SACO Apartments

What SACO Apartments does

SACO Apartments operates as a serviced-apartment brand within the Locke Living family of lifestyle accommodation brands, alongside Locke and Cove by Locke. Founded in 1997 and headquartered between Bristol and London, the company markets individually designed apartments and aparthotels positioned between a traditional hotel and a short-let rental, with kitchen facilities, living space, and flexible stay durations ranging from a single night to multiple months. Across the three-brand portfolio, the company operates 26+ properties in 15 European cities, with London accounting for 11 properties and additional clustering in Dublin, Manchester, and Munich.

The underlying platform is a direct-to-consumer booking experience running on the lockeliving.com domain, with a mobile-optimized flow, real-time availability checking, promotional-code redemption, a best-rate-guarantee mechanic, and a nine-language interface (English plus Danish, German, Spanish, French, Italian, Dutch, Portuguese, and Chinese). No proprietary technology, patents, AI/ML systems, or app are disclosed in available sources; the technology footprint is described only in terms of digital distribution and the 'Locke Community' loyalty program. Marketing is conducted through organic social (Instagram), SEO-optimized city and property landing pages, content-led editorial features, and on-property events.

The business model is accommodation rental revenue, with both short-term nightly bookings and extended stays (weekly/monthly) across the three sub-brands. SACO specifically represents a subset of this footprint (notably SACO Holborn in Central London and SACO Jersey Merlin House), with the broader growth and capital deployment activity concentrated under the Locke and Cove by Locke brands. The company employs 101-250 staff and is privately held under the parent Locke Living; no revenue, ARR, funding rounds, or ownership structure details are disclosed in available sources.

Name

SACO Apartments

Legal name

SACO Apartments

Website

https://sacoapartments.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

SACO Apartments is a UK-founded serviced-apartment brand operating within the Locke Living family (alongside Locke and Cove by Locke), offering flexible-stay, individually designed apartments in 15 European cities with concentration in London, Dublin, Manchester, and Munich, sold direct-to-consumer.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Aparthotels

NAICS

Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate serviced apartments (business-focused) (THAMACAC)

akta.pro secondary industry

Luxury serviced apartments (premium) (THAMACAE)

Keywords

• Serviced apartments
• Extended stay accommodation
• Lifestyle hotels
• Aparthotel rentals
• City accommodations

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Apartment and Hotel Stay Rentals: SACO Apartments generates revenue through rental of furnished serviced apartments and hotel rooms across 15 cities in the UK and Europe. Revenue is derived from both short-term (nightly) and extended-stay bookings (weekly, monthly). Properties are offered under three brand names: Locke, Cove by Locke, and SACO.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SACO Apartments provides furnished, serviced apartments for short and extended stays in central urban locations across the UK and Europe. Properties are individually designed with kitchen and living facilities and are available for nightly, weekly, or monthly rental. The brand operates as part of a three-brand portfolio (Locke, Cove by Locke, SACO) under the Locke Living family, targeting leisure and business travelers who want more space and flexibility than a traditional hotel.

Product overview

SACO Apartments is one of three lifestyle hotel brands under the Locke family, alongside Locke and Cove by Locke. The brand operates across 15 cities in the UK and Europe, offering serviced apartments for short-term and extended stays. SACO properties feature in London (SACO Holborn, Central London) and Jersey (SACO Jersey Merlin House). The brand positions itself as providing individually designed apartments with hotel-like amenities, targeted at travelers seeking flexible accommodation options ranging from overnight stays to longer-term relocations.

Differentiator

Problem solved

Functional benefit

Brands

• Locke: Primary lifestyle hotel brand offering individually designed hotels in 15 cities across UK and Europe.
• Cove by Locke

Products and services

• SACO Holborn SACO-branded serviced apartment property in Central London (Holborn) offering flexible-stay accommodations for individual leisure and business travelers as part of the Locke Living brand family.
• SACO Jersey Merlin House SACO-branded serviced apartment property in Jersey, United Kingdom, offering accommodation near the St. Helier waterfront as part of the Locke Living channel islands portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roomzzz Aparthotels: UK aparthotel brand operating across Leeds, Manchester, Newcastle, Chester, Nottingham, London, and York. Comparable on product (serviced apartments), UK-centric focus, and value-tier positioning relative to SACO. Direct competitor in the UK extended-stay market.
• Citadines (The Ascott Limited): Ascott's serviced residence brand with strong European presence across Paris, London, Berlin, and other major cities. Directly comparable product (serviced apartments with kitchenettes), similar customer base (extended-stay business and leisure), and comparable brand tier positioning.
• Adagio (Accor): Accor-operated aparthotel brand offering serviced apartments across major European cities. Directly comparable to SACO/Locke on product type (apartment-style stays), target customer (extended-stay business and leisure), and geographic focus (Western Europe). Larger scale and tied to Accor's global loyalty program (ALL).
• Residence Inn by Marriott: Marriott's extended-stay hotel brand offering apartment-style suites with kitchens. Comparable product (extended-stay suites with living space), though primarily a hotel chain vs. SACO's serviced apartment model. Global scale and Bonvoy loyalty program represent key competitive contrast.
• Native Places: UK-based serviced apartment operator with properties in London, Manchester, Edinburgh, and other British cities. Comparable on product (serviced apartments), geographic overlap (UK cities), and target customer (extended-stay business and leisure). Direct competitor within SACO's home UK market.
• Staycity Aparthotels: European-focused aparthotel operator with properties across UK, Ireland, Germany, France, and other European cities. Directly comparable offering (serviced apartments in central urban locations), similar target customers, and overlapping geographic footprint with SACO/Locke in cities like Dublin, Manchester, and Paris.
• Sonder Holdings: Tech-enabled serviced apartment operator with properties across North America and Europe. Comparable on product (apartment-style accommodations), tech-led direct booking focus, and urban core location strategy. Weaker financial position but similar value proposition and customer target.

Broad incumbents

• Airbnb: Global short-stay rental platform with significant European presence. Represents broad alternative to serviced apartments, especially for extended-stay leisure travelers. Not a direct peer in the branded aparthotel sense but a major competitive force in the urban short-stay market SACO addresses.
• Premier Inn (Whitbread): UK's largest hotel chain, owned by Whitbread, operating budget hotels across the UK and parts of Europe. Not a direct serviced apartment competitor but represents the broader incumbent lodging competition for SACO's UK leisure and business customers in cities like London, Manchester, and Edinburgh.

Emerging players

• The Gate Aparthotel: UK-based aparthotel brand focused on London. Comparable product offering (serviced apartments) and direct overlap in the London market with SACO Holborn. Smaller scale than SACO/Locke but operates in similar premium London neighborhoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lockehotels
• Xx.com/sacoapartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SACO Apartments