Billy Cotton

What Billy Cotton does

Billy Cotton is a multi-disciplinary American interior design firm headquartered at 508 West 26th Street in New York, founded and led by creative director Billy Cotton. The firm provides full-service interior design for high-net-worth residential clients and select commercial projects, frequently executing total overhauls that include ground-up construction in collaboration with architecture firms such as Hamady Architects, CTK Architecture, Stamberg Aferiat, and William Hefner. Its work is distinguished by a layered aesthetic that interweaves contemporary and historical sensibilities, custom furniture and lighting, and the integration of client-owned art collections, evidenced by named projects for clients including Cindy Sherman, David Harbour and Lily Allen, and artists Lisa Yuskavage and Matvey Levenstein.

The firm's business model combines fee-based professional services with proprietary product sales. Design fees are quote-based and project-specific for an elite clientele, with no publicly disclosed pricing. Revenue diversification comes from a proprietary furniture catalog launched primarily in 2019 and expanded with Collection 2022, including the Regency Collection, Joinery Collection, Parchment Desk, Elements Dining Table, Planter, and Collection 2022, distributed through the firm's own e-commerce site and a trade showroom serving designers and architects. The firm holds AD100 and Elle Decor A-list recognition and has been profiled in The New York Times, The Wall Street Journal, and The World of Interiors. A February 2024 collaboration with West Elm marks the firm's first mainstream retail licensing partnership, extending its brand beyond bespoke commissions.

Name

Billy Cotton

Website

https://billycotton.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Billy Cotton is a New York-based, AD100-recognized interior design firm led by creative director Billy Cotton, serving high-net-worth residential clients and select commercial projects through bespoke full-service design, architect collaborations, and a proprietary furniture line.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321)

SIC

General Bldg Contractors - Residential Bldgs (1520), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG)

Keywords

• Interior design services
• Residential interior design
• Custom furniture design
• Luxury home renovation
• Commercial interior design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design including renovations and total overhauls for residential and commercial projects. The firm creates custom furniture, lighting, and specifies striking artifacts and works of art.
2. Product Sales: Sale of proprietary furniture and design collections including the Regency Collection, Joinery Collection, Collection 2022, Parchment Desk, Elements Dining Table, and Planter.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Billy Cotton is a multi-disciplinary American interior design firm providing full-service residential and commercial interior design, including total renovations, ground-up construction interiors, and gut rehabs. The firm specifies and creates custom furniture, lighting, and a curated selection of art and artifacts, and sells proprietary furniture collections and individual pieces through its own channels. Projects range from triplex penthouses and Brooklyn townhouses to ground-up beach houses and select hospitality interiors such as Bridges Restaurant.

Product overview

Billy Cotton is a multi-disciplinary American interior design firm that offers residential and commercial interior design services, including renovations and total overhauls requiring ground-up construction. The firm also produces its own line of furniture products and collections, including the Regency Collection, Collection 2022, Joinery Collection, Parchment Desk, Elements Dining Table, and Planter, which reflect the firm's design sensibility of layering novel color palettes, custom furniture and lighting, and striking artifacts and works of art.

Differentiator

Problem solved

Functional benefit

Brands

• Regency Collection: Furniture collection launched in 2019.
• Joinery Collection
• Parchment Desk
• Elements Dining Table
• Planter
• Collection 2022

Products and services

• Interior Design Services Full-service interior design for residential and commercial projects, including renovations, total overhauls, and ground-up construction interiors. The firm specifies custom furniture, lighting, art, and artifacts, and works with architecture firms to deliver comprehensive interior design services for elite clientele including prominent artists and celebrities.
• Regency Collection A proprietary furniture collection featuring pieces with Regency-style design elements, sold through the firm's website to consumers and trade clients.
• Joinery Collection A proprietary furniture collection featuring joinery-focused pieces with craftsmanship detailing, sold through the firm's website.
• Collection 2022 A curated proprietary furniture and home decor collection launched in 2022, sold through the firm's website.
• Parchment Desk A standalone desk design from the 2019 product line featuring parchment-inspired materials, sold individually through the firm's website.
• Elements Dining Table A standalone dining table from the 2019 product line featuring elemental design aesthetics, sold individually through the firm's website.
• Planter A decorative planter from the firm's product line, sold individually through the firm's website.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered notable and core.

• West ElmnotableGTM or Marketing Partner · 1 February 2024First-ever collaboration between Billy Cotton and West Elm, a major home furnishings retailer. This partnership represents the firm's entry into licensed product collections with a mainstream retailer, expanding brand reach beyond bespoke high-end clientele.
• William Hefner (Architect)coreStrategic or Co-development PartnerCollaboration with architect William Hefner on the Beach House project in Los Angeles County. The project was built from the ground up with the goal of crafting a home at one with its magnificent Pacific Ocean location.
• Hamady ArchitectscoreStrategic or Co-development PartnerCollaboration with Hamady Architects on the gut renovation of a 1920s Georgian-style house in Bedford Hills for a young family.
• CTK ArchitecturecoreStrategic or Co-development PartnerCollaboration with CTK Architecture on the Brooklyn Heights project, stripping an 18th-century wood-frame house back to its bones and rebuilding with carefully preserved architectural details.
• Stamberg AferiatcoreStrategic or Co-development PartnerArchitecture firm partnership on Greenwich Village town house project designed to accommodate an important collection of contemporary paintings, drawings, and sculpture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jamie Drake: AD100 designer with a New York base known for high-end residential and select hospitality projects; comparable in elite client focus, design awards, and project-based revenue model.
• Ken Fulk: AD100 designer known for high-end residential, hospitality, and event work with a celebrity client base; comparable to Billy Cotton on multi-disciplinary capability and high-profile project types.
• Kelly Wearstler: AD100 designer with a parallel model combining bespoke residential and hospitality interior design with a branded product line and retail presence; the closest peer to Billy Cotton on the product-plus-services axis.
• Tom Scheerer: AD100 interior designer serving elite residential clients with a traditional-transitional aesthetic; comparable to Billy Cotton in client caliber, project scale, and AD100 positioning.
• Mark Sikes: AD100 interior designer with a residential practice plus a developed product line (through Hillary Co. and licensed collections); closely mirrors Billy Cotton's product-plus-services trajectory.
• Suzanne Kasler Interiors: AD100 designer with both a residential practice and an affiliated product line (through Herschel and others); comparable to Billy Cotton on the dual design-services-plus-product model.
• Victoria Hagan Interiors: AD100 designer of luxury residential interiors with a New York base and broad press profile; directly comparable in service mix, client tier, and geographic footprint.
• Nate Berkus Associates: AD100- and Elle A-list-recognized interior designer focused on high-end residential projects with a national celebrity clientele; directly comparable to Billy Cotton's positioning, scale, and project types.
• Robert Stilin: AD100 interior designer serving HNW residential clients in New York and the Hamptons with a similarly small, principal-led practice; directly comparable in scale, geography, and client profile.

Broad incumbents

• RH (Restoration Hardware): Large publicly traded luxury home furnishings retailer and design platform with galleries, source books, and integrated design services; relevant adjacent incumbent at the intersection of high-end interior design and branded product sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/billy_cotton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Cotton