Boero Group

What Boero Group does

Gruppo Boero (Boero Bartolomeo S.p.A.) is an Italian paint and coatings manufacturer founded in 1831 in Genoa, headquartered at Via G. Macaggi 19, and privately held under the direction and coordination of CIN – Corporação Industrial do Norte, S.A., a Portuguese diversified industrial conglomerate. The company operates through two business segments: Architecture & Deco (building paints and coatings) and Yachting (marine coatings), served through six brands — Boero, Attiva, Rovertech, Boero Fai da Te, Boero YachtCoatings, and Veneziani Yachting. Production occurs at one of the largest paint and coatings manufacturing sites in Europe, with a 20+ country yachting footprint serving approximately 800 yachts and superyachts.

The product portfolio spans primers, enamels, wall paints, specialty functional coatings, marine antifouling, primers, topcoats, and varnishes, plus innovative sustainable lines such as Spirulina Paint (bio-based pigments from microalgae, co-developed with Tolo Green) and bioplastic paints from vegetable food waste. The underlying technology stack is built on a 450,000+ formula tintometric library, AI-assisted color formulation and reading tools, biocide-free antifouling, and bacteriostatic and pollution-reducing functional coatings. R&D capacity is anchored by 2,150 sqm of laboratories, 36 dedicated technicians, and 3% of turnover reinvested in R&D; certifications include ISO 9001, 14001, and 45001, along with EU Ecolabel, EPD, and Carbon Footprint standards. Manufacturing and safety gains have been pursued through collaborations with IIT, Politecnico di Milano, IED, University of Genoa, MCA Architects, KeelCrab, and Salomé Yachts.

Revenue generation is split across differentiated channels: professional B2B sales through contractor and applicator networks for architecture brands, retail and hardware distribution for the Boero Fai da Te DIY line, and direct technical sales to yacht builders and superyacht owners in the yachting segment. The commercial model is dominated by one-time product sales supplemented by project-based custom coating solutions for high-profile commissions (Italy Pavilion at Expo 2020 Dubai and Expo 2025 Osaka, Ferrari Hypersail, The Ocean Race), supported by technical training centers for professional applicators. The company employs 21 new hires in 2024 (with 99.3% permanent contracts) and reports an average employee tenure of 16 years.

Name

Boero Group

Legal name

Boero Bartolomeo S.p.A.

Website

https://gruppoboero.it

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

251–500 employees

Short description

Gruppo Boero is a 194-year-old Italian paint and coatings manufacturer operating through six brands across architecture/deco and yachting segments, serving professional contractors, DIY retail, and superyacht builders in 20+ countries as a subsidiary of Portuguese conglomerate CIN.

Ownership category

akta.pro rank

Product category

Architectural & Marine Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Marine Coatings (IMAEAHAD), Industrial & Protective Coatings (IMAEAGAB), Coatings, Corrosion Protection & Anti-Fouling Systems (IMAJAKAJ), Industrial Protective Coatings (IMADAKAB)

Keywords

• Architectural paints
• Marine coatings
• Yacht coatings
• Decorative paints
• Industrial coatings

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural and Deco Paints: Production and sale of paints and coatings for building/construction applications through multiple brands including Boero, Attiva, Rovertech, and Boero Fai da Te, serving both professional contractors and DIY consumers.
2. Yachting Coatings: Professional coating solutions for yachts and superyachts through Boero YachtCoatings and Veneziani Yachting brands, including antifouling, primers, topcoats, and specialized coating systems.
3. Specialty/Project-based Revenue: Custom coating solutions for high-profile projects including Expo pavilions, sponsorship of events like The Ocean Race, and technical partnerships with yacht builders like Salomé Yachts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gruppo Boero formulates, manufactures, and sells paints and coatings under multiple brands for two main segments: architecture and decoration (Edilizia) and yachting. Its architectural lines cover decorative and protective coatings for residential and commercial buildings, while its yachting lines deliver antifouling, primers, topcoats, and premium varnish systems for yachts and superyachts. The company also develops specialty sustainable innovations such as Spirulina Paint and bioplastic coatings from vegetable waste.

Product overview

Boero Group operates as a multi-brand paint and coatings company serving two main business segments: Architecture & Deco (building paints) and Yachting (marine coatings). The portfolio includes six distinct brands: Boero (primary architecture/deco brand), Attiva and Rovertech (professional painting brands), Boero Fai da te (DIY consumer brand), Boero YachtCoatings and Veneziani Yachting (marine brands). Product offerings span decorative and protective coatings, antifouling paints, primers, enamels, and specialty products including eco-friendly innovations like Spirulina Paint and bioplastic paints derived from vegetable waste. The company also develops specialized coating systems for high-profile projects such as international Expos, with technical partnerships for performance applications like the Ferrari Hypersail project.

Differentiator

Problem solved

Functional benefit

Brands

• Boero: Primary brand for architectural and decorative paints
• Attiva
• Rovertech (Rover)
• Boero Fai da te
• Boero YachtCoatings
• Veneziani Yachting

Products and services

• Boero (Architecture & Deco brand) Primary brand of Gruppo Boero offering decorative and protective architectural coatings for residential and commercial building construction, renovation, and decoration.
• Boero YachtCoatings (Yachting brand) Professional coating brand providing complete painting systems for yachts and superyachts, including antifouling, primers, and topcoats, operating in 20+ countries.
• Attiva (Professional painting brand) Professional painting brand offering color solutions for professional applicators in the architecture and decoration sector.
• Rovertech (Industrial/professional coatings brand) Professional paint brand for industrial and professional coating applications.
• Veneziani Yachting (Yachting brand) Yacht painting and coating solutions brand serving the nautical market.
• Boero Fai da Te (DIY consumer brand) DIY-focused paint products brand selling through hardware stores and retail outlets to individual consumers and small contractors.
• Spirulina Paint Experimental matt water-based interior wall paint using natural pigment derived from spirulina microalgae, reducing environmental impact compared to traditional paints.
• Challenger Pro Varnish Top-range varnish providing excellent endurance and shine for yachting applications and high-end architectural use, including 4,000+ sqm of columns coated at Expo 2020 Dubai.
• Green Keel Pack Biocide-free antifouling Eco Hull Paint solution paired with KeelCrab underwater drone hull cleaning service, reducing environmental impact through delicate brushes.
• Boero HP Matte Enamel Flagship matte enamel for interior and exterior applications with high-performance characteristics.
• Matt Koala Primer Primer coating ensuring uniform coverage and proper adhesion to substrate in professional coating systems.
• Bioplastic Paints from Vegetable Waste Innovative paints incorporating bioplastic microparticles made from vegetable food waste for sustainable paint formulations.

Quantifiable outcome

• Reduced environmental impact with biocide-free antifouling
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Ferrari Hypersail / Giovanni SoldiniflagshipStrategic or Co-development Partner · 5 March 2026Boero Yacht Coatings serves as technical partner for Ferrari Hypersail, a research platform for high-performance sailing led by Giovanni Soldini. The partnership involves development of a complete coating system designed to operate under maximum stress conditions and fully integrated into the vessel's performance architecture. The collaboration focuses on optimizing thickness and weight while maintaining durability and control, with the premium top coat playing a strategic role as interface between engineering and environment.
• Tolo GreencoreStrategic or Co-development PartnerPartnership with Tolo Green (Italian company founded 2009 by Gilberto Gabrielli) for development of Spirulina Paint, a water-based wall paint with natural pigment derived from spirulina microalgae. The collaboration created neo-materials using microalgae cultivated in Arborea, Sardinia. The partnership represents innovation in organic pigments and sustainable painting technology for interior applications.
• Salomé YachtscoreStrategic or Co-development PartnerExclusive agreement for development of superior quality coating colors dedicated to luxury yachts. The two companies developed a color range together for Atlantic Series yachts, redoubling collective strength for color customization.
• Italian Institute of Technology (IIT)minorStrategic or Co-development PartnerCollaboration with Smart Materials research team at Italian Institute of Technology on innovative paints incorporating bioplastic microparticles made from vegetable food waste. Two-year investigation project developing sustainable paint formulations.
• Water Revolution FoundationminorStrategic or Co-development PartnerPartnership to adopt constructive and collaborative approach within yacht market facilitating transition towards products with lower environmental impact that do not harm oceans.
• MCA - Mario Cucinella ArchitectsflagshipStrategic or Co-development PartnerCollaboration with MCA Architects for Italy Pavilion at Expo 2025 Osaka. Color scheme developed in partnership featuring ivory shades from '1831 - Il Colore Italiano' collection to enhance exposed wood elements.
• Italy Pavilion at Expo 2020 DubaiflagshipStrategic or Co-development PartnerPartnership for interior decoration of Italy Pavilion at Expo 2020 Dubai. Boero supplied Challenger Pro varnish for 2100m2 painted surface and 4000m2+ of columns. Also developed Spirulina Paint experimental product for interior walls.
• Italy Pavilion at Expo 2025 OsakaflagshipStrategic or Co-development PartnerChosen as partner for interior decoration of Italy Pavilion at Expo 2025 Osaka (April 13 - October 13, 2025). Responsible for decoration and protection of internal plasterboard surfaces with high-performance coating system including Matt Koala primer and Boero HP matte enamel.
• Politecnico di MilanominorStrategic or Co-development PartnerAcademic partnership for color trends and fashion research, combining potential of information technology with traditional color research model.
• IED (Istituto Europeo di Design)minorStrategic or Co-development PartnerColor consultant partnership for color trends and fashion research.
• University of Genoa - Department of Chemistry and Industrial ChemistryminorStrategic or Co-development PartnerCollaboration on research and development projects, benefiting from territorial bond with university where company was born.
• The Ocean Race - Genova The Grand FinaleflagshipGTM or Marketing PartnerBoero YachtCoatings served as sponsor of The Ocean Race Genoa The Grand Finale (2022-23). Partnership rooted in connection with Genoa city and shared values of innovation, historicity and sustainability. Event celebrated 50th anniversary of world's longest ocean race.
• Italian Yacht ClubminorGTM or Marketing PartnerSupport for local sailing tradition through projects and sporting events including Genoa Sailing Week, Millevele, and Vela Cup.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RPM International: US-based specialty coatings holding company with subsidiaries across marine, industrial, and architectural coatings; comparable as a diversified coatings parent applying multi-brand portfolio management similar to Boero's six-brand architecture.
• Sika AG: Swiss specialty chemicals company with strong positions in construction coatings, sealants, and protective systems for buildings and infrastructure; comparable to Boero on the architectural/protective coatings side of the business.
• AkzoNobel: Global paints and coatings leader operating across decorative (Dulux, Sikkens) and a marine yacht coatings franchise (International Paint, Awlgrip) that directly competes with Boero's yacht brands, with materially larger R&D and geographic scale.
• Sherwin-Williams: Largest North American paints/coatings company with a growing global footprint across architectural (Sherwin-Williams brand) and industrial/protective segments; comparable as a broad incumbent applying scale and retail distribution to the same end markets.
• Kansai Paint: Japanese global coatings manufacturer active in architectural, automotive, industrial, and marine/protective paints; comparable as a broad incumbent operating internationally across the same architecture/deco and protective coating end markets.
• PPG Industries: US-based global coatings major serving architectural, industrial, marine, and yacht markets through brands such as PPG Sigma Coatings and PPG Amercoat; comparable as a broad paints/coatings incumbent with deep marina and professional channels.

Direct peers

• Hempel: Danish-founded coatings manufacturer specializing in marine (including yacht/super-yacht antifouling and topcoats) and decorative/protective paints; competes head-to-head with Boero YachtCoatings and Veneziani in marine coatings while also addressing industrial and architectural markets.
• Jotun: Norwegian global coatings major with a dedicated marine coatings business (Jotun Yachting) serving yacht builders and superyachts alongside protective and decorative paints; directly comparable to Boero's twin segments of architecture/deco and yachting, with overlapping technical and sustainability positioning.
• Tikkurila: Nordic decorative paints manufacturer (part of PPG) supplying professional and consumer wall paints across Europe; comparable to Boero's architecture/deco segment including brand portfolio strategy (multiple regional/professional brands) and DIY retail positioning.
• International Paint (AkzoNobel Marine): Marine coatings franchise of AkzoNobel offering antifouling, primers, topcoats and yacht finishes (Awlgrip/Awlcraft) for superyacht refit and new-build; the dominant direct competitor to Boero YachtCoatings and Veneziani in yacht and superyacht specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boero Group