Berkshire Realtors

What Berkshire Realtors does

Berkshire REALTORS And Multiple Listing Service, Inc. is a nonprofit professional trade association founded in 1941 that serves licensed real estate professionals in Berkshire County, Massachusetts, operating under the legal name Berkshire County Board of REALTORS, Inc. & Multiple Listing Service, Inc. Its core function is to operate the regional Multiple Listing Service and provide a member association, combining MLS infrastructure with advocacy, continuing education, professional standards enforcement, and networking for REALTORS, appraisers, and affiliate members.

The technology backbone consists of the FlexMLS System for listing management, property search, showing services, and listing syndication, supplemented by a GrowthZone-powered Info Hub member portal that handles directories, event registration, payments, governance documents, and a member merchandise store. Continuing education is delivered via Zoom for live webinars and Thinkific for on-demand Massachusetts-approved courses (zoning, ethics, safety, forms, reverse mortgages, national economic trends). Additional integrations include REALTORS Property Resource (RPR) for property data and analytics, CubiCasa for digital floor plans, RETS for MLS data exchange, and reciprocal MLS arrangements extending coverage to surrounding Massachusetts counties.

The revenue model is predominantly subscription/recurring via membership dues and MLS access fees, complemented by transaction-fee income from continuing education courses and event registrations, plus nominal hardware sales through a branded merchandise store (REALTOR tee shirts, aprons, pins, postcards). Pricing for dues and CE courses is not publicly disclosed; only store items carry visible price points (e.g., $20 tee shirts, $5 pins, $10 pride pins). Distribution is direct-to-member through self-serve MLS portals, in-person and virtual education, and a public-facing MLS search at BerkshireRealtors.com; growth is community-led, driven by onboarding new agents, continuing education programming, advocacy events, and broker/member engagement, with no external investors, parent company, or funding rounds disclosed.

Name

Berkshire Realtors

Legal name

Berkshire County Board of REALTORS®, Inc. & Multiple Listing Service, Inc.

Website

https://members.berkshirerealtors.net

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berkshire Realtors is a nonprofit trade association and MLS operator founded in 1941, serving licensed REALTORS, appraisers, and affiliate members in Berkshire County, Massachusetts, via FlexMLS-based listing services, continuing education, advocacy, and member directories.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for REALTORS, appraisers, and affiliate members providing access to MLS, professional development, and member benefits.
2. MLS Fees: Fees for Multiple Listing Service access and participation, including data feeds and RETS integration.
3. Continuing Education Courses: Revenue from CE courses including zoning, ethics, safety, forms, and economic trends — typically 2-hour courses with registration fees.
4. Event Registration: Registration fees for board meetings, broker tours, housing advocacy meetings, and special events.
5. Merchandise Store: Sale of branded merchandise including tee shirts ($20), aprons, REALTOR pins ($5), and pride pins ($10) to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Berkshire REALTORS® And Multiple Listing Service, Inc. is a nonprofit professional trade association founded in 1941 that operates the primary regional Multiple Listing Service (MLS) for Berkshire County, Massachusetts. It provides licensed real estate professionals with MLS access via the FlexMLS platform, continuing education courses for license renewal, member directories, market data reports, advocacy representation through NAR and MAR, and a member store for branded merchandise.

Product overview

Berkshire REALTORS® And Multiple Listing Service, Inc. is a regional real estate professional association serving Berkshire County, Massachusetts. The organization operates a unified platform providing core MLS services through the FlexMLS System for listing management and property searches, complemented by member services including searchable directories (REALTORS, appraisers, and affiliate professionals), comprehensive event calendar with CE course registration, market information reports, and business resources. The membership management is powered by GrowthZone platform, with continuing education delivered via Zoom and Thinkific on-demand. The organization also provides advocacy programs, Fair Housing certifications, and a member store for branded merchandise. All services are accessed through the Info Hub member portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS) Core Multiple Listing Service providing property listing database, listing syndication, and IDX (Internet Data Exchange) capabilities for Berkshire County real estate professionals.
• FlexMLS System Member-facing MLS platform for searching listings, managing listings, generating flyers, and accessing MLS tools and reports.
• Member Directory Online searchable directories including REALTORS & Appraisers, Affiliate Banks/Mortgage Lenders, Closing Attorneys, Housing Services, Insurance Companies, Marketing Resources, and Moving/Storage providers.
• Continuing Education (CE) Programs Licensed Massachusetts real estate continuing education courses including ethics, safety, zoning, forms, reverse mortgages, and professional standards. Courses delivered via Zoom and on-demand platforms.
• Event Calendar & Registration Comprehensive event management system for CE courses, board meetings, broker tours, and community events with online registration.
• Member Store Online merchandise store selling REALTOR-branded apparel and items including tee shirts, aprons, pins, and postcards.
• Market Information Services Market data services including monthly Market Indicator Survey, Berkshire Market Watch Report, demographics, property tax rates, and architecture guide.
• Showing Services Property showing coordination and scheduling services integrated with MLS for member use.
• Fair Housing Programs Fair housing training and certification programs including Fairhaven Fair Housing Certification and Commitment to Excellence (C2EX) endorsement from NAR.
• Government Affairs & Advocacy Political advocacy services including RPAC participation, housing policy education, MAR legislative agenda tracking, and community housing outreach programs.
• Info Hub (Member Portal) Member authentication portal providing access to member-only resources, directory access, event registration, and member communications. Powered by GrowthZone platform.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Massachusetts Association of REALTORS® (MAR)coreStrategic or Co-development PartnerState-level association partnership providing legislative representation, CE programming (MAR CE Webinars On Demand), and policy advocacy on housing issues including rent control and the 21st Century ROAD to Housing Act.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association providing leadership resources, professional standards (Code of Ethics, C2EX), REALTOR Promise, and representation on federal housing policy including RPAC advocacy.
• GrowthZonecoreTechnology or IntegrationAssociation management software platform powering the member website, event calendar, directory, store, and member communications (Info Hub).
• Lee BankminorGTM or Marketing PartnerCE Sponsor for continuing education courses including the National Economic Trends class, providing marketing visibility as course sponsor.
• RPAC (REALTOR Political Advocacy Committee)coreStrategic or Co-development PartnerPolitical advocacy partnership supporting federal legislative advocacy and housing policy initiatives at the national level.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Zillow Group: National real estate marketplace and listing platform. Not a trade association, but adjacent in that it competes for consumer-facing listing distribution and could compress the value Berkshire REALTORS provides to its members over time.

Direct peers

• Cape Cod & Islands Association of REALTORS: Regional Massachusetts REALTOR association and MLS serving Cape Cod and the Islands. Comparable in mission, member services, CE programming, and MLS technology provisioning to Berkshire REALTORS.
• Greater Boston Association of REALTORS (GBREB): Regional Massachusetts REALTOR association offering MLS, advocacy, CE, and member services to real estate professionals. Operates at larger scale in eastern Massachusetts but with the same member-association-plus-MLS dual structure as Berkshire REALTORS.
• North Shore Association of REALTORS (NSAR): Regional Massachusetts REALTOR association serving the North Shore. Operates MLS and member services with similar structure to Berkshire REALTORS but at larger geographic scale.
• Pioneer Valley Association of REALTORS: Western Massachusetts regional REALTOR association serving the Springfield/Hampden County area. Comparable peer running a regional MLS and member association services for real estate professionals in an adjacent Massachusetts geography.

Regional players

• Greater Hartford Association of REALTORS: Regional Connecticut REALTOR association and MLS serving the Hartford region. Highly comparable in operating model (trade association + MLS, CE programming, advocacy) but operates in a different state from Berkshire.
• Real Estate Board of New York (REBNY): Large regional REALTOR trade association serving New York City. Comparable in member-services-plus-MLS structure but operates at significantly larger scale and in a different geography from Berkshire.

Broad incumbents

• Massachusetts Association of REALTORS (MAR): State-level umbrella REALTOR association of which Berkshire REALTORS is an affiliate. Provides statewide CE, legislative advocacy, and Code of Ethics infrastructure that Berkshire members access through this body.
• National Association of REALTORS (NAR): National trade association for the real estate industry and Berkshire's highest-level affiliate. Sets professional standards (Code of Ethics, C2EX, Fairhaven), drives federal advocacy through RPAC, and provides platforms such as RPR referenced by Berkshire.
• Bright MLS: Large super-regional MLS serving the Mid-Atlantic. Represents the consolidation trend in MLS infrastructure that Berkshire faces as a small regional MLS, and a relevant comparable for technology and governance models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BerkshireRealtr
• YouTubeyoutube.com/channel/UCBoziGr5H2Sz2DJyrK3hmDw
• Facebookfacebook.com/berkshirerealtors
• LinkedInlinkedin.com/company/berkshire-county-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Realtors