M Agency

What M Agency does

M Agency is a privately held, founder-led full-service creative marketing agency headquartered in Tacoma, Washington. Founded in 2009 by Bobbie Bailey as a web development firm and now operating as a vertically specialized agency under the StoryBrand Certified framework, the firm delivers integrated branding, custom web design and development (primarily WordPress and Shopify), SEO, PPC management, graphic design, and multi-channel marketing campaigns for SMB through enterprise accounts. Its stated client base spans 156+ organizations across seven industry verticals: architecture, dental, eCommerce, healthcare, home services, legal, and nonprofit, with notable logos including Alaska Airlines, MultiCare Health, Mary Bridge Children's Hospital, Delta Dental of Washington, Galvin Flying, and Merchant Du Vin.

The agency's underlying technology stack is conventional and execution-oriented rather than proprietary: WordPress and Shopify as primary CMS platforms, Google Analytics / Fathom / Google Tag Manager / Google Data Studio for analytics, Adobe Creative Suite plus Figma/Adobe XD for design, and Google Ads / Meta Ads for paid media management. Its primary intellectual-property layers are the StoryBrand messaging framework (licensed certification, not owned IP) and a self-described 'Marketing Playbook' methodology that structures audience, competitive, and trend analysis for each engagement. Distribution is direct sales via a 'Start a Project' intake form with five budget tiers from $5,000-$10,000 to $100,000+, supplemented by inbound organic search, content marketing, a podcast ('Matters of Creative'), and a community-driven referral network anchored in Pacific Northwest nonprofit and civic relationships. Pricing is project-based with no publicly disclosed subscription or recurring-revenue model.

Name

M Agency

Legal name

M Agency

Website

https://whatisyourm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

M Agency is a privately held, full-service creative marketing agency in Tacoma, WA, founded in 2009 by Bobbie Bailey, delivering branding, web design and development, SEO, PPC, and multi-channel campaigns across seven verticals — architecture, dental, eCommerce, healthcare, home services, legal, and nonprofit — to a base of 156+ clients ranging from SMBs to enterprise accounts.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Branding services
• Web design development
• Digital marketing agency
• Search engine optimization
• Pay-per-click management

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Project-Based Fees: M Agency generates revenue primarily through project-based professional service fees for branding, web design, web development, digital marketing, SEO, PPC, and graphic design services. Clients are presented with budget tiers ranging from $5,000-$10,000 up to $100,000+ depending on project scope. Services are customized and quoted per engagement, with no indication of subscription or recurring revenue models for standard client work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

M Agency is a full-service creative marketing agency that develops brand strategy and identity, designs and builds custom websites on WordPress and Shopify, and executes multi-channel digital marketing campaigns including SEO, PPC, social media, email, and content marketing. Services are delivered as project-based professional engagements for businesses and organizations, with specialized offerings tailored to seven industry verticals (architecture, dental, eCommerce, healthcare, home services, legal, and nonprofit).

Product overview

M Agency is a full-service creative marketing agency that offers a unified portfolio of services organized into core service lines (Branding, Web Design, Web Development, Marketing, Graphic Design, SEO, and PPC Management) and specialized industry verticals (Architecture, Dental, Healthcare, eCommerce, Home Services, Legal, and Nonprofit). Their offering is structured as a comprehensive service bundle where multiple disciplines work together to deliver integrated campaigns. The agency also produces the 'Matters of Creative' podcast as a content and thought leadership channel. Services are delivered through collaborative managed engagements rather than a software product, with WordPress and Shopify as the primary technology platforms for web implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development for businesses including brand strategy, brand identity, brand messaging, brand guidebook, and environmental design to build memorable brands that create emotional connections with audiences.
• Web Design Services Custom website design focusing on user experience (UX), user journeys, information architecture, and interface design to create websites that inspire action and grow with client businesses.
• Web Development Services Custom website development using WordPress and Shopify CMS platforms, website maintenance, and analytics configuration to build functional, scalable, and secure websites.
• Marketing Services Multi-channel marketing campaigns for businesses including marketing strategy, digital marketing, email marketing, content marketing, social media marketing, and marketing playbook development.
• Graphic Design Services Visual design services for businesses including logo design, print design, product design, social media design, trade show design, and special design projects using Adobe programs and Canva.
• SEO Services Search engine optimization for businesses including keyword research, local SEO, e-commerce SEO, website optimization, and paid media advertising to improve search rankings and drive organic traffic.
• PPC Management Services Pay-per-click advertising management for businesses including keyword research, ad creation, campaign optimization, landing page optimization, and analytics reporting for Google Ads and social media advertising.
• Matters of Creative Podcast Agency podcast featuring interviews with industry leaders on topics including marketing strategy, branding, leadership, and creative professional development, hosted by Bobbie Bailey, Matt Hirsch, and Jenny Ridenour.

Quantifiable outcome

• 78M+ impressions on a public health campaign that also won industry awards
• +4 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GreenRubino: Seattle-based creative agency providing branding, digital, advertising, and content services. Directly comparable as a same-region Pacific Northwest full-service independent agency targeting similar mid-market and enterprise clients.
• Struck: Portland-rooted creative agency with offices in Salt Lake City and Washington DC. Comparable because it offers integrated brand, digital, and content services to a similar mix of regional and national clients with comparable scale.
• Instrument: Portland-based independent creative and digital experience agency. Directly comparable because it delivers branding, digital, and integrated creative services to a similar mix of purpose-driven and enterprise clients from the Pacific Northwest.
• Bonehook: Portland-based independent creative agency specializing in brand strategy, design, and digital marketing. Comparable because it operates at similar scale in the same Pacific Northwest market with comparable full-service creative offerings.
• Copacino+Fujikado: Seattle-based independent creative agency offering brand strategy, advertising, digital, and content services. Directly comparable because it is a similarly sized Pacific Northwest full-service creative agency competing for the same regional brand and digital marketing engagements.
• Hammer Creative: Portland-based creative agency offering branding, design, and digital marketing. Comparable as a same-region Pacific Northwest independent agency serving small and mid-sized brands across similar service lines.
• Wallace: Portland-based creative agency offering brand strategy, design, and digital marketing services. Comparable as a similarly sized Pacific Northwest independent full-service agency serving overlapping regional and national client segments.

Broad incumbents

• Wieden+Kennedy: Portland-based globally renowned independent creative agency. Comparable because it operates in the same PNW creative agency ecosystem with similar full-service brand and campaign capabilities, but at vastly larger scale and with global brand clients rather than regional SMB/enterprise mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whatisyourm
• Instagraminstagram.com/_M_Agency
• Xx.com/_m_agency
• LinkedInlinkedin.com/company/m-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Agency