Life-Space Group

What Life-Space Group does

Life-Space Group is an Australian manufacturer, brand owner, and supplier of complementary medicines and foods, headquartered in Clayton, Victoria, with 101-250 employees. The group's core activities are organized through two wholly owned operating subsidiaries: Evolution Health Pty Ltd, which handles domestic and international sales, and Ultra Mix (Aust) Pty Ltd, which operates a Therapeutic Goods Administration (TGA) licensed manufacturing facility in Victoria producing complementary medicines and foods under GMP standards. Since founding in 2016, Life-Space Group has built a multi-brand portfolio spanning Life-Space (Australia's No. 1 probiotic brand, per IRI Aztec MarketEdge pharmacy data), Pentavite (children's multivitamins with 50+ years of brand heritage), Elmore Oil (natural pain relief using native Australian flora, 20+ years), Coram's (alcohol-free infant gripe water), and Premedy.

The company's technology base is anchored in TGA-licensed therapeutic goods manufacturing rather than software or AI systems, with Ultra Mix certified to GMP standards and APCO membership held since 2019. The scientific positioning emphasizes microbiome research and pediatric supplementation across life stages from pregnancy through 60+ years.

Life-Space Group operates a wholesale and distribution-driven business model rather than direct subscription or licensing. Products are sold through Australian pharmacy wholesale, international distribution partners in New Zealand, Hong Kong, China and other markets, and dedicated storefronts on major Chinese ecommerce platforms Tmall and Taobao, where Life-Space held the No. 1 probiotic brand position (data period 01/07/2019 to 01/07/2020). The group was acquired in 2021 by By-Health Co Ltd (Shenzhen Stock Exchange) for approximately A$670 million, with ownership held through Australia By Saint Pty Ltd. No revenue or pricing figures are publicly disclosed.

Name

Life-Space Group

Legal name

Life-Space Group Pty Ltd

Website

https://lifespacegroup.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Life-Space Group is an Australian manufacturer and brand owner of complementary medicines and foods, operating TGA-licensed production through Ultra Mix and selling probiotic, children's multivitamin, and natural health brands via pharmacy wholesale, international distributors, and Chinese ecommerce platforms.

Ownership category

akta.pro rank

Product category

Complementary Medicines & Health Supplements

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Probiotic supplements
• Complementary medicines
• Children's multivitamins
• Natural pain relief
• Infant care products

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Complementary Medicines and Foods Sales: Life-Space Group generates revenue through the sale of branded complementary medicines and foods, including probiotics, multivitamins, and natural health products. The company sells through wholesale, distribution partners, and ecommerce channels in Australia, China, and internationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Life-Space Group is a brand owner, manufacturer and supplier of complementary medicines and foods. It develops, manufactures and sells probiotic supplements under the Life-Space brand, children's multivitamins under Pentavite, natural pain relief products under Elmore Oil, infant care products under Coram's, and Premedy products. Manufacturing is performed in-house at its TGA-licensed, GMP-certified Ultra Mix facility in Victoria, Australia.

Product overview

Life-Space Group is a brand owner, manufacturer, and supplier of complementary medicines and foods. The company's portfolio includes Life-Space (Australia's No.1 probiotic brand supporting microbiome and immune health across all life stages), Pentavite (children's multivitamins for over 50 years), Elmore Oil (natural pain relief with native Australian ingredients), and Coram's (infant gripe water). The group operates through Evolution Health (domestic and international sales) and Ultra Mix (TGA-licensed Australian manufacturing).

Differentiator

Problem solved

Functional benefit

Brands

• Life-Space: Australia's No.1 probiotic brand. Daily probiotics helping to support healthy intestinal microbiome, immune system function, and everyday health and wellbeing for every stage of life from pregnancy through to 60+ years.
• Pentavite
• Elmore Oil
• Coram's

Products and services

• Life-Sace (probiotic range)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nature's Way: Nature's Way is a North American vitamins and probiotics brand with growing Asia-Pacific distribution, overlapping with Life-Space in probiotic supplement categories and similar TGA-equivalent GMP manufacturing standards.
• Blackmores: Blackmores is Australia's largest listed vitamins and supplements brand, competing head-to-head with Life-Space in Australian pharmacy, the same probiotic and complementary medicine categories, and with overlap in premium gut/microbiome positioning.
• Swisse Wellness: Swisse is a leading Australian vitamins, supplements and probiotics brand owned by H&H Group, selling through the same Australian pharmacy channel and competing with Life-Space across probiotics and broader complementary medicine categories.
• BioCeuticals: BioCeuticals is an Australian practitioner-grade vitamins and supplements brand with a strong microbiome product line, competing with Life-Space in Australian pharmacy and practitioner channels on scientific probiotic formulations.
• Culturelle: Culturelle (owned by Chr. Hansen / dsm-firmenich) is one of the most recognised global probiotic supplement brands, directly competing with Life-Space on strain-specific probiotic SKUs across Australia, China, and broader Asia-Pacific e-commerce.
• Jamieson Wellness: Jamieson is a leading Canadian vitamins and supplements manufacturer with global distribution, including in Asia. It competes with Life-Space in probiotic and complementary medicine categories with similar GMP-manufactured, premium-positioned product positioning.
• Biostime: Biostime (part of Health & Happiness / H&H Group) is a major Chinese-Australian probiotics and infant nutrition brand. Like Life-Space, it combines Chinese ownership, an Australian probiotic heritage, and a similar infant/children nutrition focus, with overlap in Tmall and Taobao listings.

Regional players

• Pentavite competitors - Elevit (Bayer): Elevit is Bayer's pregnancy and pre-conception multivitamin brand sold in Australian pharmacies. It directly competes with Life-Space's Pentavite sub-brand in the same pregnancy / children's multivitamin categories and pharmacy channel.

Broad incumbents

• Yakult: Yakult is a globally established probiotic brand distributed in Australia and Asia, competing with Life-Space in the gut-health and probiotic category through a different delivery format (drinkable probiotic) but with overlapping consumer occasions and retail presence.

Emerging players

• Inner Health (Blis Technologies): Blis Technologies is a New Zealand-based probiotics company whose Inner Health / K12 oral probiotic brands compete with Life-Space in Australian pharmacy and via cross-border Asia channels, representing a smaller science-led niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/life-space-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life-Space Group