Crooton

What Crooton does

Crooton is a UK-based, privately held recruitment marketing company founded in 2019 and headquartered in Peterborough, operating as Crooton Limited. The company sells location-based recruitment advertising services to employers that need to fill high-volume or hard-to-fill roles, with a particular emphasis on reaching passive candidates who are not actively job-seeking. Its platform centers on geofencing technology—packaged under the trademarked GeoHire™ brand—combined with location intelligence that layers demographic and behavioral data to trigger recruitment ads when devices enter defined geographic zones.

The product suite spans geofencing, digital display, digital out-of-home (billboards and bus advertising), digital TV/radio/podcasts, paid search, paid social, and print, plus a Candidate Search product built on an internal database of pre-screened local candidates. Crooton Select offers a fully managed recruitment service where account managers handle multi-channel campaign execution, candidate search, screening, and shortlisting. Crooton markets its approach as "AI + HI" (Human Intelligence), using AI-driven optimization and predictive media selection layered with human validation. The company serves more than ten verticals, with transport and logistics, public sector, oil and gas, and pharmaceuticals treated as primary segments, and counts the British Transport Police, Balfour Beatty, Barchester Healthcare, Kraft Heinz, NHS, Suncorp, and Uber among the logos displayed on its website.

Crooton monetizes through a fixed-fee recruitment model with no per-hire commissions, where credits are valid for 12 months from invoice date; managed-service engagements (Crooton Select) operate as professional-services projects. Distribution is direct via enterprise field sales, with lead generation supported by the Untapped content platform, whitepaper downloads, and a "Build a proposal" website CTA. The company is bootstrapped with no disclosed funding rounds, no parent company, and no M&A activity, and operates at a headcount of 11–50.

Name

Crooton

Legal name

Crooton Limited

Website

https://crooton.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Crooton is a UK-based recruitment marketing company that sells location-based, multi-channel advertising—anchored by geofencing technology under the GeoHire™ brand—plus a fully managed recruitment service (Crooton Select) to employers in transport, public sector, oil and gas, pharmaceuticals, and other verticals.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Recruitment marketing services
• Geofencing advertising
• Managed recruitment solutions
• Talent acquisition platform
• Location-based advertising

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Recruitment Marketing Services: Location-based recruitment advertising services across multiple channels including geofencing, digital display, paid search, paid social, digital billboards, bus advertising, print advertising, and digital radio/podcasts. Services include both self-service and fully managed options.
2. Fixed-Fee Recruitment Model: Pricing structure where crooton charges a single, pre-determined fee for recruitment services. No hidden charges, commissions, or additional per-hire costs. Credits purchased are valid for 12 months from invoice date.
3. Managed Recruitment (crooton Select): Fully managed service incorporating multiple media channels and candidate search. Account managers screen and shortlist applications. Combines multi-channel marketing, candidate search and screening for comprehensive recruitment support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Crooton is a location-based recruitment marketing platform that sells multi-channel advertising and managed recruitment services to employers. Its core offering combines proprietary geofencing technology (GeoHire™) with digital display, digital out-of-home, paid search, paid social, broadcast, print, and transit advertising channels to help employers reach active and passive job seekers in specific geographies. The fully managed service, crooton Select, adds account-managed candidate search, screening, and shortlisting on top of the media campaigns.

Product overview

Crooton is a location-based recruitment marketing platform offering a comprehensive suite of advertising and candidate sourcing tools. The core offering centers on geofencing technology (GeoHire) combined with multi-channel advertising across digital display, out-of-home (billboards, transit), broadcast (TV, radio, podcasts), search, social, and print. Crooton Select provides fully managed end-to-end recruitment services, while the Candidate Search tool leverages an internal database of pre-screened candidates. The platform differentiates through hyper-targeted, location-based advertising that reaches candidates based on geographic, demographic, and behavioral data, supported by research, creative production, and real-time campaign optimization capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GeoHire™: Crooton's proprietary multichannel recruitment solution designed to target both active job seekers and those not currently looking. It improves hiring success by combining data insights with location-based ad deployment.
• crooton Select
• Untapped

Products and services

• Geofencing Location-based advertising service that establishes virtual geographic perimeters to trigger recruitment ads for devices entering specific zones, enabling precise local targeting of passive and active job seekers. Used by employers running high-volume or location-specific hiring campaigns.
• Digital Display Online recruitment advertising displayed across websites, apps, and social platforms to reach passive and active job seekers, enhance employer brand visibility, and drive candidate engagement. Used by employers running multi-channel recruitment campaigns.
• Digital Out of Home (Digital Billboards) Electronic out-of-home advertising on digital screens in high-traffic physical locations, displaying dynamic recruitment content to bridge offline reach with targeted digital messaging. Used by employers seeking geographic visibility in candidate-rich areas.
• Digital TV, Radio & Podcasts Audio and broadcast advertising channels that deliver recruitment messages to specific audiences based on listening habits and contexts, reaching candidates during commutes or leisure listening. Used by employers running multi-channel recruitment campaigns.
• Crooton Select (Fully Managed Recruitment) A fully managed recruitment service that combines multi-channel marketing, candidate search, and screening with experienced account managers handling the entire hiring process from candidate attraction to shortlisting. Used by employers wanting end-to-end recruitment delivery without an in-house team.
• Paid Search Search engine marketing service that promotes job ads or employer branding content within search engine results, targeting candidates during job-related searches to drive immediate visibility and application traffic. Used by employers to convert high-intent candidate traffic.
• Paid Social Targeted job advertisements placed on social media platforms using location and demographic filters to reach ideal candidates and promote employer brand engagement and application rates. Used by employers to build awareness and engage candidates.
• Bus Advertising Job advertising placed on buses or transit vehicles operating within targeted geographies, capturing candidate attention while commuting in specific service areas. Used by employers seeking hyper-local physical visibility.
• Print Advertising Traditional job ads placed in local newspapers, magazines, or flyers distributed in specified areas to reinforce recruitment visibility in communities where digital reach may be limited. Used by employers targeting community-based candidates.
• Candidate Search A talent sourcing service that accesses Crooton's database of pre-screened local candidates and delivers job opportunities directly via SMS and email to matched candidates who are actively looking for new opportunities. Used by employers wanting direct access to a pre-screened candidate pool.

Quantifiable outcome

• Up to 120% higher hiring success using geofencing
• +4 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• CarafficoreStrategic or Co-development PartnerTalent consultancy partnership for delivering high-volume recruitment campaigns. Caraffi provides industry insight and deep knowledge of client needs while crooton delivers location-intelligent recruitment marketing. Partnership focused on strategic delivery of recruitment campaigns with data-led approach and transparent reporting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indeed: Indeed is the dominant global recruitment advertising platform and job marketplace. It overlaps with Crooton's recruitment marketing mission at a much larger scale, though it does not specialise in geofencing-led multi-channel campaign management.
• LinkedIn (Talent Solutions): LinkedIn Talent Solutions sells recruitment advertising and InMail to enterprise employers. It is comparable as a recruitment marketing channel, though its scale and first-party professional data set it apart from Crooton's specialist location-based offering.
• ZipRecruiter: ZipRecruiter operates a recruitment marketplace and employer advertising platform. It competes for the same recruitment ad budget as Crooton, though its primary model is marketplace-based rather than managed multi-channel.

Direct peers

• Broadbean: Broadbean is a UK-based recruitment advertising distribution technology that posts jobs to multiple job boards and channels. It overlaps with Crooton's recruitment marketing infrastructure, especially in the UK and Europe.
• JobAdder: JobAdder is a recruitment platform with multi-channel job posting and candidate sourcing tools serving staffing firms and employers. It is comparable to Crooton's managed recruitment and candidate search capabilities.
• PandoLogic: PandoLogic (formerly RealMatch) provides programmatic job advertising technology with AI-driven campaign optimisation across multiple channels. It competes directly with Crooton's managed, multi-channel recruitment marketing model.
• Recruitics: Recruitics is a recruitment marketing analytics and advertising agency that manages paid media campaigns for employers. It overlaps directly with Crooton's managed, data-driven recruitment advertising service.
• Appcast: Appcast is a programmatic recruitment marketing platform that uses data-driven bidding and multi-channel ad delivery to drive job applications. It is a direct comparable in the recruitment advertising technology category.
• Symphony Talent (SmashFly): Symphony Talent operates a recruitment marketing and candidate experience platform with programmatic ad buying capabilities. It is a direct competitor in the enterprise recruitment marketing technology category.
• Joveo: Joveo provides programmatic job advertising technology with AI-driven targeting and real-time optimisation across channels. It competes head-to-head with Crooton's AI-assisted, multi-channel recruitment marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crooton1
• Facebookfacebook.com/wearecrooton
• LinkedInlinkedin.com/company/crooton

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crooton