Dasty Italia

Name

Dasty Italia

Website

https://dastysolution.com

Company type

Private

Founded year

1980

Short description

Dasty Italia is a privately held Italian manufacturer, founded in 1980 and based in Bergamo, that produces private label household cleaning liquids for the European market. The input provides no additional product, customer, or financial detail.

Ownership category

akta.pro rank

Product category

Household Cleaning Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)

akta.pro secondary industry

Hand Dishwashing Liquids & Gels (CRAJABAB)

Keywords

• Private label cleaning products
• Household cleaning liquids
• Cleaning product manufacturing
• Private label manufacturing
• Household cleaning products

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Search monetization: The browser extension modifies the default search provider to Bing, which suggests a search-based monetization model. However, the revenue mechanics are not explicitly disclosed in the source material.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dasty Italia manufactures private label household cleaning liquids in Europe. Operating from Bergamo, Italy, the company produces cleaning liquid formulations that are sold under retailer or distributor brand labels, functioning as a contract manufacturer for European customers in the household cleaning products market.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Household Cleaning Liquids Manufacturing Contract manufacturing service producing household cleaning liquid formulations sold under the customer's brand or label. The service is offered to European retailers, distributors, and brand owners who want to market cleaning products under their own labels without operating their own manufacturing facilities, leveraging Dasty Italia's formulation expertise and production capacity.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Realchimica: Italian private label and branded manufacturer of household cleaning products; comparable in scale, geography, and product format to Dasty Italia.
• Sutter Industries: Italian manufacturer of household and professional cleaning liquids, headquartered in northern Italy, directly comparable to Dasty Italia by geography and product format.

Broad incumbents

• Unilever: Global CPG incumbent with European household cleaning brands (Cif, Domestos) and substantial manufacturing footprint that competes for private label contracts and retailer shelf space.
• PZ Cussons: UK-listed personal care and household products group with European manufacturing presence; competes in liquid cleaners and provides both private label and branded SKUs to European retailers.
• Henkel AG: Global CPG incumbent with major household cleaning (Persil, Bref, Somat) lines including contract manufacturing; competes with Dasty Italia for private label volumes in Europe and sets the category benchmark on formulation and scale.
• Procter & Gamble: Multinational CPG incumbent with large European household cleaning franchises (Fairy, Mr. Proper); serves both branded retail and selected private label, representing the scale ceiling for the category.

Direct peers

• Bolton Group: Italian-owned consumer goods group (Omino Bianco, WC Net, Rio) producing household cleaning liquids for both owned brands and private label, making it a directly comparable Italian competitor in the same category and geography.
• Werner & Mertz: German manufacturer of household cleaning liquids (Frosch, Ecover) supplying European retailers with branded and private label products; comparable in product format (liquids) and customer base (European retail).
• McBride plc: Largest UK-listed private label manufacturer of household cleaning and personal care products, supplying European retailers with liquid detergents, dishwash, and surface cleaners — the closest direct comparable to Dasty Italia's contract-manufacturing model.

Emerging players

• Delta Pronatura: German specialty cleaning manufacturer (Dr. Beckmann, Bullrich) with growing private label and branded liquid offerings across Europe; comparable as a mid-sized European specialty liquid cleaner competing for retailer contracts.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dasty Italia