MotorScrubber

What MotorScrubber does

MotorScrubber Ltd is a Sheffield, UK-based designer and manufacturer of portable, battery-powered floor cleaning and disinfection machines sold to professional cleaning contractors, facility managers, and institutional buyers globally. Its core hardware portfolio includes SHOCK (an oscillating scrubber with a 50mm cleaning head), JET3 (scrubber with integrated spray), M3 (compact scrubber), BLADE (2-in-1 microfibre spray mop), FORCE (scrubber-suction attachment for large scrubber-dryers), PROWASH (50L portable scrubber), and the STORM ballistic disinfection sprayer paired with disposable M-Wipes. The proprietary DMT (Dual Machine Technology) System runs both JET3 and STORM from a single battery backpack, and proprietary methods such as the 68-micron Perfect Liquid Layer disinfection protocol and patent-pending MAGPlate neodymium quick-change pad system anchor the technical differentiation. Products are assembled and quality-inspected in-house in Sheffield with a stated warranty failure rate of 0.4% (fewer than 4 faults per 1,000 machines).

The company monetises primarily through hardware sales of machines and interchangeable brushes, pads, and consumables (e.g., Diamond Twister pads, M-Wipes, batteries and chargers) priced per unit ex-VAT, with a 3-year commercial warranty included on machines. Go-to-market is a global distributor/stockist channel with regional direct sales support from offices in Sheffield (UK & Export, led by Sam Hill), St. Charles, Illinois (USA, led by Jenny Steiner-Graw), and via partner CleanStar HQ in Reservoir, Melbourne for Australia. The DRYFT sub-brand operates a parallel e-commerce storefront. Target customer segments are healthcare facilities, education, hospitality & leisure, professional cleaning & facility management, industrial & manufacturing, and transportation & transit, with named enterprise references including LNER, Virgin Atlantic, Stagecoach Supertram and The Grand Hotel.

MotorScrubber is an independent, founder-led private limited company (CEO Imre Killi, credited as inventor of SHOCK and STORM). It invests heavily in international trade show presence (ISSA, Interclean, Cleaning Show, Europropre) and in scientific marketing through its M-Science initiative, and is currently scaling via active global distributor recruitment and new sales hires in Germany and the USA.

Name

MotorScrubber

Legal name

MotorScrubber Ltd

Website

https://motorscrubberclean.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MotorScrubber is a Sheffield, UK-based manufacturer of battery-powered portable floor scrubbers and disinfection sprayers (SHOCK, JET3, STORM, BLADE), sold to professional cleaning contractors and facility managers across healthcare, hospitality, transport, education, and industrial sectors via a global distributor network with offices in the UK, USA, and Australia.

Ownership category

akta.pro rank

Product category

Commercial Floor Cleaning Equipment

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

Keywords

• Floor cleaning machines
• Commercial floor scrubbers
• Disinfection sprayers
• Cleaning equipment accessories
• Professional cleaning equipment

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Floor Cleaning Machines: Sale of powered floor scrubbing machines (SHOCK, M3, JET3, FORCE, PROWASH) as capital equipment purchases. Products are designed for professional/commercial use and carry a 3-year commercial warranty.
2. Floor Care Accessories and Consumables: Sale of interchangeable brushes, pads, and accessories for floor cleaning machines. Includes specialized pads (diamond twister, melamine, maroon stripping) and brush types (delicate, medium duty, aggressive, tile & grout, stair brushes).
3. Disinfection Consumables (M-Wipes): Disposable polypropylene wipe system for use with STORM disinfection sprayer. Creates recurring consumption demand alongside the hardware sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MotorScrubber designs, manufactures, and distributes professional compact floor cleaning machines and disinfection equipment at its Sheffield, UK headquarters. Its core product range includes oscillating and spray-equipped floor scrubbers (SHOCK, JET3, M3, BLADE, FORCE, PROWASH), a ballistic disinfection sprayer (STORM) with proprietary Perfect Liquid Layer technology, and a modular DMT cleaning-and-disinfection system that runs both JET3 and STORM from a single battery backpack. The company also sells a wide line of interchangeable brushes, pads, and consumables (M-Wipes) compatible with its machines.

Product overview

MotorScrubber is a UK-based manufacturer of professional floor cleaning machines offering a portfolio of complementary products. The core portfolio includes SHOCK (world's lowest profile floor scrubber), JET3 (floor scrubber with spray), BLADE (2-in-1 spray mop), M3 (compact scrubber), STORM (disinfection sprayer), FORCE (suction accessory), PROWASH (high capacity scrubber), and M-Case PRO. These integrate through the DMT System which combines JET3 and STORM on a single battery-powered backpack platform. Supporting accessories include specialized brushes (Delicate, Medium Duty, Aggressive Duty, Tile & Grout, Stair brushes in red/green, Flagged Tipped), pads (Diamond Twister, Microfibre, Melamine, Crystaliser, Maroon Stripping, Buffing, Polishing, General, Scrubbing, Stripping), M-Wipes disposable system, Wall Dock storage, and Batteries & Chargers. The products are designed for professional cleaning and facility management organizations with a focus on ergonomics and worker welfare.

Differentiator

Problem solved

Functional benefit

Brands

• DRYFT: Sub-brand mentioned on dryft-world.com - appears to be a separate product line or brand under the MotorScrubber umbrella
• M-Science

Products and services

• SHOCK Small Floor Scrubber World's lowest profile (50mm) oscillating floor scrubbing machine with shockwave scrubbing orbit, patent-pending soft glide wheels, and MAGPlate magnetic quick-change pad system. Designed for professional use in confined spaces, under furniture, and across all floor types.
• JET3 Floor Scrubber with Spray Function Compact floor scrubber with built-in spray function that removes the need for a separate bucket and chemical, designed for professional deep cleaning of floors and surfaces. Compatible with a range of brushes and pads.
• BLADE 2-in-1 Microfibre Spray Mop 2-in-1 microfibre spray mop with on-demand targeted spray and squeegee that applies up to 80x more pressure into grooves than traditional mops, designed for professional floor cleaning.
• M3 Small Floor Scrubber Scrubber-only compact floor cleaning machine for light deep cleaning of confined and hard-to-reach places in professional environments.
• STORM Ballistic Virus Killer Disinfection Sprayer Battery-powered sprayer using 68-micron ballistic nozzle and Perfect Liquid Layer technology for fast, targeted disinfection of common touch points. Used with M-Wipes to maintain surface wetness for the disinfectant contact/dwell time required for effective virus elimination.
• FORCE Scrubber with Suction Scrubber with suction designed to fit any brand of large scrubber dryer, enabling 100% floor cleaning coverage by reaching areas that larger machines cannot.
• PROWASH 50L Portable Deep Cleaning System 50L capacity portable scrubber for high-level deep cleaning solutions, suitable for industrial and outdoor use with the Green Stair Brush and Flagged Tipped Brush.
• DMT Dual Machine Technology System Combined cleaning and disinfection system pairing the JET3 floor scrubber and STORM disinfection sprayer, both powered from the same battery backpack, enabling deep cleaning and virus control in a single operator workflow.
• M-Wipes Disposable Polypropylene Wipes Disposable non-absorbent polypropylene wipe system for use with the STORM disinfection sprayer, designed to apply disinfectant and maintain surface wetness for the 1-10 minute chemical contact/dwell time. Sold as a recurring consumable.
• DRYFT Floor Cleaning Machine Floor cleaning machine sold under MotorScrubber's DRYFT sub-brand through a separate e-commerce storefront (dryft-world.com), targeting consumer/SMB buyers distinct from the main professional B2B channel.
• Batteries & Chargers Replacement battery packs and chargers for MotorScrubber's cordless cleaning machines, supporting continuous operation in professional cleaning workflows.
• Wall Dock Storage System Wall-mounted storage system for the DMT System, providing convenient storage of the battery backpack, JET3, and STORM components between uses.
• Floor Scrubbing Brushes (Delicate, Medium Duty, Aggressive Duty, Tile & Grout, Red/Green Stair, Flagged Tipped) Interchangeable brushes for JET3 and other MotorScrubber machines, including delicate, medium duty, aggressive duty, tile & grout, red and green stair brushes, and flagged tipped brushes for dusting and vehicle cleaning. Sold individually as consumable / replaceable accessories.
• Floor Scrubber Pads (Diamond Twister, Microfibre, Melamine, Crystaliser, Maroon Stripping, Buffing, Polishing) Range of specialised cleaning pads for MotorScrubber machines covering polishing (Diamond Twister, Microfibre, Crystaliser), scrubbing (Melamine, Green), stripping (Maroon, Black), and restoration across marble, granite, terrazzo, concrete, vinyl, tile, and carpet surfaces.
• Pad Holder Drive Plate Velcro drive plate for attaching all MotorScrubber cleaning pads to the floor scrubbing machines.

Quantifiable outcome

• Warranty failure rate of 0.4% (fewer than 4 faults per 1,000 machines sold)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CleanStar AustraliacoreChannel Partner/ Reseller/ DistributorCleanStar HQ (59 Radford Road, Reservoir, Victoria, 3073, Australia) serves as MotorScrubber's Australian operations partner handling sales for the Australian market. Represents company's regional hub for Oceania/distributed via local partner network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hako: German manufacturer of municipal and industrial cleaning machines including scrubber-dryers and sweepers. Comparable in target vertical markets and product category, particularly relevant as a European-headquartered competitor to MotorScrubber's professional scrubber line.
• Kärcher: German global leader in cleaning equipment, manufacturing professional and commercial floor scrubbers, sweepers, and high-pressure cleaners. Directly comparable to MotorScrubber's compact floor scrubber and spray product lines, but at significantly larger scale across more geographies.
• Nilfisk: Danish-based global manufacturer of professional cleaning equipment including floor scrubbers, sweepers, and vacuum cleaners. Directly comparable product portfolio and target customer base (commercial cleaning contractors and facility managers), with broader product breadth and global reach.
• IPC (Industrial Cleaning Products): Group of brands manufacturing professional cleaning machines including scrubbers, vacuum cleaners, and high-pressure washers. Comparable in serving contract cleaning and facility management buyers with a multi-brand product portfolio across Europe.
• Comac: Italian manufacturer of professional floor cleaning machines (scrubbers, sweepers, single-disc machines). Comparable as a focused, mid-sized European player targeting professional cleaning and facility management buyers with similar product positioning to MotorScrubber's SHOCK and JET3.
• Tennant Company: US-based manufacturer of industrial and commercial floor cleaning equipment, including scrubbers, sweepers, and coatings removal equipment. Directly comparable in target end-markets (healthcare, hospitality, transportation, education) and similar B2B/distributor-led sales motion.
• Numatic International: UK-based manufacturer of commercial and industrial cleaning equipment (Henry vacuum cleaners and the Numatic floor care range). Comparable as a UK-headquartered competitor in professional floor care, with overlapping distribution channels into contract cleaning and facility management.

Broad incumbents

• Diversey Holdings: Global provider of cleaning and hygiene solutions including chemicals, tools, and equipment for commercial and institutional customers. Comparable in serving healthcare, hospitality, and facility management end-markets, but with a broader portfolio weighted toward chemicals and consumables rather than motorized equipment.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions. Comparable in addressing disinfection and infection-control buyers in healthcare, hospitality, and food service, but at vastly larger scale and with a solutions-led rather than equipment-led model.
• BISSELL: US-based broad-line cleaning equipment brand with strong presence in floor care. Overlaps with MotorScrubber's BLADE spray mop category but is primarily consumer/retail-oriented rather than MotorScrubber's professional B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorscrubber
• YouTubeyoutube.com/channel/UCW8yK_fYSjZZq6w2p0aNrkQ
• Facebookfacebook.com/motorscrubberglobal
• LinkedInlinkedin.com/company/motorscrubber
• Instagraminstagram.com/motorscrubberglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotorScrubber