MGI Golf

What MGI Golf does

MGI Golf is an Australian-founded designer, manufacturer, and global distributor of motorized golf caddies, push carts, golf bags, accessories, and laser rangefinders, founded by Ian in 1993 and headquartered in Nunawading, Victoria. The company serves individual golfers through direct e-commerce (us.mgigolf.com and mgigolf.com), golf clubs through a B2B fleet program, and international markets through a distributor network spanning more than 50 countries with operational entities in Australia, the United States (Oceanside, California service center), and Canada (Oakville, Ontario warehouse opened 2023). MGI has been named America's #1 electric caddy brand for three consecutive years by Buffalo Groupe research and employs 11-50 people while maintaining outsourced manufacturing in China and Taiwan.

The product portfolio is built around a patented electronic gyroscope anti-deviation technology (granted in 2008) and centers on three hardware families: the Ai Series flagship caddies (Ai Navigator Halo with AI-powered Geo Protect hazard navigation, Ai Navigator GPS+ with 4-inch touchscreen GPS, and Ai 500 entry-level model), the Zip Series (Zip Navigator AT All-Terrain, Zip Navigator, Zip X5, Zip X3, Zip X1), and the E-Boost push cart launched in 2025 as a hybrid walking/powered-assist product. Supporting products include Sureshot laser rangefinders (SlimPRO, PINLOC 7000i and 6000i series) acquired via the SureshotGPS deal in 2007-2010, MGI cart bags with proprietary BAGLINK locking technology, and a full accessories ecosystem (fireproof charging box, heated hand warmer, cooler bags, seats, travel bags, spare parts). The MGI Custom Studio, launched 2026-04-30, enables over 800 unique Zip Navigator AT color configurations.

The revenue model is hardware sales at one-time price points ranging from $599 (E-Boost, Zip X1) to $2,995 (Ai Navigator GPS+ bundle), with 3-year warranties on most caddies and a fleet program providing both purchase and lease options to golf clubs such as La Jolla Country Club, The Olympic Club, Royal Sydney Golf Club, and Troon-managed facilities. Distribution combines direct-to-consumer e-commerce, country-level distributors (e.g., American Golf in the UK, Sports Backup in the Nordics, Holiday Golf in Iberia), a dedicated Canada operation, service centers in California and Nevada, and sponsorship channels through Epson Tour, WGCA, HJGT, AGM Golf, and the Golf Fitness Association of America.

Name

MGI Golf

Legal name

MGI PTY LTD

Website

https://mgigolf.com/

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MGI Golf is a golf wholesale company that offers a range of golf accessories including buggies, batteries, and liquid holsters.

Ownership category

akta.pro rank

Product category

Golf Caddies and Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Electric golf caddies
• Motorized golf buggies
• Laser rangefinders
• Golf push carts
• Golf accessories wholesale

Headquarters

HQ city

Nunawading

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Caddy Hardware Sales: Primary revenue from selling electric golf caddies including Ai Navigator Halo, Ai Navigator GPS+, Zip Navigator AT, Zip Navigator, and Zip X series models at price points ranging from $699 to $2,599
2. Golf Pushcart Sales: E-BOOST push cart sales - hybrid walking cart with optional powered assistance
3. Accessories and Spare Parts: Sales of accessories including bags, batteries, wheels, cooler bags, umbrellas, phone holders, rain covers, travel bags, and spare parts for all product lines
4. Golf Bags: Sale of MGI Lite-Play and Lux-Play golf cart bags
5. Sureshot Golf Rangefinders: Sales of Sureshot laser golf rangefinders including SlimPRO and PINLOC series
6. Fleet Program: Golf club fleet programs where clubs purchase or lease electric caddies for member use, generating recurring revenue opportunity for clubs and driving sales for MGI

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

MGI Golf designs, manufactures, and distributes electric golf caddies, push carts, golf bags, accessories, and laser rangefinders. Primary offerings include the Ai and Zip series electric caddies with patented gyroscope tracking and AI-powered path navigation, the E-Boost push cart with powered kick assistance, and the Sureshot line of laser rangefinders. The company sells directly to consumers through its e-commerce platforms and to golf clubs through a fleet program.

Product overview

MGI Golf is a golf technology company offering a portfolio of motorized and assisted golf caddies, push carts, golf bags, accessories, and laser rangefinders. The product lineup consists of: Ai Series electric caddies (Ai Navigator Halo with AI-powered Geo Protect navigation, Ai Navigator GPS+ with integrated touchscreen GPS, and Ai 500 GPS-enabled model) featuring gyroscope straight tracker technology, full remote control operation, and Bluetooth connectivity; Zip Series electric caddies (Zip Navigator AT All-Terrain with dual swiveling wheels, Zip Navigator, Zip X5, Zip X3, Zip X1) with patented gyroscope technology and remote control operation; the E-Boost push cart with on-demand powered kick assistance; MGI Custom Studio for personalized color configurations; Sureshot laser rangefinders (SlimPRO and PINLOC series) with PINLOC targeting technology; golf bags (Lite-Play, Lux-Play, Dri-Play) with BAGLINK bag-locking technology; and accessories including fireproof charging box, heated hand warmer, cooler bags, seats, and travel bags. The company also offers a fleet program for golf clubs, spare parts, batteries, and international distribution.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20% increase in usage after 8 months
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

22 partnerships are on record, tiered key account, core, flagship and minor.

• Jennifer Maloykey accountOthers · 6 August 2024Fleet Program Manager at MGI Golf responsible for managing golf club fleet relationships and program sales. Contact: [email protected]
• GNM Sales and DistributioncoreChannel Partner/ Reseller/ DistributorSouth Africa distributor for MGI products. Phone: +(27) 010 157 0166
• Trans-Pacific LincoreChannel Partner/ Reseller/ DistributorJapan distributor for MGI and Sureshot products
• Epson TourflagshipGTM or Marketing PartnerOfficial electric caddy sponsor - provides MGI caddies for professional tournament use
• WGCA (Women's Golf Coaches Association)flagshipGTM or Marketing PartnerOfficial electric caddy sponsor supporting women's collegiate golf
• HJGT (Hurricane Junior Golf Tour)flagshipGTM or Marketing PartnerOfficial electric caddy sponsor supporting junior golf development
• Troon GolfcoreGTM or Marketing PartnerOfficial electric caddy partner for Troon-managed golf facilities worldwide
• AGM GolfcoreGTM or Marketing PartnerOfficial electric caddy sponsor for AGM Golf organization
• Golf Fitness Association of America (GFAA)minorGTM or Marketing PartnerOfficial electric caddy sponsor supporting golf fitness initiatives
• American Golf (Trading) LtdcoreChannel Partner/ Reseller/ DistributorUK distributor for MGI branded products. Phone: +44 (0) 1925 939 999. Country: United Kingdom
• Sports BackupcoreChannel Partner/ Reseller/ DistributorNordic distributor covering Denmark, Norway, Finland, Sweden, Iceland, Estonia, Latvia, Lithuania. Phone: +45 874 769 00
• Holiday GolfcoreChannel Partner/ Reseller/ DistributorSpain and Portugal distributor. Phone: +34 952 789 108
• Golfers ParadisecoreChannel Partner/ Reseller/ DistributorSwitzerland distributor for MGI and Sureshot products. Phone: +41 799 7164
• Piguy Golf ChallengecoreChannel Partner/ Reseller/ DistributorFrance, Belgium, Netherlands, Luxembourg distributor. Phone: +33 1 53 56 12 12
• Fade AgenciescoreChannel Partner/ Reseller/ DistributorIreland distributor for MGI and Sureshot products. Phone: +353 1 214 9630
• Stelmasiak SportcoreChannel Partner/ Reseller/ DistributorEastern Europe distributor covering Bulgaria, Croatia, Poland, Romania, Slovakia, Czech Republic. Phone: +48 693 030 065
• Golf CorpcoreChannel Partner/ Reseller/ DistributorSouth America distributor covering Argentina, Colombia, Ecuador, Brazil. Email: [email protected]
• Tenis y golfcoreChannel Partner/ Reseller/ DistributorChile distributor for MGI and Sureshot products. Phone: +56 224 930 640
• Brittain WynyardcoreChannel Partner/ Reseller/ DistributorNew Zealand distributor for MGI and Sureshot products. Phone: +64 9 306 7200
• OGS IND. CO., LTDcoreChannel Partner/ Reseller/ DistributorSouth Korea distributor for MGI and Sureshot products. Phone: +82 51 517 9306
• Multi BrandscoreChannel Partner/ Reseller/ DistributorPacific Island distributor covering Papua New Guinea, Solomon Islands, Vanuatu, Fiji, Cook Islands, French Polynesia, Samoa, Nauru, New Caledonia, Tonga, Norfolk Island, East Timor, Wallis and Futuna. Phone: +61 3908 80199
• Loyal Pacific Industries - John MakcoreChannel Partner/ Reseller/ DistributorHong Kong distributor for MGI and Sureshot products. Email: [email protected]

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Motocaddy: UK-based electric golf trolley manufacturer with a comparable product lineup of motorized caddies, GPS integration, and lithium battery systems. Direct competitor to MGI in the global electric caddy category, particularly in UK, Europe, and Australia.
• PowaKaddy: British electric golf trolley brand offering premium remote-control and GPS-equipped caddies. Direct competitor across the UK, European, and increasingly global markets, with overlapping product architecture and price points.
• Stewart Golf: Premium UK-based electric golf trolley manufacturer known for high-end follow-me caddies (X9 Follow). Direct competitor in the premium electric caddy segment with comparable technology integration and pricing.
• Bat-Caddy: US-based electric golf caddy manufacturer offering remote control and manual push models at accessible price points. Direct competitor in the US market, particularly in entry-level and mid-range caddy segments.
• Big Max Golf: European golf bag and push cart brand with motorized options. Overlaps with MGI in golf bags (MGI Lite-Play, Lux-Play) and push cart categories, sharing similar retail and distribution channels.
• Sun Mountain Sports: US golf bag and push cart manufacturer with motorized cart products. Comparable in product category (golf bags, push carts), though MGI has stronger motorized caddy exposure.

Emerging players

• CaddyTrek: US-based robotic golf caddy manufacturer using follow-me technology with sensors rather than remote control. Competes with MGI on the AI/autonomous frontier and represents a potential disruptive approach to the same category.

Broad incumbents

• Bushnell Golf: Dominant US-based golf rangefinder and GPS brand (owned by Revelyst). Directly comparable to MGI's Sureshot rangefinder line and a much broader incumbent in golf distance-measuring devices.
• Garmin Golf: Global GPS and rangefinder brand with golf-specific products (Approach series). Competes with MGI/Sureshot in GPS-based course mapping and rangefinding, with substantially larger R&D and marketing budgets.
• Callaway Golf: Mass-market golf equipment leader with broad product portfolio including clubs, balls, bags, and accessories. While not a direct caddy competitor, it competes for the same consumer golf spending and retail shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mgigolf
• YouTubeyoutube.com/@mgigolf
• Facebookfacebook.com/MGIGolf
• LinkedInlinkedin.com/company/mgi-golf
• Instagraminstagram.com/mgigolfnorthamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGI Golf