People Marketing Fashion Recruitment

What People Marketing Fashion Recruitment does

People Marketing Fashion Recruitment (PMF) is a boutique recruitment agency specializing in permanent placements across the fashion, textiles, and lifestyle sectors. Founded in 1989 and operated as PMF Recruitment Ltd from Beeston, Nottingham, the firm serves fashion employers throughout the UK and Europe with additional international recruitment reach extending into China, India, and Bangladesh. The client base spans womenswear brands, high street retailers, sportswear manufacturers, childrenswear firms, and luxury brands, with placement mandates covering design, merchandising, technical, supply chain, and executive roles. Leadership comprises Chairman Liz Gilder, Managing Director Doug Jameson, Director Clare Turner, Recruitment Managers Melanie Coote and Kat Barksby, and Recruitment Consultants Nichola Adcock-Staniforth and Molly Stafford — a seven-person team in total.

The firm has no proprietary technology platform; its infrastructure consists of a standard recruitment website hosting 52 active job listings at observation, a regularly updated careers and sector blog, an annual Fashion Recruitment Salary Survey publication, and a specialized London Fashion Jobs proposition. PMF operates a Digital & E-commerce Division — identified as the firm's fastest-growing service line — covering roles such as TikTok specialists, UX designers, and digital marketing professionals for fashion clients building direct-to-consumer and social commerce capabilities. The firm does not disclose pricing, contracts, or technology partnerships.

Revenue is generated through standard UK permanent placement fees, calculated as a percentage of placed candidates' first-year salaries, consistent with industry practice for boutique recruitment agencies. PMF has no disclosed funding rounds, no external investment, no M&A activity, no patents or trademarks, and no publicly disclosed enterprise client concentration. The firm is privately held and operates as a stable, domain-specialized boutique with 35 years of continuous operation.

Name

People Marketing Fashion Recruitment

Legal name

PMF Recruitment Ltd

Website

https://peoplemarketing.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

People Marketing Fashion Recruitment (PMF) is a Nottingham-based boutique recruitment agency founded in 1989, specializing in permanent placements across fashion, textiles, and lifestyle sectors, with international reach into Europe, China, India, and Bangladesh.

Ownership category

akta.pro rank

Headquarters

HQ city

Beeston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Permanent Placement Recruitment: The agency generates revenue by placing candidates in permanent positions with clients. They recruit for fashion, textiles, and lifestyle businesses, covering roles in design, technical, commercial, merchandising, marketing, buying, and sales functions across UK and international markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

People Marketing Fashion Recruitment operates as a boutique permanent-placement recruitment consultancy focused on the fashion and textiles industry. The firm sources, screens and places candidates across design, technical, production, buying, merchandising, marketing, ecommerce and sales functions for retailers, brands, manufacturers and suppliers in the UK and internationally. Related offerings include CV submission processing, candidate job alerts, and an annual fashion industry salary survey.

Product overview

People Marketing Fashion Recruitment is a boutique recruitment agency established in 1989, specializing in the fashion and lifestyle industry. The company operates as a single-service recruitment platform providing job placement services for fashion, textiles, and lifestyle sectors across the UK and internationally. Core services include candidate sourcing and placement, CV submission processing, job alert creation, and annual salary survey publication for the fashion industry. No distinct software products, modules, or platform offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Fashion Recruitment Permanent placement recruitment service for UK fashion, textiles and lifestyle businesses, covering design, technical, commercial, and creative roles across retailers, brands, manufacturers and suppliers. Services include vacancy submission, candidate matching, and full recruitment process management.
• International Fashion Recruitment Cross-border permanent recruitment for fashion and textile companies with international hiring needs, covering Europe, China, India, Bangladesh and rest of world locations.
• London Fashion Jobs Specialized London-based permanent recruitment covering Central London, North West London, East London and surrounding areas for fashion industry roles.
• Digital and E-commerce Division Dedicated recruitment division for digital fashion roles including content creators, UX designers, events coordinators, ecommerce trading, TikTok specialists, and data analysts.
• Fashion Industry Salary Survey Annual industry-specific salary survey and recruitment trends report for the UK fashion industry, used to attract clients and demonstrate industry expertise.

Quantifiable outcome

• High client satisfaction evidenced by testimonials praising consistency of relevant, high calibre applicants

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Better Placed: UK-based recruitment agency focused on fashion, retail, consumer goods and e-commerce. Closest direct competitor to People Marketing given overlapping vertical specialism and similar boutique-style service in the same UK market.
• Salt: Global recruitment firm specialising in digital, marketing, technology and ecommerce talent, with strong positioning in fashion and retail digital hiring. Directly comparable to People Marketing's fastest-growing digital & e-commerce division.
• La Fosse Associates: UK-headquartered recruitment firm focused on technology, digital and creative roles. Comparable to People Marketing's digital recruitment practice and creative/marketing specialisms within fashion clients.
• Quest Search and Selection: London-headquartered recruiter covering fashion, retail, technology and digital roles across EMEA. Directly comparable on specialism in fashion and digital recruitment, with overlapping client base in UK and European fashion brands.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with an executive search practice serving consumer and retail, including fashion. Competes for senior fashion leadership mandates rather than mid-market placements.
• Robert Half: Global recruitment and consulting firm with a creative and fashion-facing practice. Adjacent competitor for fashion commercial and design roles, but operating across many sectors at much larger scale.
• Michael Page: Global PageGroup brand with dedicated fashion and luxury retail practice. Operates broadly across multiple sectors at much larger scale; competing for the same fashion recruitment mandates but with a portfolio, not niche focus.
• Reed: UK-founded generalist recruitment group with fashion and retail coverage. Competes for the same client mandates but as a broad-line recruiter rather than a fashion specialist.
• Hays: Large global recruitment firm with a retail and fashion practice. Overlaps with People Marketing on UK fashion mandates but serves many other sectors and brings much greater scale and international reach.

Others

• Drapers Jobs: Fashion industry job board owned by Drapers/EMAP. Not a direct recruitment competitor but an ecosystem participant that captures candidate traffic and competes for marketing attention in the same fashion hiring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/peoplemarket1ng
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Marketing Fashion Recruitment