Bikes and Hikes LA

What Bikes and Hikes LA does

Bikes and Hikes LA is a privately held guided tour operator founded in 2010 and headquartered at 7740 Santa Monica Blvd in West Hollywood, Los Angeles. The company runs an eight-product portfolio of LA City Tours across three modalities — e-bike (LA in a Day, Beverly Hills, Hollywood Sign Bike), hiking (Hollywood Sign Hike, Griffith Observatory Hike), and walking (Hollywood Sign 90-Minute, Hollywood Walk of Fame, Downtown LA) — plus a four-tier bike rental line (Electric, City, Road, Mountain), Private VIP/custom tours, and a Group Tours & Corporate Activities vertical covering team-building, CSR, food tours, surf lessons, sandcastle building, and Hop-On/Step-On guide services. Tours are led by CPR/First Aid certified local guides and operate in small groups (typically 2-10 participants), with operations spanning Los Angeles and Southern California beaches, deserts, and coastal counties.

There is no proprietary software, hardware, or data platform: the underlying technology stack consists of an owned website (bikesandhikesla.com) embedding the third-party Rezdy booking and payment engine for availability, scheduling, and checkout across all tour, rental, and gift card transactions. Distribution is exclusively direct-to-consumer — no resellers or marketplaces — supported by organic social (Instagram, Facebook, TikTok, YouTube), TripAdvisor and Google review optimization, on-site content/blog, and earned-media placements including Wall Street Journal recognition.

Revenue is generated from per-person transaction fees on guided tours ($29-$194), per-group private booking fees ($175-$289 plus per-person), usage-based bike rentals ($48-$125 per 24 hours), and gift card sales. Customers are led by individual leisure tourists (primary segment) and supplemented by corporate/MICE groups, school and student groups, destination management companies, and VIP/private event travelers. The firm operates with 11-50 employees, has no disclosed external investors or funding, and carries a brand profile supported by a #1 of 758 TripAdvisor ranking, a 4.9/5 rating across 1,592+ reviews, and a claimed 30,000+ five-star reviews across platforms.

Name

Bikes and Hikes LA

Website

https://bikesandhikesla.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikes and Hikes LA is a privately held, West Hollywood-based guided tour operator offering e-bike, hiking, and walking tours, plus bike rentals and corporate group activities, across Los Angeles and Southern California, serving individual tourists, corporate groups, schools, and DMCs through direct online booking via its own website and Rezdy.

Ownership category

akta.pro rank

Product category

Guided Tour and Outdoor Activity Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJABAF

Cycling, Mountain Biking & E-bike Adventures

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAAALAG

Cycling / MTB / E-Bike Guiding & Rentals

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAAADAA

Hiking, Trekking & Backpacking Tour Operators

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

SECONDARYCRAMAHAJ

Bike Rental, Demo & Tour Operators (Retail-Adjacent)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Guided bike tours
• Hiking tours
• Walking tours
• Bike rentals
• Corporate team building

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Tours: Revenue from per-person fees on public and private bike, hiking, and walking tours across Los Angeles and Southern California. Additional per-person fees for extra guests on private and group bookings. Public tour prices range $29–$194 per person; private group flat fees of $175–$289 per group; group activity per-person fees of $52–$195 per additional guest. A private tour booking fee of $175 per group is charged on top of per-person pricing.
2. Bike Rentals: Revenue from renting a fleet of electric bikes, city bikes, road bikes, and mountain bikes on a per-24-hour basis. Electric bike from $80/24hrs; city bike from $48/24hrs; road bike from $125/24hrs; mountain bike from $95/24hrs.
3. Gift Cards: Pre-paid gift cards sold online and redeemable toward any tour, rental, or experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Bikes and Hikes LA operates guided bike, hiking, and walking tours across Los Angeles and Southern California landmarks such as the Hollywood Sign, Beverly Hills, Santa Monica, Venice Beach, Downtown LA, and Griffith Park. The company runs daily public group tours, fully customizable private VIP tours, and corporate/group activities including team-building, CSR events, and food or surf experiences. It also rents electric, city, road, and mountain bikes on a 24-hour basis.

Product overview

Bikes and Hikes LA is a sustainable tourism company offering guided tour experiences across Los Angeles and Southern California. The core product portfolio includes eight LA City Tours comprising various biking, hiking, and walking experiences: LA in a Day Tour (full-day e-bike experience covering 35 miles through multiple neighborhoods), Beverly Hills Tour (12-mile e-bike tour), Hollywood Sign Bike Tour (15-mile cycling tour), Hollywood Sign Tour (90-minute express walking tour), Hollywood Sign Hike (3-hour trail experience), Griffith Observatory Hike, Hollywood Walk of Fame Tour, and Downtown LA Walking Tour. Supporting services include Electric Bike, City Bike, Road Bike, and Mountain Bike Rentals (daily rates from $48-$125). The company also operates Private VIP Tours (fully customizable experiences) and Group Tours & Corporate Activities (team-building, CSR, and custom group experiences including sandcastle building, surf lessons, food tours, and step-on guide services). All tours feature CPR/First Aid certified local guides and offer both public (daily) and private booking options.

Differentiator

Problem solved

Functional benefit

Products and services

• LA in a Day Tour Full-day guided e-bike tour covering 35 miles through Santa Monica, Venice Beach, West Hollywood, Beverly Hills, Bel Air, and Brentwood. Recognized by the Wall Street Journal as a top LA experience and the best cure for jetlag. Available as a public group tour or as a private VIP tour.
• Beverly Hills Tour Guided e-bike tour covering 12 miles through Beverly Hills including Greystone Mansion, Rodeo Drive, celebrity homes, and iconic film locations. Available as public or private booking.
• Hollywood Sign Bike Tour Guided e-bike tour covering 15 miles through Hollywood including the Walk of Fame, TCL Chinese Theatre, Dolby Theatre, and close-up views of the Hollywood Sign. Level 3 difficulty, approximately 3 hours.
• Hollywood Sign 90-Minute Walking Tour Express 90-minute guided walking tour featuring the best photo spots below the Hollywood Sign. Level 1 difficulty, 1.8 miles. Designed for visitors wanting iconic Hollywood Sign views without a full hike.
• Hollywood Sign Hike 3-hour guided hiking tour taking participants up behind the Hollywood Sign through Griffith Park trails. Level 2 difficulty, 4 miles, including scenic trails and behind-the-sign access.
• Griffith Observatory Hike Daily guided hike to Griffith Observatory featuring panoramic LA and Hollywood Sign views. 3.5 miles, 2.5 hours, exploring Griffith Park trails.
• Hollywood Walk of Fame Tour Walking tour exploring Hollywood Boulevard beyond celebrity stars, with storytelling, history, and iconic photo stops. 3 miles, easy route for first-time visitors and film fans.
• Downtown LA Walking Tour Walking tour through historic Bunker Hill exploring Disney Concert Hall, Angels Flight, Grand Park, and Grand Central Market. 2.2 miles, 2 hours.
• Electric Bike Rental Electric bike rental including helmet, reflective safety vest, bike lock, and portable battery charger. From $80 per 24 hours.
• City Bike Rental Standard city bike rental for exploring Los Angeles. From $48 per 24 hours.
• Road Bike Rental Road bike rental for navigating city streets. From $125 per 24 hours.
• Mountain Bike Rental Mountain bike rental for challenging terrain. From $95 per 24 hours.
• Santa Monica & Venice Beach Tour Guided e-bike tour showcasing Santa Monica and Venice Beach, including the colorful boardwalk, Muscle Beach, and Santa Monica Pier. Custom distance and duration, Level 1 difficulty.
• Group Tours & Corporate Activities Custom group tours and corporate activities including team-building bike tours, walking tours, hiking tours, CSR activities (trail cleanup, bike building for charity), food tours, sandcastle building, surf lessons, and private sightseeing experiences throughout Los Angeles and Southern California.
• Private VIP Tours Fully customizable private tours for couples, families, corporate groups, school groups, VIP travelers, and custom events. Available in bike, e-bike, walking, and hiking formats with a $175 flat private group booking fee.
• Gift Cards Pre-paid gift cards sold online and redeemable toward any tour, rental, or experience.

Quantifiable outcome

• Ranked #1 out of 758 Tours & Activities in Los Angeles on TripAdvisor (based on traveler reviews)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starline Tours of Hollywood: Established LA tour incumbent offering bus, walking, and specialty tours citywide; broader portfolio with overlapping sightseeing customers but a primarily bus-tour model.
• Big Bus Tours Los Angeles: Global hop-on/hop-off bus tour operator with significant LA presence; competes for the same tourist sightseeing dollars via a fundamentally different (passive) delivery model.

Others

• Viator: Tripadvisor-owned tour aggregator where Bikes and Hikes LA's offerings can be listed alongside 757+ competing LA tour operators; an ecosystem participant shaping discovery and pricing dynamics.
• Griffith Observatory: Free LA landmark and hiking destination that anchors Bikes and Hikes LA's Griffith Observatory Hike; not a competitor but a key destination/ecosystem participant for the company's hiking products.
• GetYourGuide: Global tours and activities marketplace competing for organic search demand around LA experiences and increasingly booking LA bike and walking tours through its platform.

Direct peers

• Hollywood Bike Tours: Direct competitor offering guided bike tours of Hollywood and the Hollywood Sign in Los Angeles, overlapping directly with Bikes and Hikes LA's core bike-tour product and customer base.
• LA Cycle Tours: Los Angeles-based guided bike tour operator with similar small-group e-bike and standard-bike tour formats targeting tourists exploring Beverly Hills, Hollywood, and Santa Monica.
• Beverly Hills Bike Tours: Beverly Hills-focused guided cycling tour operator, directly competing on the same 12-mile Beverly Hills route and celebrity-home sightseeing experience offered by Bikes and Hikes LA.
• Green Bike Tours: LA-based guided bike and walking tour operator offering sustainable tourism experiences across Hollywood, Beverly Hills, and Santa Monica — a direct competitor in the eco-tourist positioning.
• LA Walking Tours: Direct competitor offering guided walking tours of Los Angeles landmarks including Hollywood, Downtown LA, and celebrity-focused routes, overlapping with Bikes and Hikes LA's walking-tour SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@billbikeshikes
• Facebookfacebook.com/bikesandhikesla
• Instagraminstagram.com/bikesandhikesla
• TikToktiktok.com/@bikesandhikesla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikes and Hikes LA