Ferntech

What Ferntech does

Ferntech NZ Ltd is a New Zealand-based drone and photography solutions retailer and distributor, founded in 2013 in Christchurch. Operating as the sole DJI Authorised Retail Store in New Zealand, the company sells a comprehensive portfolio of DJI consumer drones (Mini, Neo, Air, Avata series), prosumer and professional platforms (Mavic 4 Pro, Inspire 3), enterprise solutions (Matrice series, Mavic 3 Enterprise, FlyCart delivery drones), agricultural spray systems (Agras series), and autonomous drone-in-a-box systems (Dock 2 and Dock 3), alongside DJI camera, gimbal, and audio products, third-party accessories (Polar Pro, EcoFlow, PGYTECH), and DJI software (Terra, FlightHub 2). Ferntech does not develop proprietary technology; its offering is built around the DJI product ecosystem, augmented by integrated third-party tools for photogrammetry (Pix4D), GNSS positioning (Emlid), power (EcoFlow), and payloads (CZI, Sniffer 4D).

The company monetizes through hardware resale (entry-level consumer units from approximately $469 to enterprise platforms priced above $40,000), accessory and consumable sales (including DJI Care Refresh insurance), fee-based certified repairs handled by DJI-qualified technicians, and commercial drone training for Part 101 and Part 102 certification. Its go-to-market combines two physical retail showrooms (Auckland and Christchurch), a direct e-commerce storefront at ferntech.co.nz with nationwide delivery, phone/email sales support, and an active field-marketing presence at agricultural field days (Fieldays, regional field days), industry conferences (EEA, Survey+Spatial, ForestTECH), and live product demonstration events. Customers are segmented across consumer/enthusiast buyers and enterprise verticals including agriculture, surveying and mapping, utilities and infrastructure inspection, public safety, forestry, and professional filmmaking.

The business is a privately-held, locally-owned New Zealand company with no disclosed institutional investment or parent entity. Ferntech's operating geographies are confined to New Zealand, and the company relies on its exclusive authorized-channel relationship with DJI Global as the foundation of its market position, supported by local warranty coverage, certified repair capability, and price-matching against NZ competitors. No revenue, headcount growth, or financial metrics are publicly disclosed, and the management team is not detailed in available source materials.

Name

Ferntech

Legal name

Ferntech NZ Ltd

Website

https://ferntech.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferntech is New Zealand's sole DJI Authorised Retail Store, distributing consumer, prosumer, enterprise, and agricultural drones plus DJI cameras and gimbals through two retail showrooms in Auckland and Christchurch, an e-commerce site, certified repairs, and commercial drone training.

Ownership category

akta.pro rank

Product category

Commercial & Consumer Drones

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Drone Parts, Batteries & Accessories Retail (CRACAHAL)

Keywords

• Drone distribution
• Commercial drone solutions
• Aerial imaging
• Drone repair services
• DJI authorised retail

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from selling DJI consumer and enterprise drones, cameras, gimbals, and related hardware. Products range from entry-level consumer drones ($469-$1,999) to professional enterprise solutions ($9,000-$40,000+).
2. Accessories and Consumables: Secondary revenue from accessories including batteries, propellers, filters, cases, chargers, memory cards, and DJI Care Refresh insurance plans.
3. Repair and Warranty Services: Local warranty support, repairs, and replacement for DJI products through their certified Repairs Centre with DJI-qualified technicians.
4. Drone Training: Commercial drone training and Part 101/Part 102 certification programs for New Zealand operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ferntech is New Zealand's DJI Authorised Retail Store, distributing and retailing DJI consumer, prosumer, and enterprise drones, handheld cameras and gimbals, and related accessories through two physical stores and an e-commerce website. The company also operates a DJI-certified repair centre, delivers commercial drone training and Part 101/102 certification, and resells enterprise solutions such as agricultural spray drones, LiDAR mapping systems, autonomous dock deployments, and DJI Care Refresh warranty plans.

Product overview

Ferntech is New Zealand's DJI Authorised Retail Store offering a comprehensive portfolio of consumer, prosumer, and enterprise drone solutions alongside camera and gimbal systems. The product range spans consumer drones including the Mini Series (Mini 5 Pro, Lito, Flip), Air/FPV Series (Avata 360, Air 3S, Avata 2), and Neo Series (Neo, Neo 2); prosumer drones including Mavic 4 Pro and Inspire 3; enterprise solutions including Matrice 4 Series, Matrice 400, Matrice 4D Series, Mavic 3 Enterprise, Matrice 30 Series, and Matrice 350 RTK; agricultural spray drones (Agras T50, T25, T100, T70P); delivery drones (FlyCart 30, FlyCart 100); autonomous dock systems (Dock 3, Dock 2); camera systems including Osmo 360, Osmo Pocket 4, Osmo Action 6, Osmo Mobile, and Ronin gimbals; audio solutions (DJI Mic series); plus accessories, software (DJI Terra, FlightHub 2, Pix4D), services (DJI Care Refresh, commercial training), and power solutions (DJI Power, EcoFlow).

Differentiator

Problem solved

Functional benefit

Products and services

• DJI Consumer Drones (Mini, Neo, Flip, Lito, Air 3S, Avata, Avata 360 series) Sub-249 g and standard consumer DJI drones (Mini 5 Pro, Lito, Flip, Neo, Neo 2, Air 3S, Avata 2, Avata 360) for personal aerial photography, recreational flying, and content creation, sold with NZ warranty to individuals and enthusiasts.
• DJI Prosumer & Professional Drones (Mavic 4 Pro, Inspire 3) High-end camera drones including the DJI Mavic 4 Pro with 100MP Hasselblad triple-lens camera and the DJI Inspire 3 cinematic aerial platform with X9-8K Air full-frame camera and RTK positioning, targeted at professional filmmakers, cinematographers, and advanced aerial content creators.
• DJI Enterprise Drones (Matrice 4 Series, Matrice 400, Matrice 4D Series, Mavic 3 Enterprise, Matrice 30, Matrice 350 RTK) Enterprise-grade drone platforms (Matrice 4E/4T, Matrice 400, Matrice 4D/4D Combo, Mavic 3 Enterprise, Matrice 30 Series, Matrice 350 RTK) configured for surveying/mapping, inspection, thermal imaging, public safety, and forestry applications, with NZ warranty and certified commercial support.
• DJI Agras Spray Drones (T50, T25, T100, T70P) Agricultural precision spraying drones (Agras T25, T50, T100, T70P) for chemical application, crop management, and livestock/pasture operations, marketed to NZ farmers as an eco-friendly alternative to traditional spray methods.
• DJI FlyCart Delivery Drones (FlyCart 30, FlyCart 100) Heavy-lift aerial delivery drones (DJI FlyCart 30 and FlyCart 100) for logistics and cargo transport applications, sold to commercial customers needing unmanned payload delivery.
• DJI Dock / Drone-in-a-Box Systems (Dock 2, Dock 3) Autonomous drone-in-a-box systems (DJI Dock 2 and Dock 3) for unattended 24/7 scheduled patrols, remote operations, infrastructure inspection, surveying, and public safety deployment.
• DJI Osmo Handheld Cameras (Osmo 360, Osmo Nano, Osmo Pocket 3/4, Osmo Action 4/5 Pro/6) Gimbal-stabilized handheld cameras (Osmo 360, Osmo Nano, Osmo Pocket 3/4, Osmo Action 4/5 Pro/6) sold to consumers, vloggers, and content creators for smooth video capture and immersive 360 imaging.
• DJI Ronin Professional Camera Gimbals (Ronin 4D, RS 2/3/3 Mini/4/4 Mini/5) Professional camera gimbals (DJI Ronin 4D and the RS series) for cinema and mirrorless cameras, sold to filmmakers, broadcast operators, and content producers needing stabilized camera motion.
• DJI Mic Wireless Microphones (Mic, Mic 2, Mic Mini, Mic 3) Wireless microphone systems (DJI Mic, Mic 2, Mic Mini, Mic 3) for professional audio capture by content creators, vloggers, and production teams.
• DJI Terra Mapping Software DJI's proprietary mapping and 3D-modelling software used to process drone-captured imagery for surveying, photogrammetry, and inspection workflows, sold to commercial operators.
• DJI FlightHub 2 Fleet Management Platform DJI FlightHub 2 centralized fleet management platform for drone mission planning, operations, and data management, sold to enterprise customers running multi-drone programs.
• DJI Care Refresh Insurance & Warranty Plans DJI Care Refresh replacement and warranty plans (1-year and 2-year options) providing accident coverage and replacement units for purchased DJI products.
• Commercial Drone Training (Part 101 / Part 102 Certification) New Zealand-specific drone training programmes covering Part 101 and Part 102 commercial certification for commercial drone operators, delivered by Ferntech's in-house drone pilot team.
• Certified DJI Repairs & Warranty Service Centre Local DJI-certified Repairs Centre with DJI-qualified technicians providing local warranty support, repairs, and replacement for DJI products purchased through Ferntech ([email protected]).

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability13 records

Partnerships

One partnership is on record.

• DJIcoreChannel Partner/ Reseller/ DistributorFerntech is New Zealand's DJI Authorised Retail Store and the most experienced retailer and distributor of DJI products in New Zealand since 2013. They have a direct link to DJI Global and are the exclusive authorized channel for DJI products in New Zealand, offering full warranty support, certified repairs, and local expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heliguy: UK-based DJI Authorised Reseller and drone training provider, selling consumer and enterprise DJI products alongside a dedicated drone training academy and repairs centre — a direct international analogue of Ferntech's authorised retail + training + service business.
• Dronefly: US-based DJI Authorised Enterprise Dealer and large online drone retailer offering the full DJI consumer and enterprise catalogue, training, and repairs — directly comparable to Ferntech's authorised-reseller + service model but at significantly larger scale and broader geographic reach.

Broad incumbents

• Adorama: Major US-based consumer electronics and camera retailer with a sizeable DJI drone offering and trade-in/service programs — a larger incumbent competing for the same professional/consumer drone customer base Ferntech addresses.
• Parrot: European drone manufacturer (Anafi series) with consumer and prosumer/professional offerings. Operates in the same drone retail category and represents another possible substitute or complementary brand for a multi-brand retailer.
• B&H Photo Video: Large US electronics and imaging retailer carrying the full DJI drone and Osmo line alongside broader camera, audio, and pro video categories — a much larger broad-line retailer that competes for the same consumer and prosumer DJI buyers.
• Autel Robotics: Competing drone manufacturer (EVO series) selling consumer and enterprise drones through authorised dealer networks. Comparable to the broader drone category Ferntech operates in and a potential alternate supplier or substitute for DJI products.
• DJI: The manufacturer whose entire product catalogue Ferntech resells. DJI's growing direct-to-consumer online channel is both Ferntech's primary supplier and its largest competitive threat, especially in commoditised consumer SKUs.
• Skydio: US-based autonomous drone manufacturer focused on enterprise inspection, public safety, and defence — a category competitor for the enterprise drone segment (Matrice alternatives) that NZ buyers may evaluate.

Regional players

• Drone Direct: Australia-based DJI Authorised Retailer operating online and via physical stores, serving consumer and enterprise customers with comparable product range, accessories, and training offerings — the closest trans-Tasman regional peer.
• D1 Store: Australian DJI Authorised Retailer with physical locations and e-commerce, focused on consumer and prosumer DJI drones, cameras, and accessories — a direct regional comparable in the same product segment and channel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferntech