Alfalfa's Market

What Alfalfa's Market does

Alfalfa's Market is a privately held, for-profit food and beverage retailer headquartered in Boulder, Colorado, founded in 1979. The company specializes in coffee, juice, and an organic salad bar, positioning itself within the natural and organic grocery segment of consumer retail. Its operating geography, based on the provided firmographics, is the United States, with the Boulder location serving as the headquarters.

The company's core offering combines grocery retail with prepared, ready-to-consume items, including freshly prepared coffee, juice, and an organic salad bar — a format that blends traditional natural foods grocery with in-store foodservice. This dual model targets health-conscious consumers in its local market and depends on physical retail infrastructure rather than e-commerce or digital channels, as no app, API, or online platform is disclosed in the available data. Headcount of 101-250 employees indicates an operation of meaningful local scale, though it is not articulated whether this represents a single store or a small multi-store footprint.

The revenue model is implicit consumer retail: Alfalfa's earns revenue through in-store sales of grocery, beverage, and prepared-food items at unit-level margins typical of specialty grocers. No pricing tiers, subscription model, B2B contracts, or licensing arrangements are disclosed. The only capital-markets signal in the data is a single funding round of $1,353,860 dated March 2, 2015, with investors and lead investor unstated, suggesting the business has historically relied on operating cash flow supplemented by modest, periodic outside capital rather than large-scale venture or private equity sponsorship.

Name

Alfalfa's Market

Website

https://alfalfas.com

Company type

Private

Founded year

1979

Headcount range

101–250 employees

Short description

Alfalfa's Market is a privately held natural and organic grocery retailer headquartered in Boulder, Colorado, founded in 1979, specializing in coffee, juice, and an in-store organic salad bar for health-conscious local consumers.

Ownership category

akta.pro rank

Product category

Natural and Organic Food Retail

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Natural food retail
• Organic grocery store
• Fresh juice bar
• Coffee bar service
• Organic salad bar

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Alfalfa's Market is a food and beverages retailer headquartered in Boulder, Colorado, operating a natural and organic grocery store. The company's core offerings include coffee, fresh juice, and an organic salad bar, alongside a broader selection of natural and organic grocery items sold to walk-in retail customers. Founded in 1979, the company operates a single physical market location supported by 101–250 employees.

Product overview

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Differentiator

Problem solved

Functional benefit

Products and services

• Coffee service
• Fresh juice service
• Organic salad bar
• Natural and organic grocery assortment

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• New Seasons Market: Pacific Northwest-based natural foods grocer focused on local, organic, and prepared offerings. Comparable as a regional specialty grocer that competes on curated assortment and in-store experience rather than national-scale pricing.
• Fresh Thyme Market: Midwest-focused natural and organic grocer with produce-heavy assortment and a small-box footprint. Comparable operating model to Alfalfa's in combining value-oriented natural grocery with fresh/prepared food counters.
• Sprouts Farmers Market: Specialty natural/organic grocer with a strong fresh-produce and prepared-foods focus. Comparable to Alfalfa's in its emphasis on produce-forward assortment and prepared counters inside a smaller-box store format.
• Natural Grocers (Vitamin Cottage): Public natural and organic grocery chain with a similar value-oriented, specialty assortment model. Closest direct peer because both target health-focused consumers with a curated natural foods selection rather than a full conventional supermarket.
• Lucky's Market: Natural and organic grocery concept with strong prepared-food and local-sourcing emphasis, also originally rooted in Colorado. Operates in the same niche of community-oriented natural foods retail with prepared counters.
• Erewhon Market: Premium Southern California natural and organic grocer known for prepared foods, juice/smoothie bars, and a celebrity-anchored wellness positioning. Comparable to Alfalfa's in its emphasis on prepared organic offerings and experience-driven format.

Broad incumbents

• Whole Foods Market: Largest natural and organic supermarket chain in the U.S. (Amazon-owned). Competes directly with Alfalfa's in Boulder and represents the dominant incumbent whose scale and supply chain Alfalfa's must contend with.

Regional players

• Jimbo's Naturally: San Diego-based natural and organic grocer emphasizing local sourcing and prepared foods. Comparable as a regional independent natural foods retailer with a similar community-oriented, curated assortment model.
• Mother's Market & Kitchen: Southern California natural foods chain with strong organic assortment, prepared foods, and juice/smoothie counters. Comparable as a regional specialty operator with a similar prepared-food emphasis, though geographically distinct.
• Clark's Nutrition & Natural Foods Market: Southern California independent natural foods chain with produce, supplements, and organic grocery focus. Comparable to Alfalfa's as a regional independent operating in the same natural/organic specialty grocery niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/alfalfasmarket
• Facebookfacebook.com/ilovealfalfas
• LinkedInlinkedin.com/company/alfalfasmarkets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfalfa's Market