CGR Cinemas

What CGR Cinemas does

CGR Cinemas (legal entity: GROUPE CGR, Société par Actions Simplifiée) is France's second-largest cinema exhibition circuit, operating 73 cinemas nationwide and serving 21+ million spectators annually. Founded circa 1970 and headquartered in Périgny near La Rochelle, the company is family-owned and structured as a private French SAS with a registered share capital of €249,654.33. Its core offering is theatrical film exhibition across a broad programming mix spanning blockbusters, family films, and Art & Essai titles, supplemented by on-site confectionery sales.

The company's most differentiated product is the proprietary ICE Theaters® premium auditorium format, which combines ICE IMMERSIVE® lumino-textile LED panels (registered trademarks), laser 9P 4K projection, Dolby Atmos sound with 52 audio sources, and custom inclinable club seating in curved rows. A €5-per-place premium surcharge is applied to ICE screenings. CGR monetizes through six streams: cinema ticket sales (transaction fees), confectionery concessions, prepaid Box 5/10/15 card packages (6-18 month validity with a €1.20 TTC per-place management fee), B2B venue hire via the Espace Pro portal (corporate events, seminars, school groups), the UNIPOP cine-conference subscription program at two sites, and gift-redemption through the loyalty Catalogue Cadeaux.

Customer engagement is anchored by Le Club CGR, a points-based loyalty program offering privilege pricing on Mondays and Thursdays, birthday ticket rewards, and reloadable cards used as a payment instrument. Distribution is direct-to-consumer through physical box offices and confectionery counters at each of the 73 sites, complemented by self-serve digital channels (cgrcinemas.fr website, iOS and Android mobile applications) that earn 5 bonus loyalty points per online reservation. Marketing reaches customers via the website, mobile app, weekly loyalty email newsletter, social media, on-site cinema communications, and periodic promotional contests (e.g., a 2026 partnership with Puy du Fou).

Name

CGR Cinemas

Legal name

GROUPE CGR société par actions simplifiée

Website

https://cgrcinemas.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CGR Cinemas is France's second-largest family-owned cinema circuit, operating 73 cinemas and serving 21+ million spectators annually. It offers mainstream and Art & Essai screenings, the proprietary ICE Theaters premium format, confectionery, B2B venue hire, and the Le Club CGR loyalty program.

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Cinema Concessions & On-site F&B Operations (MPADAKAN)

akta.pro secondary industry

Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)

Keywords

• Cinema exhibition services
• Premium movie theaters
• Loyalty program memberships
• Prepaid cinema cards
• Corporate event hosting

Headquarters

HQ city

Périgny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Ticket Sales: Revenue from individual and group admission tickets across 73 cinemas. Ticket sales include standard screenings and premium ICE Theater experiences. The company processes approximately 21 million admissions annually.
2. Confectionery and Concessions: On-site food and beverage sales including popcorn, drinks, and other cinema snacks. Consumables purchased at cinema locations are the only food and beverages permitted in theaters.
3. Prepaid Card Recharges (Box 5/10/15): Sale of prepaid ticket packages (5, 10, or 15 places) at discounted rates valid across all CGR cinemas. Management fee of €1.20 TTC per place included. Cards have varying validity periods (6-18 months) and usage limits per screening.
4. B2B Events and Private Screenings: Corporate events, seminars, school screenings, and special event hosting services. The company promotes B2B activities as part of cinema manager responsibilities.
5. UNIPOP Conference Program: Cine-conference program cards (6-month or 1-year subscriptions) providing access to 5-15 conferences annually at CGR Albi Lapérouse and CGR Montauban Le Paris locations.
6. Loyalty Program Gift Catalog: Points accumulated through the Le Club CGR loyalty program can be redeemed for cinema tickets, confiseries, prepaid card recharges, DVDs, Blu-rays, cultural products, and physical gifts from the online catalog.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CGR operates 73 cinemas across France screening standard and premium ICE-format films using laser 4K projection and Dolby Atmos sound, alongside on-site confectionery, an online ticketing platform, a loyalty program, tiered prepaid card packages, an annual UNIPOP curated film subscription series, and a dedicated B2B portal for corporate events, screenings, and gift catalog purchases.

Product overview

CGR Cinemas is France's second-largest cinema chain with 73 cinemas and over 21 million annual attendees. The company operates a multi-product portfolio centered on cinema exhibition services. Core offerings include standard cinema screenings across its network and premium auditorium experiences through ICE Theaters, which features immersive LED panels, laser 4K projection, and Dolby Atmos sound. Digital services are delivered via the CGR website (e-réservation for online ticket booking) and dedicated mobile applications for iOS and Android. The loyalty ecosystem is anchored by Le Club CGR, which enables point accumulation and redemption, supplemented by La Box prepaid cards in 5/10/15 seat bundles. B2B services include venue hire through Espace Pro, while the UNIPOP program serves educational audiences with cinema-conference experiences. All offerings are supported by the CGR Cinemas website as the primary digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• ICE THEATERS: Premium cinema experience featuring ICE IMMERSIVE technology with lumino-textile panels, laser 4K projection, Dolby Atmos sound with 52 sound sources, and reclining club seats in curved rows.
• Le Club CGR

Products and services

• ICE Theaters

Quantifiable outcome

• 21+ million annual admissions demonstrates massive customer traffic and market penetration
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Puy du FouminorGTM or Marketing Partner · 10 June 2026CGR Cinemas partnered with Puy du Fou theme park to run a promotional game contest from June 10-23, 2026. Winners received either 4 dated tickets to Puy du Fou (value €223.68 HT) or a 2-day/1-night stay for 4 people including park tickets, Les Noces de Feu show access, hotel accommodation, breakfast, dinner, and restaurant vouchers (value €812.22 HT).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vue International: UK-based pan-European cinema operator with venues across the UK, Ireland, Germany, Denmark, and other markets. Comparable premium-format positioning (VIP, IMAX, 4DX) and B2B/event-hire offering.
• Cinépolis: Mexican-headquartered global cinema chain with European presence. Comparable premium-format (e.g., VIP, IMAX, 4DX) strategy and loyalty program design, though operating in largely different geographies.
• Cinemark Holdings: US-headquartered global cinema chain with Latin American operations. Operates comparable multiplex-and-premium exhibition model but in largely non-overlapping geographies.
• Cineworld Group: UK-headquartered global cinema chain (parent of Regal in the US). Comparable multiplex exhibition model and premium-format (e.g., IMAX, 4DX) strategy, though primarily serving UK/US markets rather than France.
• AMC Theatres: US-headquartered global cinema chain with the largest US footprint and growing European presence via Odeon. Operates a comparable mix of standard and premium-format auditoria and competes in the same exhibition category as CGR.
• Odeon Cinemas Group: Europe's largest cinema operator by country count (subsidiary of AMC). Comparable exhibition, loyalty (Odeon Limitless), and premium-format offerings (IMAX, Dolby) across UK, Ireland, and Continental Europe.

Direct peers

• Pathé Gaumont: France's largest cinema circuit, formed by the merger of Pathé and Gaumont cinema operations. Direct competitor operating a comparable multiplex-and-premium-experience model with similar ticketing, loyalty, and B2B services across French cities.
• UGC Cinémas: Major French and European cinema chain with roughly 50 French cinemas. Direct competitor offering comparable exhibition services, loyalty programs, and B2B venue rentals across overlapping French territories.
• Kinepolis Group: Belgium-headquartered cinema chain with significant French presence and pan-European footprint. Comparable premium-experience positioning, similar ticketing/concession model, and similar exposure to multiplex economics.
• MK2 Cinémas: Independent French cinema chain and distributor with strong art-house and family-programming positioning. Competes for premium French cinema-goers and B2B venue hire, with overlapping loyalty and event programming.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cgr_cinemas
• Facebookfacebook.com/cgrcinemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGR Cinemas