What Geocel does

Geocel is a sealant manufacturer founded in 1974 and headquartered in Elkhart, Indiana. The company develops and markets a portfolio of construction, roofing, RV, and OEM-grade sealants under the Geocel brand, organized around proprietary polymer technologies including Scypolymer, tripolymer, and hybrid formulations. Its product range spans metal roof sealants (Phantom), hybrid construction sealants (4350), roof bonding sealants (4500), and general-purpose construction sealants (4600), targeting professional contractors, RV manufacturers, and OEM customers.

The company is a wholly-owned business unit of The Sherwin-Williams Company, which provides distribution, R&D, and operational scale. Geocel markets through multiple channels — wholesale distributors, retail/DIY outlets, and direct OEM relationships — across the United States and Canada, with a separate Geocel UK web presence suggesting limited international footprint. The business holds ISO 9001 quality certification and maintains active membership in industry associations such as the National Roofing Contractors Association (NRCA), supporting specification and contractor engagement.

Geocel generates revenue through the sale of branded sealant products into the construction, roofing, RV, and OEM segments. Because it operates as a non-publicly-disclosed business unit within Sherwin-Williams, its pricing structure, contract terms, and revenue mechanics are not transparently reported. The commercial model is fundamentally B2B and channel-driven, with no consumer subscription or software revenue component.

Name

Geocel

Legal name

Geocel Products Group

Website

https://geocelusa.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Geocel is a 1974-founded sealant manufacturer and wholly-owned subsidiary of Sherwin-Williams, producing polymer-based construction, roofing, RV, and OEM sealants distributed through wholesale, retail, and OEM channels across the US and Canada.

Ownership category

akta.pro rank

Product category

Construction Sealants and Adhesives

NAICS

Paint and Coating Manufacturing (325510), Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

akta.pro secondary industry

Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)

Keywords

• Construction sealants
• Roofing adhesives
• Polyurethane sealants
• Silicone sealants
• RV repair coatings

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sealant Product Sales: Geocel generates revenue through the sale of premium sealant products including solvent-based, hybrid, polyurethane, silicone, and tripolymer formulations. Products are sold in various sizes from small cartridges to 5-gallon pails through distribution partners.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels5 records

Core offering

Geocel develops and manufactures premium sealants and coatings, including solvent-based, hybrid (Scypolymer, tripolymer), polyurethane, and silicone formulations. Products are sold in cartridges and pails through roofing wholesalers, building supply centers, industrial distributors, hardware stores, home centers, lumberyards, and OEM/RV channels for professional roofing, construction, RV, and heavy-duty truck/trailer applications.

Product overview

Geocel is a manufacturer of premium sealants, adhesives, and protective coatings for construction, roofing, and recreational vehicle applications. The product portfolio comprises multiple product categories including Polyurethane Sealants (3300 Professional Grade Polyurethane Sealant, 3500 Polyurethane Bonding Sealant), Silicone Sealants (8100GP Moisture Cure Silicone, 8125 and 8150 100% Silicone High Performance Sealants), Hybrid Sealants (4350 Hybrid Construction Sealant, 4600 Hybrid Structural Adhesive, 4300 Clear Sealant, 4900 Textured Hybrid Sealant, 4525 Semi-Self-Leveling Sealant), Tripolymer Roof Sealants (2300 Roof Tripolymer Sealant in standard and "Clear in Clear" versions, 2310 Tripolymer Brushable Repair Coating, 2315LRF Leak Repair-Fibered Brushable Coating, 2320 Roof Semi-Self-Leveling Sealant), Waterproofing/Repair Products (4500 Roof Bonding Sealant, 700 Water Repellant Sealer, RP-400 Construction Plastic Wet-Dry Roof Cement, Pro Fit Pocket), RV-Specific Products (Pro Flex RV Flexible Sealant, Pro Flex RV Multi-Purpose Brushable Repair Coating, Pro Flex RV Instant Roof Repair Coating, ProFlex RV Hybrid Repair Sealant, ProFlex RV Rubberized Silicone Roof Coating, ProFlex RV Premium Elastomeric Finish Coat), Specialty Products (Geocel Phantom Metal Roof Sealant, 2300 Vehicle Body Sealant, Asphalt Primer, 1200 Poly Mesh Fabric, Shingle & Flashing Roof Accessory Paint). Products range from general construction sealants to specialized waterproofing and repair solutions, sold primarily through building supply centers, roofing wholesalers, industrial distributors, and hardware stores.

Differentiator

Problem solved

Functional benefit

Brands

• Geocel: Primary brand for premium sealants and construction adhesives
• Pro Flex
• Pro Fit

Products and services

• Geocel 4500 Roof Bonding Sealant Premium Scypolymer one-component bonding sealant for roofing that applies, adheres, and cures underwater while withstanding ponding water and bonding to many common roofing substrates. Functions as both a lap adhesive and scrim edge sealant.
• Geocel Phantom Metal Roof Sealant Revolutionary metal roof sealant with six translucent colors that allow any panel color to shine through and blend with the surface for an exact color match; weatherproof, UV-resistant, paintable.
• Geocel 4600 Hybrid Structural Adhesive Sealant High-performance waterproof hybrid structural adhesive/sealant that delivers a long-lasting flexible seal across roofing materials, glass, aluminum, fiber cement board, masonry, and wood; UV-resistant and paintable with latex-based paints.
• Geocel 4350 Hybrid Construction Sealant Premium long-lasting hybrid sealant delivering a strong watertight bond that won't shrink, exceeding ASTM C-920 Class 50 flexibility; applicable wet or dry down to 0°F for metal roofing and siding applications.
• Geocel Asphalt Primer Asphalt-based priming material that provides a firm base and improved adhesion of hot-mopped or cold-applied coatings, with a heavy-bodied formula that eliminates wind drift during application.
• Geocel 1200 Poly Mesh Fabric 2.4 oz high-performance spun-laced polyester fabric for seam reinforcement or patch repair in roofing and waterproofing applications.
• Geocel 2300 Roof Tripolymer Sealant Single-component high-performance elastomeric tripolymer sealant for roofing, trim, architectural metal, manufacturing, underdeck, solar roof systems, and general construction; available in 10 standard colors plus crystal clear.
• 2300 Roof Tripolymer Sealant "Clear in Clear" Premium single-component elastomeric roof tripolymer sealant packaged in a clear plastic cartridge that lets users monitor remaining crystal clear product during use.
• 2300 Vehicle Body Sealant Tripolymer sealant formulated for transportation industry applications including truck-trailer, truck body, travel trailer, manufactured housing, and RV industries; bonds to many vehicle body materials including damp, slightly oily, or frozen surfaces.
• RP-400 Construction Plastic Wet-Dry Surface Roof Cement Single-component asbestos-free asphalt-based cement for construction, roofing, manufacturing, and industrial applications; works on wet or dry roof surfaces, even underwater.
• Pro Flex RV Multi-Purpose Brushable Repair Coating Single-component brushable elastic coating with rubber-like flexibility for construction, roofing, agricultural, manufacturing, and industrial applications; adheres to many construction materials including damp, oily, or dirty surfaces.
• Pro Flex RV Flexible Sealant Long-lasting weather-resistant sealant engineered for the recreational vehicle industry, with superior flexibility as an expansion and contraction joint filler and strong adhesion to aluminum, fiberglass, wood, and vinyl.
• Geocel 4300 Clear Sealant Premium chemically curing clear sealant with exceptional adhesion to wood, stone, metal, concrete, and more; suitable for interior and exterior applications with superior UV resistance.
• Geocel 4900 Textured Hybrid Sealant High-performance single-component hybrid sealant with mortar-like texture for a seamless finish on stone, concrete, brick, and stucco panel-to-panel joints and non-structural mortar repairs.
• Pro Flex RV Instant Roof Repair Multi-Purpose Brushable Coating (Fibered) Quick and effective fibered brushable repair solution for roof leaks in breaks, seams, splits, or holes in metal RV roofing systems; one-step application with no primer required.
• 2315LRF Leak Repair-Fibered Brushable Coating Single-component elastic sealant with rubber-like flexibility designed to stop roof leaks fast even in damp conditions; withstands UV, heat, and intermittent foot traffic.
• 2320 Roof Semi-Self-Leveling Sealant High-performance single-component elastomeric tripolymer semi-self-leveling sealant for small joints and seams; ideal for gutter sealing and roof repairs, paintable and UV-resistant.
• 4525 Semi-Self-Leveling Sealant No-mix hybrid semi-self-leveling sealant that cures to a weather-resistant durable seal for pitch pans and roof repair applications; usable in damp or dry conditions.
• Geocel Pro Fit Pocket Patented highly flexible easy-to-use roof penetration sealing solution shaped to fit around challenging roof penetrations on EPDM, TPO, PVC, BUR, metal, and asphalt substrates without complex cutting or assembly.
• Geocel 700 Water Repellant Sealer Siloxane water repellant sealer that weatherproofs old and new concrete and masonry surfaces with a long-lasting breathable barrier against cracking, dust, salt, efflorescence, and spalling.
• 8150 100% Silicone High Performance Neutral Cure Sealant High-modulus one-component silicone sealant with excellent adhesion to porous and non-porous surfaces; provides ±25% joint movement capability and excellent weatherability for construction and industrial applications.
• 8125 100% Silicone High Performance Acetoxy Cure Sealant High-modulus one-component silicone sealant with excellent adhesion to non-porous surfaces; withstands ±25% joint movement with good resistance to weathering, vibration, and moisture.
• 8100GP Moisture Cure Silicone Sealant Non-slumping one-part moisture cure silicone sealant for a broad range of applications; good resistance to weathering, UV, vibration, moisture, ozone, and airborne pollutants.
• 3500 Polyurethane Bonding Sealant Urethane bonding sealant for clay, slate, concrete, and composite roof tiles; cures to a tough flexible seal for bonding, beading, and sealing applications and contains no TDI.
• 3300 Professional Grade Polyurethane Sealant Single-component high-performance polyurethane sealant that withstands adverse weather conditions and cures to a flexible weather-resistant seal with primerless adhesion on most substrates.
• 2310 Tripolymer Brushable Repair Coating Single-component brushable elastic coating with rubber-like flexibility and a crystal clear finish for small area use in construction, roofing, manufacturing, and industrial applications.
• Geocel Shingle & Flashing Roof Accessory Paint Fast-drying aerosol enamel with built-in corrosion protector used to hide flaws, blemishes, and unsightly roof protrusions; available in 13 colors including White, Birchwood, Weathered Wood, Brown, Cedar, Forest Green, Gray, Slate, Charcoal, Dark Gray, Deep Brown, Terra Cotta, and Hickory.
• ProFlex RV Hybrid Repair Sealant Premium flashing-grade UV-stable hybrid sealant that is flexible and weather resistant with excellent adhesion to RV substrates including EPDM, aged TPO, PVC, metal, and acrylic coatings.
• ProFlex RV Premium Elastomeric Finish Coat White 100% acrylic polymer elastomeric finish coat providing outstanding weathering and superior reflectivity; resists cracking and peeling with bright white finish that reduces surface temperatures on RV roofs.
• ProFlex RV Rubberized Silicone Roof Coating White Premium silicone rubber RV roof coating ideal for ponding water; suitable for silicone, metal, aged TPO, PVC, and EPDM substrates.

Quantifiable outcome

• Exceeds ASTM C-920 Class 50 testing for flexibility
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Roofing Contractors Association (NRCA)coreOthersIndustry association partnership providing credibility and market presence in the professional roofing contractor community. Geocel is listed as an association partner on their resources page.
• Metal Construction AssociationcoreOthersIndustry association partnership for metal construction market presence and credibility.
• National Association of Home Builders (NAHB)coreOthersIndustry association partnership connecting Geocel with residential construction professionals.
• National Association of the Remodeling Industry (NARI)minorOthersIndustry association partnership targeting remodeling contractors.
• The Sherwin-Williams CompanycoreOthersParent company relationship. Geocel Products Group is a Business Unit of The Sherwin-Williams Company, headquartered in Elkhart, Indiana.
• Roofing WholesalerscoreChannel Partner/ Reseller/ DistributorDistribution channel partners selling Geocel products to professional roofing contractors. Products like Geocel Phantom are sold through roofing wholesalers.
• Building Supply CenterscoreChannel Partner/ Reseller/ DistributorDistribution channel partners selling Geocel products to contractors and builders through building supply retail locations.
• Industrial DistributorscoreChannel Partner/ Reseller/ DistributorDistribution channel partners serving industrial and manufacturing customers with Geocel products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sika: Sika is a global specialty chemicals company with a substantial sealants and adhesives portfolio targeting construction and roofing applications, including hybrid and polyurethane chemistries that directly compete with Geocel's core product lines.
• Dow (DOWSIL): Dow's DOWSIL silicone sealants portfolio competes directly with Geocel's 8100GP, 8125, and 8150 silicone product lines and is broadly used in construction, roofing, and industrial applications.
• Henkel: Henkel operates a large adhesives technologies business (Loctite, Pattex, and construction sealants) with overlapping chemistries and significant distribution presence in construction and industrial channels where Geocel competes.
• 3M: 3M offers a range of construction and industrial sealants and adhesives that overlap with Geocel's contractor-focused product portfolio, leveraging its global scale and broad distribution to compete across multiple sealant chemistries.
• Bostik: Bostik, the adhesives arm of Arkema, is a global manufacturer of sealants and adhesives serving construction, industrial, and transportation markets — comparable to Geocel across multiple chemistries but operating at significantly broader scale and international footprint.

Direct peers

• DAP: DAP is one of North America's largest manufacturers of sealants, adhesives, and caulks for construction and DIY applications, with overlapping product categories including roofing sealants and contractor-grade formulations — making it the most direct peer to Geocel in the U.S. sealants market.
• ChemLink: ChemLink is a specialty manufacturer of sealants, adhesives, and roofing products focused on contractor-grade applications, including moisture-cure and hybrid formulations that directly overlap with Geocel's 4500, 4350, and 4600 product lines.
• Tremco: Tremco manufactures sealants, waterproofing, and roofing products targeting commercial roofing contractors with comparable chemistries (polyurethane, silicone, hybrid) and overlapping distributor relationships — a direct competitor to Geocel in the professional roofing channel.

Emerging players

• MFM Building Products: MFM Building Products manufactures self-adhered roofing membranes, sealants, and waterproofing products for professional contractors, with a specialty focus on RV and metal roofing applications that overlaps with Geocel's Pro Flex RV and roofing sealants lines.
• NPC Colored Sealants: NPC is a specialty sealant manufacturer focused on color-matched construction sealants — directly overlapping with Geocel's Phantom translucent color-matching technology and serving similar metal roofing and architectural metal contractor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geocel
• LinkedInlinkedin.com/company/geocel-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geocel