Rona Communities
Rona Communities (dba Rona Homes) is a second-generation, family-owned Ohio manufactured and modular home dealership selling factory-built homes direct-to-consumer through two lifestyle communities in Pataskala and Hebron.
- Company typePrivate
- Founded1969
- HeadquartersPataskala, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rona Communities does
Rona Communities, operating as Rona Homes, is a second-generation, family-owned manufactured and modular home dealership founded in 1969 in Pataskala, Ohio by Ron Thomas, Sr. and currently run by Ron Thomas, Jr. The company sells factory-built residential homes — including manufactured homes built to HUD standards, modular homes, and park model homes — across multiple styles (Ranch, Cape Cod, Colonial, Contemporary, Chalet, Mansion, Green, Cabin/Log Home) ranging from 100 to 2,000+ square feet with 1-5+ bedrooms. Sales are conducted direct-to-consumer through two purpose-built lifestyle communities: Summit Ridge Estates in Pataskala and Greenbriar Village in Hebron, each combining physical model home showrooms, on-site sales staff, resident managers, and community amenities such as a Dome Community Center, storm shelter, senior social programs, and storage lots.
The business model blends one-time home sales (with home-only pricing that excludes delivery, installation, skirting, permits, utilities, taxes, fees, A/C, and site improvements) with recurring community lot fees from residents. Supporting the retail operation are a 7-Year Warranty, a No Hidden Cost Promise, and a website featuring searchable floor plans with filters for square footage, beds, baths, style, and 3D Virtual Home Tour availability — the tour technology being the company's most differentiated customer-experience feature. The website platform is powered by ManufacturedHomes.com, and resident payments are processed through RentManager.
Customer segments are exclusively Ohio-based individual homebuyers, segmented primarily by geography (Ohio affordable-housing seekers) and secondarily by persona (retirees/seniors and families/young households). Distribution is entirely physical showroom plus website-driven lead capture, with social media (Facebook, Instagram, X/Twitter, Pinterest) and SMS marketing used for top- and mid-funnel awareness. The firm has no disclosed funding, no investors, no M&A activity, and operates with 1-10 employees as a privately held LLC.
Rona Communities firmographics
Firmographics- Name
- Rona Communities
- Legal name
- Rona Homes LLC
- Website
- https://ronahomes.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rona Communities (dba Rona Homes) is a second-generation, family-owned Ohio manufactured and modular home dealership selling factory-built homes direct-to-consumer through two lifestyle communities in Pataskala and Hebron.
- Ownership category
- akta.pro rank
Rona Communities industry classification
Industry- Product category
- Manufactured Housing
- NAICS
- Manufactured (Mobile) Home Dealers (459930)
- SIC
- Retail-Mobile Home Dealers (5271)
- akta.pro industry
- Manufactured Housing / Mobile Home Park ManagementBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management
Keywords
Where Rona Communities is headquartered
LocationHeadquarters
- HQ city
- Pataskala
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rona Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Home Sales: One-time sales of manufactured and modular homes to individual homebuyers. Sales prices are for the home only and do not include delivery, installation, skirting, steps, utilities, permits, taxes, fees, A/C, community fees, or site improvements.
- Community Living Fees: Ongoing community fees and costs associated with living in Rona's lifestyle communities (Summit Ridge Estates and Greenbriar Village), including access to amenities and community services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom manufactured and modular homes with variable pricing based on size, style, and options selected |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rona Communities product offering
Product offeringCore offering
Rona Homes sells factory-built manufactured, modular, and park model homes to individual Ohio homebuyers through two lifestyle communities—Summit Ridge Estates in Pataskala and Greenbriar Village in Hebron. The company offers customizable floor plans in styles such as Ranch, Cape Cod, Colonial, Contemporary, Chalet, Mansion, Green, and Cabin/Log Home, with sizes ranging from 100 to 2,000+ square feet and 1–5+ bedrooms, supported by a 7-Year Warranty and a No Hidden Cost Promise.
Product overview
Rona Communities operates as a factory-built home dealership offering manufactured homes, modular homes, and park model homes through two lifestyle communities in Ohio: Summit Ridge Estates in Pataskala and Greenbriar Village in Hebron. The company provides a comprehensive home buying experience including searchable floor plans with advanced filtering (by square footage, bedrooms, bathrooms, property type, and style), 3D virtual home tours for online exploration, customizable home options, financing assistance, delivery, and installation. The product portfolio includes core manufactured/modular home offerings paired with supporting services such as a 7-Year Warranty and their No Hidden Cost Promise. Homes are available in various styles (Ranch, Cape Cod, Colonial, Contemporary, Chalet, Mansion, Green, Cabin/Log Home) ranging from 100 to 2000+ square feet with 1-5+ bedrooms. The company positions itself as helping buyers customize, purchase, and move into homes without stress or delay, with current inventory unavailable and customers advised to revisit within 30 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufactured Homes
Companies that use Rona Communities
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rona Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Rona Communities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ManufacturedHomes.comminorWebsite platform partner powering the Rona Homes website. Mentioned in footer as 'Powered by ManufacturedHomes.com'.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rona Communities competitors and assessment
Company assessmentDirect peers
- UMH Properties: A publicly traded REIT specializing in manufactured home communities, primarily in the Northeast and Midwest. Directly comparable to Rona's two-community Ohio footprint as a smaller, focused operator of manufactured home communities.
- Sun Communities: A publicly traded REIT that owns and operates manufactured home and RV communities across the U.S. Directly comparable to Rona's manufactured home community operations (Summit Ridge Estates, Greenbriar Village) at scale, with a focus on recurring lot rent revenue.
- Clayton Homes: A Berkshire Hathaway subsidiary and the largest U.S. manufactured and modular home builder and retailer, operating hundreds of home centers and communities nationwide. Closely comparable to Rona as a manufactured home retailer with on-site communities, but at vastly greater scale and geographic reach.
Emerging players
- Pathfinder Homes: A manufactured and modular home retailer operating communities in the Midwest. Comparable to Rona as a small, regionally focused manufactured home dealer with community operations in a similar geography.
Broad incumbents
- Fleetwood Homes: A manufactured housing brand under the Cavco family of factories producing HUD-code homes. Operates in the same factory-built home category Rona sells, but as an upstream manufacturer supplying dealers like Rona.
- Equity LifeStyle Properties: A large publicly traded REIT owning and operating manufactured home communities, RV resorts, and marinas across the U.S. Overlaps with Rona on the community-lot rent model but operates as a broad incumbent across multiple leisure/housing categories.
- Skyline Champion: One of the largest U.S. producers of manufactured homes and modular housing. Operates in the same factory-built category as Rona, but as an upstream manufacturer rather than a retail dealer.
- Cavco Industries: A leading designer and producer of factory-built manufactured and modular homes serving retailers and communities. Comparable to Rona's product category but positioned upstream as a manufacturer.
- Nobility Homes: A Florida-based manufactured and modular home builder and retailer with retail locations. Comparable to Rona as a regional manufactured home dealer, but with multiple retail centers and broader geographic reach.
Others
- ManufacturedHomes.com: An online marketplace and website platform for manufactured and modular homes that is also Rona's website partner (noted as 'Powered by ManufacturedHomes.com'). Comparable as an adjacent ecosystem player rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Rona Communities social profiles
Digital presenceRona Communities compliance and trust
Trust signalCompliance1 record
Rona Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rona Communities leadership team
Management profileNumber of profiles
Profiles3 records
Rona Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rona Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rona Communities
What does Rona Communities do?
Rona Homes sells factory-built manufactured, modular, and park model homes to individual Ohio homebuyers through two lifestyle communities—Summit Ridge Estates in Pataskala and Greenbriar Village in Hebron. The company offers customizable floor plans in styles such as Ranch, Cape Cod, Colonial, Contemporary, Chalet, Mansion, Green, and Cabin/Log Home, with sizes ranging from 100 to 2,000+ square feet and 1–5+ bedrooms, supported by a 7-Year Warranty and a No Hidden Cost Promise.
Is Rona Communities a public or private company?
Rona Communities is a private company. It is classified as family owned and is currently operating.
When was Rona Communities founded?
Rona Communities was founded in 1969. It employs 1 to 10 people.
Where is Rona Communities based?
Rona Communities is headquartered in Pataskala, United States, in the North America region.
How does Rona Communities make money?
Two revenue lines are on record. Home Sales are the primary driver. The others are community Living Fees.
Who are Rona Communities's main competitors?
Direct peers on record are UMH Properties, Sun Communities and Clayton Homes. Pathfinder Homes is listed as an emerging player. Broad incumbents are Fleetwood Homes, Equity LifeStyle Properties, Skyline Champion, Cavco Industries and Nobility Homes. ManufacturedHomes.com is listed as an others.
Does Rona Communities have an API?
No public API is recorded for Rona Communities.
What industry is Rona Communities in?
Rona Communities's product category is Manufactured Housing. Its primary akta.pro industry code is BPAJAFAG, Manufactured Housing / Mobile Home Park Management. Its NAICS code is 459930 and its SIC code is 5271.