Splash Corporation

What Splash Corporation does

Splash Corporation is a Philippine personal care and consumer goods manufacturer, marketer, and distributor founded in 1985 as a backyard enterprise and now operating as a wholly-owned subsidiary of Wipro Consumer Care and Lighting following its 2019 acquisition by Wipro Consumer Care International. The company is the largest hand and body lotion manufacturer and the biggest local face care manufacturer in the Philippines, producing a portfolio of 12+ consumer brands spanning skin care (SkinWhite, Maxi-peel, Bio-Essence, Flawlessly U), hair care (Vitress, Kolours, Stylex, Shades, Extract), fragrance and body care (Enchanteur), hygiene (hygienix), and household cleaning (MaxKleen).

The company serves the Philippine consumer market as its primary segment, with international distribution extending into Malaysia, Vietnam, Indonesia, Singapore, Thailand, China, Hong Kong, Taiwan, the Middle East, South Africa, and the United Kingdom through the Wipro parent's network. Splash's business model is classic FMCG: it manufactures branded consumer products at scale, markets them across multiple price points and use cases, and distributes them through retail and wholesale channels domestically and abroad. Headcount is reported at 101–250 employees, and the company operates manufacturing and research & development facilities referenced on the Wipro Splash Philippines corporate site. No revenue figures, pricing models, or distribution-channel details are publicly disclosed in the available source material.

Name

Splash Corporation

Legal name

Splash Corporation

Website

https://splash.com.ph

Company type

Private

Founded year

1985

Operating status

Acquired

Headcount range

101–250 employees

Short description

Splash Corporation is a Philippine personal care FMCG manufacturer and distributor — the country's largest hand and body lotion maker — offering 12+ branded product lines across skin, hair, body, hygiene, and household categories. It serves Philippine consumers primarily and exports via its Wipro Consumer Care parent.

Ownership category

akta.pro rank

Product category

Personal Care and Household FMCG Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Eye & Lip Skincare (CRABAAAC)

Keywords

• Personal care products
• Skin care brands
• Hair care products
• Body lotions
• Beauty cosmetics

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Splash Corporation manufactures, markets, and distributes a portfolio of personal care goods in the Philippines and international markets. It is the largest hand and body lotion manufacturer and the biggest local face care manufacturer in the Philippines, with a portfolio of more than 12 consumer brands spanning skin care, hair care, fragrances, hygiene, and household cleaning.

Product overview

Splash Corporation, a subsidiary of Wipro Consumer Care, operates as a diversified personal care goods company manufacturing, marketing, and distributing a portfolio of consumer care products in the Philippines and international markets. The company is the largest hand and body lotion manufacturer and biggest local face care manufacturer in the Philippines. The product portfolio spans multiple sub-brands including skin care lines (SkinWhite, Maxi-peel, Flawlessly U, Bio-Essence), hair care products (Vitress, Kolours, Stylex, Shades, Extract), fragrance and body care (Enchanteur), hygiene products (hygienix), and household cleaning products (MaxKleen). Founded in 1985, Splash operates as part of Wipro Consumer Care and Lighting group following its acquisition in 2019.

Differentiator

Problem solved

Functional benefit

Brands

• SkinWhite: Personal care brand under Wipro Splash Philippines
• Maxi-peel
• Vitress
• hygienix
• Enchanteur
• Flawlessly U
• Kolours
• Stylex
• Shades
• Extract
• Bio-Essence
• MaxKleen

Products and services

• SkinWhite

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Unilever Philippines: Unilever's Philippines subsidiary sells personal care brands (Dove, Sunsilk, Lifebuoy, Rexona) directly competing with Splash's portfolio across skin, hair, body, and hygiene categories in the same mass and mid-tier channels.
• Procter & Gamble Philippines: P&G Philippines markets Head & Shoulders, Olay, Safeguard, and Rejoice, directly competing with Splash's SkinWhite, Bio-Essence, Vitress, and hygienix ranges in skin care, hair care, and personal hygiene.
• L'Oréal Philippines: L'Oréal Philippines sells Garnier, L'Oréal Paris, and Maybelline in face care, body care, and color cosmetics, overlapping with Splash's Flawlessly U face care and Enchanteur body/fragrance ranges.
• Reckitt Benckiser Philippines: Reckitt Benckiser Philippines markets Dettol, Lysol, and Clearasil, directly overlapping with Splash's hygienix hygiene/sanitization and MaxKleen cleaning lines on Philippine store shelves.
• Colgate-Palmolive Philippines: Colgate-Palmolive Philippines competes in personal care and hygiene (Palmolive, Safeguard, Colgate) and is a direct FMCG peer in the Philippine personal care retail shelves where Splash also distributes.

Emerging players

• Human Nature: Human Nature is a Filipino natural personal care and cosmetics brand that competes with Splash's Bio-Essence and Flawlessly U in the natural/skincare segment of the Philippine market.
• PT Mandom Indonesia: Mandom Indonesia is an Indonesian personal care manufacturer with Gatsby, Pixy, and Men's Biore, a regional emerging player comparable to Splash as a multi-brand mid-tier personal care manufacturer expanding across SE Asia.

Regional players

• PT Unilever Indonesia: Indofood/Sampoerna-era Unilever Indonesia is a regional FMCG incumbent with the same personal care category play as Splash, providing a comparable benchmark for Splash's planned expansion into Indonesia.
• PT Kao Indonesia: Kao Indonesia markets Personal Care brands such as Biore, Attack, and Curel in the same category mix as Splash, representing a regional incumbent that Splash will face as it expands into Indonesia and other ASEAN markets.

Broad incumbents

• Wipro Consumer Care (India): Wipro Consumer Care is the parent that acquired Splash and operates a broader personal care portfolio across South Asia, SEA, and Africa; it is the closest benchmark for Splash's revenue mix, brand-building model, and distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/splashcorporationph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Corporation