GrimmSpeed
GrimmSpeed is a US manufacturer and direct-to-consumer retailer of engineered aftermarket performance parts for turbocharged Subaru and select performance vehicles, operating a Shopify DTC storefront and authorized dealer network with CARB-certified and patented products.
- Company typePrivate
- Founded2006
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GrimmSpeed does
GrimmSpeed is a private US-based manufacturer and direct-to-consumer retailer of aftermarket performance parts, founded in 2006 and headquartered in Export, Pennsylvania. The company designs and distributes engineered hardware for turbocharged Subaru platforms — primarily WRX, STI, BRZ, Impreza, Forester, Legacy, Crosstrek, and Ascent — with limited extension to MazdaSpeed3/MazdaSpeed6, Mitsubishi EVO, and Ford Focus ST/RS applications. Its core technology expertise lies in forced induction systems (turbo inlets, up-pipes, bypass valves), intake and intercooler systems, equal-length exhaust headers, chassis components (strut bars, engine/transmission mounts), short-throw shifters, and big-brake kits.
GrimmSpeed's product portfolio spans 337 products across roughly 268 SKUs in categories including Engine Performance, Chassis Performance, Appearance, Interior, Maintenance, and Apparel & Gifts. Notable differentiated products include a patented Cast Aluminum Turbocharger Inlet V2 for the 2015-21 WRX FA20 engine and CARB-certified (50-state-legal) Equal Length Headers and 2-Bolt Up-Pipe. Pricing runs from under $20 for small hardware and gaskets to over $2,500 for full brake caliper kits and top-mount intercooler systems.
The business operates a dual-channel go-to-market: a Shopify-powered DTC e-commerce store with vehicle-specific vehicle-selector (Garage) navigation supporting free US shipping above $150 and multi-currency international shipping, supplemented by an authorized dealer network accessed through a B2B portal. Primary customers are individual Subaru performance enthusiasts (DIY installers and professional tuning shops), with secondary segments comprising multi-brand performance enthusiasts and independent aftermarket retailers. Marketing is community-driven through a Tech Talk engineering blog, car meet event sponsorship such as Wicked Big Meet, email newsletter, and organic forum/social presence. No external funding or institutional investors are disclosed.
GrimmSpeed firmographics
Firmographics- Name
- GrimmSpeed
- Legal name
- GrimmSpeed
- Website
- https://grimmspeed.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrimmSpeed is a US manufacturer and direct-to-consumer retailer of engineered aftermarket performance parts for turbocharged Subaru and select performance vehicles, operating a Shopify DTC storefront and authorized dealer network with CARB-certified and patented products.
- Ownership category
- akta.pro rank
GrimmSpeed industry classification
Industry- Product category
- Aftermarket Automotive Performance Parts
- NAICS
- Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Performance, racing & tuning parts distribution (CRAOANAH)
Keywords
Where GrimmSpeed is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrimmSpeed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Product Sales: One-time direct sales of GrimmSpeed-branded performance parts to end consumers through the Shopify-powered online store. Products include engine performance, chassis, appearance, and maintenance parts priced from under $20 to over $2,500. The primary revenue stream.
- Wholesale/Dealer Sales: B2B sales to authorized dealer network. Dealers purchase at wholesale rates through B2B login portal and resell to end consumers. Generates volume-based revenue through channel distribution.
- Apparel and Merchandise: Branded apparel including fleeces, t-shirts, tank tops, and accessories. One-time merchandise purchases through the e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level parts under $100 |
| Unit Pricing | Pay-as-you-go | Mid-range performance parts $100-$500 |
| Unit Pricing | Pay-as-you-go | Premium performance systems $500-$2,500+ |
| Other | Multi-year contract | Dealer/Wholesale pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GrimmSpeed product offering
Product offeringCore offering
GrimmSpeed designs, manufactures, and sells aftermarket performance parts primarily for Subaru vehicles (WRX, STI, BRZ/86, Impreza, Forester, Legacy, Crosstrek, Ascent) covering model years 1993-2026, with limited coverage for Mazda, Mitsubishi and Ford performance platforms. The catalog includes 337 products across engine performance (cold air intakes, turbo inlets, intercoolers, headers, boost controllers, up-pipes), chassis (strut bars, mounts), braking (4-piston caliper kits), exhaust (catback and axle-back systems), drivetrain (short throw shifters), and maintenance items, sold direct to consumers and through authorized dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- GrimmSpeed Cast Aluminum Turbocharger Inlet V2 (2015-21 WRX / FA20) Patented aftermarket cast aluminum turbocharger inlet pipe for 2015-2021 Subaru WRX FA20 engines, designed to improve airflow and turbo response. Sold to Subaru performance enthusiasts and tuning shops.
- GrimmSpeed Equal Length Headers (VA and VB WRX) CARB-certified equal length performance headers for 2015-2021 (VA) and 2022+ (VB) Subaru WRX FA20/FA24 engines, engineered to optimize exhaust gas flow for increased horsepower and torque while remaining 50-state street legal.
- GrimmSpeed StealthBox Cold Air Intake Enclosed cold air intake system designed to deliver cooler intake air temperatures and protection from heat soak for turbocharged Subaru engines. Sold to Subaru enthusiasts seeking measurable power gains.
- GrimmSpeed 2-Bolt Up-Pipe (EJ25, CARB Certified) Aftermarket 2-bolt up-pipe for Subaru EJ25 turbocharged engines, CARB-certified and legal in all 50 states. Targets Subaru performance enthusiasts needing emissions-compliant turbo-upgrade hardware.
- GrimmSpeed 4-Piston Brake Caliper Kits Aftermarket 4-piston big brake caliper kits for performance vehicles including BRZ/GR86 applications, engineered for improved stopping performance. Sold to enthusiasts upgrading from factory braking systems.
- GrimmSpeed Ball Bearing Short Throw Shifter (2004-2021 6-Speed STI) Short throw shifter kit with ball bearing mechanism for 2004-2021 6-speed Subaru STI. Reduces shift throw distance and improves shift feel. Sold to STI owners seeking sharper drivetrain response.
- GrimmSpeed Gentleman's Catback and Axle-Back Exhaust System (2022+ WRX, BRZ, FR-S, Toyota 86) Catback and axle-back aftermarket exhaust systems for 2022+ Subaru WRX, BRZ, FR-S and Toyota 86, designed for a refined exhaust note and performance flow characteristics. Priced $969-$1,399.
- GrimmSpeed DRY-CON Panel Air Filter Reusable dry-cone panel air filter that requires no oil application and is washable and re-usable. Sold as a maintenance consumable to Subaru performance owners.
Companies that use GrimmSpeed
Customer profileSegments3 records
Ideal customer profiles3 records
GrimmSpeed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GrimmSpeed partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
GrimmSpeed competitors and assessment
Company assessmentDirect peers
- Invidia Exhaust: Invidia manufactures high-performance exhaust systems, headers, and intakes popular on Subaru WRX/STI and other Japanese performance platforms. It directly competes with GrimmSpeed in the cat-back and axle-back exhaust categories on overlapping vehicles.
- Perrin Performance: Perrin Performance manufactures aftermarket parts specifically for Subaru vehicles, including intakes, headers, exhaust, blow-off valves, and chassis components. Its Subaru-only focus, premium pricing, and engineering-led branding make it one of the closest direct comparables to GrimmSpeed.
- Mishimoto: Mishimoto designs and sells performance cooling, intake, and exhaust components across Subaru, WRX/STI, BRZ, and many other platforms. It overlaps with GrimmSpeed on cold-air intakes, intercoolers, and Subaru-specific applications while operating at meaningfully larger scale and broader vehicle coverage.
- Cobb Tuning: Cobb Tuning is a leading Subaru performance aftermarket brand best known for its Accessport ECU tuner, plus intakes, intercoolers, downpipes, and cat-back exhausts. It directly competes with GrimmSpeed across WRX/STI engine-performance SKUs and serves the same DIY enthusiast and tuning-shop buyer.
- Agency Power: Agency Power sells aftermarket performance parts across Subaru, WRX/STI, BRZ, Mitsubishi EVO, and other platforms, including intakes, exhaust, and chassis components. Its multi-platform catalog and enthusiast DTC positioning are comparable to GrimmSpeed's broader (non-Subaru) SKU set.
- IAG Performance: IAG Performance manufactures Subaru-specific performance parts including intakes, headers, exhaust, and built engine packages. Its Subaru-centric catalog and emphasis on engineered, vehicle-fit components position it as a direct comparable to GrimmSpeed's product mix.
- Process West: Process West designs and manufactures Subaru-specific performance components including cold air intakes, intercoolers, and engine cooling products. Its tight Subaru-only catalog and emphasis on turbo performance overlap directly with GrimmSpeed's StealthBox intake and intercooler lines.
- Killer B Motorsports: Killer B Motorsports produces high-end Subaru performance components, notably oil pickup pans, headers, and turbo-related parts used by Subaru tuners and race builders. It competes with GrimmSpeed on premium turbo-adjacent SKUs and shares the Subaru-focused, engineering-driven positioning.
Broad incumbents
- Borla Performance Industries: Borla is a large, established manufacturer of performance exhaust systems across a wide range of domestic and import performance vehicles. While much broader than GrimmSpeed, it competes in the same exhaust category on Subaru and BRZ/86 applications and benefits from far greater scale and brand recognition.
- Brembo: Brembo is a global incumbent in high-performance braking systems, supplying both OE and aftermarket brake calipers, rotors, and pads. It competes with GrimmSpeed's 4-Piston Brake Caliper Kits at the premium end of the aftermarket big-brake category, though Brembo operates across many vehicle segments at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GrimmSpeed social profiles
Digital presenceGrimmSpeed compliance and trust
Trust signalCompliance3 records
GrimmSpeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrimmSpeed leadership team
Management profileNumber of profiles
GrimmSpeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrimmSpeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrimmSpeed
What does GrimmSpeed do?
GrimmSpeed designs, manufactures, and sells aftermarket performance parts primarily for Subaru vehicles (WRX, STI, BRZ/86, Impreza, Forester, Legacy, Crosstrek, Ascent) covering model years 1993-2026, with limited coverage for Mazda, Mitsubishi and Ford performance platforms. The catalog includes 337 products across engine performance (cold air intakes, turbo inlets, intercoolers, headers, boost controllers, up-pipes), chassis (strut bars, mounts), braking (4-piston caliper kits), exhaust (catback and axle-back systems), drivetrain (short throw shifters), and maintenance items, sold direct to consumers and through authorized dealers.
Is GrimmSpeed a public or private company?
GrimmSpeed is a private company. It is classified as unknown and is currently operating.
When was GrimmSpeed founded?
GrimmSpeed was founded in 2006. It employs 11 to 50 people.
Where is GrimmSpeed based?
GrimmSpeed is headquartered in Minneapolis, United States, in the North America region.
How does GrimmSpeed make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale/Dealer Sales and apparel and Merchandise.
Who are GrimmSpeed's main competitors?
Direct peers on record are Invidia Exhaust, Perrin Performance, Mishimoto, Cobb Tuning, Agency Power, IAG Performance, Process West and Killer B Motorsports. Broad incumbents are Borla Performance Industries and Brembo.
Does GrimmSpeed have an API?
No public API is recorded for GrimmSpeed.
What industry is GrimmSpeed in?
GrimmSpeed's product category is Aftermarket Automotive Performance Parts. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines). Its NAICS code is 33634 and its SIC code is 3714.