Salem Mac Guy

What Salem Mac Guy does

Salem Mac Guy, operating as The Mac Guy, LLC, is a single-operator Apple-specialist repair and consulting business based in Salem, Oregon, founded in 2007 by the sole proprietor Brant. The company focuses exclusively on Apple hardware and software — MacBook, iMac, iPhone, iPad, Apple TV, and Apple Vision Pro — across six core service lines: Mac repair, screen replacement, battery replacement, data recovery, malware protection (via MalwareBytes), and consulting/training. Brant began working with Macintosh systems in 1994 and is both the sole technician and customer-facing point of contact.

The business model is professional-services based, with quote-driven per-job pricing, free diagnostics, a 100% personal guarantee (no charge if the problem is not fixed), and no published rate cards. Services are delivered through three channels: on-site visits, drop-off at the appointment-only office at 299 Cottage St NE, and remote support via Splashtop (launched April 2020). Customer segments include home users, local SMBs (logos include CorpInc, CMI, IsaacsRoom, HGL), design studios, and schools across the Pacific Northwest, with 956+ repeat customers and 234 remote clients reported cumulatively since founding. A 5.0-star Google Business rating from 48 reviews and frequent comparison to the Apple Genius Bar indicate strong word-of-mouth pull.

The tech stack is lightweight and consumer-grade rather than proprietary: Splashtop for remote sessions, BookAFy for scheduling, Stripe for payments and recurring billing, OpenPhone for SMS, Plutio for the client portal, and MalwareBytes as a recommended and resold product. The only notable proprietary capability is specialized data recovery equipment for drives without physical damage, supplemented by partnerships with professional recovery facilities for severe cases. Non-Mac IT work is referred to a sister company, POE Solutions, also owned by Brant. There are no outside investors, no disclosed revenue figures, and no AI or software-product component — the offering is fundamentally labor-based.

Name

Salem Mac Guy

Legal name

The Mac Guy, LLC

Website

https://salemmacguy.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Salem Mac Guy (The Mac Guy, LLC) is a single-operator, Apple-only repair and consulting business in Salem, Oregon, founded in 2007 by Brant, offering Mac/iPhone/iPad repair, data recovery, malware protection, and training to home users, SMBs, design studios, and schools across the Pacific Northwest via on-site, drop-off, and remote support.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mac Repair Services: Hardware repair services for Mac computers including MacBook, MacBook Air, MacBook Pro, and iMac. Diagnostics are free with charges only if problem is resolved.
2. Screen Replacement: Display repair or replacement services for all types of Macs.
3. Battery Replacement: Portable Mac battery replacement services.
4. Data Recovery: Data recovery from damaged or inaccessible hard drives. Pricing varies by case; contact for customized quote. Partnered with professional recovery facilities for severe cases.
5. Malware Protection: MalwareBytes installation (free version) and discounted premium subscription with real-time protection and scheduled scans.
6. Consulting and Training: Beginner basics to advanced concepts and software training. Application training for Photos, GarageBand, iMovie, Adobe Photoshop, InDesign. Technology consulting for Mac or IT projects.
7. Remote Support: Remote assistance using Splashtop for malware removal and troubleshooting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Salem Mac Guy is a single-operator Macintosh repair and consulting service providing hardware diagnostics and repair (MacBook, MacBook Air, MacBook Pro, iMac), screen replacement, battery replacement, data recovery from damaged drives, malware protection via MalwareBytes, and beginner-to-advanced consulting/training for Apple devices (Mac, iPhone, iPad, Apple TV, Apple Vision Pro). Services are delivered on-site at customer locations, through office drop-off, or remotely via Splashtop, with a personal no-fix-no-fee guarantee.

Product overview

Salem Mac Guy is a Macintosh computer repair and consulting service provider offering a portfolio of hardware and software services. The core offering consists of six primary service categories: Mac Repair (general hardware diagnostics and repair), Screen Replacement, Battery Replacement, Data Recovery, Malware Protection, and Consulting/Training. These services are delivered through on-site, in-shop, and remote support options. The company also operates an online shop selling MalwareBytes premium subscriptions as an add-on product. The business emphasizes personal expertise with Macintosh systems since 1994, targeting home users, businesses, design studios, and schools in the Salem, Oregon area.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac Repair Hardware diagnostics and repair services for all Apple Macintosh computers including MacBook, MacBook Air, MacBook Pro, and iMac. Covers troubleshooting, part replacement, and free initial diagnostics with charges only when the situation is improved.
• Screen Replacement Display repair and replacement services for cracked or damaged screens across all types of Macs, including MacBook, MacBook Air, MacBook Pro, and iMac systems.
• Battery Replacement Portable Mac battery replacement service for MacBook, MacBook Air, and MacBook Pro devices, including battery cell replacement.
• Data Recovery Data recovery services for inaccessible hard drives using specialized equipment for drives with no physical damage or partial malfunctions. Severe cases are routed to partnered professional recovery facilities at discounted rates. Pricing is provided via customized quote based on case complexity.
• Malware Protection Malware detection and removal services for Macs, including installation of MalwareBytes software (free version) and offering of discounted MalwareBytes premium subscription licenses with real-time protection and scheduled scans.
• Consulting / Training Computer consulting and training services for Mac and Apple ecosystem users, from beginner basics to advanced concepts and software. Includes application training for Photos, GarageBand, iMovie, Adobe Photoshop, and InDesign, plus IT consulting and project advice.

Quantifiable outcome

• 956+ repeat customers
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• POE SolutionsminorStrategic or Co-development PartnerPOE Solutions is another business run by the same owner (Brant) providing managed IT services. The Mac Guy refers non-Mac IT work to this sister company and vice versa.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Apple Store / Apple Authorized Service Providers: Apple's first-party Genius Bar and authorized service network handles warranty and out-of-warranty Mac/iPhone repair with brand-affiliated trust — the primary structural competitor for any independent Mac repair shop.
• Geek Squad (Best Buy): Best Buy's in-store and in-home tech support arm offers Mac repair, data recovery, and device setup across the U.S. — directly overlapping Salem Mac Guy's core services but at much larger scale and broader reach.
• Simply Mac: Apple-authorized retail and service chain with physical stores offering Mac, iPhone, and iPad support and repair — overlaps with Salem Mac Guy on authorized service and Apple-ecosystem training.
• uBreakiFix (Asurion): National device-repair chain owned by Asurion offering Mac, iPhone, and other device repairs; competes for the same SMB and consumer walk-in repair demand that Salem Mac Guy serves.

Direct peers

• TekMedia (MacTek): Mac-focused service provider offering Apple device repair, data recovery, and consulting — comparable specialization and customer base to Salem Mac Guy.
• iResQ: Independent Mac and Apple device repair shop offering mail-in and local repair for MacBooks, iMacs, and iPhones — closely comparable scope of services including data recovery and screen replacement.
• Mac Medics: Mac-focused repair and support service specializing in Apple hardware and software troubleshooting — same single-platform specialization, similar service categories (repair, data recovery, training).
• CompuCure: Long-running Mac and Apple device repair specialist offering mail-in and on-site service — closely aligned service portfolio including data recovery, hardware repair, and software troubleshooting.

Regional players

• PowerMax: Pacific Northwest-based Mac specialist offering sales, service, and support for Apple products — directly comparable to Salem Mac Guy in focus but operating across multiple Oregon/Washington locations.

Others

• POE Solutions (sister company): Managed IT services firm run by the same owner (Brant); handles non-Mac IT work cross-referred from Salem Mac Guy — directly comparable operating model and geographic base, complementary rather than competing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtjKCV-NGS2X90xy7Ci4A1w?view_as=subscriber
• Facebookfacebook.com/salemmacguy
• Instagraminstagram.com/the.macguy
• LinkedInlinkedin.com/company/salem-mac-guy-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Mac Guy