wide voice on housing policy and practice, but operating as a chartered professional institution rather than a regional coalition.

Others

• Shelter: A national housing and homelessness charity that campaigns for policy reform and provides frontline services. Comparable to H4SW in pursuing housing policy influence but operates from a consumer/poverty-advocacy standpoint rather than as a provider coalition.
• Crisis: A national charity focused on ending homelessness through research, services, and policy advocacy. Comparable to H4SW in advocating for housing-related policy but with a single-issue (homelessness) lens rather than a regional housing-association platform.
• Joseph Rowntree Foundation: A research and advocacy foundation focused on poverty in the UK, including housing affordability. Comparable to H4SW as an evidence-based housing policy actor but operating nationally as a charitable foundation rather than a regional provider coalition.
• Town & Country Planning Association: A long-standing UK charity campaigning for inclusive, sustainable planning and housing policy. Comparable to H4SW in advancing planning reform and design quality but with a planning-system specialism rather than a housing-association membership base.
• Centre for Housing Policy (University of York): An academic centre producing housing research and policy analysis. Comparable to H4SW's evidence-driven advocacy approach, particularly its UWE partnership model, but operating as a research institution rather than a member-led coalition.
• Royal Town Planning Institute: The professional body for town planners in the UK, engaging in policy advocacy on planning and housing delivery. Comparable to H4SW in the planning-reform advocacy space but as a chartered professional body rather than a regional housing-association coalition.
• UK Collaborative Centre for Housing Evidence (CaCHE): A multi-university research centre generating evidence on housing across the UK. Comparable to H4SW's research-led advocacy approach, particularly its UWE collaboration, but as a pan-UK academic consortium rather than a regional advocacy coalition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Homes4SW
• LinkedInlinkedin.com/company/homes-for-the-south-west

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes for the South West