Highlands Sports Complex

What Highlands Sports Complex does

Highlands Sports Complex (HSC) is a privately-held, year-round indoor sports and recreation facility located at 225 McCormick Way, Triadelphia, West Virginia, within The Highlands retail development off Interstate 70. Founded in 2020 and operated under management from Sports Facilities Companies, the 88,000-square-foot complex serves the Ohio Valley tri-state area spanning West Virginia, Ohio, and Pennsylvania. Its primary users are youth athletes (ages 5-14), adult recreational athletes, families, schools and youth groups, and corporate and community event organizers, with named institutional users including The Linsly School, Wheeling University, and regional robotics competition organizers.

The facility's core physical assets are an 88,000-square-foot indoor turf field, six configurable hardwood courts, four batting cages and pitching tunnels, a 4,000-square-foot arcade with virtual reality attractions, and a Play Climb zone with 30-plus climbing walls. Programming spans basketball, soccer, volleyball, baseball, softball, flag football, pickleball, and lacrosse, delivered as development classes, leagues, summer camps, open play sessions, and tournaments. Ancillary revenue lines include the on-site Tower Cafe, birthday party packages, a Parents Night Out child-care event, the Highlands Climbing Club membership, and a recurring Silent Disco series. The building holds WELL Building Standard certification, and the New Heights Apparel line is sold as a sub-brand. There is no proprietary technology platform; all program registration, scheduling, and facility booking run through the third-party DaySmart Recreation SaaS.

Revenue is generated across five streams: facility and court rentals, sports programs and camps, food and beverage, arcade and climbing entertainment, and event venue hosting. Pricing is unit-based (open basketball at $6/day, summer camps at $115-$175 per child per week, youth league team fees at $500, with sibling and early-bird discounts) and quote-based for facility rentals and corporate events. Go-to-market is hybrid: direct-to-consumer walk-ins for open play and pay-per-use attractions; self-serve online registration for structured programs; and a dedicated event inquiry and booking team for corporate and tournament rentals. Marketing relies on content (blog), organic social (Facebook, Instagram, Twitter), email newsletter, community events, and word-of-mouth referrals. No revenue, headcount, or funding figures are publicly disclosed.

Name

Highlands Sports Complex

Legal name

Highlands Sports Complex

Website

https://highlandssports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Highlands Sports Complex is a privately-held, 88,000-square-foot indoor sports and recreation facility in Triadelphia, WV, serving the West Virginia-Ohio-Pennsylvania tri-state area with multi-sport programming, leagues, camps, climbing, arcade, and event venue rentals for youth athletes, adults, families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Indoor Sports & Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Indoor sports facilities
• Youth sports programs
• Sports camp services
• Event venue rentals
• Family entertainment center

Headquarters

HQ city

Triadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility & Court Rentals: The complex generates revenue by renting courts, turf fields, batting cages, pitching tunnels, and meeting/event spaces to teams, leagues, organizations, and corporate groups on an hourly or session basis.
2. Sports Programs & Camps: Revenue from structured programs including youth camps, development classes, and leagues across multiple sports (basketball, soccer, volleyball, baseball, softball, flag football, lacrosse, pickleball). Registration fees are charged per participant per session or session bundle.
3. Food & Beverage (Tower Cafe): On-site cafe serving quick-service food and beverages to visitors, teams, and event attendees. Generates ancillary revenue from concessions, pizza, snacks, and lunch options for camp participants.
4. Arcade & Play Climb Entertainment: Family entertainment center with arcade games, virtual reality experiences, and climbing attractions sold on a per-session or pay-per-use basis. Prizes and unlimited play cards provide additional revenue opportunities.
5. Event Venue Hosting: Rental of event spaces for corporate events, trade shows, expos, senior fairs, graduation parties, and community gatherings. Revenue generated through venue rental packages, catering, and add-on services such as Play Climb and arcade access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Highlands Sports Complex operates an 88,000-square-foot indoor sports and recreation facility in Triadelphia, West Virginia, providing year-round sports programs (basketball, soccer, volleyball, baseball, softball, flag football, pickleball, lacrosse), a 4,000-square-foot arcade, a Play Climb attraction with 30+ walls, event venue rentals, birthday party packages, and on-site dining at Tower Cafe. The complex offers youth and adult leagues, camps, development classes, and open play sessions serving the Ohio Valley tri-state area.

Product overview

Highlands Sports Complex is a state-of-the-art sports and recreation facility offering a unified platform of indoor sports facilities, family entertainment, and event venues. The core offering centers on 88,000 sq ft of indoor turf and 6 hardwood courts hosting basketball, soccer, volleyball, baseball, flag football, pickleball, softball, and lacrosse programs. Supporting products include Play Climb (30+ climbing walls) and a 4,000 sq ft Arcade with VR experiences. Event services encompass venue rentals for corporate events, parties, and conventions. Programming includes youth/adult camps, leagues, development classes, and specialty programs like the Highlands Climbing Club and Silent Disco events. Ancillary services include the Tower Cafe dining and New Heights Apparel merchandise. The facility also holds WELL Building Certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Programs

Quantifiable outcome

• Youth sports participation — research cited: Physically active communities have 18% lower rates of high blood pressure; 95% of Fortune 500 executives participated in youth sports; 58% of adults who play sports report reduced stress, 51% report better overall health

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wheeling UniversitycoreStrategic or Co-development PartnerWheeling University (formerly Wheeling Jesuit University) provides coaching staff and instructors for multiple sports programs including basketball camps, softball camps, and soccer development classes. University athletes and coaches serve as instructors, bringing real-game insight to youth programs.
• Ohio Valley Volleyball AcademycoreStrategic or Co-development PartnerHighlands partners with Ohio Valley Volleyball Academy for volleyball youth development programming. The academy powers volleyball camps at HSC, providing expert coaching and instruction for youth volleyball programs.
• Bo Jackson EliteminorStrategic or Co-development PartnerBaseball camp at Highlands Sports Complex is powered by Bo Jackson Elite, lending the brand's name and coaching expertise to youth baseball programming.
• DaySmart RecreationcoreTechnology or IntegrationDaySmart Rec is the technology platform used for online program registration, scheduling, and facility booking. All sports programs, camps, leagues, and class registrations are processed through the DaySmart Rec system.
• Sports Facilities Companies (SFC)coreOthersSports Facilities Companies (SFC) manages the Highlands Sports Complex. SFC is a sports facility management company that operates the complex on behalf of ownership. General Manager Harvey Greenidge is part of the SFC team.
• Local Sponsors (Alpha Tavern, Centre Market, Comfort Inn, DiCarlos Pizza, Fairfield Inn, Grand Vue Park, Jimmy Johns, McDonalds, Pepsi, Quakers Steak, Victory Soccer, and others)minorGTM or Marketing PartnerVarious local and regional businesses sponsor Highlands Sports Complex, displayed on the website as partner logos. Sponsors include hotels (Comfort Inn, Fairfield Inn), restaurants (Alpha Tavern, DiCarlos Pizza, Jimmy Johns, Quakers Steak), community organizations (Centre Market, Grand Vue Park, Victory Soccer), and national brands (McDonalds, Pepsi). These sponsorships support marketing and community engagement.
• Guntry WVminorGTM or Marketing PartnerGuntry WV, an upscale shooting range and training center located minutes from the complex, is featured in the visitor guide as a nearby attraction, indicating a cross-promotional relationship for out-of-town visitors staying at The Highlands.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, arcade, and gravity attractions alongside food and event hosting. Comparable to HSC's family entertainment and event venue revenue streams.
• Spooky Nook Sports: The largest indoor sports complex in North America (Lancaster, PA), offering multi-sport courts, turf fields, climbing, arcade, and event hosting. Closest direct comparable to HSC's destination multi-sport model at a larger scale.
• The Sports Factory: Regional multi-sport indoor facility offering turf, courts, training, leagues, and birthday parties. Closely matches HSC's core sports-programming and event-rental model at a comparable regional scale.
• Sky Zone Trampoline Park: Indoor active-entertainment chain focused on trampolines, climbing, and party hosting. Comparable to HSC's Play Climb, arcade, and birthday-party business with overlapping youth and family customer segments.
• Chelsea Piers Connecticut: A multi-sport indoor complex combining ice, turf, courts, climbing, and youth programming with event rentals. Highly comparable to HSC in the breadth of sports and family entertainment under one roof.
• Apex Center (Colorado): Multi-sport destination facility combining ice rinks, turf, courts, and family entertainment in one complex. Similar destination positioning, multi-sport programming, and family-focused amenities to HSC.
• iFly Indoor Skydiving: National chain of indoor active-entertainment venues offering a signature activity, group events, and family experiences. Comparable to HSC's Play Climb and family entertainment business model around pay-per-use indoor attractions.

Broad incumbents

• Life Time Athletic: National premium fitness club operator offering courts, pools, classes, youth programming, and event spaces as part of a broader athletic lifestyle portfolio. Comparable to HSC's programming breadth but at scale and across many locations.

Emerging players

• Parisi Speed School: Franchised youth athletic training network offering sports performance and speed programs in shared facility footprints. Comparable to HSC's youth development and camp programming from a programming/methodology standpoint.
• DICK'S House of Sport: Experiential retail concept from DICK'S Sporting Goods combining shopping with climbing, turf, batting cages, and family activities. Comparable to HSC's destination sports + entertainment model but anchored on retail rather than rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PlayHSCSports
• Facebookfacebook.com/HighlandsSports
• Instagraminstagram.com/highlandssports
• LinkedInlinkedin.com/company/highlands-sports-complex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Sports Complex