What Shareville does

Shareville, operating today as Nordnet Social within the Nordnet Bank AB ecosystem, is a social trading community platform that enables retail investors to create public profiles, follow other investors, observe their portfolio holdings and buy/sell activity, participate in discussion forums and groups, and engage with top-list rankings. The platform is described as the Nordic region's largest savings and investment community, with over 500,000 users distributed across Sweden, Norway, Denmark, and Finland. Built as a freemium, web- and app-delivered community module, it is accessible through the Nordnet brokerage interface and bundles with Nordnet's broader suite of stocks, funds, ETFs, pensions, loans, and structured products (Bull & Bear, Trackers, Mini Futures, Unlimited Turbos).

Underlying technical components center on social-graph mechanics (user and group following, profile and portfolio visibility, forum and ranking infrastructure) layered on top of Nordnet Bank AB's brokerage systems. Supporting products extend the surface: Nordnet Academy delivers structured investor education, the Nordnet Female Network is a vertical community for female investors, and podcasts Sparpodden and PengaStark provide ongoing content distribution through Nordnet's blog and multimedia channels. The architecture is essentially a community/UGC overlay on a regulated brokerage stack rather than a standalone trading venue.

The business model is freemium and free to the end user ("det tar bara någon minut och kostar ingenting"); no paid tier or direct transaction fee attributable to the social product is disclosed in the source data. With a reported headcount of 1-10 employees, the community functions as a customer-acquisition and engagement layer for Nordnet Bank AB's core brokerage and asset management services rather than as an independently monetized entity. The supporting brand portfolio (Nordnet Social, Nordnet Academy, Nordnet Female Network, Nordnet Fonder, Nordnet One, Nordnet Markets) indicates a deliberate strategy of leveraging community and content to drive activity across Nordnet's broader financial services offerings, with Nordnet Bank AB (founded 1996, headquartered in Stockholm, Sweden) as the operating and regulated entity.

Name

Shareville

Legal name

Nordnet Bank AB

Website

https://shareville.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Shareville, now operating as Nordnet Social, is a free social trading community integrated within Nordnet Bank AB's brokerage platform, serving over 500,000 retail investors across Sweden, Norway, Denmark, and Finland with portfolio sharing, user following, and discussion forums.

Ownership category

akta.pro rank

Product category

Social Trading Platform

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Asset Copy/Social Trading Platforms (FSAFAEAL)

akta.pro secondary industry

Interest-Based Communities & Forums (BPAMABAC)

Keywords

• Social trading platform
• Investment community
• Portfolio sharing
• Retail investor network
• Stock discussion forum

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Shareville (now branded Nordnet Social) is a free social trading platform that lets individual investors create public profiles, follow other investors, view their portfolios and trade activity, join themed groups, and participate in forums around stocks, funds, and ETFs. The platform serves over 500,000 users across Sweden, Norway, Denmark, and Finland and is operated as part of Nordnet Bank AB's broader brokerage and financial services ecosystem.

Product overview

Shareville operates through Nordnet Social, a unified social trading platform that combines social networking features with investment services. The platform includes the core Nordnet Social community where users can follow portfolios, join discussion groups, and view investment activity. Supporting the platform are educational modules including Nordnet Academy, the Nordnet Female Network, and multimedia content through podcasts Sparpodden and PengaStark. The platform serves over 500,000 users across Sweden, Norway, Denmark, and Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Nordnet Social: Nordic social trading platform and investment community for stocks, funds, and ETFs
• Nordnet Academy
• Nordnet Female Network
• Nordnet Fonder
• Nordnet One
• Nordnet Markets

Products and services

• Nordnet Social (formerly Shareville) Free social trading platform where individual retail investors can create profiles, follow other investors, view their portfolios and trade activity, join themed groups, and discuss stocks, funds, and ETFs. Includes top-list rankings of top performing investors and exposure to featured profiles such as Nordnet executives and employees. Targets individual investors of all experience levels across the Nordic region.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trading 212: Trading 212 is a commission-free European retail broker with a social/investor community feature (community feed, popular assets). It competes with Shareville for the same retail investor persona across overlapping European markets.
• Avanza: Avanza is Nordnet's primary Swedish retail brokerage rival and offers community features (forums, portfolio sharing, fund inspiration) closely mirroring Shareville's offering within a similar Nordic retail investor base. It is the most regionally relevant direct competitor.
• Public.com: Public.com is a US-focused retail investing platform built around social investing: portfolio sharing, following other investors, and community-driven discussion of stocks and ETFs. It is closely analogous to Shareville's social-trading community model.
• Stake: Stake is a retail brokerage with social/sharing features and a self-directed investor community targeting younger retail traders. It is comparable to Shareville's community-driven retail investing positioning, though focused on different geographies.
• eToro: eToro is the global leader in social/copy trading for retail investors, allowing users to follow and copy other traders' portfolios. It is the most direct competitor to Shareville's core social-copy-investing mechanic, just operating at global rather than Nordic scale.
• DEGIRO: DEGIRO is a low-cost European retail brokerage serving DIY investors across multiple European countries with portfolio and community-adjacent features. It overlaps with Shareville on customer profile and Nordic/European footprint.

Broad incumbents

• Interactive Brokers: Interactive Brokers is a large global multi-asset brokerage serving active retail and professional investors across the Nordics. It overlaps with Shareville's customer profile of active retail investors, though it does not emphasize social/community features.
• Robinhood: Robinhood is a large US retail brokerage with a built-in social/news feed and community-driven investing experience. It shares Shareville's social-retail-investing thesis but operates at much larger scale and primarily in the US.
• IG Group: IG Group is an established global retail broker with social/community functionality (e.g., IG Community) serving self-directed investors. It competes with Shareville on social engagement around retail trading and investing.

Regional players

• Saxo Bank: Saxo Bank is a Denmark-headquartered retail and institutional brokerage serving the Nordics with similar self-directed investor customers and platform integrations. It is a relevant regional peer for Nordic retail trading and community-adjacent experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Shareville
• Facebookfacebook.com/Shareville
• LinkedInlinkedin.com/company/shareville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shareville