Premis

What Premis does

Premis operates in Iceland under the legal name Opin kerfi hf. and the trade name "OK," positioning itself as a full-stack IT services provider rather than a single-category vendor. The company was founded in 1999, is headquartered at Skútuvogi 2, 104 Reykjavík, and operates branch offices in Selfoss and Sauðárkrókur plus a dedicated product pickup and workshop site at Höfðabakka 9C, giving it national physical coverage within the Icelandic market. Reported headcount is in the 101-250 band, and the firm is privately held despite the Icelandic "hf." (public limited company) designation; no public listing, ticker, or external investors are disclosed.

The product portfolio spans four interlocking layers. The first is end-user equipment and software procurement: computers, monitors, printers, and remote-meeting hardware, sold through both consultative enterprise sales and a self-serve e-commerce storefront (vefverslun.ok.is / okbeint.is), alongside authorized-reseller licensing for Adobe, Microsoft, and Red Hat software. The second is managed infrastructure services, including 24/7 NOC monitoring, backup and disaster recovery (BCDR) with sub-second recovery of large virtual machines, remote support, and operations consulting for both on-premise and cloud environments. The third is solution architecture, covering centralized server and storage infrastructure, networking, security (Öryggismál), and integration with Iceland's X-road national data-exchange layer. The fourth is web and software development, with the firm claiming 600+ completed projects under a dedicated "Veflausnir" and "Hugbúnaðarlausnir" practice covering custom software, middleware, and system integration.

The business model combines transactional hardware/software resale (lower-margin, project-driven) with recurring managed services and consulting (higher-margin, multi-year contract cadence, with quote-based pricing not publicly disclosed). GTM is hybrid: consultative enterprise sales anchored on specialist presentations ("bóka kynningu") for larger engagements, supported by a self-serve e-commerce channel for SMB and individual buyers, plus an active content-marketing and events program (blog, newsletter, social, event participation). The primary customer segment is horizontal B2B across Icelandic businesses of varying sizes; no specific customer logos, revenue figures, or customer-count disclosures are available in the input data, limiting visibility into concentration and top-line scale. The company does not disclose AI/ML capability, patents, certifications, awards, M&A activity, or funding history.

Name

Premis

Legal name

Opin kerfi hf.

Website

https://nethonnun.is

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Premis (operating as OK / Opin kerfi hf.) is a privately held Icelandic IT services company founded in 1999, delivering end-to-end technology solutions - including hardware, software licensing, 24/7 NOC monitoring, backup and disaster recovery, network and security services, X-road integration, and web/software development - to Icelandic businesses from offices in Reykjavík, Selfoss, and Sauðárkrókur.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (513210), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Incident Response, On-Call & Operational Readiness (BPAEAKAL)

akta.pro secondary industry

Application Security & DevSecOps Services (BPAKAHAJ)

Keywords

• Managed IT services
• Software licensing
• Network monitoring
• Backup disaster recovery
• IT consulting

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sale of computer equipment including desktops, monitors, peripherals, and printing solutions through their web store.
2. Software Licensing: Resale of software licenses from Adobe, Microsoft, and RedHat as an authorized partner.
3. Managed Services: Recurring managed services including NOC monitoring (24/7 surveillance), backup and disaster recovery (BCDR), remote services, and operational consulting.
4. Professional Services and Consulting: IT operational consulting, web and software development solutions, system integration, and custom software development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premis (trading as OK / Opin kerfi hf.) is an Icelandic IT services company that supplies computer hardware (desktops, monitors, printers), resells software licenses (Adobe, Microsoft, Red Hat), and delivers managed IT services including 24/7 NOC monitoring, backup and disaster recovery (BCDR), remote support, operations consulting, and custom web/software development. Services are delivered through offices in Reykjavík, Selfoss, and Sauðárkrókur and a nationwide e-commerce store.

Product overview

Premis (OK) operates as a comprehensive IT services company offering an integrated portfolio of technology products and managed services. The offering comprises user equipment (computers, screens, remote meeting equipment), software licensing (Adobe, Microsoft, Red Hat), printing solutions, and an extensive suite of managed IT services including 24/7 NOC monitoring, backup and disaster recovery (BCDR), remote services, operations consulting, network infrastructure, and security solutions. Additional offerings include web and software development services, X-road data exchange layer solutions, and an online retail store. The portfolio is organized around enabling digital workplaces and operations for businesses, with services delivered through offices in Reykjavik, Selfoss, and Saudarkrokur.

Differentiator

Problem solved

Functional benefit

Products and services

• Notendabúnaður (User Equipment)

Quantifiable outcome

• Recovery of large virtual machines in seconds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAuthorized reseller of Adobe software licenses as part of their software product portfolio.
• MicrosoftcoreTechnology or IntegrationAuthorized reseller of Microsoft software licenses including Windows and other Microsoft products.
• Red HatcoreTechnology or IntegrationAuthorized reseller of Red Hat software and solutions as part of their software licensing offerings.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Atea: Atea is the largest Nordic IT infrastructure and services provider, offering hardware, software, and managed services to enterprises and public sector — a broader incumbent that competes with OK for Nordic enterprise customers and could expand into Iceland.
• Tietoevry: Tietoevry is a large Nordic IT services and software company with managed services, application development, and digital transformation offerings — comparable to OK's managed services and software solutions lines, particularly for Nordic-region enterprise clients.
• Dustin Group: Dustin is a Nordic-based IT reseller and services provider selling hardware, software, and managed/cloud services to businesses — broadly comparable to OK's distribution-plus-services model, with overlap on the hardware/software side.
• CDW Corporation: CDW is a large multi-segment IT solutions provider selling hardware, software, and integrated IT services to business, government, and education customers — comparable to OK's hardware/software distribution plus managed services model at much larger scale.
• Insight Enterprises: Insight is a global IT solutions integrator providing hardware, software, and services including managed support — broadly overlapping with OK's procurement-plus-services offering for SMB and enterprise customers.

Direct peers

• Origo (formerly Nýherji): Origo is a major Icelandic IT services and consulting firm offering managed services, software solutions, hardware distribution, and digital workplace services — a direct competitor to OK across enterprise customers in Iceland.
• Advania: Advania is the largest IT services provider in Iceland and the Nordics, offering managed services, hardware/software resale, cloud, and consulting to enterprises — directly overlapping OK's full-stack IT services portfolio in the same Icelandic market.
• Vettvangur: Vettvangur is an Icelandic managed IT services and consulting provider offering operational support, cloud, and IT strategy — comparable to OK's managed services and operations consulting practices for Icelandic SMB and enterprise customers.
• Hugvit: Hugvit is an Icelandic IT consulting and services firm offering infrastructure, software development, and IT advisory — competing with OK's consulting, managed services, and software solutions lines inside the Icelandic market.

Emerging players

• PagerDuty: PagerDuty provides an incident response and on-call management platform central to SRE and operational readiness — analogous in function to OK's 24/7 NOC monitoring service, though delivered as SaaS rather than a human-operated service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PremisItd
• LinkedInis.linkedin.com/company/opin-kerfi
• Instagraminstagram.com/ok.opinkerfi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premis