Alias
Alias srl is an Italian designer and manufacturer of premium armored security doors, interior security doors, and anti-burglary grilles, serving residential homeowners, hotels, B&Bs, and architects through a capillary authorised dealer network across Italy and 30+ export countries.
- Company typePrivate
- Founded2002
- HeadquartersSettima, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alias does
Alias srl, trading as Alias Blindate and Alias Porte Blindate, is an Italian designer and manufacturer of high-end armored security doors and anti-burglary grilles, headquartered in Settima (Gossolengo), Italy on a 10,000+ square-metre vertically integrated production site. Founded in 2002 by Dario Vaccari with technical support from Maurizio Castignoli, the company has grown from 15 to 160+ employees and built a portfolio anchored on the patented WING flush-to-wall system, the DREAM interior security door line (including the DREAM EI2-30 Hotel variant), the FLAT coplanar collection, the Slalom pivot door, and Defender/Fighter anti-burglary grilles. Core technology is mechanical and industrial-design rather than digital: patented concealed hinges, thermal break solutions, the GoQuick handle-based opening system, and integration with Iseo's Smart X1R motorised lock and Argo app for smartphone-controlled access.
The company's product range covers anti-burglary classes RC2 to RC4, fire resistance up to 90 minutes (EI2-60 for Wing Wall), thermal transmittance as low as Ud=1.2 W/m²K, and acoustic insulation up to 44dB for exterior doors and 33dB for DREAM interior doors. Distribution is exclusively indirect through a capillary authorised dealer network across Italy and export partners in 30+ countries spanning Europe, the Middle East, Africa, Asia, and South America. Revenue is generated via quote-based hardware sales of doors, grilles, cladding panels, and accessories, plus professional after-sales and installation services routed through the dealer channel. Primary customer segments are residential homeowners (horizontal), hotels/B&Bs and unmanned accommodation facilities (vertical, via DREAM Hotel), architects and designers (specifier channel), and privacy-conscious individuals (DREAM interior doors). The company positions itself as a 'Made in Italy' premium design-led player, with brand recognition validated by the ADI Design Index 2016 selection and Compasso d'Oro Award nomination for the Wing Wall EI2-60.
Alias firmographics
Firmographics- Name
- Alias
- Legal name
- Alias srl
- Website
- https://aliasblindate.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alias srl is an Italian designer and manufacturer of premium armored security doors, interior security doors, and anti-burglary grilles, serving residential homeowners, hotels, B&Bs, and architects through a capillary authorised dealer network across Italy and 30+ export countries.
- Ownership category
- akta.pro rank
Alias industry classification
Industry- Product category
- Security Doors and Anti-Burglary Grilles
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Exterior Doors (IMADAIAA)
- akta.pro secondary industries
- Interior Doors (IMADAIAB), Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)
Keywords
Where Alias is headquartered
LocationHeadquarters
- HQ city
- Settima
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Alias business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Security Door Sales: Alias manufactures and sells high-end security doors (porte blindate) for residential and commercial applications. Products include entry doors, interior security doors, flush-to-wall doors, and fire-resistant doors. Revenue is generated through one-time hardware purchases via their dealer network.
- Anti-Burglary Grilles: Sale of Defender and Fighter series security grilles for windows and French doors, providing perimeter protection complementary to security doors.
- Cladding Panels and Accessories: Sale of decorative panels, handles, motorised locks, frame finishes, and other accessories for customisation of security doors.
- Professional Services: After-sales service, technical support, and installation assistance provided through their dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing through dealer network |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Alias product offering
Product offeringCore offering
Alias designs, manufactures, and sells armored security doors (porte blindate) and anti-burglary grilles for residential and commercial buildings, complemented by decorative cladding panels, handles, motorised locks, and accessories. Products span exterior entry doors, interior security doors (including panic-room and hotel variants), flush-to-wall and coplanar systems, pivot doors, and Class 2/3 window grilles, with certified performance in anti-burglary (RC2-RC4), fire resistance (30/60/90 min), thermal insulation, and acoustic insulation. The company sells exclusively through a network of authorised dealers in Italy and 30+ countries, with installation and after-sales service handled via the dealer channel.
Differentiator
Problem solved
Functional benefit
Brands
- DREAM: Interior security door line for panic rooms, private spaces, and hotel accommodations. Offers anti-burglary class 2 protection, acoustic insulation up to 33 dB, and 30 minutes fire resistance.
- WING
- Dream One
- FLAT
- Defender
- Fighter
- Slalom
Products and services
- WING Flush-to-Wall Security Door System Patented flush-to-wall exterior security door system launched by Alias in 2002, comprising four variants (WALL fully flush-to-wall, BOISERIE flush panelling for compositional continuity, ALI with side aluminium wings for accessories, and STORE with integrated storage behind the door). Certified anti-burglary (up to RC4), fire resistance (up to EI2-60), thermal break insulation, and acoustic insulation performance. Targets residential and architectural-specifier buyers.
- Dream One Exterior Entry Door Exterior entry door model that inherits characteristics from the DREAM interior panic-room line. Features thermal transmittance Ud=1.2 W/m²K, RC 3 anti-burglary class, and a minimalist coplanar profile. Designed for residential entryways where flush/coplanar aesthetic and high thermal performance are required.
- DREAM Interior Security Door Line Sub-brand of interior security doors offering Class 2 anti-burglary protection, up to 33dB acoustic insulation, and 30 minutes fire resistance. Used for panic rooms, private spaces, and home offices. Painted or coordinated with the other interior doors in the home.
- DREAM EI2-30 Hotel System Interior security door for hospitality (hotels, B&Bs, residences) combined with an electronic smart-lock system. Enables remote key delivery to guests via smartphone messaging, time-based access codes, and key deletion on checkout. Combines 30-minute fire resistance with remote access management. Targets hospitality operators.
- FLAT Coplanar Door Collection Coplanar security door collection in which the frame and fairing disappear on the internal side, leaving a smooth seamless surface. Available in SILVER, GOLD, PLATINUM, and TITANIUM security/performance structures. Targets design-conscious residential and architectural projects.
- Slalom Pivot Door System Pivot-operated security door system by Alias, providing an alternative opening mechanism to traditional hinged security doors. Marketed to design-conscious residential clients and architects.
- Defender Class 3 Anti-Burglary Grilles Class 3 anti-burglary window and French-door grille line with twelve models (D100 through R200). Features laser-cut precision lines with no visible welds, available in fixed, single, or double folding leaves and over 30 hammered and metallic finishes. Provides perimeter security complementary to Alias security doors.
- Fighter Class 2 Anti-Burglary Grilles Class 2 anti-burglary grille line with 2 or 4 round horizontal cross pieces or decorative bosses. Features laser-cut precision, no visible welds, and over 30 hammered and metallic finishes. Lower-security alternative to the Defender line for windows and French doors.
- Cladding Panels and Door Accessories Decorative cladding panels (external and internal), designer handles (including the Manù handle by Ivo Pellegri), motorised locks (Smart X1R with Iseo Argo app), frame finishes, and other accessories used to customise Alias security doors. Sold through the dealer network alongside door purchases.
Quantifiable outcome
- 30+ years of tested security performance
- +4 more outcomes
Companies that use Alias
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Alias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Alias partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Iseo (Argo App)coreIseo provides the Smart X1R motorised lock and Argo smartphone app used in Alias security doors for remote access control. The partnership enables Alias customers to control door locks via smartphone, manage access codes, and receive real-time access notifications.
- Official Reseller NetworkcoreCapillary network of authorised resellers selected throughout Italy and major European countries. Alias connects end customers with nearest dealers through their website quote system. Dealers provide sales, installation, and after-sales support.
- ADI - Associazione per il Disegno IndustrialeminorADI selected the Wing Wall EI2-60 for the ADI Design Index 2016 and the Compasso d'Oro Award consideration, providing design recognition and credibility for Alias's innovative products.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Alias competitors and assessment
Company assessmentBroad incumbents
- Assa Abloy: Global leader in access solutions, locks, and security doors. Operates across the full stack that intersects Alias's motorized-locking strategy, including smart locks and integrated access control, with far broader scale and geographic reach.
- Hörmann: Large German manufacturer of doors, frames, and operators covering residential entry doors and commercial/industrial doors including fire-rated variants. Overlaps with Alias on fire-rated security doors and pan-European dealer distribution.
Direct peers
- Torterolo & Re: Italian specialist in security doors and armored entrance systems. Competes head-to-head with Alias in the Italian high-end residential security door segment, including flush-to-wall and fire-rated variants.
- DI.BI. Porte Blindate: Italian armored door producer offering exterior and interior security doors with comparable RC-rated performance, design finishes, and a dealer-distribution model similar to Alias.
- Vighi Security Doors: Italian manufacturer of high-end armored security doors with similar premium positioning, design-led collections, and a multi-decade track record in Italy and select international markets.
- Dierre: Leading Italian manufacturer of armored security doors (porte blindate) for residential and commercial use. Closest direct peer to Alias, with overlapping product range, Italian manufacturing base, and similar dealer-led distribution across Italy and Europe.
- Master Porte Blindate: Italian maker of armored doors and security shutters with a comparable product mix and sales channel structure, targeting residential and small commercial customers in Italy.
Regional players
- Bertolotto Porte: Italian premium interior doors specialist with design-led positioning. Comparable on design differentiation and Italian-made quality, but focused on interior rather than security doors.
- Garofali Group: Italian manufacturer of interior doors and architectural openings with strong design credentials. Adjacent competitor with overlapping Italian dealer network and premium design positioning.
Others
- ISEO (Iseo Serrature): Italian smart-lock and access-control manufacturer whose Argo platform integrates with Alias's Smart X1R motorised locks. Adjacent ecosystem participant rather than a door competitor, but highly relevant as a technology partner and indirect channel to digital access markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Alias social profiles
Digital presenceAlias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alias leadership team
Management profileNumber of profiles
Profiles2 records
Alias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alias
What does Alias do?
Alias designs, manufactures, and sells armored security doors (porte blindate) and anti-burglary grilles for residential and commercial buildings, complemented by decorative cladding panels, handles, motorised locks, and accessories. Products span exterior entry doors, interior security doors (including panic-room and hotel variants), flush-to-wall and coplanar systems, pivot doors, and Class 2/3 window grilles, with certified performance in anti-burglary (RC2-RC4), fire resistance (30/60/90 min), thermal insulation, and acoustic insulation. The company sells exclusively through a network of authorised dealers in Italy and 30+ countries, with installation and after-sales service handled via the dealer channel.
Is Alias a public or private company?
Alias is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alias founded?
Alias was founded in 2002. It employs 101 to 250 people.
Where is Alias based?
Alias is headquartered in Settima, Italy, in the Europe region.
How does Alias make money?
Four revenue lines are on record. Security Door Sales are the primary driver. The others are anti-Burglary Grilles, cladding Panels and Accessories and professional Services.
Who are Alias's main competitors?
Broad incumbents on record are Assa Abloy and Hörmann. Direct peers are Torterolo & Re, DI.BI. Porte Blindate, Vighi Security Doors, Dierre and Master Porte Blindate. Regional players are Bertolotto Porte and Garofali Group. ISEO (Iseo Serrature) is listed as an others.
Does Alias have an API?
No public API is recorded for Alias.
What industry is Alias in?
Alias's product category is Security Doors and Anti-Burglary Grilles. Its primary akta.pro industry code is IMADAIAA, Exterior Doors, with a secondary code of IMADAIAB, Interior Doors. Its NAICS code is 561621 and its SIC code is 3442.