KPTV Digital Media

What KPTV Digital Media does

KPTV Digital Media, branded as FOX 12 Oregon, is a Portland, Oregon-based local broadcast television station operating on channel 12 alongside its sister station KPDX (channel 49). The station has operated as a Gray Local Media property since 2002 and is owned by Gray Television, Inc., a publicly traded broadcast conglomerate (NYSE: GTN) headquartered in Atlanta, Georgia. KPTV delivers local news, weather, sports, and community content to viewers in the Portland metropolitan area and surrounding Multnomah, Washington, Clackamas, and Clark counties, with content distribution spanning over-the-air broadcast, four live streaming channels (KPTV FOX 12 Oregon, FOX 12 Special Events, InvestigateTV, and Local News Live), iOS and Android mobile applications, podcasts, and digital properties at kptv.com. Core technical capabilities include NextGen TV (ATSC 3.0) advanced broadcasting, the First Alert Weather monitoring system with 7-day forecasting and real-time maps, and specialty programming units including FOX 12 Investigates (investigative journalism), Good Day Oregon (morning lifestyle), and Rose City SportsNet (Portland Trail Blazers, Portland Thorns, and Portland Fire WNBA coverage).

The business model is advertising-driven across three principal streams: broadcast television advertising sold directly to local and regional businesses during news, sports, and entertainment programming; digital advertising across kptv.com and related digital properties including a separate digital marketing services arm at gdm-portland.com; and program sponsorships such as the Oregon State Credit Union-presented FOX 12 MoneySense financial wellness initiative. Pricing is quote-based across multi-year contracts, with rates varying by time slot, program, duration, and placement type. The primary customer segments are local Portland-metro viewers (consumer audience), local and regional advertisers (SMB and enterprise businesses seeking Portland-metro reach), and Portland-area sports fans. The station has an award-winning newsroom with regional Emmy and Edward R. Murrow Award recognition and reports 32 combined years of TV newsroom experience across its digital team. As a wholly-owned station within Gray Television's network of more than 100 stations, KPTV benefits from corporate-level shared services and content syndication infrastructure.

Name

KPTV Digital Media

Legal name

Gray Television, Inc.

Website

https://kptv.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

KPTV Digital Media (FOX 12 Oregon) is a Portland, Oregon local broadcast television station owned by Gray Television, delivering local news, weather, sports, and community content across broadcast TV, streaming, mobile apps, and digital platforms to advertisers and viewers in the Portland metro area.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• News programming
• Weather forecasting
• Sports broadcasting
• Digital media

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Broadcast Television Advertising: Traditional television commercial advertising sold to local and regional businesses during news programming, sports coverage, and entertainment content
2. Digital Advertising: Online advertising solutions including display ads, sponsored content, and newsletter advertising across kptv.com and digital marketing services through gdm-portland.com
3. Program Sponsorships: Branded content and sponsorship opportunities for programs such as FOX 12 MoneySense (sponsored by Oregon State Credit Union)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KPTV FOX 12 Oregon is a local broadcast television station that produces and distributes local news, weather, sports, and community programming to the Portland, Oregon metropolitan area. Content is delivered across over-the-air broadcast channels (12 and 49), live digital streaming, iOS and Android mobile applications, and a portfolio of podcasts and on-demand digital video. The station monetizes this content primarily through advertising sales, program sponsorships, and digital marketing services offered through GDM Portland.

Product overview

KPTV FOX 12 Oregon operates as a local broadcast television station owned by Gray Television. The station offers a portfolio of news, sports, weather, and lifestyle programming through traditional broadcast, live streaming, and mobile platforms. Core offerings include the main broadcast channel featuring local news and investigative journalism, the Good Day Oregon morning program, First Alert Weather service, and specialized sports coverage of Portland's professional teams including the Trail Blazers, Portland Fire (WNBA), and Portland Thorns. The station extends its content through mobile applications, live streaming video services, and community-focused initiatives such as MoneySense (financial literacy) and the FOX 12 Job Connection classifieds platform. The portfolio also includes specialized community programming addressing local issues through segments like Surprise Squad, Hunger Free Project, and America 250 Northwest.

Differentiator

Problem solved

Functional benefit

Brands

• FOX 12 Investigates: Investigative journalism unit covering local and national investigative stories
• First Alert Weather
• Good Day Oregon
• FOX 12 Now
• Rose City SportsNet
• Surprise Squad
• Hunger Free Project
• MoneySense
• Watching Your Wallet

Products and services

• KPTV FOX 12 Oregon Primary Broadcast Channel Local broadcast television station serving Portland, Oregon and surrounding areas with news, weather, sports, and entertainment programming distributed over KPTV channel 12 and KPDX channel 49.
• Good Day Oregon Morning news and lifestyle program featuring local news, weather, community stories, and guest interviews for Portland-area viewers.
• First Alert Weather Weather forecasting and alert service providing local forecasts, 7-day outlook, severe weather warnings, real-time weather maps, and meteorological updates for the Portland metropolitan area and surrounding regions.
• FOX 12 Investigates Investigative journalism unit producing in-depth reporting on local and regional issues affecting Oregon communities.
• Live Streaming Video Service Live video streaming of KPTV broadcast channels, FOX 12 Special Events, InvestigateTV, Local News Live, and on-demand news content available via web and mobile platforms.
• FOX 12 Mobile Apps Mobile applications for iOS and Android devices providing news alerts, weather updates, live streaming, and on-demand content consumption for Portland-area audiences.
• FOX 12 Job Connection Employment classifieds platform connecting local employers with job seekers in the Portland metropolitan area.
• FOX 12 MoneySense Financial literacy initiative sponsored by Oregon State Credit Union, providing personal finance tips, savings guidance, and consumer financial education for Portland-area viewers.
• Portland Trail Blazers and Rose City SportsNet Coverage NBA team coverage under the Rose City SportsNet brand including game broadcasts, player transactions, coaching changes, team news, and related programming for the Portland Trail Blazers and Portland Thorns.
• GDM Portland Digital Marketing Services Digital marketing services offered through gdm-portland.com, providing online advertising solutions and digital marketing capabilities to advertisers in the Portland market.

Quantifiable outcome

• FOX 12 Oregon is an Emmy and Murrow Award winning newsroom
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Oregon State Credit UnionminorGTM or Marketing PartnerOregon State Credit Union is the presenting sponsor of FOX 12 MoneySense, a financial wellness program providing expert advice and everyday tips on saving, spending, and planning for viewers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KRCW-TV: CW-affiliated station in the Portland DMA, also owned by Sinclair Broadcast Group. Competes for younger demographics and overlapping advertiser categories in the same Portland market.
• KATU-TV: ABC affiliate in Portland owned by Sinclair Broadcast Group. Direct in-market competitor to KPTV for local news, weather, and sports coverage with the same broadcast and digital monetization model.
• KGW-TV: NBC affiliate in the Portland DMA (owned by Tegna) competing head-to-head with KPTV FOX 12 for local news viewers, sports rights, and the same local advertiser base. Directly comparable as a network-affiliated local broadcast station in the same geographic market.
• KOIN-TV: CBS affiliate in Portland (owned by Nexstar Media Group), directly competing with KPTV for Portland DMA news audience and advertiser dollars. Closely comparable business model as a network-affiliated broadcast TV station serving the same market.

Broad incumbents

• Tegna Inc. Major U.S. local broadcast group (owns KGW in Portland), operating stations in mid-to-large markets with a similar focus on local news, weather, and digital. Comparable portfolio strategy and advertising-led revenue model.
• Gray Television, Inc. Parent company of KPTV and operator of 100+ local TV stations across the U.S. As a publicly traded broadcast group (NYSE: GTN), Gray provides the operational, content syndication, and digital infrastructure context within which KPTV competes.
• Nexstar Media Group: Largest U.S. owner of local TV stations (owns KOIN in Portland), with a national portfolio of broadcast and digital properties. Comparable as a scaled broadcast operator leveraging local content and cross-station synergies.
• E.W. Scripps Company: Diversified media company operating local broadcast stations plus national networks (ION, Bounce). Comparable as a scaled operator of local TV stations with similar advertising-driven monetization.
• Sinclair Broadcast Group: One of the largest U.S. broadcast groups (owns KATU and KRCW in Portland), with a national portfolio and shared services model. Comparable in scale and operational approach, and a direct Portland competitor through KATU/KRCW.
• Hearst Television: Privately held broadcast group operating local TV stations in major U.S. markets. Comparable as a high-quality local news operator with multi-platform distribution and shared services across stations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fox12oregon
• Facebookfacebook.com/fox12oregon
• LinkedInlinkedin.com/company/kptv-fox-12-portland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPTV Digital Media