What Novadic-Kentron does

Novadic-Kentron (Stichting Novadic-Kentron, "NK") is a Dutch non-profit foundation headquartered at Zorgpark Voorburg in Vught that delivers comprehensive addiction care and recovery services across the North Brabant province. Founded in 1950 and formed through the December 15, 2003 merger of Novadic (East Brabant) and Kentron (West Brabant), the organization treats substance and behavioral addictions — alcohol, drugs, internet, gaming, gambling, and sex — for patients aged 12 to 112. Service lines span clinical detoxification and diagnostics (MFE), High Care Dual Diagnosis for co-occurring psychiatric disorders (open and closed admission), Medisch Ambulante Zorg including methadone dispensing and a medical heroin unit, residential housing (Hostel Oosterwende and Zwanenhuis), forensic addiction care and verslavingsreclassering (addiction probation), youth services (NK Jeugd, ages 12–24), and family/relative support. The 913-employee workforce operates from 12 locations spanning Vught to Bergen op Zoom and Eindhoven to Oss, supplemented by penitentiary-based care at PI De Oosterhoek in Grave and integration with GGzE, Jeroen Bosch Ziekenhuis, 39 Brabant municipalities, and the Spoedplein acute-care network. Since January 1, 2025 NK has absorbed Co-eur, a specialized eating-disorder outpatient GGZ provider.

Technically, NK operates a hybrid care delivery stack combining conventional clinical pathways with two notable digital components: RECOVRY (RElapse COntrole VR TherapY), a VR/AR cue-exposure intervention co-developed with Breda University of Applied Sciences and Thalamusa (with TU Eindhoven on long-term relapse research), and a telehealth layer using Minddistrict secure video calling (with Microsoft Teams backup) where video sessions are auto-deleted post-session for privacy. Educational outreach runs through NK Academie (training, e-learning via GGZ-Ecademy's "Verslaving en Middelen" module, intervision, and NovaKennis webinars) and the "De Bittere Pil" podcast. Clinical IP includes published "Contingentie Management" guidelines and a "Pijn en verslaving" ACT-based workbook (co-developed with Hogrefe).

NK's business model is reimbursement-based under the Dutch basic health insurance (basisverzekering) system; all clinical services are contracted with nine named Dutch health insurers — VGZ, DSW, ONVZ, Menzis, Zorg en Zekerheid, ASR, CZ, Salland, and Zilveren Kruis (Achmea) — and Caresq/EUcare cannot be served due to non-contracted status. Go-to-market is hybrid: primarily referral-driven (GP huisarts, hospitals, mental health providers, justice/justitiepartners, and youth care) with self-referral paths, plus community-led demand generation through Stevige Lokale Teams (SLT) and the SKIP drug-normalization program across 39 municipalities, funded by regional, insurer, and Wlz long-term-care budgets. NK holds the TOPGGz Keurmerk at its Vught clinic (October 2022), complies with NEN 7510 information security and AVG/GDPR privacy obligations, and reported no public revenue figure in the available materials.

Name

Novadic-Kentron

Legal name

Stichting Novadic-Kentron

Website

https://novadic-kentron.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novadic-Kentron (Stichting Novadic-Kentron) is a Dutch non-profit foundation providing comprehensive addiction treatment, detoxification, forensic care, and recovery services across North Brabant through 12 locations and 913 specialized staff, serving individuals, families, healthcare professionals, and justice partners.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Parole Offices and Probation Offices (92215)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Correctional Health, Mental Health & Substance Abuse Services (In-Custody) (BPAKANAG)

Keywords

• Addiction treatment services
• Substance abuse care
• Forensic addiction care
• Mental health rehabilitation
• Youth addiction services

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services (Basisverzekering): All care provided by NK falls under the Dutch basic health insurance (basisverzekering). Healthcare is funded through health insurance contracts with Dutch insurers including VGZ, DSW, ONVZ, Menzis, Zorg en Zekerheid, ASR, CZ, Salland, and Zilveren Kruis (Achmea). Services include addiction treatment, rehabilitation, prevention, and forensic addiction care (reclassering).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Novadic-Kentron (NK) is a specialized addiction care organization that provides comprehensive treatment, rehabilitation, and prevention services for individuals with substance and behavioral addictions (alcohol, drugs, gambling, internet, gaming, sex). Services span outpatient clinics, inpatient detox, clinical care, forensic addiction supervision, addiction probation, residential support, and youth-focused programs, delivered across multiple facilities throughout North Brabant, Netherlands.

Product overview

Novadic-Kentron (NK) is a comprehensive addiction care organization operating as a single unified entity with multiple specialized services. The core offering includes Verslavingszorg (addiction treatment) for alcohol, drugs, internet, games, gambling, and sex addictions, spanning clinical care, outpatient treatment, and residential support. Specialized divisions include NK Jeugd (youth services ages 12-24), Forensische Verslavingszorg (forensic addiction care), and Verslavingsreclassering (addiction probation services). Treatment facilities encompass detoxification, High Care Dubbele Diagnose programs, Medisch Ambulante Zorg (including methadone and medical heroin units), clinical MFE care, and residential housing. Supporting services include NK Herstel (recovery with experiential expertise), NK Academie (training/education), and the De Bittere Pil podcast. Innovation projects include RECOVRY VR intervention for alcohol recovery and the SKIP denormalization campaign. Since January 2025, Co-eur (eating disorders treatment) has been integrated into the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Verslavingszorg (Addiction Treatment) Comprehensive treatment services for addiction to alcohol, drugs, internet, games, gambling, and sex. Includes clinical treatment, outpatient care, detoxification, and specialized programs for clients aged 12 to 112.
• NK Jeugd (Youth Services) Specialized addiction treatment and support services for youth aged 12-24 years, addressing substance use and behavioral addiction issues in young people.
• Forensische Verslavingszorg (Forensic Addiction Care) Addiction treatment services combined with forensic supervision for individuals who have committed offenses related to their addiction, provided in partnership with judicial systems.
• Verslavingsreclassering (Addiction Probation) Probation services specifically focused on addiction, providing supervision, behavioral intervention, and rehabilitation support for individuals under judicial supervision.
• Detoxificatie en Diagnostiek (Detoxification and Diagnostics) Medical detoxification services and comprehensive diagnostic assessments for addiction, including specialized programs for clients with intellectual disabilities.
• High Care Dubbele Diagnose (Dual Diagnosis) Specialized treatment for patients with both addiction and psychiatric co-occurring disorders, available in both open and closed admission settings.
• Medisch Ambulante Zorg (Medical Outpatient Care) Medical outpatient care services including methadone dispensing and medical heroin unit for opioid replacement therapy.
• Klinische Zorg MFE (Clinical Care) Clinical residential treatment facilities offering multidisciplinary care for addiction recovery.
• Woonvoorzieningen (Residential Facilities) Housing support services including Hostel Oosterwende and Zwanenhuis for individuals requiring residential support during addiction recovery.
• RECOVRY VR Intervention VR/AR-based therapeutic intervention combining virtual environments, AR triggers, and virtual humans to simulate social scenarios (e.g., bars) for alcohol relapse prevention training.
• Co-eur (Eating Disorder Treatment) Specialized mental health institution focused on outpatient treatment of eating disorders, integrated into NK since January 2025.
• NK Herstel (NK Recovery Support) Recovery support services utilizing experiential expertise, including volunteer supporters and certified experts by experience to help clients on their recovery journey.
• NK Academie (Professional Education) Educational platform consisting of four pillars: training and development, education and internships, intervision/supervision/coaching, and NovaKennis knowledge-sharing sessions for professionals in addiction care.

Quantifiable outcome

• Significant improvements in reducing craving and increasing self-confidence with RECOVRY VR therapy
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GGzEcoreStrategic or Co-development Partner · 4 June 2026Mental Health Network (Mentaal Gezondheidsnetwerk) collaboration in Southeast Brabant for integrated mental healthcare, bringing together healthcare and welfare organizations for better client outcomes.
• Breda University of Applied Sciences (BUas)coreStrategic or Co-development Partner · 1 December 2025Co-development of RECOVRY VR application for alcohol addiction treatment. BUas professor Marnix van Gisbergen leads the research, developing VR environments and AR triggers to help patients resist alcohol temptation in realistic social situations.
• ThalamusacoreStrategic or Co-development Partner · 1 December 2025Co-development partner in the RECOVRY project, contributing to the VR/AR intervention for alcohol addiction recovery.
• Co-eurcoreStrategic or Co-development Partner · 1 January 2025Since January 1, 2025, Co-eur has become part of NK. A specialized mental health institution focused on outpatient treatment of eating disorders. The collaboration combines expertise for better client recovery support.
• Jeroen Bosch ZiekenhuiscoreStrategic or Co-development Partner · 2 October 2024Joint ketamine addiction treatment clinic with shared intake, integrated somatic and addiction care. Expanded collaboration in 2025 to include Leefstijlloket and multidisciplinary team meetings with MDL department for patients with liver problems and alcohol use.
• GGZ-EcademyminorStrategic or Co-development PartnerCollaborative development of e-learning module 'Verslaving en Middelen' on the GGZ-Ecademy platform, providing basic knowledge about addiction and substances for professionals.
• Technische Universiteit EindhovenminorStrategic or Co-development PartnerResearch partner for RECOVRY project, investigating long-term effects on relapse in international context.
• 39 Brabant municipalitiescoreStrategic or Co-development PartnerSKIP project collaboration with municipalities, GGD Hart van Brabant, and GGD Brabant Zuidoost for drug normalization prevention among young adults aged 16-27.
• HogrefeminorStrategic or Co-development PartnerPublisher of the book 'Pijn en verslaving' (Pain and Addiction) co-developed by NK professionals Katinka Damen, Eva Tielen, and Koert Hommel.
• Verslavingskunde NederlandcoreStrategic or Co-development PartnerNational expertise network for addiction care. NK collaborates on implementation of Contingency Management treatment and contributes to guidelines and handreikingen for addiction treatment.
• Gemeente Vught, Politie, Reinier van Arkel, CellocoreStrategic or Co-development PartnerParties to the Samenwerkingsconvenant Park Voorburg, formalizing collaboration on quality of care, safety, and livability on and around Park Voorburg in Vught.
• WIJeindhoven, Stroomz (huisarts)coreStrategic or Co-development PartnerPartners in the Mental Health Network (Mentaal Gezondheidsnetwerk) in Southeast Brabant, working together on integrated mental healthcare approaches.
• Spoedplein networkminorStrategic or Co-development PartnerCollaboration with 11 healthcare and welfare organizations in 's-Hertogenbosch region for sustainable acute care, bundling medical, psychological, and social expertise.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tactus Verslavingszorg: Tactus is a major regional addiction care provider in Overijssel, Gelderland, and Flevoland offering prevention, treatment, and youth addiction services. Closely matches NK's full-service regional addiction-care model in a different geography.
• VNN (Verslavingszorg Noord-Nederland): VNN delivers addiction treatment and prevention services across the northern Dutch provinces. Comparable to NK in its role as the dominant regional addiction provider under Dutch basic health insurance contracts.
• IrisZorg: IrisZorg provides addiction care and social support across East Netherlands (Gelderland/Overijssel). Directly comparable in offering integrated outpatient, residential, and forensic addiction services with municipal partnerships.
• Mondriaan GGZ: Mondriaan is a regional GGZ provider in Limburg offering mental health and addiction treatment. Directly comparable to NK in operating as a multi-site regional GGZ organization funded by Dutch basic health insurance.
• Emergis: Emergis offers mental health and addiction care in Zeeland and South Holland. Comparable to NK as a regional Dutch GGZ provider covering detox, outpatient, and residential addiction treatment.
• De Hoop GGZ: De Hoop GGZ provides addiction and mental-health treatment across multiple Dutch regions, including faith-based programs. Comparable in offering specialized addiction treatment including residential care under Dutch GGZ funding.
• Jellinek (Arkin): Jellinek is the largest dedicated addiction care provider in the Netherlands and part of the Arkin mental-health group. Directly comparable to NK as a full-service addiction treatment organization (outpatient, inpatient, detox, prevention) serving multiple Dutch regions.
• Brijder (Antes): Brijder, part of Antes Groep, provides addiction care across multiple Dutch provinces with outpatient, residential, and youth services. Directly comparable in service mix and Dutch insured-funding model to NK.

Broad incumbents

• Trimbos-instituut: The Trimbos-instituut is the Netherlands' national knowledge center for mental health and addiction. Comparable to NK in subject-matter focus (addiction prevention, guidelines, research) but operates as a national expertise body rather than a treatment provider.
• Solutions Center (onderdeel van Parnassia Groep): Parnassia Groep is the Netherlands' largest GGZ conglomerate with addiction-treatment offerings (Solutions Center). Comparable to NK as a multi-specialty GGZ provider, but operating at national scale well above NK's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovadickentronNl1
• Facebookfacebook.com/novadickentron
• LinkedInlinkedin.com/company/novadic-kentron
• Instagraminstagram.com/novadickentron

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novadic-Kentron