Mawasem
Mawasem is an Egyptian direct-to-consumer e-commerce company, founded in 1998, that sells premium natural honey, honey blends, nuts, beeswax, and natural additives to health-conscious retail consumers across Egypt and internationally via its own storefront.
- Company typePrivate
- Founded1998
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mawasem does
Mawasem is an Egyptian direct-to-consumer e-commerce company that supplies honey, honey blends, natural additives, and assorted nuts to retail consumers. Founded in 1998 in New Cairo, the company operates the proprietary storefront mawasem-eg.com and positions itself as the first Egypt-based specialist in high-quality mountain honey products. Its catalog spans premium monofloral honeys (Yemeni mountain, Socotri, Royal mountain, Egyptian Sidr, White Russian), therapeutic and functional blends such as the Golden and Silver Red Night Mix, supportive products including honey enriched with royal jelly, honey nuts, beeswax, olive oil, Korean red ginseng, and date varieties (Ajwa, Sukari). All products are marketed as 100% natural and laboratory-tested, with an emphasis on authenticity in a market where honey adulteration is a recognized concern.
The business is fundamentally a single-channel DTC retailer with no disclosed B2B or foodservice accounts. Customers purchase per-unit SKUs in sizes ranging from 250g to 1kg, with prices spanning 199 EGP for entry-level natural additives (e.g., bee propolis) to 34,999 EGP for ultra-premium Socotri honey, plus value-pack and pump-bottle format variants. The company fulfills orders across all Egyptian governorates and offers international shipping, accepting cash-on-delivery, Visa, and Fawry payments to accommodate Egypt's heterogeneous payment preferences. Marketing is concentrated on organic social (Instagram, Facebook) and educational blog content on health-condition-specific honey pairings (e.g., Sal honey for respiratory support, White Russian honey for H. pylori), which doubles as SEO-driven top-of-funnel acquisition.
Operationally, Mawasem is privately held with no disclosed institutional shareholders, no funding rounds, and no public financial reporting. Headcount sits in the 11–50 employee band and the company provides free 24-hour human consultations to guide product selection — a service-intensive model that depends on category expertise rather than technology automation. There is no proprietary software platform, no AI capability, and no third-party integrations beyond payments. Competitive positioning rests on brand heritage, curation of rare-origin honeys, lab-testing claims, and convenience-oriented packaging rather than on scale, technology, or distribution breadth.
Mawasem firmographics
Firmographics- Name
- Mawasem
- Legal name
- Mawasem
- Website
- https://mawasem-eg.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mawasem is an Egyptian direct-to-consumer e-commerce company, founded in 1998, that sells premium natural honey, honey blends, nuts, beeswax, and natural additives to health-conscious retail consumers across Egypt and internationally via its own storefront.
- Ownership category
- akta.pro rank
Mawasem industry classification
Industry- Product category
- Natural Honey and Bee Products
- NAICS
- Apiculture (112910)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Honey Packaging, Bottling & Private Labeling (AFAEAHAL)
- akta.pro secondary industries
- Beeswax Production & Processing (AFAEAHAB), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
Keywords
Where Mawasem is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Mawasem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through company website. Customers purchase products (honey, bee products, olive oil, natural supplements) at listed prices. One-time purchase model with no subscription mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying sizes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mawasem product offering
Product offeringCore offering
Mawasem supplies and sells premium natural honey, honey blends, beeswax, natural additives, honey-coated nuts, olive oil, and dates to consumers primarily through its own e-commerce website. The company sources rare varieties of mountain honey from multiple regions (Yemen, Egypt, Socotra, Russia) and emphasizes 100% pure, lab-tested products with no additives or chemical processing. Customers can purchase via the website with domestic and international shipping, cash on delivery, or Visa/Fawry electronic payment options.
Product overview
Mawasem is an Egyptian e-commerce company specializing in premium natural honey products and related bee-derived goods. Founded in 1998, the company operates as a single unified e-commerce platform offering a diverse portfolio of honey varieties (Yemeni mountain honey, royal mountain honey, wild honey, farm honey), natural formulations and blends (Golden and Silver Red Night Mix, Honey Nuts, Honey Enriched with Royal Jelly), beeswax products, olive oil, and natural additives (bee propolis, royal jelly, bee pollen, Korean red ginseng). Products are available in various packaging formats including standard jars, value packs, and pump bottles. The company emphasizes 100% natural, laboratory-tested products with quality control across all production stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Yemeni Mountain Honey (العسل الجبلي اليمني)
Companies that use Mawasem
Customer profileSegments1 record
Ideal customer profiles1 record
Mawasem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Mawasem partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mawasem competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Mawasem social profiles
Digital presenceMawasem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mawasem leadership team
Management profileNumber of profiles
Mawasem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mawasem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mawasem
What does Mawasem do?
Mawasem supplies and sells premium natural honey, honey blends, beeswax, natural additives, honey-coated nuts, olive oil, and dates to consumers primarily through its own e-commerce website. The company sources rare varieties of mountain honey from multiple regions (Yemen, Egypt, Socotra, Russia) and emphasizes 100% pure, lab-tested products with no additives or chemical processing. Customers can purchase via the website with domestic and international shipping, cash on delivery, or Visa/Fawry electronic payment options.
Is Mawasem a public or private company?
Mawasem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mawasem founded?
Mawasem was founded in 1998. It employs 11 to 50 people.
Where is Mawasem based?
Mawasem is headquartered in Cairo, Egypt, in the Africa region.
How does Mawasem make money?
One revenue line is on record: direct E-commerce Sales.
Does Mawasem have an API?
No public API is recorded for Mawasem.
What industry is Mawasem in?
Mawasem's product category is Natural Honey and Bee Products. Its primary akta.pro industry code is AFAEAHAL, Honey Packaging, Bottling & Private Labeling, with a secondary code of AFAEAHAB, Beeswax Production & Processing. Its NAICS code is 112910 and its SIC code is 2090.