Hako Group
Hako Group, founded in 1948 in Germany and owned by the Possehl Foundation, designs and distributes professional cleaning equipment (Scrubmaster, Sweepmaster, Citymaster), grounds-maintenance machinery, irrigation systems, and utility vehicles for facility management, municipal, industrial, healthcare, retail, golf, and landscaping customers across Europe.
- Company typePrivate
- Founded1948
- HeadquartersSchleswig, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hako Group does
Hako Group is a German-founded (1948) industrial equipment manufacturer and distributor specializing in professional cleaning, grounds maintenance, irrigation, and municipal maintenance equipment, privately held by the Possehl Foundation. The company's core product portfolio spans Scrubmaster professional floor scrubbers (walk-behind, ride-on, and autonomous variants), Sweepmaster industrial sweepers, and Citymaster street-maintenance equipment for municipal applications. Beyond its owned brands, Hako operates an exclusive distribution model for third-party manufacturers — Toro professional mowers, Club Car utility/golf vehicles, NexLawn robotic mowers, and Oertzen high-pressure cleaners — layered with its own Revolution battery-powered garden tools and Siteworks tool carriers. Technical differentiation centers on autonomy: autonomous floor scrubbers use LiDAR navigation, SLAM algorithms, and AI-powered obstacle detection, while distributed NexLawn mowers add AI vision and intelligent mapping for boundary-free operation.
The company operates a hybrid go-to-market combining direct enterprise field sales through regional branches and workshops with an extensive authorized reseller network. In France, Hako France runs 16 branches and workshops with 220 employees, serving as the exclusive importer for multiple international brands. Customer segments are broadly diversified across facility management, healthcare, retail, industrial/logistics, municipalities, golf courses, landscaping, sports fields, and tourism/hospitality. Revenue mechanics are predominantly hardware-led (industrial cleaning, grounds care, golf equipment, irrigation, vehicles) with recurring aftermarket contribution from spare parts, maintenance services, financing, Hako-Fleet-Management, and Club Car Connect fleet platforms. Pricing is quote-based through dealer and direct channels rather than standardized list pricing. The company holds ECOVADIS Bronze certification (2025, top 35% of rated firms) supporting ESG-mandated municipal and enterprise procurement eligibility.
Hako Group firmographics
Firmographics- Name
- Hako Group
- Legal name
- Hako Group
- Website
- https://labor-hako.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hako Group, founded in 1948 in Germany and owned by the Possehl Foundation, designs and distributes professional cleaning equipment (Scrubmaster, Sweepmaster, Citymaster), grounds-maintenance machinery, irrigation systems, and utility vehicles for facility management, municipal, industrial, healthcare, retail, golf, and landscaping customers across Europe.
- Ownership category
- akta.pro rank
Hako Group industry classification
Industry- Product category
- Industrial Cleaning Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)
- akta.pro secondary industries
- Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)
Keywords
Where Hako Group is headquartered
LocationHeadquarters
- HQ city
- Schleswig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hako Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Cleaning Equipment: Sale of industrial floor scrubbers, walk-behind and ride-on scrubbers, robotic floor scrubbers, industrial sweepers, and street sweepers under Hako and Scrubmaster brands.
- Hardware Sales - Grounds Maintenance Equipment: Sale of professional lawn mowers, robotic mowers, battery-powered garden tools, portable tools, and versatile tractors under Toro, NexLawn, and other imported brands.
- Hardware Sales - Golf and Sports Equipment: Sale of golf course mowers (greens, fairways, roughs), aerators, sprayers, sand rakes, sharpeners, and specialized turf maintenance equipment.
- Hardware Sales - Irrigation Systems: Sale of irrigation equipment including sprinklers, nozzles, valves, programmers, probes, micro-irrigation systems, and fountains for both professional and residential applications.
- Hardware Sales - Vehicles: Sale of Club Car golf vehicles, transport vehicles, utility vehicles, and personal vehicles including the Onward model.
- After-Sales Services: Maintenance services, spare parts sales, financing solutions, and fleet management services (Hako-Fleet-Management) for equipment lifecycle support.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Hako Group product offering
Product offeringCore offering
Hako Group designs, manufactures, and distributes professional cleaning equipment, grounds maintenance machinery, irrigation systems, and utility vehicles for industrial, commercial, municipal, and golf-course applications. Its portfolio includes the Scrubmaster floor scrubber line, Sweepmaster industrial sweepers, Citymaster street maintenance equipment, Toro professional mowers, Club Car vehicles, and distributed NexLawn robotic mowers with LiDAR and AI navigation. Revenue is generated primarily through hardware sales complemented by after-sales service, spare parts, financing, and fleet management.
Product overview
Hako Group is an international industrial equipment manufacturer and distributor headquartered in Germany, with Hako France serving as the French subsidiary. The product portfolio centers on professional cleaning solutions (Scrubmaster floor scrubbers and Sweepmaster industrial sweepers, including autonomous robotic models with LIDAR/SLAM navigation; Citymaster street sweepers), green space maintenance (Toro professional mowers, battery-powered Revolution tools, Siteworks tool carriers, distributed NexLawn robotic lawn mowers), golf course equipment (specialized mowers, aerators, sprayers), irrigation systems, and utility vehicles (Club Car golf cars and utility vehicles with Club Car Connect fleet management platform). The company operates a multi-brand distribution model representing international manufacturers alongside its own Hako brand, serving facility management, healthcare, retail, industrial, municipal, landscaping, golf, and hospitality sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Scrubmaster: Professional scrubbers (autolaveuses professionnelles) including walk-behind, ride-on, and autonomous models.
- Sweepmaster
- Citymaster
- Revolution
- Cart Manager Ultra
Products and services
- Scrubmaster Professional Floor Scrubbers (Autolaveuses professionnelles)
Quantifiable outcome
- Top 35% in ECOVADIS ESG rating - demonstrating sustainable business practices
Companies that use Hako Group
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles5 records
Hako Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Hako Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NexLawncoreHako France became the exclusive distributor in France for NexLawn robotic mowing robots. This partnership enables Hako France to offer boundary-free robotic lawn mowers utilizing LiDAR navigation, AI vision, and intelligent mapping technologies for residential and professional lawn care.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Hako Group competitors and assessment
Company assessmentDirect peers
- Tennant Company: US-listed manufacturer of floor cleaning equipment, including walk-behind, ride-on, and autonomous scrubbers. Tennant competes with Hako in industrial and commercial cleaning applications, with comparable autonomous equipment offerings.
- Kärcher: German-based global leader in cleaning equipment, including professional and industrial scrubbers, sweepers, and autonomous solutions. Kärcher directly competes with Hako's Scrubmaster and Sweepmaster lines across facility management, municipal, and industrial customers in Europe.
- Comac: Italian manufacturer of professional floor scrubbers, sweepers, and single-disc machines. Comac directly competes with Hako in the European professional cleaning equipment market, particularly in industrial and commercial segments.
- Nilfisk: Danish manufacturer of professional cleaning equipment including floor scrubbers, sweepers, and autonomous solutions. Nilfisk directly overlaps with Hako's Scrubmaster portfolio and is frequently cited alongside Hako in autonomous scrubber market analyses.
- Fimap: Italian-based manufacturer of professional floor cleaning machines, including scrubbers, sweepers, and autonomous models. Fimap is a direct competitor in the European industrial and commercial cleaning equipment market.
Broad incumbents
- Alfred Kärcher SE & Co. KG: Family-owned German global market leader in cleaning technology. Kärcher's broad portfolio of cleaning equipment, including autonomous solutions, makes it a significant incumbent competitor across Hako's facility management, industrial, and municipal customer segments.
- Husqvarna Group: Swedish manufacturer of outdoor power products including robotic lawn mowers (Automower), professional mowers, and grounds-care equipment. Husqvarna competes with Hako's distributed Toro and NexLawn robotic mower offerings in the landscaping and grounds-care segment.
- Diversey (Taski): Global provider of cleaning products, equipment (Taski), and hygiene solutions. Taski floor care machines and Diversey chemicals directly compete with Hako's cleaning equipment and chemical product lines in facility management and healthcare.
Others
- Club Car (Platinum Equity portfolio company): US-based manufacturer of golf cars and utility vehicles, which Hako France distributes exclusively in France. While not a direct competitor in cleaning equipment, Club Car is a key brand partner and supply relationship for Hako's golf and turf-care offerings.
Emerging players
- Eureka: Italian manufacturer of professional and industrial cleaning equipment, including scrubbers and sweepers. Eureka competes with Hako in the European professional cleaning market, particularly in compact and mid-size equipment segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hako Group social profiles
Digital presenceHako Group compliance and trust
Trust signalCompliance1 record
Hako Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hako Group leadership team
Management profileNumber of profiles
Hako Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hako Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hako Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hako Group
What does Hako Group do?
Hako Group designs, manufactures, and distributes professional cleaning equipment, grounds maintenance machinery, irrigation systems, and utility vehicles for industrial, commercial, municipal, and golf-course applications. Its portfolio includes the Scrubmaster floor scrubber line, Sweepmaster industrial sweepers, Citymaster street maintenance equipment, Toro professional mowers, Club Car vehicles, and distributed NexLawn robotic mowers with LiDAR and AI navigation. Revenue is generated primarily through hardware sales complemented by after-sales service, spare parts, financing, and fleet management.
Is Hako Group a public or private company?
Hako Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hako Group founded?
Hako Group was founded in 1948. It employs 1,001 to 5,000 people.
Where is Hako Group based?
Hako Group is headquartered in Schleswig, Germany, in the Europe region.
How does Hako Group make money?
Six revenue lines are on record. Hardware Sales - Cleaning Equipment is the primary driver. The others are hardware Sales - Grounds Maintenance Equipment, hardware Sales - Golf and Sports Equipment, hardware Sales - Irrigation Systems, hardware Sales - Vehicles and after-Sales Services.
Who are Hako Group's main competitors?
Direct peers on record are Tennant Company, Kärcher, Comac, Nilfisk and Fimap. Broad incumbents are Alfred Kärcher SE & Co. KG, Husqvarna Group and Diversey (Taski). Club Car (Platinum Equity portfolio company) is listed as an others. Eureka is listed as an emerging player.
Does Hako Group have an API?
No public API is recorded for Hako Group.
What industry is Hako Group in?
Hako Group's product category is Industrial Cleaning Equipment. Its primary akta.pro industry code is IMAHALAA, Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers), with a secondary code of CRAOAGAE, Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads). Its NAICS code is 333112 and its SIC code is 3590.