NICEZINIDATA

What NICEZINIDATA does

NICEZINIDATA (NICE지니데이타) is a Seoul-based commercial big data analytics subsidiary of NICE평가정보 (NICE Evaluation Information), Korea's largest information company, which holds 100% ownership. The company aggregates commercial big data covering 3.2 million commercial properties nationwide across 500+ data types and serves government agencies, financial institutions, and large enterprises with commercial-district analytics, credit scoring, marketing prediction, and data combination services. Its named customers include Woori Bank, IBK, KB Kookmin, NH NongHyup, OB Card, Lotte, Daiso, KT&G, Samyang, SPC Group, plus the National Intelligence Service and multiple local governments.

The product portfolio spans NICE MARKET INFO (subscription commercial analytics), NICEbizmap (SOHO/SMB commercial district analysis), the CSS (Credit Scoring System) for financial institutions, and the Digital Life Data Dam (cross-enterprise data combination and pseudonymization). Underlying technology is built around a Data Science team working on Hadoop/Spark/Scala/Python infrastructure, with ML-based marketing prediction, collaborative filtering recommendation systems, regional economic optimization models, and credit risk scoring. The Data Science team executes 50+ convergence analysis projects annually and supports evaluation of 1,000+ major commercial districts for financial-sector clients.

The business model combines enterprise analytics contracts with financial and public-sector clients, a subscription analytics offering (NICE MARKET INFO) for broader market access, and a subsidised SME channel via the KDATA (Korea Data Agency) Data Voucher program, where voucher customers can draw on 5M KRW plus 32-54M KRW annually per company for eligible analytics services. GTM is hybrid — enterprise sales for large anchors complemented by SME- and SOHO-facing subscription and voucher channels — with cross-sell leverage from the parent NICE Group's distribution and brand.

Name

NICEZINIDATA

Legal name

NICE지니데이타

Website

https://nicezinidata.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

NICEZINIDATA is a Seoul-based commercial big data analytics subsidiary of Korea's NICE Evaluation Information, serving government, financial institutions, and enterprises with commercial-district analytics, credit scoring, and marketing prediction models built on 3.2 million commercial property records and 500+ data types.

Ownership category

akta.pro rank

Product category

Big Data Analytics & Consulting Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAM

Pricing, Revenue & Commercial Analytics

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAJANAD

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Commercial data analytics
• Big data consulting
• Market intelligence services
• Credit scoring analytics
• Retail location analytics

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Subscription Services: NICE MARKET INFO subscription service provides user-customized reports and various analysis-related content on a recurring subscription basis.
2. Consulting Services: Professional data consulting including big data modeling, strategic consulting, marketing effect analysis, and evaluation for enterprise clients across public, financial, distribution, franchise, manufacturing, and real estate sectors.
3. Web Service Platform (NICEbizmap): Commercial district analysis web service for SOHO customers providing market trends and marketing insights through online platform access.
4. Data Voucher Business: Government-supported data and processing services where qualifying enterprises receive up to 5 million won in data purchase support and up to 32-54 million won in data/AI processing support through KDATA program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

NICE지니데이타 is a professional big data consulting company that operates a proprietary commercial big data platform combining 3.2 million nationwide commercial property records with 500+ types of commercial data (retail transaction, POS, customer behavior, real estate, financial product usage, vehicle ownership, public/weather). It delivers market trend analysis, credit scoring model development, marketing prediction models, recommendation systems, and strategy consulting to enterprise clients across public, financial, distribution, franchise, manufacturing, and real estate sectors, plus self-serve commercial district analysis and subscription reporting for SOHO/individual business customers.

Product overview

NICEZINIDATA is a comprehensive big data consulting company that offers a multi-layered portfolio of products and services. The core offerings include: NICE MARKET INFO (subscription-based customized reports), the Commercial Area Analysis Service (web-based market insights), and Digital Life Data Dam (cross-enterprise data services). For business customers, the company provides specialized consulting services across six sectors: Public (smart city, policy verification), Finance (credit scoring, marketing prediction), Retail (store typology, marketing strategy), Franchise (location analysis, expansion recommendations), Manufacturing (consumer analysis, product testing), and Real Estate (commercial impact assessment, MD strategy). The company also participates in the government Data Voucher Program supporting SME digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• NICE MARKET INFO: Subscription-based service providing user-customized reports and various analysis-related content
• 상권분석서비스 (Commercial District Analysis Service)
• 디지털 라이프 데이터 댐

Products and services

• NICE MARKET INFO Subscription-based service providing user-customized reports and various analysis-related content on a recurring subscription basis for individual and business customers seeking market insights.
• 상권분석서비스 (Commercial Area Analysis Service / NICEbizmap) Web-based commercial district analysis service providing market trends and marketing insights for small business owners (SOHO), including store sales forecasting, promising location/industry recommendations, competitor analysis, and target marketing selection.
• 디지털 라이프 데이터 댐 (Digital Life Data Dam) Cross-enterprise online/offline data pseudonymization and combination service for customer analysis and insight derivation, delivering enhanced customer value across organizations.
• 소상공인 타겟팅 서비스 (SOHO/SMB Targeting Service) Marketing targeting service for financial sector clients using regional business establishment data and commercial area conditions, including visualization of apartment demographics, income, consumption, and credit statistics.
• 리스크 모델(CSS) 개발 서비스 (Credit Scoring System Development Service) Credit Scoring System development service for financial sector loan, card, and installment finance credit examination and debt management, including application scoring and behavioral scoring models.
• 프랜차이즈 출점 분석 서비스 (Franchise Location Analysis Service) Franchise location analysis service providing nationwide supply-demand analysis, full potential assessment, promising location recommendations, and target marketing strategies by store.
• 제조업 마케팅 인사이트 서비스 (Manufacturing Marketing Insights Service) Product-specific consumer analysis, repurchase and product switching analysis, and new product/promotion effectiveness analysis for manufacturing companies in tobacco, alcohol, beverages, and confectionery sectors.
• 부동산 상권 분석 서비스 (Real Estate Commercial Analysis Service) Commercial real estate analysis service including large commercial facility impact assessment, optimal MD strategy establishment, and promising business type recommendations based on location/commercial analysis.

Quantifiable outcome

• Promotion effectiveness: existing customer consumption increased 180%, new customer consumption increased 370% additional effect
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• KDATA (Korea Data Agency)coreStrategic or Co-development PartnerKDATA operates the Data Voucher Support Business, a government program where NICE지니데이타 provides data and processing services to qualifying enterprises (SMEs, startups, self-employed). The program supports data purchases up to 5 million KRW and data processing up to 32-54 million KRW per company annually.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Megazone Cloud: Korean cloud and data-analytics services provider with strong enterprise footprint. Comparable as a broader data/analytics solutions provider to Korean enterprises and public sector clients.
• NielsenIQ: Global consumer and retail market research firm providing commercial analytics, POS data, and shopper insights. Comparable as an incumbent commercial analytics provider across multiple industry verticals.
• Korea Credit Bureau (KCB): Korea's major credit information bureau jointly owned by Korean financial institutions. Comparable in providing credit data and analytics infrastructure used by financial sector clients, though broader and more consumer-credit focused.

Direct peers

• Placer.ai: US-based location analytics platform providing foot-traffic, commercial real estate, and retail analytics. Direct international comparable to NICEZINIDATA's location intelligence and commercial-district analysis products.
• NHN Data (DataSpring): Korean data analytics subsidiary of NHN providing commercial data, market research, and consulting services. Comparable in offering commercial-area analytics, marketing research, and big-data consulting to Korean enterprises.
• GoodsData (굿스데이터): Korean retail and commercial big-data analytics firm providing POS-based market intelligence, product-level analysis, and franchise/distribution insights. Closely matches NICEZINIDATA's POS analytics and retail vertical offerings.
• Localstack (로컬스택): Korea-based location intelligence and commercial-area analytics platform serving retail, franchise, and real estate clients. Directly comparable to NICEZINIDATA's location analytics and commercial district analysis offerings.
• WiseApp (와이즈앱): Korean mobile/market data analytics firm providing consumer behavior, market trend, and competitive intelligence data. Comparable as a Korean data analytics provider offering commercial market insight subscriptions and reports.

Emerging players

• IGAWorks: Korean mobile analytics and marketing data platform. Overlaps with NICEZINIDATA's analytics and marketing-prediction capabilities, though more focused on mobile/advertising measurement.
• KB INSIGHT: Data and analytics subsidiary of KB Financial Group. Comparable in offering financial-sector data analytics and risk/credit modeling within a Korean financial-services conglomerate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nice-zinidata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NICEZINIDATA