What Mason-Dixon Polling & Strategy does

Mason-Dixon Polling & Strategy is a private, independent polling and communications consulting firm headquartered in Jacksonville, FL with a secondary office in Washington, D.C. The firm was founded approximately in 1990 (with one firmographic source citing 1983) and has operated continuously for three decades, conducting live telephone-based public opinion research of registered voters via both landline and cell phone. Its standard omnibus statewide survey reaches 625 voters per state with a margin of error of +/-4%. The service portfolio spans issue/advocacy polling, election consulting, referendum and ballot initiative research, focus groups, communications consulting and message testing, strategic planning, organizational development, issues management, economic and community development research, community outreach, and quality of life surveys.

The firm operates a project-based professional services model with publicly disclosed per-question pricing of $750 for the first question and $500 for each additional question on omnibus surveys. Its client base is horizontally diversified across 350+ news organizations, federal/state/local government, political candidates, advocacy groups, trade associations, unions, Fortune 100 companies, and economic development professionals. Go-to-market is direct and relationship-driven through principals Brad Coker (Jacksonville) and Larry Harris (Washington, D.C.); there is no digital marketplace, API, or SDK. Marketing relies on earned media from published poll results, referrals, and endorsements from analysts including Charlie Cook, Stuart Rothenberg, and Larry Sabato.

The technology stack is conventional live telephone survey operations with no disclosed AI/ML components, no API, and no product integrations. The firm is privately held with no disclosed funding rounds, investors, parent company, acquisitions, or leadership changes. Its competitive position rests on brand recognition, independently validated accuracy across thousands of races, and explicitly non-partisan positioning that attracts bipartisan clientele.

Name

Mason-Dixon Polling & Strategy

Legal name

Mason-Dixon Polling & Strategy Inc.

Website

https://mason-dixon.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Mason-Dixon Polling & Strategy is a private, independent polling and communications consulting firm conducting live telephone-based public opinion research for 350+ news organizations, political campaigns, government entities, advocacy groups, and Fortune 100 companies on a project-based model.

Ownership category

akta.pro rank

Product category

Public Opinion Polling & Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Public opinion polling
• Political polling services
• Election polling research
• Communications consulting
• Strategic polling

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Polling Services: Project-based polling services where clients pay per question or per poll. Pricing is $750 for the first question and $500 for each additional question on omnibus surveys, with live telephone interviews of 625 registered voters per state.
2. Communications & Strategic Consulting: Strategic planning, messaging development, issues management, organizational development, and community outreach consulting services provided to government, PR professionals, associations, and advocacy groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mason-Dixon Polling & Strategy is an independent, non-partisan polling and communications consulting firm that conducts public opinion research and provides strategic consulting to news media, advocacy groups, government entities, political candidates, and Fortune 100 companies. The firm's core services include issue/advocacy polling, election polling, referendum and ballot initiative research, focus groups, and communications strategy consulting. A signature product is the Omnibus Statewide Voter Poll, where multiple clients can include questions on a shared statewide telephone survey of 625 registered voters for $750 per first question and $500 per additional question.

Product overview

Mason-Dixon Polling & Strategy is a professional services firm offering a unified portfolio of public opinion polling and communications consulting services. The core offering is Issue/Advocacy/Election Consulting & Polling supplemented by an Omnibus State Polling product for multi-client statewide surveys. Additional services include Focus Groups, Communications Consulting, Strategic Planning, Organizational Development, Issues Management, Economic & Community Development Research, Community Outreach, and Quality of Life Surveys. The firm serves government entities, advocacy groups, news media, trade associations, unions, Fortune 100 companies, and political candidates at federal, state, and local levels. Pricing for Omnibus polling is structured at $750 for the first question and $500 for each additional question, with live telephone interviews of 625 registered voters per state.

Differentiator

Problem solved

Functional benefit

Products and services

• Issue/Advocacy/Election Consulting & Polling Core polling and consulting service providing political and public policy research, including election polling, issue advocacy research, and strategic consulting for government, candidates, advocacy groups, and media clients.
• Omnibus State Polling Multi-client statewide voter polls conducted during legislative sessions, allowing organizations to include custom questions for internal use or media coverage. Features live telephone interviews of 625 registered voters per state with a +/-4% margin of error.
• Referendum & Ballot Initiatives Research Survey research services focused on gauging voter opinion on specific referendum questions and ballot initiatives for advocacy groups and government entities.
• Focus Groups Qualitative research service providing in-depth voter sentiment analysis through moderated focus group discussions.
• Communications Consulting, Development & Testing Strategic messaging development and testing services to help clients refine their public policy communications and media messaging.
• Strategic Planning Long-term planning consulting services for organizations, candidates, and government entities to align their public policy agendas with stakeholder expectations.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MasonDixonPoll

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason-Dixon Polling & Strategy