Fullsteam Agency
Fullsteam Agency is a Helsinki-based live music booking agency and festival organizer founded in 2002, representing 100+ Finnish artists and bringing 2,000+ international acts to Finland. It operates Provinssi and other festivals as part of FKP Scorpio.
- Company typePrivate
- Founded2002
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fullsteam Agency does
Fullsteam Agency Oy is a Helsinki-based live music booking agency and concert and festival organizer founded in 2002. The agency represents more than 100 domestic Finnish artists and has cumulatively brought over 2,000 international artists to Finland, acting as an intermediary between rights-holders and Finnish venues, festivals, and promoters. Since 2015 it has operated as part of FKP Scorpio, Europe's leading festival organizer, which gives it access to a pan-European festival network and artist roster.
Its primary revenue sources are booking commissions on artist engagements and festival organization income. The company owns and operates Provinssi, a flagship multi-day festival held in Seinäjoki, and has expanded the festival portfolio with Knotfest Finland and Punk in Drublic (both launched in 2022) and Teurastamo Festivaali (announced for 2026). It discontinued Sideways Helsinki in 2023. The company sits within a broader Fullsteam family that includes Fullsteam Management (artist management), Fullsteam Records (label services), Fullsteam Publishing (publishing), and a ticketing agency, creating cross-sell across the artist lifecycle.
The business model is relationship-driven rather than technology-driven: there is no proprietary booking platform or AI-driven product in evidence. The go-to-market is B2B, contracting with venues, festival organizers, and corporate clients, and B2B on the artist side, signing domestic acts to representation and negotiating routing with international counterparts. The 11-50 employee band and lack of disclosed revenue indicate a mid-sized, privately held services firm whose economics depend on ticket sales, festival cash flow, and commission volume.
Fullsteam Agency firmographics
Firmographics- Name
- Fullsteam Agency
- Legal name
- Fullsteam Agency Oy
- Website
- https://fullsteam.fi
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fullsteam Agency is a Helsinki-based live music booking agency and festival organizer founded in 2002, representing 100+ Finnish artists and bringing 2,000+ international acts to Finland. It operates Provinssi and other festivals as part of FKP Scorpio.
- Ownership category
- akta.pro rank
Fullsteam Agency industry classification
Industry- Product category
- Live Music Booking and Promotion
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Full-Service Artist Management (MPAIAGAA)
Keywords
Where Fullsteam Agency is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Fullsteam Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Artist Booking Services: Commission-based booking fees for representing domestic artists and booking international acts at Finnish venues and festivals. The company acts as an intermediary between artists and event organizers.
- Festival and Concert Organization: Direct organization of concerts and festivals (such as Provinssi), including ticket sales, venue arrangements, production, and artist bookings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fullsteam Agency product offering
Product offeringCore offering
Fullsteam Agency is a Helsinki-based live music booking agency that represents more than 100 domestic artists and books both domestic and international performers to Finnish venues and festivals. The company also directly organizes major music festivals such as Provinssi in Seinäjoki and concerts in clubs, arenas, and stadiums across Finland, acting as an intermediary between artists and event operators.
Product overview
Fullsteam Agency Oy operates as a Helsinki-based live music booking agency and concert/festival organizer. The company runs a portfolio model with four main divisions: the core Fullsteam Agency booking service, Fullsteam Management (artist management), Fullsteam Records (record label), and Fullsteam Publishing. Additionally, the company organizes the Provinssi festival in Seinäjoki and previously organized the Sideways festival in Helsinki. The business connects performers with venues across Finland and brings international artists to Finnish festivals.
Differentiator
Problem solved
Functional benefit
Brands
- Fullsteam Management: Artist management agency operating as part of the Fullsteam family
- Fullsteam Records
- Fullsteam Publishing
Products and services
- Artist Booking Services Commission-based booking services through which Fullsteam Agency represents more than 100 domestic Finnish artists and bands and books international performers to Finnish venues and festivals. The service is contracted by venue operators, festival organizers, and event promoters across Finland.
- Provinssi Festival Traditional annual music festival held in Seinäjoki, Finland, organized and promoted directly by Fullsteam Agency, with tickets sold through Finnish ticket vendors.
- Sideways Festival Music festival in Helsinki organized by Fullsteam Agency from 2015 to 2023, featuring domestic and international artists.
- Fullsteam Management Artist management agency operating as a separate company under the Fullsteam family umbrella, providing management services for Finnish artists and bands.
- Fullsteam Records Record label operated by the Fullsteam family for artists seeking record deals, functioning as a separate company sharing offices with Fullsteam Agency.
- Fullsteam Publishing Music publishing company operating as part of the Fullsteam family alongside Fullsteam Agency, with shared office space in Helsinki.
- Concert and Event Organization Services Full-service concert and event organization including ticketing, venue arrangements, production, and artist bookings for concerts in clubs, arenas, and stadiums across Finland.
Companies that use Fullsteam Agency
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Fullsteam Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fullsteam Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FKP ScorpiocoreSince 2015, Fullsteam Agency has been part of FKP Scorpio, Europe's leading festival organizer and one of the continent's largest concert promoters. This ownership/investment partnership gives Fullsteam access to a vast network of international artists and festival promotion expertise across Europe.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Fullsteam Agency competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: Global concert promoter and venue operator. Comparable as a festival/concert promoter and live music intermediary, though with venue ownership and international scope beyond Finland.
- Creative Artists Agency (CAA): Global entertainment and sports agency with a major live music booking practice. Comparable as an artist representation and booking agency, though operating at significantly larger scale and across multiple verticals.
- FKP Scorpio: Parent company and Europe's leading festival organizer. Operates the broader pan-European festival and concert promotion network that Fullsteam plugs into; comparable as a festival organizer and concert promoter, but at much larger scale and multi-country scope.
- WME (William Morris Endeavor): Global talent and entertainment agency representing artists across music, film, and live performance. Comparable as a talent booking and representation business, but at global scale with a much broader portfolio beyond live music.
Direct peers
- Ruisrock: Long-running Finnish summer rock festival held annually in Turku. Comparable as a Finnish festival product competing for the same domestic festival audience and overlapping artist booking pool.
- Luger / Way Out West: Swedish concert promoter and festival organizer (Way Out West). Closely comparable Nordic peer — booking agency and festival operator competing for the same Scandinavian touring circuit and international artist routing.
- All Things Live: Leading Nordic concert promoter and festival organizer based in Sweden. Comparable in business model (promotion + festival organization), competing for cross-border Nordic artist routing and international tours into the region.
- Primary Talent International: UK-based artist booking agency representing acts for European and international touring. Comparable as a live performance talent booking agency serving the same artist and promoter client base.
- Live Nation Finland: Live Nation's Finnish subsidiary promotes concerts and festivals in the same domestic market as Fullsteam, competing head-to-head for the same venue bookings, festival slots, and international artist tours.
Regional players
- Helsinki Festival: Helsinki Festival Foundation operates the annual Helsinki Festival, a multi-arts event in the same city as Fullsteam. Comparable as a Finnish festival organizer/programmer, though focused on multi-arts rather than music-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fullsteam Agency social profiles
Digital presenceFullsteam Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fullsteam Agency leadership team
Management profileNumber of profiles
Profiles6 records
Fullsteam Agency subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fullsteam Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fullsteam Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fullsteam Agency
What does Fullsteam Agency do?
Fullsteam Agency is a Helsinki-based live music booking agency that represents more than 100 domestic artists and books both domestic and international performers to Finnish venues and festivals. The company also directly organizes major music festivals such as Provinssi in Seinäjoki and concerts in clubs, arenas, and stadiums across Finland, acting as an intermediary between artists and event operators.
Is Fullsteam Agency a public or private company?
Fullsteam Agency is a private company. It is classified as corporate owned and is currently operating.
When was Fullsteam Agency founded?
Fullsteam Agency was founded in 2002. It employs 11 to 50 people.
Where is Fullsteam Agency based?
Fullsteam Agency is headquartered in Helsinki, Finland, in the Europe region.
How does Fullsteam Agency make money?
Two revenue lines are on record. Artist Booking Services are the primary driver. The others are festival and Concert Organization.
Who are Fullsteam Agency's main competitors?
Broad incumbents on record are AEG Presents, Creative Artists Agency (CAA), FKP Scorpio and WME (William Morris Endeavor). Direct peers are Ruisrock, Luger / Way Out West, All Things Live, Primary Talent International and Live Nation Finland. Helsinki Festival is listed as a regional player.
Does Fullsteam Agency have an API?
No public API is recorded for Fullsteam Agency.
What industry is Fullsteam Agency in?
Fullsteam Agency's product category is Live Music Booking and Promotion. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 7114 and its SIC code is 7900.