Apollo Magazine
Apollo Magazine is a London-based international art magazine, founded in 1925 and operated by The Spectator (1828) Limited, publishing reviews, interviews, and art-market coverage for collectors, curators, and art enthusiasts via print, digital, newsletters, and a historical archive.
- Company typePrivate
- Founded1925
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apollo Magazine does
Apollo Magazine is a London-based publishing company that has produced international art journalism continuously since 1925, operating as a brand within The Spectator (1828) Limited. The company's core product is a monthly print and digital magazine covering visual arts across all periods, including exhibition reviews, artist interviews, art market analysis, architecture, and art historical features. Its audience consists of art enthusiasts, collectors, curators, and other professionals who consume content through the apollo-magazine.com website, six segmented email newsletters (Highlights, Briefing, Museums of the Mind, Books, Offers and Events, and Art Market), a Digital Archive of historical issues, and social media properties including the Rakewell Twitter column.
The company monetizes primarily through subscription revenue (print and digital), supplemented by advertising and sponsorship on its site and newsletter inventory. Additional revenue streams include the annual Apollo Awards program, The Apollo 40 editorial ranking, a Jobs Board serving the art and museum sector, and advertising services marketed via a dedicated "Advertise with us" channel. The publication maintains continuous editorial coverage across multiple international geographies, with a registered office at 22 Old Queen Street, London.
Apollo Magazine firmographics
Firmographics- Name
- Apollo Magazine
- Legal name
- The Spectator (1828) Limited
- Website
- https://apollo-magazine.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apollo Magazine is a London-based international art magazine, founded in 1925 and operated by The Spectator (1828) Limited, publishing reviews, interviews, and art-market coverage for collectors, curators, and art enthusiasts via print, digital, newsletters, and a historical archive.
- Ownership category
- akta.pro rank
Apollo Magazine industry classification
Industry- Product category
- Art Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Apollo Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apollo Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: The magazine generates revenue primarily through print and digital subscriptions. The website features a prominent 'SUBSCRIBE' CTA, indicating a subscription-based business model.
- Advertising and Sponsorship: Parts of the Site contain advertising and sponsorship. The Terms and Conditions explicitly address advertising and sponsorship arrangements, indicating advertising revenue as a stream.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Apollo Magazine product offering
Product offeringCore offering
Apollo Magazine publishes an international monthly print magazine and continuously updated digital publication providing editorial coverage of art exhibitions, exhibition reviews, artist interviews, art historical features, art market news, and commentary. Subscribers receive access to the magazine, a digital archive of historical content dating to 1925, six themed email newsletters, and access to advertising/sponsorship placements for brands targeting the art world audience.
Product overview
Apollo Magazine is a single, unified print and digital publication offering editorial coverage of international art exhibitions, reviews, interviews, features, news, and commentary. The product portfolio includes the core magazine (available via subscription in print and digital formats), seven distinct newsletters (Highlights, Briefing, Museums of the Mind, Books, Offers and Events, and Art Market), a Digital Archive, the annual Apollo Awards program, The Apollo 40 ranking, a Jobs board, and advertising services. The publication operates as a content platform under The Spectator (1828) Limited, headquartered in London since 1925.
Differentiator
Problem solved
Functional benefit
Products and services
- Apollo Magazine (Print & Digital Subscription) The flagship Apollo Magazine is the International Art Magazine offering editorial coverage of art exhibitions, reviews, interviews, features, and art news through monthly print subscription and digital access, aimed at art enthusiasts and professionals worldwide.
- Apollo Digital Archive Online repository providing subscribers with searchable access to Apollo Magazine's complete archive of historical art journalism, reviews, and interviews dating back to its founding in 1925, available via the Exact Editions login platform.
- Advertising Services Marketing and advertising placements on Apollo Magazine's website, in newsletters, and within the print and digital magazine, offered to brands, galleries, auction houses, cultural institutions, and luxury marketers seeking to reach Apollo's art-world audience.
Companies that use Apollo Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
Apollo Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apollo Magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Apollo Magazine competitors and assessment
Company assessmentDirect peers
- Frieze: Frieze is an international contemporary art magazine published alongside the Frieze art fairs, covering exhibitions, the art market, and contemporary artists. It targets the same art-world audience as Apollo and operates a similar subscription and advertising model.
- ARTnews: ARTnews is one of the oldest American art magazines, covering exhibitions, the art market, and artist profiles. It directly overlaps Apollo's coverage of art-market news and reviews, with a comparable subscription and advertising model.
- The Burlington Magazine: The Burlington Magazine is a long-established British art-history journal covering Western art from antiquity to the present. It competes directly with Apollo for scholarly and collector readers interested in fine art, art history, and exhibitions.
- Artforum: Artforum is a leading contemporary art magazine with print, digital, and online editorial coverage of art criticism, reviews, and features. It directly competes with Apollo for art-world readers and advertiser attention in the same niche.
- ArtReview: ArtReview is an international contemporary art magazine covering art criticism, the art market, and contemporary artists. It serves a comparable art-professional and enthusiast audience to Apollo and operates a similar print/digital subscription model.
- The Art Newspaper: The Art Newspaper is an international art publication covering exhibitions, the art market, and museum news in print and online. It is the closest direct competitor to Apollo, serving a similar high-end art-world readership with subscription and advertising revenue.
Emerging players
- Hyperallergic: Hyperallergic is a digital-first arts publication covering contemporary art, visual culture, and art criticism. It competes for the same art-interested audience as Apollo but is younger, more digital-native, and serves a broader cultural readership.
- Artsy: Artsy is a digital art marketplace and editorial platform covering artists, galleries, and auctions. While its primary business is transactions, its editorial content competes for the same art-collector and enthusiast audience Apollo serves.
Others
- The Spectator: The Spectator is a sibling publication under the same parent company, The Spectator (1828) Limited, which also operates Apollo. The two titles share a parent and back-office resources but address different audiences (politics/current affairs vs. art).
- Sotheby's Magazine: Sotheby's publishes a magazine covering auctions, collectors, and the art market as a complement to its auction-house business. It is an adjacent ecosystem participant rather than a direct subscription competitor, with overlapping content but a different commercial model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apollo Magazine social profiles
Digital presenceApollo Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Magazine leadership team
Management profileNumber of profiles
Apollo Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Magazine
What does Apollo Magazine do?
Apollo Magazine publishes an international monthly print magazine and continuously updated digital publication providing editorial coverage of art exhibitions, exhibition reviews, artist interviews, art historical features, art market news, and commentary. Subscribers receive access to the magazine, a digital archive of historical content dating to 1925, six themed email newsletters, and access to advertising/sponsorship placements for brands targeting the art world audience.
Is Apollo Magazine a public or private company?
Apollo Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Apollo Magazine founded?
Apollo Magazine was founded in 1925. It employs 11 to 50 people.
Where is Apollo Magazine based?
Apollo Magazine is headquartered in London, United Kingdom, in the Europe region.
How does Apollo Magazine make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and Sponsorship.
Who are Apollo Magazine's main competitors?
Direct peers on record are Frieze, ARTnews, The Burlington Magazine, Artforum, ArtReview and The Art Newspaper. Emerging players are Hyperallergic and Artsy. Others are The Spectator and Sotheby's Magazine.
Does Apollo Magazine have an API?
No public API is recorded for Apollo Magazine.
What industry is Apollo Magazine in?
Apollo Magazine's product category is Art Magazine Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 51312 and its SIC code is 2721.