Fullsteam Agency

What Fullsteam Agency does

Fullsteam Agency Oy is a Helsinki-based live music booking agency and concert and festival organizer founded in 2002. The agency represents more than 100 domestic Finnish artists and has cumulatively brought over 2,000 international artists to Finland, acting as an intermediary between rights-holders and Finnish venues, festivals, and promoters. Since 2015 it has operated as part of FKP Scorpio, Europe's leading festival organizer, which gives it access to a pan-European festival network and artist roster.

Its primary revenue sources are booking commissions on artist engagements and festival organization income. The company owns and operates Provinssi, a flagship multi-day festival held in Seinäjoki, and has expanded the festival portfolio with Knotfest Finland and Punk in Drublic (both launched in 2022) and Teurastamo Festivaali (announced for 2026). It discontinued Sideways Helsinki in 2023. The company sits within a broader Fullsteam family that includes Fullsteam Management (artist management), Fullsteam Records (label services), Fullsteam Publishing (publishing), and a ticketing agency, creating cross-sell across the artist lifecycle.

The business model is relationship-driven rather than technology-driven: there is no proprietary booking platform or AI-driven product in evidence. The go-to-market is B2B, contracting with venues, festival organizers, and corporate clients, and B2B on the artist side, signing domestic acts to representation and negotiating routing with international counterparts. The 11-50 employee band and lack of disclosed revenue indicate a mid-sized, privately held services firm whose economics depend on ticket sales, festival cash flow, and commission volume.

Name

Fullsteam Agency

Legal name

Fullsteam Agency Oy

Website

https://fullsteam.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Fullsteam Agency is a Helsinki-based live music booking agency and festival organizer founded in 2002, representing 100+ Finnish artists and bringing 2,000+ international acts to Finland. It operates Provinssi and other festivals as part of FKP Scorpio.

Ownership category

akta.pro rank

Product category

Live Music Booking and Promotion

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Full-Service Artist Management (MPAIAGAA)

Keywords

• Live music booking
• Concert promotion
• Artist representation
• Festival organization
• Event management services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking Services: Commission-based booking fees for representing domestic artists and booking international acts at Finnish venues and festivals. The company acts as an intermediary between artists and event organizers.
2. Festival and Concert Organization: Direct organization of concerts and festivals (such as Provinssi), including ticket sales, venue arrangements, production, and artist bookings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fullsteam Agency is a Helsinki-based live music booking agency that represents more than 100 domestic artists and books both domestic and international performers to Finnish venues and festivals. The company also directly organizes major music festivals such as Provinssi in Seinäjoki and concerts in clubs, arenas, and stadiums across Finland, acting as an intermediary between artists and event operators.

Product overview

Fullsteam Agency Oy operates as a Helsinki-based live music booking agency and concert/festival organizer. The company runs a portfolio model with four main divisions: the core Fullsteam Agency booking service, Fullsteam Management (artist management), Fullsteam Records (record label), and Fullsteam Publishing. Additionally, the company organizes the Provinssi festival in Seinäjoki and previously organized the Sideways festival in Helsinki. The business connects performers with venues across Finland and brings international artists to Finnish festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Fullsteam Management: Artist management agency operating as part of the Fullsteam family
• Fullsteam Records
• Fullsteam Publishing

Products and services

• Artist Booking Services Commission-based booking services through which Fullsteam Agency represents more than 100 domestic Finnish artists and bands and books international performers to Finnish venues and festivals. The service is contracted by venue operators, festival organizers, and event promoters across Finland.
• Provinssi Festival Traditional annual music festival held in Seinäjoki, Finland, organized and promoted directly by Fullsteam Agency, with tickets sold through Finnish ticket vendors.
• Sideways Festival Music festival in Helsinki organized by Fullsteam Agency from 2015 to 2023, featuring domestic and international artists.
• Fullsteam Management Artist management agency operating as a separate company under the Fullsteam family umbrella, providing management services for Finnish artists and bands.
• Fullsteam Records Record label operated by the Fullsteam family for artists seeking record deals, functioning as a separate company sharing offices with Fullsteam Agency.
• Fullsteam Publishing Music publishing company operating as part of the Fullsteam family alongside Fullsteam Agency, with shared office space in Helsinki.
• Concert and Event Organization Services Full-service concert and event organization including ticketing, venue arrangements, production, and artist bookings for concerts in clubs, arenas, and stadiums across Finland.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FKP ScorpiocoreStrategic or Co-development Partner · 1 January 2015Since 2015, Fullsteam Agency has been part of FKP Scorpio, Europe's leading festival organizer and one of the continent's largest concert promoters. This ownership/investment partnership gives Fullsteam access to a vast network of international artists and festival promotion expertise across Europe.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global concert promoter and venue operator. Comparable as a festival/concert promoter and live music intermediary, though with venue ownership and international scope beyond Finland.
• Creative Artists Agency (CAA): Global entertainment and sports agency with a major live music booking practice. Comparable as an artist representation and booking agency, though operating at significantly larger scale and across multiple verticals.
• FKP Scorpio: Parent company and Europe's leading festival organizer. Operates the broader pan-European festival and concert promotion network that Fullsteam plugs into; comparable as a festival organizer and concert promoter, but at much larger scale and multi-country scope.
• WME (William Morris Endeavor): Global talent and entertainment agency representing artists across music, film, and live performance. Comparable as a talent booking and representation business, but at global scale with a much broader portfolio beyond live music.

Direct peers

• Ruisrock: Long-running Finnish summer rock festival held annually in Turku. Comparable as a Finnish festival product competing for the same domestic festival audience and overlapping artist booking pool.
• Luger / Way Out West: Swedish concert promoter and festival organizer (Way Out West). Closely comparable Nordic peer — booking agency and festival operator competing for the same Scandinavian touring circuit and international artist routing.
• All Things Live: Leading Nordic concert promoter and festival organizer based in Sweden. Comparable in business model (promotion + festival organization), competing for cross-border Nordic artist routing and international tours into the region.
• Primary Talent International: UK-based artist booking agency representing acts for European and international touring. Comparable as a live performance talent booking agency serving the same artist and promoter client base.
• Live Nation Finland: Live Nation's Finnish subsidiary promotes concerts and festivals in the same domestic market as Fullsteam, competing head-to-head for the same venue bookings, festival slots, and international artist tours.

Regional players

• Helsinki Festival: Helsinki Festival Foundation operates the annual Helsinki Festival, a multi-arts event in the same city as Fullsteam. Comparable as a Finnish festival organizer/programmer, though focused on multi-arts rather than music-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fullsteamagency
• Facebookfacebook.com/fullsteamagency
• LinkedInlinkedin.com/company/fullsteam-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullsteam Agency