HealthWorks
HealthWorks is a U.S. Medicare insurance brokerage (operating as OneDigital Advanced Health) that distributes Medicare Advantage, Part D, and Medigap plans through licensed agents to Medicare-eligible individuals and via employer channels.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What HealthWorks does
HealthWorks provides Medicare-related health insurance brokerage and advisory services in the United States, operating under the OneDigital Advanced Health brand of Digital Insurance LLC. The company distributes Medicare Advantage (Part C), Medicare Part D prescription drug plans, and Medicare Supplemental (Medigap) plans to Medicare-eligible individuals, typically aged 65 and older, who need guidance navigating enrollment timing, plan comparison, and the integration of Medicare with employer coverage. A secondary B2B2C motion routes employer benefits resources to Medicare-eligible employees and retirees, expanding the addressable surface beyond direct-to-consumer acquisition.
The core delivery mechanism is a licensed-agent contact center offering free one-on-one consultations by phone or virtually, supported by educational website content, blog articles, events, and webinars that feed top-of-funnel demand. The underlying technology is a digital platform connecting Medicare-eligible consumers with licensed Benefits Agents; no proprietary AI/ML features, APIs, or SDKs are disclosed. The company employs 101-250 staff across an Atlanta, Georgia corporate headquarters and a Chicago, Illinois location.
Revenue is generated exclusively through commissions paid by insurance carriers for enrollments facilitated through the platform, with no direct fees charged to consumers. The compensation model is affiliate/referral in nature, and pricing is not publicly disclosed. End-customer acquisition is long-tail and diversified across multiple carriers and product lines, with no named enterprise customers, named employer accounts, or disclosed revenue figures in the available data.
HealthWorks firmographics
Firmographics- Name
- HealthWorks
- Legal name
- Digital Insurance LLC
- Website
- https://healthworksinsurance.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HealthWorks is a U.S. Medicare insurance brokerage (operating as OneDigital Advanced Health) that distributes Medicare Advantage, Part D, and Medigap plans through licensed agents to Medicare-eligible individuals and via employer channels.
- Ownership category
- akta.pro rank
HealthWorks industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industries
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG), Medicare Supplement (Medigap) (FSAIAEAG)
Keywords
Where HealthWorks is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HealthWorks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Agent/Broker Commissions: The company operates as an insurance agent/broker for Medicare Advantage, Part D, and Supplemental plans. Revenue is generated through commissions paid by insurance carriers for enrollments facilitated through their platform. They are licensed to sell Medicare plans and connect consumers with appropriate coverage options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation services for Medicare-eligible individuals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
HealthWorks product offering
Product offeringCore offering
HealthWorks operates as a Medicare insurance brokerage connecting Medicare-eligible individuals with licensed insurance agents who provide personalized guidance on Medicare Advantage (Part C), Part D prescription drug, and Medigap supplemental plans. The company offers free one-on-one consultations by phone or virtually, walking consumers through enrollment timing, plan comparisons, and transitions from employer coverage. Revenue is earned through commissions paid by insurance carriers rather than direct fees to consumers.
Product overview
OneDigital Advanced Health offers a portfolio of Medicare-related insurance products and advisory services. The core offerings include Medicare Advantage (Part C) plans that bundle medical care, prescription drug coverage, and extra benefits; Pharmacy Plans (Part D) for prescription coverage; and Medicare Supplemental (Medigap) plans to cover gaps in Original Medicare. These insurance products are supported by advisory services including Personalized Medicare Planning with licensed Benefits Agents and One-on-One Consultations providing step-by-step enrollment support. The company serves both Medicare-eligible individuals and employers seeking to guide their employees through Medicare options.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage (Part C) Medicare Advantage plans that bundle medical care (Parts A and B), prescription drug coverage (Part D), and extra benefits into a single all-in-one plan, with annual limits on in-network out-of-pocket spending. Designed for Medicare-eligible individuals seeking consolidated coverage.
- Pharmacy Plans (Part D)
- Medicare Supplemental Plans (Medigap)
- Personalized Medicare Planning
Quantifiable outcome
- Average Medicare Advantage out-of-pocket limit is approximately $5,320 for in-network services, providing predictable spending limits that Original Medicare does not offer.
- +1 more outcomes
Companies that use HealthWorks
Customer profileSegments2 records
Ideal customer profiles2 records
HealthWorks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HealthWorks partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
HealthWorks competitors and assessment
Company assessmentDirect peers
- GoHealth: Public Medicare-focused insurance broker operating a technology-led platform and call center to sell MA, Part D, and Medigap plans; competes head-to-head with HealthWorks in the TPMO/agent channel.
- eHealth: Public Medicare-focused health insurance marketplace and broker with licensed agents selling MA, Part D, and Medigap plans nationwide via phone and online channels; directly comparable in business model and customer base.
- SelectQuote: Public insurance brokerage with a large Medicare division (SelectQuote Senior) selling MA, Part D, and Medigap via inside sales agents; highly comparable in distribution model, target customer, and commission revenue.
- HealthPlanOne (HPO): Private Medicare-focused insurance broker using licensed agents to sell MA, Medigap, and Part D plans via phone and web; directly comparable in scale, channel mix, and customer profile.
- MedicareAdvantage.com (TPMO): Online lead-generation and broker platform connecting Medicare-eligible consumers with agents for MA and related coverage; operates in the same TPMO regulatory and competitive space as HealthWorks.
Emerging players
- Chapter (Chapter Advisers): VC-backed Medicare advisory that uses a tech-enabled platform and licensed advisors to recommend Medigap and MA plans; comparable in targeting Medicare-eligible consumers but differentiated by tech-led model.
Broad incumbents
- Humana (Insurance Carrier): Largest Medicare Advantage carrier with captive agents and direct-to-consumer channels; a primary carrier counterparty whose commission structure and competitive choices materially shape HealthWorks' economics.
- Anthem (Elevance Health) - Medicare group: Major national Medicare Advantage and Medigap carrier that distributes partly through independent brokers; sets commission levels and panel access that affect the broader broker ecosystem.
- UnitedHealthcare / AARP Medicare: Largest Medicare Advantage and Medigap carrier with direct enrollment channels and branded agent networks; competes both as a payer counterparty and as a direct alternative to broker-led enrollment.
Others
- OneDigital (parent context): Parent organization providing employee benefits, insurance, and wealth advisory services; relevant for cross-sell, employer channel, and brand context rather than direct Medicare-consumer competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HealthWorks social profiles
Digital presenceHealthWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthWorks leadership team
Management profileNumber of profiles
HealthWorks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthWorks
What does HealthWorks do?
HealthWorks operates as a Medicare insurance brokerage connecting Medicare-eligible individuals with licensed insurance agents who provide personalized guidance on Medicare Advantage (Part C), Part D prescription drug, and Medigap supplemental plans. The company offers free one-on-one consultations by phone or virtually, walking consumers through enrollment timing, plan comparisons, and transitions from employer coverage. Revenue is earned through commissions paid by insurance carriers rather than direct fees to consumers.
When was HealthWorks founded?
HealthWorks was founded in 2018. It employs 101 to 250 people.
Where is HealthWorks based?
HealthWorks is headquartered in Chicago, United States, in the North America region.
How does HealthWorks make money?
One revenue line is on record: insurance Agent/Broker Commissions.
Who are HealthWorks's main competitors?
Direct peers on record are GoHealth, eHealth, SelectQuote, HealthPlanOne (HPO) and MedicareAdvantage.com (TPMO). Chapter (Chapter Advisers) is listed as an emerging player. Broad incumbents are Humana (Insurance Carrier), Anthem (Elevance Health) - Medicare group and UnitedHealthcare / AARP Medicare. OneDigital (parent context) is listed as an others.
Does HealthWorks have an API?
No public API is recorded for HealthWorks.
What industry is HealthWorks in?
HealthWorks's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its NAICS code is 52421 and its SIC code is 6411.