What Moore Ireland does

Moore Ireland, trading as Moore and legally constituted as Appold Ireland Limited, is one of Ireland's largest mid-market-focused chartered accounting and business advisory firms, with operating history of more than 50 years and four offices across Cork (headquarters), Dublin, Galway, and Dun Laoghaire. The firm delivers six core service lines — audit and assurance, tax (including R&D tax credits), corporate finance (M&A advisory, valuations, transaction advisory, raising finance), financial planning, advisory (forensic, restructuring and insolvency, ESG), and business support — to a diversified client base spanning credit unions, public sector, technology and R&D-active companies, SMEs, multinationals setting up in Ireland, and charities.

The firm's underlying technology stack is that of a traditional professional services operator: services are delivered by partner-led teams rather than a software platform, with no proprietary AI product or data asset disclosed. The January 2025 merger with Galway-based DHKN, backed by Waterland Private Equity, materially expanded headcount and geographic reach, and the firm operates a wholly-owned corporate compliance subsidiary (Moore Corporate Compliance Limited). Cross-border capability is delivered through membership in the Moore Global network and direct collaboration with Moore Kingston Smith (UK) for M&A and with Moore ClearComm for cyber assurance.

Moore Ireland's business model is professional services fee-for-engagement pricing, scoped per mandate with no publicly disclosed rate card. GTM is sales-led and relationship-driven, relying on content marketing, the Moore Global network for international referrals, and partner-led direct engagement across the four Irish offices. Customer mix is intentionally diversified across 16+ named sectors with an SME/mid-market emphasis, and the firm holds no disclosed enterprise anchor contracts.

Name

Moore Ireland

Legal name

Appold Ireland Limited

Website

https://mooreireland.ie

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Moore Ireland is an Irish chartered accounting and advisory firm (Appold Ireland Limited), founded 1970, operating from four offices across Cork, Dublin, Galway, and Dun Laoghaire. It provides audit, tax, corporate finance, advisory, and business support services to SMEs, mid-market firms, credit unions, and public sector clients, backed by Waterland Private Equity following its 2025 merger with DHKN.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audit & Assurance Services: Statutory audit, internal audit, and cyber assurance services for Irish companies and regulated entities. Revenue generated through professional service fees based on scope and complexity of engagements.
2. Tax Services: Corporate tax, personal tax, R&D tax credits, and tax advisory services. Includes specialist expertise in EIIS (Employment & Investment Incentive Scheme) and cross-border tax planning.
3. Corporate Finance: M&A advisory, business valuations, transaction advisory, raising finance, and selling businesses. Supports clients through mergers, acquisitions, and exits with partner-led engagement.
4. Financial Planning Services: Retirement and succession planning, pension provision, investment advice, and personal financial health checks for business owners and individuals.
5. Advisory Services: Forensic accounting, litigation support, restructuring and insolvency services, and sustainability/ESG advisory. Includes corporate recovery, receivership, and liquidation services.
6. Business Support Services: Outsourced accounting, bookkeeping, compliance, and company secretarial services. Ongoing support for financial control and statutory obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moore Ireland is a chartered accounting and business advisory firm providing audit, tax, corporate finance, financial planning, advisory, and business support services to Irish organisations. The firm delivers statutory audit, internal audit, tax compliance and planning, R&D tax credits, M&A advisory, business valuations, restructuring, insolvency, ESG advisory, and outsourced accounting services through partner-led engagements across offices in Dublin, Cork, Galway, and Dun Laoghaire.

Product overview

Moore Ireland is a chartered accounting and business advisory firm providing professional services to the Irish market. The firm operates as a unified service portfolio organised around six core service lines: Audit & Assurance Services (including statutory audit, internal audit, and cyber assurance), Tax Services (advisory, compliance, and R&D tax credits), Corporate Finance (M&A advisory, business sales, raising finance, valuations, and transaction advisory), Financial Services (financial planning and wealth management), Advisory Services (forensic accounting, restructuring/insolvency, and ESG advisory), and Business Support Services (accounting, bookkeeping, and company secretarial). Services are delivered across multiple offices in Ireland (Dublin, Cork, Galway, Dun Laoghaire) and through the Moore Global international network. The firm also operates Moore Corporate Compliance Limited as a subsidiary providing specialist company secretarial services. The offering is a professional services model rather than a software platform, with services tailored to client needs across diverse sectors including technology, healthcare, real estate, and credit unions.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit & Assurance Services Statutory audit, internal audit, and cyber assurance services supporting compliance and governance requirements for Irish organisations, including specialist support for credit unions, state bodies, and multinationals.
• Tax Services Tax advisory, compliance, and R&D tax credit services for businesses and individuals across Ireland, including corporate tax, personal tax, EIIS, transfer pricing, and cross-border tax planning.
• Corporate Finance M&A advisory, business valuations, transaction advisory, raising finance, and selling businesses, supporting mergers, acquisitions, exits, and strategic transactions with partner-led engagement.
• Financial Services Financial planning, retirement and succession planning, pension provision, investment advice, and personal financial health checks for business owners and individuals.
• Advisory Services Expert advisory services including forensic accounting, litigation support, restructuring and insolvency, and sustainability/ESG advisory for organisations navigating complex challenges and change.
• Business Support Services

Quantifiable outcome

• Supports organisations required to have independent financial statements audited under Irish company law
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Moore Global NetworkcoreStrategic or Co-development PartnerMoore Ireland is a member of the Moore Global network of independent accounting firms, providing global reach and access to international expertise. The network enables cross-border transaction support and knowledge sharing across member firms.
• Moore Kingston SmithmajorStrategic or Co-development PartnerMoore Kingston Smith (UK) collaborates with Moore Ireland on cross-border M&A transactions and corporate finance engagements. Where required, they work with colleagues in Moore firms such as Moore Kingston Smith while keeping the Moore Ireland team as the main contact for Irish clients.
• Moore ClearCommmajorTechnology or IntegrationMoore Ireland collaborates with Moore ClearComm (UK), the cyber security arm of Moore Kingston Smith, to deliver best-in-class cyber assurance services across Ireland. Moore ClearComm is a certified IASME Gold Cyber Essentials Auditor providing penetration testing, vCISO services, and SOC 2/ISO 27001 implementation support.
• Gatal LimitedminorOthersRelated entity within the Appold Ireland group, operating alongside Moore Ireland.
• Moore Ireland Audit Partners LimitedminorOthersRelated entity within the Appold Ireland group, associated with audit services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baker Tilly Ireland: Baker Tilly Ireland is a mid-tier Irish accounting and advisory firm with a comparable focus on owner-managed businesses, SMEs, and the same core service lines (audit, tax, advisory) as Moore Ireland.
• BDO Ireland: BDO Ireland is a top-tier mid-market accounting and advisory firm directly comparable to Moore Ireland — similar service portfolio (audit, tax, corporate finance, advisory), similar mid-market/SME client focus, similar partner-led delivery model, and similar position as one of Ireland's larger non-Big-4 firms.
• Crowe Ireland: Crowe Ireland is a similarly-sized mid-market audit, tax, and advisory firm competing head-to-head with Moore for Irish SME and mid-market mandates, with comparable service breadth and Crowe Global network affiliation.
• Grant Thornton Ireland: Grant Thornton Ireland is a primary direct competitor in the Irish mid-market accounting and advisory space with comparable service lines (audit, tax, advisory, corporate finance), overlapping sector coverage, and a similar talent profile — Shane O'Connell (Moore partner) is a former Grant Thornton hire, underscoring the labor market overlap.
• RSM Ireland: RSM Ireland is a mid-market-focused accounting and advisory firm and direct competitor in audit, tax, and corporate finance for Irish SMEs and mid-market companies, with a comparable international network affiliation (RSM Global) paralleling Moore's Moore Global positioning.
• Mazars Ireland: Mazars Ireland is part of the Mazars global network and competes directly with Moore Ireland in the Irish mid-market — Deirdre Farrell (Moore) is a former Mazars hire, evidencing the close talent and market overlap. Service portfolio and target client base are highly aligned.
• Moore Kingston Smith (UK): Moore Kingston Smith is Moore Ireland's UK partner firm within the Moore Global network — an extremely close peer in service portfolio (audit, tax, corporate finance, advisory), target market (owner-managed and mid-market), and operating model, with active cross-border client referrals between the two firms.
• PKF Ireland: PKF Ireland is an international-network-affiliated mid-market accounting firm offering audit, tax, and advisory services in Ireland — directly comparable to Moore in target market (SMEs), service mix, and network-driven growth model.

Broad incumbents

• PwC Ireland: PwC Ireland is a Big 4 incumbent that competes with Moore in audit, tax, and advisory for mid-market and Irish-domestic companies. Several Moore partners (e.g., Mark Gibbs) are former PwC, evidencing the direct competitive and talent overlap.
• Deloitte Ireland: As one of the Big 4 operating in Ireland, Deloitte competes with Moore for the upper-end of the mid-market and multinational/FDI clients in audit, tax, and corporate finance — a broad incumbent with overlapping capabilities but a much larger portfolio beyond Moore's niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moore-ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Ireland