Hustle 2.0
Hustle 2.0 is a Public Benefit Corporation that sells a self-paced, in-cell Cognitive Behavioral Therapy rehabilitation program to state and county correctional facilities, serving incarcerated individuals across 800+ facilities in 47 US states.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hustle 2.0 does
Hustle 2.0, PBC is a San Francisco-based Public Benefit Corporation founded in 2018 that develops and distributes a self-paced, trauma-responsive Cognitive Behavioral Therapy (CBT) rehabilitation program for incarcerated individuals. The core product is a 175+-hour curriculum delivered across 32 courses via in-cell workbooks, structured journaling, homework packets, pre-/post-tests, and open-book multiple-choice exams that are mailed back to Hustle 2.0 staff for manual grading. The portfolio is organized as a progression: an introductory course ("Transform Your Hustle," 56 pages, $15.99), a Spanish-language equivalent ("Transforma Tu Hustle"), and a three-module "University Collection" (The Preseason, Book One, Book Two; 340–456 pages each) whose completion yields 3 college credits and an MBA program certificate from Southern Utah University's Dixie L. Leavitt School of Business. Curriculum was developed under the direction of a Ph.D.-level clinical psychologist and draws on contributions from PhD-level criminologists, trauma specialists, and recovery professionals alongside lived-experience input from currently and formerly incarcerated individuals.
The commercial model combines direct-to-consumer e-commerce on hustle20.com (with publicly listed unit prices for entry-level products), enterprise sales to state and county correctional departments via a 7-step onboarding process including staff training and dedicated Customer Success Managers, mail-based individual delivery to incarcerated participants and their families, and a donor-funded scholarship program (fiscally sponsored by Mission Edge San Diego) that has funded 5,500+ scholarships. A tablet-based distribution channel through Edovo was added in 2024. The company reports deployment across 800+ correctional facilities in 47 US states with 20,000+ graduates, and cites outcome metrics including 91% avoidance of further violent misconduct, 93% avoidance of any further misconduct, 82% non-return to restrictive housing, and over 90% program completion rate, alongside a Washington State Institute for Public Policy benefit-cost estimate of $24.72 returned per $1 spent on CBT.
Hustle 2.0 is privately held with 1–10 employees, no disclosed institutional funding rounds, and PBC legal status; its competitive position rests on the proprietary trauma-responsive curriculum, the in-cell self-paced delivery model that is 85% less expensive than traditional group-facilitated CBT, and the exclusive SUU college-credit and MBA-certificate credentialing pathway.
Hustle 2.0 firmographics
Firmographics- Name
- Hustle 2.0
- Legal name
- Hustle 2.0, PBC
- Website
- https://hustle20.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hustle 2.0 is a Public Benefit Corporation that sells a self-paced, in-cell Cognitive Behavioral Therapy rehabilitation program to state and county correctional facilities, serving incarcerated individuals across 800+ facilities in 47 US states.
- Ownership category
- akta.pro rank
Hustle 2.0 industry classification
Industry- Product category
- Correctional Rehabilitation Education
- NAICS
- Vocational Rehabilitation Services (6243), Vocational Rehabilitation Services (62431)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)
Keywords
Where Hustle 2.0 is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hustle 2.0 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Curriculum Product Sales: Direct sales of self-paced rehabilitation workbooks to correctional facilities, families of incarcerated individuals, and directly to incarcerated persons. Products include Transform Your Hustle ($15.99), Transforma Tu Hustle Spanish version ($15.99), The Preseason 2nd Edition ($55), and University Collection volumes with bulk order options for facilities.
- Scholarship Fund Donations: Tax-deductible donations to Hustle 2.0's Scholarship Fund (fiscally sponsored by Mission Edge San Diego, Tax ID 27-2938491) providing program access to incarcerated people who cannot otherwise afford it.
- Bulk Licensing to Facilities: Customized bulk orders and licensing arrangements for correctional facilities with dedicated Customer Success Managers and staff training services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Transform Your Hustle, 2nd Edition - Introductory Course |
| One time/ perpetual license | Pay-as-you-go | The Preseason, 2nd Edition - Volume I, University Collection |
| One time/ perpetual license | Multi-year contract | Book One, 2nd Edition - Volume II, University Collection |
| One time/ perpetual license | Multi-year contract | Book Two, 2nd Edition - Volume III, University Collection |
| Other | Multi-year contract | Bulk Facility Licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hustle 2.0 product offering
Product offeringCore offering
Hustle 2.0 designs and delivers evidence-based, trauma-responsive Cognitive Behavioral Therapy (CBT) rehabilitation curricula for incarcerated individuals. Its core product is a series of self-paced, in-cell workbooks that correctional agencies deploy without requiring classrooms, facilitators, or program space, paired with mail-based grading, progress tracking, and data reporting. The program is offered in English and Spanish and is recognized by the Washington State Institute for Public Policy.
Product overview
Hustle 2.0 is a self-paced, in-cell rehabilitation program for prisons and jails, consisting of 175+ hours of programming across 32 courses. The portfolio follows a progressive structure: participants begin with the introductory "Transform Your Hustle" course (available in English and Spanish as "Transforma Tu Hustle"), then advance through the three-module University Collection — "The Preseason" (Volume I), "Book One" (Volume II), and "Book Two" (Volume III). The program is evidence-based, trauma-responsive, and uses Cognitive Behavioral Therapy (CBT) principles. Completing all University Collection modules earns participants 3 college credits and an MBA certificate from Southern Utah University. A donor-funded Scholarship Fund provides program access to incarcerated individuals who otherwise could not afford it.
Differentiator
Problem solved
Functional benefit
Brands
- Transform Your Hustle: A 56-page introductory CBT course (2nd Edition), available in English and Spanish (Transforma Tu Hustle), spanning 5–25 programming hours with 27 journaling prompts.
- The Preseason, 2nd Edition
- Book One, 2nd Edition
- Book Two, 2nd Edition
- University Collection
- Transforma Tu Hustle
- Hustle 2.0 Scholarship Fund
Products and services
- Transform Your Hustle, 2nd Edition Introductory trauma-responsive CBT workbook designed to be completed independently in-cell by incarcerated participants, with no facilitator required.
- The Preseason, 2nd Edition Volume I of the three-module University Collection series, providing self-paced CBT programming that counts toward university credit when completed with honors.
- Book One, 2nd Edition Volume II of the three-module University Collection series, providing the second 175+ hour block of self-paced CBT programming.
- Book Two, 2nd Edition Volume III of the three-module University Collection series, completing the 175+ hour University Collection curriculum and qualifying participants for an MBA certificate from Southern Utah University when completed with honors.
- Transforma Tu Hustle Spanish-language version of Transform Your Hustle, extending the entry-level trauma-responsive CBT curriculum to Spanish-speaking incarcerated participants.
Quantifiable outcome
- 91% of participants with violent misconduct records avoided further violence after completing the program
- +7 more outcomes
Companies that use Hustle 2.0
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Hustle 2.0 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Hustle 2.0 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Southern Utah University (SUU)coreHustle 2.0 is the only corrections-based CBT program where participants can earn 3 college credits and an MBA program certificate from Southern Utah University's Dixie L. Leavitt School of Business. After release, participants can convert their coursework into college credits through SUU's continuing education program. The partnership provides participants the chance to be first in their family to go to college.
- Mission Edge San DiegocoreHustle 2.0's Scholarship Fund is a fiscally sponsored project of Mission Edge San Diego, a registered charity with Tax ID 27-2938491. This partnership enables tax-deductible donations to support incarcerated individuals who cannot afford program access, with over 5,500 scholarships awarded to date.
- EdovosupportingEdovo tablet distribution partnership enabling Hustle 2.0 content to be delivered digitally through Edovo's correctional tablet platform. Not all programming is digitally available yet; sales team coordinates tablet-based implementation options.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Hustle 2.0 competitors and assessment
Company assessmentOthers
- Wellpath: Wellpath delivers healthcare and behavioral health services to incarcerated populations in partnership with correctional agencies. Operates in adjacent corrections services space with overlapping customer base, though focused on clinical care rather than CBT-based rehabilitation curriculum.
- Volunteers of America: Volunteers of America operates reentry, housing, and behavioral health programs for formerly incarcerated individuals across the US. Operates in the corrections/reentry ecosystem with comparable beneficiary population, though as a broad social services nonprofit rather than a focused rehabilitation product.
Broad incumbents
- ViaPath Technologies: ViaPath (formerly Securus/JPay) provides communications, education, and reentry technology services to correctional facilities at scale. Comparable enterprise sales motion into corrections, though primarily in communications and payments rather than rehabilitation content.
- Appriss Insights (Equifax Government): Appriss Insights provides corrections-focused data, analytics, and risk insights across the criminal justice system as part of Equifax. Broadly comparable as an incumbent serving corrections agencies, though focused on data analytics rather than direct rehabilitation content.
Direct peers
- Roca: Roca delivers behavioral change programming for high-risk young adults, including those involved with the justice system, using cognitive behavioral approaches. Comparable CBT-driven behavior change methodology for justice-involved populations.
- American Prison Data Systems (APDS): APDS delivers secure tablet-based education, reentry, and communication platforms to correctional facilities. Comparable to Hustle 2.0 in serving incarcerated learners with structured programming, though with a broader communications technology focus.
- The Fortune Society: The Fortune Society provides in-custody and reentry support, including education, counseling, and housing services for justice-involved individuals in New York. Comparable beneficiary population and reentry mission to Hustle 2.0.
- Edovo: Edovo provides tablet-based educational, vocational, and rehabilitation content to incarcerated populations across correctional facilities. Directly comparable as a delivery platform for corrections-based rehabilitation content and a current integration partner of Hustle 2.0.
- Prison Fellowship: Prison Fellowship operates in-prison rehabilitation, mentoring, and reentry programs for incarcerated individuals and their families. Directly comparable mission and beneficiary population, though delivered through volunteer-led programs rather than self-paced workbooks.
- Center for Employment Opportunities (CEO): CEO provides employment-focused reentry services to formerly incarcerated individuals in multiple states. Comparable target population and reentry focus as Hustle 2.0, though CEO specializes in post-release employment rather than in-custody programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hustle 2.0 social profiles
Digital presenceHustle 2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hustle 2.0 leadership team
Management profileNumber of profiles
Hustle 2.0 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hustle 2.0 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hustle 2.0
What does Hustle 2.0 do?
Hustle 2.0 designs and delivers evidence-based, trauma-responsive Cognitive Behavioral Therapy (CBT) rehabilitation curricula for incarcerated individuals. Its core product is a series of self-paced, in-cell workbooks that correctional agencies deploy without requiring classrooms, facilitators, or program space, paired with mail-based grading, progress tracking, and data reporting. The program is offered in English and Spanish and is recognized by the Washington State Institute for Public Policy.
Is Hustle 2.0 a public or private company?
Hustle 2.0 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hustle 2.0 founded?
Hustle 2.0 was founded in 2018. It employs 1 to 10 people.
Where is Hustle 2.0 based?
Hustle 2.0 is headquartered in San Francisco, United States, in the North America region.
How does Hustle 2.0 make money?
Three revenue lines are on record. Curriculum Product Sales are the primary driver. The others are scholarship Fund Donations and bulk Licensing to Facilities.
Who are Hustle 2.0's main competitors?
Others on record are Wellpath and Volunteers of America. Broad incumbents are ViaPath Technologies and Appriss Insights (Equifax Government). Direct peers are Roca, American Prison Data Systems (APDS), The Fortune Society, Edovo, Prison Fellowship and Center for Employment Opportunities (CEO).
Does Hustle 2.0 have an API?
No public API is recorded for Hustle 2.0.
What industry is Hustle 2.0 in?
Hustle 2.0's product category is Correctional Rehabilitation Education. Its primary akta.pro industry code is BPAKANAH, Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management). Its NAICS code is 6243 and its SIC code is 8300.