Pro-Face America, Inc.

What Pro-Face America, Inc. does

Pro-Face America, Inc. is the U.S. subsidiary of Schneider Electric Japan Holdings Ltd.'s Pro-face brand, specializing in Human Machine Interface (HMI) hardware, industrial PCs (IPCs), edge computing devices, and supporting software for industrial automation. The company traces its origin to Digital Electronics Corporation, founded in Osaka, Japan in 1972, and developed the world's first programmable graphic HMI in 1989. Pro-face America sells a portfolio spanning advanced HMIs (GP6000, GPH6000, SP5000, GPW6000 series), basic and entry-level HMIs (ST6000, ET6000, GP4100 series), HMI+Control products that combine visualization with PLC functionality (STC6000, LT4000M), industrial PCs (PS6000, PSA6000, ES5000), and edge computing products (Edge Box, Multi-Converter), all unified under the HMI Centric Architecture concept that supports connectivity with more than 1,200 device protocols and partners including FANUC, Yaskawa, IAI, AVEVA, and Schneider Electric Lexium cobots.

The company's go-to-market combines authorized distributor networks across the U.S. and Canada, direct inside-sales support, Schneider Electric Canada's sales operation for Canadian customers, the mySchneider distributor e-commerce platform, and self-service product selection and pricing tools on profaceamerica.com. Revenue is generated primarily through one-time hardware sales of HMI and IPC units, perpetual licenses for design software (GP-Pro EX, BLUE, BLUE Open Studio), customization and engineering services, repair and warranty services operated through Schneider's Greensboro, NC repair center, and an emerging recurring-revenue component from Pro-face Connect and Pro-face Remote HMI cloud-based remote access subscriptions. Pricing is predominantly quote-based through sales representatives and distributors, with list-pricing transparency for individual parts through the website.

The company serves a diversified set of industrial verticals — semiconductor manufacturing, pharmaceutical, food and beverage, EV battery production, paper processing, and a broad horizontal base of OEM machine builders and system integrators — with no single customer or vertical appearing to dominate the U.S. revenue base. Operations are supported from offices in Saline (firmographic headquarters), Troy, MI (administration), and Greensboro, NC (repair center), with 251–500 employees and a presence in markets across North, Central, and South America.

Name

Pro-Face America, Inc.

Legal name

Schneider Electric Japan Holdings Ltd.

Website

https://profaceamerica.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Pro-Face America, Inc. is the U.S. subsidiary of Schneider Electric Japan Holdings Ltd.'s Pro-face brand, selling industrial Human Machine Interface hardware, industrial PCs, edge computing devices, and design software through authorized distributors to manufacturers in semiconductor, pharmaceutical, food and beverage, EV battery, and OEM machine builder segments.

Ownership category

akta.pro rank

Product category

Industrial Automation HMI

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Computers (3571), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Panel PCs & HMI Terminals (HDACALAE)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Industrial Embedded Computers (Box PCs) (HDACALAF)

Keywords

• Human machine interfaces
• Industrial automation hardware
• HMI design software
• Industrial panel PCs
• Edge computing devices

Headquarters

HQ city

Saline

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HMI Hardware Sales: Sale of Human Machine Interface products including Advanced HMI (GP6000, GPH6000, SP5000, SP5000X, GP4000 series), Basic HMI (ST6000, STM6000, GP4100 series), Entry HMI (ET6000 series), Web HMI (GPW6000, STW6000 series), and HMI + Control products (STC6000, LT4000M series).
2. Industrial PC (IPC) Sales: Sale of industrial computing hardware including PS6000 Series, PSA6000 Series, ES5000 Series, and Edge Box products for edge computing applications.
3. HMI Software Licensing: Licensing of screen editor software including GP-Pro EX, BLUE, BLUE Open Studio, and related software products. Software available as perpetual license or with updates.
4. Repair and Warranty Services: Repair center services located in Greensboro, NC providing warranty repairs (12-month coverage) and out-of-warranty repairs with expedited service available for additional fee ($300).
5. Customization Services: Product customization services including logo/overlay/label changes, special coatings, kitting, pre-installation, and engineering services for HMI customization.
6. Remote Access Solutions: Cloud-based remote monitoring and access solutions including Pro-face Remote HMI client software and Pro-face Connect subscription services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pro-Face America designs, manufactures, and sells industrial Human Machine Interface (HMI) hardware, industrial PCs (IPCs), edge computing devices, and related HMI software (BLUE, GP-Pro EX, BLUE Open Studio, Pro-face Connect). Its products are used by industrial automation operators, OEMs, and system integrators to monitor, control, and visualize machines and processes in manufacturing environments, supporting connectivity to over 1,200 device protocols.

Product overview

Pro-face America is a brand under Schneider Electric specializing in Human Machine Interface (HMI) products and industrial automation solutions. The company offers a comprehensive portfolio organized around three main pillars: HMI products (Advanced HMI including GP6000, GPH6000, GPW6000, SP5000, SP5000X, GP4000 series; Basic HMI including ST6000, STM6000; Entry-level ET6000; HMI+Control products STC6000 and LT4000M; and Web HMIs GPW6000 and STW6000), Industrial PCs (PS6000, PSA6000, ES5000 series), and Software (BLUE design software, BLUE Open Studio SCADA, GP-Pro EX screen editor, Pro-Server EX, Pro-face Remote HMI, and Pro-face Connect cloud platform). The portfolio also includes Edge Box devices for edge computing, Multi-Converter for data collection, and Flat Panel Monitors. All products are supported by the HMI Design Studio ecosystem for development and the HMI Centric Architecture concept for system integration, enabling connectivity with over 1,200 device protocols across OT and IT systems.

Differentiator

Problem solved

Functional benefit

Brands

• Xycom: Industrial PCs and flat panel monitors product brand
• TCP QuickPanel
• PanelStation

Products and services

• GP6000 Series Advanced HMI High-performance HMI series for complex industrial automation applications with advanced visualization, NFC reader support, CNC integration, and connectivity to over 1,200 protocols.
• GPH6000 Series Handheld HMI Handheld HMI series designed for flexible operation in industrial environments, featuring physical switches and pre-configured screen templates for cobot and other applications.
• GPW6000 Series Advanced Web HMI Advanced Web HMI series supporting web-based interfaces and remote connectivity, now with Wi-Fi capability for secure wireless communication.
• SP5000 Series Modular HMI Modular HMI series with box and display module separation, allowing flexible configuration for various industrial applications.
• GP4000 Series Standard HMI Standard HMI series offering reliable performance for general industrial automation applications, with various display size options.
• ST6000 Series Basic HMI Basic HMI series for simple machine applications, featuring standard 2 Ethernet ports, high-resolution screen, 16M colors, and aluminum front bezel in 4-15 inch displays.
• STC6000 Series HMI + Control HMI with built-in PLC functionality, combining human machine interface with programmable logic controller capabilities for integrated machine control.
• ET6000 Series Entry HMI Entry-level HMI series providing essential human machine interface capabilities at an affordable price point.
• PS6000 Series Industrial PC High-performance industrial PC series with fanless design, IP66F/67F compliance, available with Core i7/i5/i3/Celeron/Atom processors; designed for harsh environments with long-term stable supply.
• PSA6000 Series Panel PC Panel PC entry series offering powerful performance at competitive pricing in 12 and 15 inch displays with Gigabit LAN, USB, and DisplayPort connectivity.
• Edge Box Computing Devices BOX HMI, Edge Box PC, and Gateway Box devices for edge computing, data collection, and OT/IT connectivity, enabling efficient connection between operational technology and information technology systems.
• BLUE HMI Design Software Versatile HMI design software enabling dynamic screen creation with gesture operation; current version 4.4 with 21-day trial for versions 4.0 and later.
• BLUE Open Studio SCADA Software Line management Lite SCADA software incorporating all tools needed to create SCADA HMI applications, dashboards, and OEE interfaces.
• GP-Pro EX Screen Editor Software HMI screen editor software supporting all Pro-face HMI series with extensive device driver compatibility for configuration and programming.
• Pro-face Connect Cloud Platform Cloud-based secure remote access solution enabling remote monitoring of industrial equipment without IT department involvement or firewall configuration changes.
• Repair and Warranty Services Repair center services located in Greensboro, NC providing 12-month warranty repairs and out-of-warranty repairs with expedited service available for an additional fee.

Quantifiable outcome

• 15% total cost savings achieved through HMI integration (Kawanoe Zoki case study)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Schneider Electric Lexium CobotcoreTechnology or Integration · 28 January 2026Integration of GPH6000 HMI with Schneider Electric Lexium cobots enabling efficient and reliable cobot operation through Modbus TCP connectivity, with pre-configured screen templates and intuitive physical switches for fast setup and safe operation.
• IAI CorporationcoreTechnology or Integration · 1 November 2019Collaboration with IAI Corporation for ELECYLINDER integration. Pro-face HMIs connect to IAI ELECYLINDER electric actuators enabling operators to monitor status of IAI devices alongside PLC and other controllers on a single HMI screen. Device connection samples and communication drivers (Ver. 1.10.00) available for GP4000, SP5000, LT4000, ST6000, and STM6000 series. The integration supports up to 16 ELECYLINDERs with settings configuration, JOG operation, inching, and homing functions.
• YaskawacoreTechnology or IntegrationIntegration partnership for robot visualization. Pro-face HMIs connect to Yaskawa robots enabling operators to check and set robot/servo/machine controller status directly from the HMI, reducing time to open control panels and adjust with teaching pendants or PCs.
• Schneider ElectriccoreOthersParent company relationship. Pro-face is a brand under Schneider Electric Japan Holdings Ltd. Schneider Electric provides global infrastructure, distribution network, and corporate services including the mySchneider platform for customer and distributor management.
• FANUCcoreTechnology or IntegrationCNC connectivity partnership enabling Pro-face HMIs to connect to FANUC CNC systems via data converters for easy visualization and monitoring of CNC operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Red Lion Controls: Red Lion's Graphite series HMIs and CR3000 HMIs plus their Sixnet/DA protocols target industrial automation with strong North America presence. Direct competitor for plant-floor HMI and protocol-rich operator interfaces.
• Beckhoff Automation: Beckhoff's CP2xxx and CP3xxx panel PCs and HMIs integrate tightly with TwinCAT automation software. Competes with Pro-face's industrial PC and edge gateway offerings, particularly in PC-based control architectures.
• Advantech: Advantech produces industrial panel PCs, HMIs, and edge computing devices for industrial automation. Strong direct competitor in the Industrial PC and Edge Box categories where Pro-face Edge Box and PS6000 compete.
• Beijer Electronics: Beijer Electronics' iX and X2 series HMIs are a direct HMI competitor with strong presence in Europe and growing North America presence. Both companies specialize in vendor-neutral HMI hardware for multi-protocol environments.
• Mitsubishi Electric: Mitsubishi's GOT Series HMI is one of the most direct peers to Pro-face, offering programmable graphic terminals for industrial automation with similar protocol coverage and OEM targeting. Both companies have deep roots in Japanese industrial automation.

Broad incumbents

• Siemens: Siemens' SIMATIC HMI portfolio (Comfort Panels, Unified Comfort Panels) is the largest competing HMI franchise globally and is tightly integrated with Siemens PLCs. Siemens competes head-on with Pro-face in mixed-fleet industrial HMI opportunities and dwarfs Pro-face in scale.
• ABB: ABB's CP600 and CP800 series HMIs serve as operator interfaces for ABB's PLC, motion, and drives portfolio. Direct competitor in industrial HMI with strong vertical reach in process industries.
• Rockwell Automation: Rockwell's Allen-Bradley PanelView and FactoryTalk View portfolio is a leading HMI offering in North America, tightly coupled with Allen-Bradley ControlLogix/CompactLogix PLCs. Direct competitor for OEM machine builder and discrete manufacturing HMIs.
• Schneider Electric: Pro-face is wholly owned by Schneider Electric, which also produces HMIs (Magelis/HMISTO/HMIGTO ranges) within its broader EcoStruxure automation platform. Schneider's broader portfolio overlaps with Pro-face offerings in Modicon/PacDrive-driven opportunities.

Emerging players

• Weintek: Weintek's cMT series HMIs compete in the more cost-sensitive segment of the HMI market with strong presence in Asia and growing global reach. Competes with Pro-face on Entry and Basic HMI tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/profaceamerica
• LinkedInlinkedin.com/company/37957
• Instagraminstagram.com/profacehmis
• Xx.com/ProfaceAmerica
• Facebookfacebook.com/Profaceamerica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Face America, Inc.