Merry Go Round

What Merry Go Round does

Merry Go Round (旋轉牧馬 MGR Film) is a Taipei-based integrated video production and marketing agency founded in 2008 by Howard Hua. The company delivers four core services: Strategic Planning, AI Video Production, Video Production (TV commercials, social short videos, corporate films, microfilms, documentaries), and International Co-production. Its underlying technology is an AI-integrated video production platform that combines traditional filming workflows with generative AI for ad concept testing, visual development, and post-production compositing, demonstrated in the 2026 fully AI-produced opening video "天馬行空." The company has produced 200+ brand image works over 15+ years and won 7+ international design awards (iF, Red Dot, Golden Pin, Muse, Summit), with notable projects including the record-breaking "Ageless Riders" documentary and the 2017 Taipei Universiade brand campaign.

Merry Go Round operates a project-based professional services model with custom quote-based pricing and no publicly disclosed rate cards. Customer segments include Enterprise Brands (primary), Corporate Communications, and Advertising Agencies, served across technology, consumer goods, financial technology, telecommunications, real estate, conglomerates, and government sectors. Named clients include ASUS, Xiaomi Taiwan, LINE Pay, AOC AGON, FarEasTone, P&G Taiwan, EasyCard Corporation, Uni-President, Taiwan Electronic Products, Baopu Construction, Far Eastern Group, Taipei City Government, and ViewSonic. Go-to-market is direct enterprise sales via website inquiry with a 2-business-day response commitment.

The company monetizes through four revenue streams: project-based video production services, strategic planning services (often bundled with production), equipment rental via the wholly-owned subsidiary MGR Store, and creative space rental via the wholly-owned subsidiary SMAJOS (Smajos brand). Distribution is direct-to-enterprise with no marketplace or reseller channels. Headcount is not disclosed, but the named leadership team (Founder Howard Hua, Manager Xenia Chang with ~20 years of experience, Post-Production Lead Yuhsuan Chien) and active hiring across marketing, production, and technical roles indicate a small-to-mid-sized boutique agency structure. Revenue is not publicly disclosed and no funding rounds have been reported.

Name

Merry Go Round

Legal name

旋轉牧馬有限公司 Merry Go Round Inc.

Website

https://mgrstudio.net

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Merry Go Round (旋轉牧馬 MGR Film) is a Taipei-based integrated video production and marketing agency serving enterprise brands across technology, consumer goods, finance, telecom, and government with strategic planning, AI-enhanced video production, and traditional filmmaking services.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. 影像製作服務 (Video Production Services): One-time project-based production of TV commercials, corporate films, social media content, documentaries, and music videos. Revenue recognized per project delivered.
2. 策略規劃服務 (Strategic Planning Services): Brand strategy development, marketing planning, and creative concept services. Typically bundled with production services or offered as standalone consulting.
3. 器材租賃 (Equipment Rental): Professional photography, lighting, audio, and grip equipment rental with technical support. Secondary revenue stream from equipment lending to external production teams.
4. 空間出租 (Creative Space Rental): Photography studio and creative space rental for events, exhibitions, product shoots, and corporate activities through Smajos brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Merry Go Round is a Taiwan-based integrated marketing and video production agency that delivers end-to-end services spanning brand strategy development, creative planning, filming, and post-production. The company produces TV commercials, corporate films, social short videos, microfilms, and documentaries for enterprise brands, and increasingly incorporates AI-generated video production into its workflow. It also operates complementary equipment rental and creative space rental businesses through wholly-owned subsidiaries.

Product overview

Merry Go Round (旋轉牧馬 MGR Film) is a Taiwan-based integrated video production and marketing agency offering four core services: Strategic Planning, AI Video Production, Video Production, and International Co-production. The company provides a comprehensive workflow from brand strategy and creative planning through filming and post-production. Their portfolio includes TV commercials, social short videos, corporate films, and documentaries. The company leverages AI video production technology as a creative solution for budget-constrained projects or rapid concept development, and operates complementary businesses including equipment rental (mgrstore.net) and creative space rental (smajos.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning (策略規劃) Brand strategy development and marketing planning service that clarifies core brand messaging and communication objectives through systematic planning, establishing clear direction for commercial video production and brand image campaigns for enterprise clients.
• AI Video Production (AI 影像製作) AI-powered video production service that combines AI generation technology with traditional video creativity to rapidly produce advertising materials and concept visuals, suitable for brand concept testing and visual development under budget or timeline constraints. Demonstrated in projects such as the AOC AGON 10th anniversary brand video.
• Video Production (影像製作) Professional video production service covering TV commercials, social short videos, corporate films, microfilms, and documentaries from script planning and filming through post-production editing and color grading for enterprise brand clients.
• International Co-production (跨國製作與協拍) Cross-border film production service combining international production resources with local execution capabilities, assisting brands with overseas market video content production, visual communication, and Taiwan co-production coordination.
• MGR Store Equipment Rental (旋轉牧馬器材) Wholly-owned subsidiary offering professional film and video equipment rental, sales, and second-hand sales, providing photography, lighting, audio, and grip equipment with technical support services to both internal production teams and external clients.
• SMAJOS Creative Space Rental (思馬喬斯) Wholly-owned subsidiary offering photography studio and creative space rental for portrait shoots, product catalog photography, background shots, art exhibitions, brand events, press conferences, pop-up shops, screenings, and corporate training.

Quantifiable outcome

• 600M+ video views and 250K+ interactions for 悠遊付 campaign
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• MGR Store (旋轉牧馬有限公司)coreOthersRelated equipment rental business operated under Merry Go Round Inc., providing professional photography, lighting, audio, and grip equipment rental with technical support services. Serves both internal production needs and external clients.
• Smajos (司迈乔斯)supportingOthersCreative space rental business meeting diverse industry activity needs. Provides photography studio suitable for portrait, product catalog, and background shots, as well as art exhibition space for brand events, press conferences, pop-up shops, and corporate training.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leo Burnett: Publicis Groupe creative agency with Taiwan operations, known for narrative-driven brand storytelling and corporate films — overlapping creative territory with Merry Go Round's brand marketing and corporate film services.
• Ogilvy: WPP-owned global creative agency with Taiwan presence, delivering brand strategy and integrated campaigns for the same multinational enterprise customers that Merry Go Round targets.
• Dentsu: Global advertising and creative services network with operations across Taiwan, offering integrated strategy, creative, and media services to the same enterprise brand clients (e.g., FarEasTone, P&G) that Merry Go Round serves.
• Publicis: Global advertising holding company with Taiwan operations across creative, media, and digital; competes for integrated enterprise brand mandates that overlap with Merry Go Round's offering.
• J. Walter Thompson (JWT): WPP-owned global creative agency with APAC operations producing brand strategy, advertising, and corporate films for enterprise clients — directly comparable service mix and target customers.
• Wieden+Kennedy: Independent global creative agency producing award-winning film-led brand campaigns for technology and consumer brands (ASUS-class clients); a benchmark for creative-led brand work MGR aspires to.
• BBDO: Omnicom-owned global creative network with APAC presence, producing award-winning brand campaigns and corporate films for enterprise clients in technology, telecom, and consumer goods — directly comparable end markets.
• VMLY&R: WPP-owned global creative agency combining brand strategy with content production at scale; competes for the same enterprise marketing budgets and operates AI-augmented creative workflows.

Regional players

• Hakuhodo: Japan's second-largest advertising agency with Taiwan operations, offering integrated creative and video production for APAC brand clients — a regional peer operating in adjacent East Asian markets.

Direct peers

• Isobar: Dentsu-owned digital creative agency operating in Taiwan with strong capabilities in digital-first brand campaigns and content production — closely aligned with MGR's digital/social short video and AI-enhanced production stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MGRstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merry Go Round