Deck Builder Marketers
Deck Builder Marketers is a US private digital marketing agency that exclusively serves deck-building contractors with SEO, paid ads, website development, content production, and CRM automation, operating under a founder-led, bootstrapped model.
- Company typePrivate
- Founded2020
- HeadquartersOceanside, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Deck Builder Marketers does
Deck Builder Marketers (legal entity A. Edwards, Inc.) is a US private digital marketing agency exclusively serving deck-building contractors. Founded by April Edwards after a single-client specialization experiment, the firm has deliberately narrowed its addressable market to one construction vertical — replacing horizontal agency work with an industry-specific operating model. The company is headquartered in the San Diego, California area and operates as a founder-owned, bootstrapped business with no disclosed external investment.
Deck Builder Marketers firmographics
Firmographics- Name
- Deck Builder Marketers
- Legal name
- A. Edwards, Inc.
- Website
- https://deckbuildermarketers.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deck Builder Marketers is a US private digital marketing agency that exclusively serves deck-building contractors with SEO, paid ads, website development, content production, and CRM automation, operating under a founder-led, bootstrapped model.
- Ownership category
- akta.pro rank
Where Deck Builder Marketers is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deck Builder Marketers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Services Programs: Three tiered marketing programs (Ignite, Fuel, Blaze) based on client goals and budget. Monthly recurring revenue from ongoing marketing management. Three-month minimum commitment with no long-term contracts thereafter.
- Sales Jumpstart Software: CRM and automation platform subscription including setup, training, and ongoing maintenance. Desktop and mobile app access included.
- Builder Story Day: One-time professional content creation service capturing brand video, testimonials, photography, and drone footage for clients.
- The Deck Builder Marketing Playbook: Book sold on Amazon for $19.99, written by founder April Edwards covering marketing strategies for deck builders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ignite Program - Foundational marketing setup |
| Subscription | Monthly | Fuel Program - Mid-tier comprehensive marketing |
| Subscription | Monthly | Blaze Program - Full-service marketing dominance |
| One time/ perpetual license | Pay-as-you-go | The Deck Builder Marketing Playbook - Book |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Deck Builder Marketers product offering
Product offeringCore offering
Deck Builder Marketers delivers full-service digital marketing exclusively for deck building contractors, combining SEO, paid advertising (Google Ads, Local Service Ads, Facebook/Instagram ads), web design and development, social media management, content marketing, reputation/review management, and CRM-driven lead nurturing. Its core is a tiered monthly subscription program (Ignite, Fuel, Blaze) wrapped around the proprietary four-phase DBM Growth System, supplemented by the Sales Jumpstart CRM platform, the Builder Story Day on-site content service, and a published Amazon book.
Product overview
Deck Builder Marketers operates as a specialized digital marketing agency offering a platform-plus-modules architecture. The core product is a comprehensive marketing system for deck builders (covering SEO, paid ads, social media, website design, and reputation management). This core is augmented by Sales Jumpstart, an all-in-one CRM and sales automation tool, and supplemented with the DBM Growth Hub (free resources), a podcast, a published book, a charity program, and a Facebook mastermind group. Clients can also purchase add-ons like Builder Story Day for professional content creation and book free strategy sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Sales Jumpstart: All-in-One Sales & Marketing CRM Platform for Deck Builders - A lead management system that automates appointment bookings, lead tracking, email/SMS marketing, and review collection tailored specifically for deck building businesses.
Products and services
- Deck Builder Marketing Agency Services Full-service digital marketing agency for deck builders, delivering SEO, paid advertising (Google Ads, Local Service Ads, Facebook/Instagram ads), website design and development, social media management, content marketing, and reputation/review management. Structured as a tiered monthly subscription (Ignite, Fuel, Blaze) wrapped around the proprietary DBM Growth System, with a three-month minimum commitment and no long-term contracts thereafter.
- Sales Jumpstart All-in-one sales and CRM platform tailored specifically for deck builders; includes lead capture via forms and funnels, automated appointment booking, lead pipeline management, centralized communication (email/SMS/phone), automated review collection, email drip campaigns, desktop and mobile apps, plus account setup, 1-on-1 training, and ongoing maintenance.
- Builder Story Day One-day on-location professional content capture service where the Deck Builder Marketers team travels to the client to produce brand video, homeowner video testimonials, professional crew headshots, project photography, social media clips, and drone footage in a single day for use across website, ads, and social media.
- The Deck Builder Marketing Playbook Book by founder April Edwards, sold on Amazon for $19.99, covering marketing strategies for deck builders including branding, SEO, social media, and email marketing to generate high-quality leads.
Quantifiable outcome
- 169% increase in organic website visitors for Legacy Decks in 15 months
- +8 more outcomes
Companies that use Deck Builder Marketers
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Deck Builder Marketers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Deck Builder Marketers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NADRA (North American Deck and Railing Association)coreActive member and supporter of NADRA. Founder April Edwards co-hosts NADRA's Southern California Networking Event. Featured at NADRA events and collaborates on industry education. Listed in NADRA membership directory.
- GooglecoreOfficial Google Partner status for managing client Google Ads campaigns and Local Service Ads. Platform partnership for advertising services.
- Deck Specialist MagazinecoreFounder April Edwards writes regular 'Market Yourself' column in Deck Specialist magazine. Magazine features DBM content and client stories.
- Refined VAminorRecommended partner for JobTread implementation, audits, and ongoing support for deck builders. Specializes in construction-experienced virtual assistants.
- KickCharge CreativeminorCreative agency partnership for deck builder branding. Hosted on podcast to discuss branding strategies for contractors.
- Sphere Rocket VAminorVirtual assistant company recommended for deck builders to handle administrative tasks, customer service, lead management, and operations.
- UpCityminorListed on UpCity B2B marketplace as recommended marketing agency for deck builders.
- DesignRushminorListed on DesignRush agency directory as top paid media agency for contractors.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Deck Builder Marketers competitors and assessment
Company assessmentBroad incumbents
- Marketing 360: Full-service SMB marketing platform offering websites, SEO, paid media, and CRM. Broader scope than DBM but competes for the same contractor marketing budget.
- Hibu: Established SMB marketing services provider covering websites, SEO, paid advertising, and reputation management. Competes for the same deck-builder and contractor marketing budgets without the vertical specialization.
- Scorpion: Large, well-capitalized marketing technology company serving home-services businesses (contractors, legal, healthcare) with websites, CRM, and advertising. Represents the scaled, well-funded incumbent that could eventually bundle deck-builder services.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, paid ads, and web design across multiple industries including home services. Represents the well-resourced generalist competitor that DBM beats on specialization.
- WebFX: Large digital marketing agency with a dedicated home-services / contractors vertical. Significantly larger scale than DBM, providing the most-relevant incumbent scale benchmark.
Direct peers
- Blue Corona: Digital marketing agency for home-services businesses including contractors, HVAC, plumbing, and roofers. Direct competitor for the contractor-marketing budget that DBM also targets.
- Hook Agency: Minneapolis-based digital marketing agency specializing in home-services contractors (roofers, remodelers, HVAC). Closest analog to DBM's 'agency for one trade vertical' model with similar SEO-led, content-driven acquisition and retainer pricing.
- Bold Leads: Lead generation and marketing platform focused on home-services contractors (roofers, contractors, remodelers). Comparable verticalized SaaS-plus-services motion to DBM's Sales Jumpstart and agency bundles.
- KickCharge Creative: Branding and marketing agency specifically for deck builders — already listed as DBM's strategic partner. Operates in the exact same niche and customer base, demonstrating the category is large enough to support multiple specialized players.
Emerging players
- Riva Creative: Boutique marketing and web design agency focused on contractors and home-services businesses. Smaller and less specialized than DBM but competes for similar contract sizes from deck builders and remodelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deck Builder Marketers social profiles
Digital presenceDeck Builder Marketers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deck Builder Marketers leadership team
Management profileNumber of profiles
Profiles5 records
Deck Builder Marketers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deck Builder Marketers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deck Builder Marketers
What does Deck Builder Marketers do?
Deck Builder Marketers delivers full-service digital marketing exclusively for deck building contractors, combining SEO, paid advertising (Google Ads, Local Service Ads, Facebook/Instagram ads), web design and development, social media management, content marketing, reputation/review management, and CRM-driven lead nurturing. Its core is a tiered monthly subscription program (Ignite, Fuel, Blaze) wrapped around the proprietary four-phase DBM Growth System, supplemented by the Sales Jumpstart CRM platform, the Builder Story Day on-site content service, and a published Amazon book.
Is Deck Builder Marketers a public or private company?
Deck Builder Marketers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deck Builder Marketers founded?
Deck Builder Marketers was founded in 2020. It employs 1 to 10 people.
Where is Deck Builder Marketers based?
Deck Builder Marketers is headquartered in Oceanside, United States, in the North America region.
How does Deck Builder Marketers make money?
Four revenue lines are on record. Marketing Services Programs are the primary driver. The others are sales Jumpstart Software, builder Story Day and the Deck Builder Marketing Playbook.
Who are Deck Builder Marketers's main competitors?
Broad incumbents on record are Marketing 360, Hibu, Scorpion, Thrive Internet Marketing Agency and WebFX. Direct peers are Blue Corona, Hook Agency, Bold Leads and KickCharge Creative. Riva Creative is listed as an emerging player.
Does Deck Builder Marketers have an API?
No public API is recorded for Deck Builder Marketers.