Hide-a-lite
Hide-a-lite is a Swedish LED lighting brand (founded 1999) under Elektro Elco AB that designs and supplies LED luminaires, control gear, and modular lighting components to B2B customers across the Nordics and Australia via a reseller network.
- Company typePrivate
- Founded1999
- HeadquartersAllerød, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hide-a-lite does
Hide-a-lite is a specialist LED lighting brand owned by Sweden-based Elektro Elco AB, in operation since 1999. The company designs and supplies LED luminaires and components across interior, industrial, track, downlight, strip, and outdoor categories, alongside a modular ecosystem of control gear, drivers, sensors, dimmers, and retrofit kits. Its products are engineered to interoperate with major smart-lighting ecosystems including Casambi, DALI, and KNX, positioning the brand for the connected-building segment.
The company serves a broad B2B customer base spanning commercial, industrial, education, healthcare, retail, hospitality, residential, sports, and outdoor segments, with no concentration in any single vertical. Go-to-market is conducted exclusively through a reseller/channel-partner model, with regional offices in Sweden, Denmark, Norway, and Finland supporting the Nordic base, and a partnership with FrameLight extending distribution into Australia. The company employs 101-250 people and holds ISO certification and Ecovadis sustainability assessment.
Hide-a-lite generates revenue through hardware sales of LED luminaires and modular components via its channel network. Pricing is project- and specification-driven, typical of B2B lighting, with no disclosed subscription or recurring software revenue. Recent strategic activity has focused on Spring 2026 product launches (Actor Basic Svart, LEDstrip 24V Line), the 2026 Product Catalogue, and the Australian market entry, while continuing to expand its modular ecosystem to support both new-build and retrofit demand.
Hide-a-lite firmographics
Firmographics- Name
- Hide-a-lite
- Legal name
- Elektro Elco AB
- Website
- https://hidealite.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hide-a-lite is a Swedish LED lighting brand (founded 1999) under Elektro Elco AB that designs and supplies LED luminaires, control gear, and modular lighting components to B2B customers across the Nordics and Australia via a reseller network.
- Ownership category
- akta.pro rank
Hide-a-lite industry classification
Industry- Product category
- LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Architectural/Recessed & Track Lighting Retail (CRAIAHAH)
Keywords
Where Hide-a-lite is headquartered
LocationHeadquarters
- HQ city
- Allerød
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Hide-a-lite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- LED Lighting Products: Sale of LED luminaires and lighting solutions for residential and public environments, including interior luminaires, industrial luminaires, tracklights, downlights, LED strips, outdoor luminaires, control gear, accessories, spare parts, control systems, and LED modules/replacement kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B product sales through resellers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Hide-a-lite product offering
Product offeringCore offering
Hide-a-lite designs, manufactures, and markets a range of LED luminaires — including pendants, ceiling, track, downlights, linear/highbay, panels, and LED strips — together with LED drivers (24V and DALI), sensors, dimmers, and conversion/replacement/retrofit kits. Offerings are sold via a network of authorized resellers across Sweden, Denmark, Norway, Finland, and Australia, with regional sales support and free lighting consulting for projects.
Product overview
Hide-a-lite is a Nordic lighting solutions company owned by Elektro Elco AB, offering a comprehensive portfolio of LED luminaires and lighting control products organized into eight main categories: (1) 70 Interior Luminaires including pendant luminaires (Actor Basic, Actor G2, Actor Pendant), recessed and surface-mounted ceiling/wall luminaires (Sky Panel, Moon series, Ray), and under-cabinet luminaires (Kitchen Line); (2) 72 Industrial Luminaires spanning IP23, IP44, IP54-IP69 protection classes plus highbay (Highlite IP65) and sports hall luminaires; (3) 74 Tracklights, Downlights and Tracks with recessed and surface-mounted downlights (Comfort G3/G4, Echo, Optic series), track-mounted spotlights, and track systems; (4) 75 Interior Design Luminaires and LEDstrips including flexible LEDstrips, profiles, and bathroom/sauna/wardrobe luminaires; (5) 77 Outdoor Luminaires for facades, entrances, pathways and parking; (6) 79 Control Gear including 24V drivers, constant current DALI drivers, and accessories; (7) 13 Control products including dimmers and sensors; and (8) 81 LED Modules and Retrofit Kits for conversion of existing fixtures. Products support multiple control protocols including Casambi, Vision, DALI, and PIR sensors.
Differentiator
Problem solved
Functional benefit
Products and services
- Actor Basic Pendant LED pendant luminaire in the Actor product family, designed for retail and public environment installations.
- Actor G2 Pendant Second-generation LED pendant luminaire in the Actor family, intended for retail and public environment projects.
- Actor G2 Ceiling Ceiling-mounted LED luminaire in the Actor G2 family for retail and public environments.
- Actor G2 Track Track-mounted LED luminaire in the Actor G2 family for retail and public environments using standard track systems.
- Indline G2 IP23 Second-generation LED downlight in the Indline family with IP23 ingress protection, intended for indoor commercial projects.
- Highlite IP65 Highbay LED luminaire with IP65 ingress protection, designed for industrial facilities and demanding environments.
- Liteline G2 IP44 Second-generation linear LED luminaire in the Liteline family with IP44 ingress protection, intended for commercial and public environments.
- LEDstrip 24V Line 24V constant-voltage LED strip product line for accent, cove, and general illumination in commercial and residential projects, designed to work with the matching 24V driver ecosystem.
- Sky Panel LED panel luminaire for office and public environment ceiling installations.
- Comfort G4 Quick ISO Fourth-generation Comfort LED downlight featuring a quick-ISO installation system and microprismatic optic for office and commercial environments.
- Drivers 24V Range of 24V constant-voltage LED drivers designed to power the LEDstrip 24V product line and other constant-voltage luminaires, with DIP-switch configurability.
- DALI Drivers DALI-controllable LED drivers for integration with DALI/DALI-2 lighting control systems, supporting digital dimming and configuration.
- Conversion, Replacement and Retrofit Kits Conversion, replacement, and retrofit kits that enable existing lighting installations to be upgraded to LED using Hide-a-lite luminaires and drivers.
- Sensors PIR and related sensors for occupancy and daylight-based automatic lighting control, designed to integrate with Hide-a-lite luminaires and control systems.
- Dimmers Dimming devices offered as part of the Hide-a-lite control ecosystem to support dimming of compatible luminaires.
Quantifiable outcome
- Maximum luminaire efficiency of 98.9 lm/W
- +5 more outcomes
Companies that use Hide-a-lite
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles2 records
Hide-a-lite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Hide-a-lite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FrameLightcoreFrameLight is an Australian company and authorized Hide-a-lite reseller. They specialize in quality lighting systems for residential, retail, commercial, bars and pubs, facade, art galleries and museums, photography, video, film, television, theatre and churches. They provide sales, advice, service and integration of lighting solutions.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hide-a-lite competitors and assessment
Company assessmentDirect peers
- Glamox: Norwegian-based lighting manufacturer with broad professional LED portfolio spanning indoor, outdoor, industrial, and marine. Closely overlaps with Hide-a-lite's Nordic channel and vertical segmentation including offices, education, and industrial.
- Delta Light: Belgian architectural lighting brand offering track, recessed, surface, and outdoor luminaires for high-end specification projects. Comparable in product categories and architectural customer base to Hide-a-lite's interior and outdoor segments.
- Modular Lighting Instruments: Belgian architectural lighting manufacturer specializing in track, downlight, and spotlight systems. Highly comparable product mix to Hide-a-lite's tracklight and downlight categories, with similar target customer (architects and lighting designers).
- Fagerhult Group: Swedish-headquartered lighting group with strong Nordic presence across interior, industrial, and outdoor segments. Direct competitor for Hide-a-lite in specifying architects and resellers across Sweden, Denmark, Norway, and Finland.
- Lumenpulse: Canadian architectural LED lighting manufacturer with strong European presence in track, downlight, and outdoor architectural applications. Comparable in product mix and specification-led go-to-market model.
- ERCO: German architectural lighting specialist with strong track, downlight, and linear portfolio. Targets the same lighting designers and specifiers as Hide-a-lite in the European professional lighting market.
- SG Lighting: Swedish LED lighting company offering interior, industrial, and outdoor luminaires through Nordic distribution. Comparable in scale and channel model to Hide-a-lite, competing for the same regional resellers and specifiers.
Broad incumbents
- iGuzzini: Italian architectural lighting brand, now part of the Fagerhult Group, focused on high-spec interior and outdoor luminaires. Comparable in product categories, though typically specified on larger international projects than Hide-a-lite's typical scope.
- Zumtobel Group: Austrian-headquartered lighting group with strong European professional lighting portfolio. Competes with Hide-a-lite in architectural and industrial segments, particularly in DACH and Northern European markets.
- Signify (Philips Lighting): Global lighting leader with extensive professional LED portfolio across all categories Hide-a-lite serves. Acts as the dominant incumbent in European commercial, industrial, and outdoor lighting tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hide-a-lite social profiles
Digital presenceHide-a-lite compliance and trust
Trust signalCompliance2 records
Hide-a-lite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hide-a-lite leadership team
Management profileNumber of profiles
Hide-a-lite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hide-a-lite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hide-a-lite
What does Hide-a-lite do?
Hide-a-lite designs, manufactures, and markets a range of LED luminaires — including pendants, ceiling, track, downlights, linear/highbay, panels, and LED strips — together with LED drivers (24V and DALI), sensors, dimmers, and conversion/replacement/retrofit kits. Offerings are sold via a network of authorized resellers across Sweden, Denmark, Norway, Finland, and Australia, with regional sales support and free lighting consulting for projects.
Is Hide-a-lite a public or private company?
Hide-a-lite is a private company. It is classified as corporate owned and is currently operating.
When was Hide-a-lite founded?
Hide-a-lite was founded in 1999. It employs 101 to 250 people.
Where is Hide-a-lite based?
Hide-a-lite is headquartered in Allerød, Denmark, in the Europe region.
How does Hide-a-lite make money?
One revenue line is on record: LED Lighting Products.
Who are Hide-a-lite's main competitors?
Direct peers on record are Glamox, Delta Light, Modular Lighting Instruments, Fagerhult Group, Lumenpulse, ERCO and SG Lighting. Broad incumbents are iGuzzini, Zumtobel Group and Signify (Philips Lighting).
Does Hide-a-lite have an API?
No public API is recorded for Hide-a-lite.
What industry is Hide-a-lite in?
Hide-a-lite's product category is LED Lighting. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.