Stable Hands
Stable Hands Equine Therapy Center is a 501(c)(3) nonprofit in Wausau, Wisconsin, founded in 1992 that delivers PATH International-certified equine-assisted therapy, learning, and veteran programs to special needs individuals and youth from a 25-acre farm facility.
- Company typePrivate
- Founded1992
- HeadquartersWausau, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stable Hands does
Stable Hands Equine Therapy Center (legal entity: Stable Hands, Inc) is a 501(c)(3) tax-exempt nonprofit corporation founded in 1992 in Wausau, Wisconsin, that delivers equine-assisted activities and therapies to special needs individuals and veterans. The organization operates from a dedicated 25-acre former horse farm in the Town of Stettin featuring a heated and insulated 160-by-80-foot indoor arena that enables year-round programming, with a specially screened herd of 13+ horses and 1 donkey maintained for therapeutic use. Service delivery is on-site at the farm, with classes offered during day and evening hours, a skills-assessment-based registration process for new participants, and a seasonal summer camp.
The core program portfolio is built on Professional Association of Therapeutic Horsemanship International (PATH International) guidelines and includes Therapeutic Riding, Equine Assisted Psychotherapy (At Liberty EAP), Equine Assisted Learning (EAL), Veterans Assisted Sports Training (V.A.S.T.), From the Ground Up foundational horsemanship, Horse Powered Reading, Readers in the Round Pen Book Club (ages 8-12), and a Horse Camp for ages 8-17. Leadership is provided by Executive Director Diane Abitz, supported by a Board of Directors, a volunteer coordinator, an editorial team for the quarterly Lead Line newsletter, and a documented volunteer base (e.g., Cathy Yunk contributing 100-249 hours of service). Distribution is exclusively direct-to-consumer and regional, with school partnerships (e.g., St. Mary's School) and corporate sponsors (e.g., Baird, Lang Well Drilling, Culver's) supporting community engagement.
The revenue model combines five streams: tax-deductible private donations, tiered recurring Herd Helper Sponsorships ($600-$3,600 per year billed monthly), program and camp fees (not publicly priced), grants (including a $2,500 Liberty Mutual volunteer-matching grant in 2020), and fundraising events (e.g., an annual Scotch Doubles Bowling Fundraiser that raised $4,450 in November 2021, Denim Dinner & Dreams galas, and Culver's Share Nights). A multi-phase capital expansion is underway, with Phase 2 planning an attached stall barn and Phase 3 envisioning a consolidated community center facility. The organization has no app, no public API, no equity funding, and no parent company.
Stable Hands firmographics
Firmographics- Name
- Stable Hands
- Legal name
- Stable Hands, Inc
- Website
- https://stablehandstherapy.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stable Hands Equine Therapy Center is a 501(c)(3) nonprofit in Wausau, Wisconsin, founded in 1992 that delivers PATH International-certified equine-assisted therapy, learning, and veteran programs to special needs individuals and youth from a 25-acre farm facility.
- Ownership category
- akta.pro rank
Stable Hands industry classification
Industry- Product category
- Equine-Assisted Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Veterans Adult Day Programs (HSABANAH)
- akta.pro secondary industries
- Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
Keywords
Where Stable Hands is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stable Hands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Tax-deductible donations from private donors to support ongoing operating expenses as a 501(c)(3) nonprofit organization.
- Horse Sponsorship Programs: Tiered sponsorship programs for horses and donkeys ranging from $600/year (Mini Sponsor) to $3,600/year (Thoroughbred Sponsor), including recognition benefits and education sessions.
- Grants: Foundation grants awarded through volunteer service programs, such as the $2,500 Liberty Mutual grant earned through volunteer Cathy Yunk's 100-249 hours of service.
- Program Fees: Fees for therapeutic riding programs, camps, and other equine-assisted services for special needs individuals.
- Fundraising Events: Revenue from events including bowling fundraisers ($4,450 raised at Annual Scotch Doubles Bowling Fundraiser), Denim Dinner Dreams events, and virtual concerts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Thoroughbred Sponsor - $3,600/year ($300/month) |
| Subscription | Monthly | Quarter Horse Sponsor - $2,700/year ($225/month) |
| Subscription | Monthly | Haflinger Sponsor - $1,800/year ($150/month) |
| Subscription | Monthly | Pony Sponsor - $1,200/year ($100/month) |
| Subscription | Monthly | Mini Sponsor - $600/year ($50/month) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Stable Hands product offering
Product offeringCore offering
Stable Hands is a 501(c)(3) nonprofit equine therapy center that provides equine-assisted activities and therapies for special needs individuals, veterans, and youth. Its core offerings include therapeutic riding, equine-assisted psychotherapy (EAP), equine-assisted learning (EAL), veterans sports training, horse-powered reading programs, and seasonal camps, delivered on-site at a 25-acre farm with a heated indoor arena in Wausau, Wisconsin.
Product overview
Stable Hands Equine Therapy Center is a 501(c)(3) non-profit organization offering a portfolio of equine-assisted therapy and activity programs. The core programs include Therapeutic Riding, Equine Assisted Psychotherapy (EAP), Equine Assisted Learning (EAL), and Veterans Assisted Sports Training (V.A.S.T.), along with specialized programs like Horse Powered Reading and various camps. As a PATH International member center, the organization provides these services using specially trained horses and certified instructors. The programs are designed for special needs individuals and focus on improving physical, emotional, cognitive, and social development through mounted and unmounted horse activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapeutic Riding Equine-assisted therapeutic riding program that improves physical, emotional, cognitive, and social development for special needs individuals through mounted horse activities following PATH International safety standards.
- At Liberty - Equine Assisted Psychotherapy (EAP) Equine-assisted psychotherapy program conducted at liberty (without riding), focusing on emotional and social development through horse interactions for special needs individuals.
- Equine Assisted Learning (EAL) Ground-based learning program that uses horse interactions to teach life skills, personal development, and self-awareness for special needs individuals and youth.
- Veterans Assisted Sports Training (V.A.S.T.) Sports training program specifically designed for military veterans using equine-assisted activities to support rehabilitation, sports training, and peer support.
- From the Ground Up Foundational equine-assisted learning program that teaches basic horsemanship and ground skills to participants as a prerequisite to mounted activities.
- Horse Powered Reading Literacy program combining reading practice with horse interactions to engage young readers and support literacy development for children.
- Readers in the Round Pen Book Club (Ages 8-12) Book club for children ages 8-12 that combines reading activities with horse interactions in the round pen setting to engage young readers.
- Camps Seasonal horse camps offering arts, crafts, and horse education activities for children and youth, including the Horse Camp program for ages 8-17 with mounted and unmounted activities, team building, and self-discovery.
- Book Club General book club program integrating reading activities with equine interactions to support literacy and engagement with horses.
Companies that use Stable Hands
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Stable Hands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stable Hands partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship, major and minor.
- PATH International (Professional Association of Therapeutic Horsemanship International)coreParent organization providing guidelines and safety standards for equine-assisted activities and therapies. PATH Intl. is a federally registered 501(c)3 that leads the advancement of professional equine-assisted services. Stable Hands is a member organization with access to network of 5,500 individuals and over 730 programs around the country with more than 5,000 specially screened and trained horses.
- Baird - Gaffaney/Dolenshek GroupflagshipPlatinum sponsor for Denim, Dinner & Dreams event. Full-service financial advisory firm supporting the organization through event sponsorship.
- Lang Well DrillingmajorGold sponsor for Denim, Dinner & Dreams event. Well drilling company supporting therapeutic programs through sponsorship.
- Culver'smajorRestaurant chain that selected Stable Hands as beneficiary for Share Night events. Board members volunteer at events from 4-8pm to help raise money for equine assisted therapy programs.
- St. Mary's SchoolminorLocal school that visits Stable Hands for service day projects. Students participate in activities including planting vegetables for horses, grooming, and working with mini horses.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Stable Hands competitors and assessment
Company assessmentBroad incumbents
- National Ability Center: Park City, Utah-based nonprofit providing a broader portfolio of adaptive recreation including skiing, cycling, and equine-assisted services to people of all abilities. Comparable to Stable Hands as a peer PATH center with veteran and adaptive-recreation programming, but operates at significantly larger scale and across more activity categories.
- Wounded Warrior Project: Large national nonprofit serving post-9/11 veterans across physical, mental, and rehabilitative dimensions. Included as an OTHERS-type peer given that Stable Hands' V.A.S.T. program serves the same beneficiary population and competes for the same corporate-sponsorship dollars, though at radically different scale and scope.
Direct peers
- Hearts & Horses Therapeutic Riding Center: Colorado-based PATH Intl. Premier Accredited nonprofit providing therapeutic riding, equine-assisted mental health, and veteran programs (including a dedicated VAST-style offering). Closely matches Stable Hands' combination of special-needs and veteran programming, plus a dedicated facility model.
- High Hopes Therapeutic Riding, Inc. Connecticut-based PATH Intl. Premier Accredited Center offering therapeutic riding, hippotherapy, and equine-assisted learning to individuals with special needs. Comparable to Stable Hands in nonprofit structure, mission focus on physical/emotional/cognitive development, and recurring donor-driven revenue model.
- Mane Stream Therapeutic Riding Center: New Jersey-based nonprofit offering therapeutic riding and equine-assisted services to individuals with disabilities, veterans, and at-risk youth. Comparable to Stable Hands as a PATH-accredited, dedicated-facility, multi-program operator serving special-needs populations.
- Cheff Center for the Handicapped: Michigan-based 501(c)(3) nonprofit that has provided equine-assisted therapy and therapeutic riding to children and adults with disabilities since 1970. Directly comparable to Stable Hands in mission, program mix (therapeutic riding, hippotherapy, ground lessons), PATH International membership, and small-staff operating model serving a defined regional population.
- TRUMPF Therapeutic Riding of Manhattan and Putnam: New York-based PATH-affiliated nonprofit providing therapeutic riding and equine-assisted activities to people with disabilities and veterans. Comparable as a small nonprofit equine-therapy operator with a diversified program portfolio and grassroots donor base.
- Pegasus Therapeutic Riding Academy: New Jersey-based nonprofit offering equine-assisted services for children and adults with physical, cognitive, and emotional disabilities. Comparable to Stable Hands in mission, PATH accreditation, and dedicated-farm service model for special-needs populations.
Regional players
- Sequoia Therapeutic Riding Services: Northern California-based nonprofit offering equine-assisted services including therapeutic riding and mental health programming. Direct mission peer to Stable Hands in the equine-assisted services category, though serving a West Coast geography rather than the Midwest.
Others
- PATH International: Federally registered 501(c)(3) that sets safety standards and accredits therapeutic horsemanship programs globally, including Stable Hands. Functions as the parent/credentialing body rather than a competitor; included because its 5,500-individual / 730-program network materially shapes Stable Hands' operating model and grant access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stable Hands social profiles
Digital presenceStable Hands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stable Hands leadership team
Management profileNumber of profiles
Profiles1 record
Stable Hands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stable Hands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stable Hands
What does Stable Hands do?
Stable Hands is a 501(c)(3) nonprofit equine therapy center that provides equine-assisted activities and therapies for special needs individuals, veterans, and youth. Its core offerings include therapeutic riding, equine-assisted psychotherapy (EAP), equine-assisted learning (EAL), veterans sports training, horse-powered reading programs, and seasonal camps, delivered on-site at a 25-acre farm with a heated indoor arena in Wausau, Wisconsin.
Is Stable Hands a public or private company?
Stable Hands is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stable Hands founded?
Stable Hands was founded in 1992. It employs 11 to 50 people.
Where is Stable Hands based?
Stable Hands is headquartered in Wausau, United States, in the North America region.
How does Stable Hands make money?
Five revenue lines are on record. Donations and Contributions are the primary driver. The others are horse Sponsorship Programs, grants, program Fees and fundraising Events.
Who are Stable Hands's main competitors?
Broad incumbents on record are National Ability Center and Wounded Warrior Project. Direct peers are Hearts & Horses Therapeutic Riding Center, High Hopes Therapeutic Riding, Inc., Mane Stream Therapeutic Riding Center, Cheff Center for the Handicapped, TRUMPF Therapeutic Riding of Manhattan and Putnam and Pegasus Therapeutic Riding Academy. Sequoia Therapeutic Riding Services is listed as a regional player. PATH International is listed as an others.
Does Stable Hands have an API?
No public API is recorded for Stable Hands.
What industry is Stable Hands in?
Stable Hands's product category is Equine-Assisted Therapy Services. Its primary akta.pro industry code is HSABANAH, Veterans Adult Day Programs, with a secondary code of AFAEAGAG, Horse Boarding, Livery & Stable Operations. Its NAICS code is 62134 and its SIC code is 7997.