Popp Hutcheson

What Popp Hutcheson does

Popp Hutcheson is a privately held Texas-based law firm specializing in property tax representation for commercial property owners. Founded originally as Popp Gray & Hutcheson and headquartered in Austin, the firm operates as a single integrated practice offering property tax legal representation and consulting across five core verticals: hospitality (hotels and resorts), retail (shopping centers, big-box, and grocery), commercial real estate (office and industrial), healthcare (hospitals and senior living), and business personal property (annual renditions and appeals). The firm is the Texas member of American Property Tax Counsel (APTC), the national affiliation of preeminent U.S. property tax counsel.

The firm's services span the full property tax lifecycle — valuation analysis, administrative protests, Appraisal Review Board hearings, litigation in state court, and post-judgment relief — supplemented by a dedicated property tax incentives practice that secures abatement agreements for industrial and renewable energy clients. Popp Hutcheson does not operate a software platform; its core technology consists of an internally managed GIS mapping database and proprietary mapping workflows developed by senior tax consultants. The firm derives revenue from flat-fee administrative appeals, contingency-fee outcomes on protested values, and hourly-fee litigation, with the model varying by proceeding type.

The firm employs 101-250 staff organized into principals, directors, attorneys, and tax consultants. Senior leadership includes Managing Partner/COO Mark Hutcheson and a bench of principals drawn from Deloitte, Walgreens, JCPenney, and Walmart — bringing institutional in-house tax department experience to a specialized external practice. The firm markets itself primarily through published thought leadership in trade publications (National Real Estate Investor, Hotel News Resource, Texas Real Estate Business, Commercial Property Executive) and through participation in industry bodies such as IPT, COST, and IAAO. Geographic focus is Texas for real property matters, with the business personal property practice operating on a multi-state basis.

Name

Popp Hutcheson

Legal name

Popp Hutcheson

Website

https://property-tax.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Popp Hutcheson is a privately held Texas-based law firm providing property tax legal representation and consulting for commercial property owners across hospitality, retail, healthcare, commercial real estate, and business personal property sectors, headquartered in Austin.

Ownership category

akta.pro rank

Product category

Property Tax Legal Services

akta.pro primary industry

Tax Assessment Appeal & Property Tax Consulting (BPAJAKAK)

Keywords

• Property tax legal services
• Property tax appeals
• Commercial property tax consulting
• Appraisal review board representation
• Tax litigation services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Tax Legal and Consulting Services: The firm provides property tax legal representation and consulting to property owners. Services are offered on flat fee, contingency fee, and hourly fee bases depending on the type of proceeding. Administrative property tax appeals are typically performed on a flat fee or contingency fee basis, while services for court appeals are usually provided according to an hourly fee or contingency fee.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Popp Hutcheson is a Texas property tax law firm that provides legal representation and consulting to commercial property owners seeking to reduce their property tax liability. The firm delivers valuation analysis, administrative protest preparation, Appraisal Review Board hearing representation, and litigation services across hospitality, retail, healthcare, multi-family, industrial, and business personal property sectors, with engagements structured on flat-fee, contingency-fee, or hourly-fee terms.

Product overview

Popp Hutcheson is a Texas-based law firm providing property tax legal representation and consulting services. The firm operates as a single unified practice offering specialized services across multiple commercial property sectors, including hospitality, retail, healthcare, multi-family housing, industrial, and business personal property. Services include property valuation analysis, tax assessment appeals, administrative hearings, litigation support, and property tax incentives management. The firm does not offer a software product; all offerings are professional legal and consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Tax Legal Representation Full-service property tax legal representation and consulting for property owners, encompassing valuation, protests, administrative hearings, Appraisal Review Board proceedings, and litigation across commercial and residential property types in Texas.
• Hospitality Property Tax Services Specialized property tax representation for hotel owners, including valuation analysis, assessment appeals, and litigation support for full-service hotels, limited service hotels, and resort properties. Includes business value (intangible asset) extraction methodology.
• Retail and Commercial Real Estate Tax Services Property tax consulting for retail centers, shopping centers, department stores, grocery stores, and commercial real estate properties, including valuation, appeals, and negotiations.
• Healthcare Property Tax Services Property tax representation for healthcare providers including hospitals, senior living facilities, and medical office properties.
• Multi-Family and Student Housing Tax Services Property tax appeals and valuation services for apartment complexes, student housing, and multi-family properties including LIHTC properties.
• Business Personal Property Tax Services Business personal property tax consulting including compliance filings, asset identification, classification, valuation, and appeal representation.
• Industrial Property Tax Services Property tax representation for industrial properties including warehouses, distribution centers, and manufacturing facilities.
• Property Tax Incentives Management Securing and managing property tax incentives and tax abatement programs for clients across industries including chemical production and renewable energy.

Quantifiable outcome

• Achieved $29 million reduction in value in a jury trial for a major flag hotel
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Property Tax Counsel (APTC)coreStrategic or Co-development PartnerPopp Hutcheson is the Texas member of American Property Tax Counsel (APTC), the national affiliation of property tax attorneys. APTC members are selected as preeminent property tax counsel in their states. The firm participates in APTC annual seminars and programs exploring property tax issues such as hotel valuation, business value methodologies, and equal-and-uniform remedies.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eversheds Sutherland: Global law firm with a tax practice that includes property tax controversy and consulting. Competes for property tax engagements from large corporate and institutional clients.
• Avison Young: Global commercial real estate services firm with a valuation and property tax consulting practice. Provides comparable appeal and consulting services as part of a broader CRE services platform.
• Kroll: Global risk and financial advisory firm with a property tax practice acquired through Duff & Phelps. Serves large enterprise and institutional clients with valuation and tax-related advisory services.
• KPMG Property Tax: Big 4 firm offering property tax compliance, advisory, and controversy services. Targets the same large corporate and REIT clients as Popp Hutcheson, leveraging broader consulting relationships to cross-sell property tax work.
• CBRE (Valuation & Advisory Services): Largest global commercial real estate services firm, including property tax consulting within its Valuation & Advisory Services practice. Competes for institutional and corporate property tax engagements at national scale.
• Ernst & Young Property Tax: Big 4 advisory firm with established property tax practice serving multinational corporate property owners. Operates with global reach that exceeds Popp Hutcheson's Texas-only footprint.
• Deloitte Property Tax Services: Big 4 advisory practice with a global property tax compliance and consulting practice. Competes for enterprise-level property tax engagements and employs several former leaders in Popp Hutcheson's principal team, illustrating direct talent overlap.

Direct peers

• Ryan, LLC: The largest dedicated property tax consulting firm in North America. Ryan offers property tax compliance, appeals, and advisory services across all 50 states and Canada, directly competing with Popp Hutcheson for enterprise accounts with multi-state real estate portfolios.
• Buchanan Ingersoll & Rooney: National law firm with a dedicated state and local tax (SALT) and property tax practice serving commercial real estate owners. Closely comparable as a legal-services-led property tax firm rather than a Big 4 advisory practice.
• Altus Group: Commercial real estate consultancy with a significant property tax advisory practice serving institutional investors, REITs, and large corporate property owners. Comparable service offering with multi-state coverage that Popp Hutcheson does not match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popp Hutcheson