Irricontrol

What Irricontrol does

Irricontrol Controle Inteligente de Irrigação S.A. is a Brazilian agricultural technology company founded in 2017 and headquartered in São João da Boa Vista, São Paulo. The company develops IoT-based irrigation automation, monitoring, and security solutions for agricultural producers operating center-pivot irrigation systems. Irricontrol is a wholly-owned subsidiary of BAUER DO BRASIL Sist. de Irrigação e Trat. Residual Ltda., part of the Bauer Group, and operates as the focused technology arm within the larger irrigation equipment conglomerate, with a secondary office at Itajubá (MG) co-located with Bauer do Brasil's regional headquarters.

The company's core offering is the Plataforma Irricontrol, a cloud-based management platform that enables remote control and monitoring of irrigation pivots, water resources, and equipment security. The product portfolio includes the Nexus retrofit automation panel (compatible with any pivot brand), the Smartconnect control panel designed for Bauer pivots, the SAF satellite-based anti-theft alarm system, the Irripump remote pump controller, a level meter for water resource monitoring, and the Irrifast inverter-based tower drive system. CosmoField, launched in April 2025 through a partnership with FINAPP, adds Cosmic Ray Neutron Sensing-based soil moisture monitoring. A proprietary Mesh network technology connects all on-farm devices through a single internet point, overcoming rural connectivity barriers.

Irricontrol's business model combines one-time hardware sales with recurring SaaS subscriptions. Hardware is priced in Brazilian Reais, ranging from R$800 for Irripump and level meters to R$1,200 for the Nexus panel and R$1,780 for the SAF system, with platform subscription fees negotiated per farm and processed through Stripe. Distribution relies primarily on a network of more than 100 dealer and reseller stores across Brazil, supplemented by direct platform sales. The company has installed more than 3,000 automated devices, serves agricultural producers in more than 10 countries, and operates with a horizontal segmentation approach targeting mid-market and enterprise-scale farms with central pivot irrigation systems.

Name

Irricontrol

Legal name

Irricontrol Controle Inteligente de Irrigação S.A.

Website

https://irricontrol.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Irricontrol is a Brazilian agtech subsidiary of Bauer do Brasil that builds an IoT platform for automating, monitoring, and securing center-pivot irrigation systems, sold via 100+ dealers and serving farms in 10+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Water Supply and Irrigation Systems (221310), Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Scheduling & Advisory Services (ET/Soil-Moisture Based) (AFACAFAC)

Keywords

• Irrigation automation
• Smart farming solutions
• Agricultural IoT platforms
• Center pivot control
• Water resource management

Headquarters

HQ city

São João da Boa Vista

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS Subscription: Monthly or recurring subscription for access to the Irricontrol platform for irrigation automation and management. The platform provides remote control, monitoring, scheduling, and reporting for irrigation pivots.
2. Hardware Device Sales: One-time purchase of automation devices including Nexus panels (R$1,200), SAF security systems (R$1,780), Irripump controllers (R$800), level meters, control panels, radios, and accessories. Hardware is sold alongside platform subscription.
3. Platform Access Fees: Fees charged for full platform access and functionality. Payments are processed through Stripe payment gateway. Access suspension occurs after 15 days of non-payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Irricontrol develops an IoT-based irrigation automation platform that enables remote control, monitoring, and security of central pivot irrigation systems for agricultural producers. The core Plataforma Irricontrol is sold as a SaaS subscription bundled with proprietary hardware devices including Nexus and Smartconnect automation panels, Irripump pump controllers, Medidor de Nível water level sensors, Irrifast tower drives, the SAF satellite-based anti-theft alarm, and CosmoField CRNS soil moisture probes. The platform integrates Mesh networking, API connectivity, and mobile/cloud access to optimize water use, reduce operational costs, and protect farm equipment.

Product overview

Irricontrol offers an integrated irrigation management platform with multiple hardware products and software modules. The core Plataforma Irricontrol serves as the central hub for all operations, supporting irrigation automation (Nexus and Smartconnect panels), water resource management (Irripump, Medidor de Nível, iManage), security (SAF alarm system), and advanced monitoring (CosmoField). Hardware accessories include Irrifast tower drives, pressure and rain sensors, connectivity devices (Central, repeaters), and SPOTi remote pump cables. The Mesh network technology enables connectivity across all devices. Products operate as add-on modules connected to the central platform, providing scalability from basic automation to comprehensive farm digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmofield: Soil moisture monitoring technology that uses Cosmic-Ray Neutron Sensing (CRNS) to measure soil water content non-invasively, covering 5–10 hectares in real time, developed in partnership with Finapp.
• Irrifast
• Irripump
• SAF (Sistema de Alarme)
• Smartconnect
• Nexus

Products and services

• Plataforma Irricontrol Central cloud-based platform providing remote control, real-time monitoring, irrigation scheduling, GPS positioning, custom alerts/reports, energy cost tracking, and API integration for partner systems. Designed for agricultural producers using center-pivot irrigation.
• Nexus Control Panel Hardware automation panel that retrofits any existing center pivot (any brand or model) to enable full remote control and management. Sells for R$1,200 per unit.
• Smartconnect Control Panel Integrated control panel purpose-built for Bauer pivots, containing all Irricontrol automation technology in a single plug-and-play device with both digital and analog functionality.
• SAF - Sistema de Alarme (Anti-Theft Alarm) Satellite-based anti-theft alarm system for center pivots, solar plants, and pumping systems. Battery and solar powered for independence from grid electricity. Sells for R$1,780 per unit.
• Irripump Pump Controller Remote water pump control and monitoring device for farm water transposition. Allows remote start/stop via mobile or computer, automatic restart after outages, and peak-hour energy optimization.
• Medidor de Nível (Level Meter) Real-time water level measurement device for monitoring wells, reservoirs, channels, and storage tanks, integrated with the Plataforma Irricontrol for water resource management.
• Irrifast Tower Drive System Inverter-driven tower drive system for Bauer pivots with patented alignment, accelerating irrigation cycles by 50% and ensuring smoother, more uniform fertigation suitable for irregular terrain.
• CosmoField Soil Moisture Monitoring Non-invasive soil moisture monitoring solution powered by FINAPP using CRNS (Cosmic Ray Neutron Sensing). Measures soil water content across 5–10 hectares continuously in real time, combining point-sensor precision with wide-area coverage for irrigation decisions.

Quantifiable outcome

• Irrigation automation costs only 1.8% of annual revenue of irrigated area with payback in less than one year
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• FINAPPcoreTechnology or IntegrationFINAPP developed the CosmoField technology using Cosmic Ray Neutron Sensing (CRNS). Irricontrol, through Bauer, is the first irrigation company to offer this soil moisture monitoring solution. The technology enables non-invasive measurement of soil moisture covering 5 to 10 hectares continuously in real-time.
• Brasil VerdecoreStrategic or Co-development PartnerPartnership with Brasil Verde to offer the SAF (Sistema de Alarme) satellite-based security system. Bauer, in partnership with Brasil Verde, is the first pivot manufacturer to offer the alarm system directly from the factory. The system protects pivots, solar plants, and pumping systems.
• BAUER DO BRASIL Sist. de Irrigação e Trat. Residual Ltda.flagshipOthersIrricontrol is part of the Bauer do Brasil Group, controlled by BAUER DO BRASIL Sist. de Irrigação e Trat. Residual Ltda. The group provides shared data processing, corporate governance, and distribution network synergies. Both entities act as data controllers under LGPD.
• StripecoreTechnology or IntegrationStripe is used as the payment gateway for processing platform subscription payments and device purchases directly through the Irricontrol platform. Customer payment data is processed through Stripe's infrastructure.
• Microsoft AzurecoreTechnology or IntegrationPlatform integrated with Microsoft Azure for authentication services, enabling login via Microsoft credentials and cloud infrastructure for platform operations.
• GooglecoreTechnology or IntegrationPlatform integrated with Google for authentication services (login via Google accounts) and Google Analytics for website traffic analysis and SEO optimization. Also integrated with reCAPTCHA v3 for bot protection.
• HerokucoreTechnology or IntegrationCloud infrastructure provider for Irricontrol platform servers and backups, providing compute infrastructure and security measures.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for Irricontrol platform servers and backups with encryption and security measures. Servers located in the United States of America.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_ELGioSPTur1qbFgy1sr-w
• Facebookfacebook.com/irricontrol
• LinkedInlinkedin.com/company/irricontrol
• Instagraminstagram.com/irricontrol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irricontrol