Wellbound

What Wellbound does

Wellbound is a private, Brooklyn-based home healthcare agency that delivers on-site clinical services to assisted living communities across the New York City metro area. Its core offering consists of dedicated (non-rotating) registered nurses embedded within each partner community as an extension of the community's own staff, enabling daily health monitoring, coordinated communication with residents' physicians, and the ability to accept residents with medically complex needs. Service lines include skilled nursing, physical, occupational, and speech therapy, diabetic care, wound care, and a Memory Care Program serving residents with cognitive impairment.

The company's underlying technology is a proprietary Wound Care App that allows on-site nurses to capture standardized wound photo documentation — including color, drainage, and size — and transmit it securely to off-site physicians or specialists who issue treatment orders. This provides a telemedicine-enabled care coordination layer across the nursing and wound care programs. Wellbound also operates a structured six-step intake process (referral submission, insurance verification, clinical review, authorization, clinical intake processing, start of care) typically completed within 24 to 48 hours, supported by a formal compliance program.

Wellbound generates revenue through healthcare service delivery reimbursed by Medicare, Medicaid, and private insurance. Its go-to-market is sales-led and relationship-driven, anchored on direct B2B partnerships with assisted living communities and supplemented by referral pipelines from hospitals, skilled nursing facilities, rehab centers, and primary care clinics. A sister company, Wellbound For Special Needs, operates separately under shared ownership to serve the special needs homecare market.

Name

Wellbound

Legal name

Wellbound

Website

https://wellboundhc.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellbound is a Brooklyn-based home healthcare agency providing on-site nursing, specialized therapy (PT/OT/ST), diabetic, and wound care services to assisted living communities in the New York City metro area, using a proprietary Wound Care App for telemedicine-enabled care coordination.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Private Duty Skilled Nursing (RN/LPN) in the Home (HLADAFAD), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Home health services
• Assisted living care
• On-site nursing
• Wound care programs
• Geriatric therapy services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. On-Site Nursing Care Services: Wellbound provides on-site registered nurses (RNs) to assisted living communities as an extension of the community's staff. The company coordinates care for residents including daily check-ups, health monitoring, and coordinated treatment with community healthcare teams. Revenue is generated through healthcare service delivery covered by Medicare, Medicaid, or private insurance.
2. Therapy Services: Wellbound offers on-site Physical Therapy (PT), Occupational Therapy (OT), and Speech Therapy (ST) services to assisted living communities. These rehabilitative services support residents recovering from hospitalization, injury, falls, or experiencing physical or cognitive decline. Services include comprehensive evaluations, treatment planning, and ongoing therapy coordination.
3. Specialized Medical Programs: Wellbound provides specialized care programs including Diabetic Care (with daily/twice daily insulin injections, A1C monitoring, foot assessments) and Wound Care (with weekly monitoring, photo documentation, and wound care specialist coordination). These programs enable communities to accept residents with pre-existing conditions and medically complex needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wellbound places dedicated on-site registered nurses inside assisted living communities to deliver daily health monitoring, care coordination, and specialized medical programs. The company bundles on-site physical, occupational, and speech therapy with dedicated Diabetic Care and Wound Care programs, using a proprietary Wound Care App and telemedicine to coordinate with off-site physicians. The offering is sold to assisted living community operators as a turnkey clinical staffing and care-coordination extension that supports Aging in Place and faster resident admissions.

Product overview

Wellbound is a home healthcare provider offering a unified care platform with on-site nursing services, specialized care programs, and therapy services for assisted living communities. The portfolio includes core therapy offerings (Physical, Occupational, and Speech Therapy), specialized Diabetic and Wound Care Programs, a proprietary Wound Care App for photo documentation and telemedicine coordination, and a structured intake/referral process. All services operate under an internal Compliance Program. The company does not offer a modular or platform-plus-add-ons architecture—the services are delivered as integrated components of on-site care provision.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapies (PT, OT, ST) On-site Physical Therapy (PT), Occupational Therapy (OT), Speech Therapy (ST), and a Memory Care Program delivered to assisted living communities to support residents recovering from hospitalization, injury, falls, or experiencing physical or cognitive decline. Services include comprehensive evaluations, treatment planning, and ongoing therapy coordination.
• Diabetic Care Program Specialized diabetic care program providing daily and twice-daily insulin injections, A1C testing, medication reconciliation, blood sugar monitoring, and foot assessments with podiatrist coordination, designed to enable assisted living communities to accept and care for residents with diabetes.
• Wound Care Program Specialized wound care program with assessment, care planning, and on-site monitoring for assisted living community residents, leveraging telemedicine and the Wellbound Wound Care App to coordinate treatment with off-site physicians and specialists.
• On-Site Nursing Care On-site registered nursing care delivered to assisted living communities as an embedded extension of the community's staff, providing daily check-ups, health monitoring, coordination with the resident's physicians, and proactive identification of health changes; reimbursable through Medicare, Medicaid, and private insurance.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wellbound For Special NeedsminorStrategic or Co-development PartnerWellbound For Special Needs is a sister company serving special needs homecare services. The companies are related organizations under shared ownership, with Wellbound Geriatric serving the geriatric/elderly population and Wellbound For Special Needs serving individuals with special needs.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aveanna Healthcare: Home health and private duty nursing provider serving medically complex pediatric and adult patients. Comparable to Wellbound through its private duty skilled nursing and Medicare-certified home health lines targeting elderly and complex patients.
• Genesis HealthCare: Skilled nursing and senior living provider with rehabilitation therapy services. Comparable as a clinical services provider addressing medically complex seniors across residential settings, though primarily a facility operator rather than a service-only model.
• LHC Group (Optum): Large home health, hospice, and home- and community-based services provider; now part of Optum/UnitedHealth. Comparable to Wellbound as a Medicare-certified home health operator delivering nursing and therapy to elderly patients in residential settings across many states.
• Amedisys: A large multi-state home health and hospice provider delivering skilled nursing and therapy services, including to residents of senior living communities. Comparable to Wellbound as a Medicare-certified home health agency serving geriatric populations; more diversified geographically and across service lines.
• Encompass Health: National provider of post-acute and home health services, including skilled nursing and therapy. Comparable to Wellbound through its Medicare-covered home health service line serving seniors transitioning from hospital or SNF, though Encompass also operates inpatient rehab hospitals.
• BrightSpring Health Services: Diversified home and community-based health provider with home health, hospice, and pharmacy services. Comparable as a payer-funded clinical services operator serving seniors and complex patients across multiple states.

Direct peers

• Addus HomeCare: Personal care and home health provider offering skilled nursing and therapy services to elderly clients in their homes and senior living settings. Closely comparable to Wellbound's on-site clinical services model serving geriatric populations under Medicare/Medicaid.
• The Pennant Group: Home health, hospice, and senior living services provider operating a network of locally branded agencies. Highly comparable to Wellbound as a community-based skilled nursing and therapy provider serving seniors, with a similar model of operating local clinical teams.
• Consonus Healthcare (Marquis Companies): Provider of on-site rehab, wellness, and pharmacy services to assisted living and skilled nursing communities. Closely comparable to Wellbound's on-site therapy and clinical programs model within senior living settings.

Regional players

• Touchpoints at Home / Athena Health Care Systems: Connecticut-based home health and hospice agency serving seniors in residential settings. Comparable to Wellbound as a regional Medicare-certified home health provider offering nursing and therapy; differs geographically from Wellbound's NYC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellboundsn
• LinkedInlinkedin.com/company/wellboundhc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbound