Lifecycle Plus

What Lifecycle Plus does

Lifecycle Plus is an Australian IT Asset Disposal (ITAD) and Clean Energy Services company founded in 2013 and headquartered in a 4,500m2 facility in Huntingwood, NSW. The company processes end-of-lease and end-of-life IT equipment — covering collection, secure data erasure, redeployment, buyback, and secondary-market remarketing — for enterprise, government, education, and not-for-profit customers across Australia, with wholly-owned subsidiaries in Singapore and New Zealand supporting an Asia Pacific distribution footprint. National collection points operate in every Australian capital city, and the company holds registrations on NSW, QLD, and Federal government procurement panels.

The core technology is Lifecycle Connect, a proprietary cloud-based asset management, deal registration, and service management platform that provides real-time asset tracking, dispatch, deal pricing, and sustainability reporting. It integrates bi-directionally with ServiceNow via a ready-to-deploy IntegrationHub Spoke built on IntegrationHub, enabling authenticated REST actions for asset queries, service ticket creation, status updates, and workflow automation. Lifecycle Plus is R2v3 certified, ISO9001/14001/27001/45001 certified, and a Blancco Platinum Partner for data sanitisation. In 2023 it became the first ITAD company globally to launch an integrated Clean Energy Services division, extending vendor finance solutions to renewable energy installers and SME end-customers.

The business model spans four revenue streams: ITAD services (one-time processing fees and remarketing margin on resale), Technology Finance (interest and fees on equipment rentals, finance leases, software loans, and sale-leaseback), Clean Energy Services and Finance (vendor finance interest and equipment processing fees, delivered through an accredited installer network), and Professional Services (project-based configuration, kitting, installation, warehousing, and logistics). Pricing is quote-based across all lines and not publicly disclosed. Go-to-market combines direct enterprise field sales, government panel procurement, channel partnerships via accredited clean energy installers, and ESG-led marketing through the Planet Ark Seedlings for Devices program.

Name

Lifecycle Plus

Legal name

Industry Trading Pty Ltd ATF Industry Trading Unit Trust trading as Lifecycle Plus

Website

https://lifecycle.plus

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifecycle Plus is an Australian IT Asset Disposal and Clean Energy Services company founded in 2013. It processes end-of-life IT equipment for enterprise, government, and education customers through its proprietary Lifecycle Connect platform, with subsidiaries in Singapore and New Zealand.

Ownership category

akta.pro rank

Product category

IT Asset Disposal and Lifecycle Management

NAICS

Business Support Services (5614)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Electric & Other Services Combined (4931)

akta.pro primary industry

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)

akta.pro secondary industries

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• IT asset disposal
• Data sanitisation services
• Equipment finance leasing
• Clean energy finance
• ITAD remarketing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ITAD Services: Lifecycle+ processes end-of-lease and end-of-life IT equipment for reuse and remarketing. Services include collection, secure data erasure, redeployment, asset buyback, and resale in the secondary market. Revenue is generated through one-time service fees and the margin achieved on remarketed equipment.
2. Technology Finance: The Technology Finance division provides commercial equipment finance including equipment rentals, finance leases, software loans, and sale-and-leaseback arrangements. Revenue accrues from financing interest and fees.
3. Clean Energy Services & Finance: Clean Energy Services handles collection and redeployment of used solar and clean energy equipment. Clean Energy Finance provides vendor finance solutions to installers, enabling end customers to access instant finance approval. Revenue comes from vendor finance interest and equipment processing fees.
4. Professional Services: End-to-end technology lifecycle services including pre-deployment configuration, kitting, installation, warehousing, logistics, and end-of-term management. Charged as project-based or recurring service fees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lifecycle Plus is an Australian IT Asset Disposal (ITAD) and Clean Energy Services company. It processes end-of-lease and end-of-life IT equipment through collection, secure data erasure, redeployment, remarketing, and certified recycling, while also providing commercial equipment finance and clean energy vendor finance solutions to installers and SMEs. Its proprietary Lifecycle Connect platform offers asset management, deal registration, and service management, with bi-directional ServiceNow integration.

Product overview

Lifecycle Plus operates as a unified platform combining two core divisions: IT Asset Disposal (ITAD) and Clean Energy Services. The core product is Lifecycle Connect, a comprehensive Asset Management, Deal Registration and Service Management platform that ties together all services. Supporting the platform are three service modules: Technology Services (covering device lifecycle from pre-deployment through disposal and remarketing), Clean Energy Services (renewable energy solutions and solar equipment redeployment), and Technology Finance (commercial equipment financing). Clean Energy Finance and Installer Accreditation provide financing for green energy products, while Seedlings for Devices offers an ESG-aligned environmental initiative. Data Destruction, Recycling, and Sustainability Reporting are compliance-focused modules available through the platform. The company is notably the first ITAD company globally to also offer a Clean Energy Services division.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifecycle Connect Complete Asset Management, Deal Registration and Service Management platform that enables businesses to actively manage equipment and users throughout the device lifecycle, from deployment through to final disposition. Includes a ready-to-deploy ServiceNow IntegrationHub Spoke for bi-directional integration.
• Technology Services (ITAD) End-to-end IT asset disposal and lifecycle services covering pre-deployment configuration, kitting, warehousing, logistics, collection, redeployment, asset buyback, and remarketing of end-of-lease and end-of-life IT equipment for enterprise, government and education clients in Australia.
• Technology Finance Tailored commercial equipment finance solutions for the technology industry, including equipment rentals, finance leases, software loans, and sale and leaseback options.
• Clean Energy Services Renewable energy solutions and collection/redeployment of used solar equipment through the circular economy, enabling Australian SMEs to access green energy products.
• Clean Energy Finance Digital financing portal providing instant finance approval for renewable energy products, with real-time application tracking for vendors/installers and competitive rates for end customers.
• Data Destruction Services Secure data erasure and physical destruction services for IT equipment, with Data Destruction Certificates verifying that data has been erased in compliance with privacy regulations.

Quantifiable outcome

• Over 1.5 million assets processed for reuse and redeployment since 2013
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core.

• BlanccocoreTechnology or IntegrationBlancco is the industry-leading data sanitisation software provider. Lifecycle+ is a Platinum Partner of Blancco, using their software for military-grade ISO27001-accredited data erasure on all processed IT assets. Blancco certificates are issued to clients as proof of compliant data destruction.
• ServiceNowcoreTechnology or IntegrationLifecycle+ has developed a ready-to-deploy ServiceNow Spoke using ServiceNow IntegrationHub, enabling secure bi-directional communication between ServiceNow and the Lifecycle Connect platform. The integration includes authenticated REST actions for asset queries, service ticket creation and updates, status changes, and workflow automation, supporting real-time synchronisation and event-driven orchestration within ServiceNow.
• Planet Ark's Seedling BankcoreStrategic or Co-development PartnerLifecycle+ is an Official Supporter of Planet Ark's Seedling Bank. Through the Seedlings for Devices program, Lifecycle+ donates native seedlings to The Seedling Bank on behalf of clients for selected IT devices processed for reuse. To date, 9,000 seedlings have been donated. Clients receive annual certificates for ESG reporting. The partnership supports National Tree Day and year-round regeneration projects across Australia.
• NSW GovernmentcoreChannel Partner/ Reseller/ DistributorLifecycle+ is registered as an ICT panel supplier on NSW Government panel C9826EUC (formerly C999) for Lot 2 services, and as a NSW SCM0020 Advanced Supplier. This enables NSW government agencies to procure Lifecycle+'s ITAD and technology services through official government channels.
• Queensland GovernmentcoreChannel Partner/ Reseller/ DistributorLifecycle+ is a supplier under the QLD Whole of Government Standing Offer Arrangement (DETSOA84891), enabling Queensland government agencies to engage Lifecycle+'s services through the approved panel.
• Australian Federal GovernmentcoreChannel Partner/ Reseller/ DistributorLifecycle+ is listed on the Federal Whole of Government Hardware Marketplace (DTA-ICT-40233) for associated services including asset sanitisation and disposal, providing access to federal government procurement channels.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plenti: Australian asset finance and lending platform with renewable energy lending products. Comparable to Lifecycle Plus's Clean Energy Finance and Technology Finance offerings on commercial equipment/vendor finance to installer and SME channels.
• IT Renew: Global IT asset disposition specialist with strong data erasure, remarketing, and circular-economy capabilities. Direct ITAD competitor with comparable enterprise/government focus and ESG-oriented service portfolio.
• Brighte: Australian point-of-sale consumer finance platform specialising in residential solar, batteries, and clean energy upgrades. Direct peer to Lifecycle Plus's Clean Energy Finance division serving installers and end customers in the Australian green energy finance market.
• Sims Limited (Sims Lifecycle Services): Australia-headquartered metal recycling and IT asset lifecycle services business. Directly competes with Lifecycle Plus on ITAD, secure data erasure, and resale of second-life IT equipment to enterprise and government clients in Australia and APAC.
• TES (Total Environmental Solutions): Global IT asset disposition provider operating across multiple continents. Closely comparable to Lifecycle Plus on core ITAD service model (collection, data erasure, remarketing, R2v3-certified processes) and competes for multinational enterprise RFPs touching APAC.
• Sage Sustainable Electronics: North American ITAD provider focused on enterprise asset disposition with strong ESG and zero-landfill positioning. Closely comparable to Lifecycle Plus on ESG-led ITAD messaging, certification stack, and emphasis on reuse over recycling.
• Reverse Logistics Group (RLG): Global reverse logistics and ITAD service provider operating across multiple regions. Comparable to Lifecycle Plus on enterprise IT asset takeback, data sanitisation, and compliance-driven recycling for global brands and public sector.

Broad incumbents

• Ingram Micro ITAD: Global IT distribution giant offering IT asset disposition and reverse logistics as part of a much broader hardware distribution portfolio. Comparable to Lifecycle Plus on wholesale IT remarketing and enterprise ITAD but at much larger scale and without Lifecycle Plus's clean energy finance specialisation.
• Iron Mountain: Global information management services company offering IT asset disposition, secure data destruction, and records management. Overlaps directly with Lifecycle Plus on enterprise/government ITAD and competes for the same large Australian panel contracts, but operates at far broader scale across multiple service lines.
• Stericycle / Shred-it: Global secure information destruction and waste services company. Overlaps with Lifecycle Plus on secure data destruction, certificate-based compliance reporting, and enterprise/government customer base, but operates across much broader waste streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LifecyclePlus
• LinkedInlinkedin.com/company/lifecycle-plus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifecycle Plus