Life-Space Group
Life-Space Group is an Australian manufacturer and brand owner of complementary medicines and foods, operating TGA-licensed production through Ultra Mix and selling probiotic, children's multivitamin, and natural health brands via pharmacy wholesale, international distributors, and Chinese ecommerce platforms.
- Company typePrivate
- Founded2016
- HeadquartersClayton, Australia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Life-Space Group does
Life-Space Group is an Australian manufacturer, brand owner, and supplier of complementary medicines and foods, headquartered in Clayton, Victoria, with 101-250 employees. The group's core activities are organized through two wholly owned operating subsidiaries: Evolution Health Pty Ltd, which handles domestic and international sales, and Ultra Mix (Aust) Pty Ltd, which operates a Therapeutic Goods Administration (TGA) licensed manufacturing facility in Victoria producing complementary medicines and foods under GMP standards. Since founding in 2016, Life-Space Group has built a multi-brand portfolio spanning Life-Space (Australia's No. 1 probiotic brand, per IRI Aztec MarketEdge pharmacy data), Pentavite (children's multivitamins with 50+ years of brand heritage), Elmore Oil (natural pain relief using native Australian flora, 20+ years), Coram's (alcohol-free infant gripe water), and Premedy.
The company's technology base is anchored in TGA-licensed therapeutic goods manufacturing rather than software or AI systems, with Ultra Mix certified to GMP standards and APCO membership held since 2019. The scientific positioning emphasizes microbiome research and pediatric supplementation across life stages from pregnancy through 60+ years.
Life-Space Group operates a wholesale and distribution-driven business model rather than direct subscription or licensing. Products are sold through Australian pharmacy wholesale, international distribution partners in New Zealand, Hong Kong, China and other markets, and dedicated storefronts on major Chinese ecommerce platforms Tmall and Taobao, where Life-Space held the No. 1 probiotic brand position (data period 01/07/2019 to 01/07/2020). The group was acquired in 2021 by By-Health Co Ltd (Shenzhen Stock Exchange) for approximately A$670 million, with ownership held through Australia By Saint Pty Ltd. No revenue or pricing figures are publicly disclosed.
Life-Space Group firmographics
Firmographics- Name
- Life-Space Group
- Legal name
- Life-Space Group Pty Ltd
- Website
- https://lifespacegroup.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Life-Space Group is an Australian manufacturer and brand owner of complementary medicines and foods, operating TGA-licensed production through Ultra Mix and selling probiotic, children's multivitamin, and natural health brands via pharmacy wholesale, international distributors, and Chinese ecommerce platforms.
- Ownership category
- akta.pro rank
Life-Space Group industry classification
Industry- Product category
- Complementary Medicines & Health Supplements
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Life-Space Group is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Life-Space Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Complementary Medicines and Foods Sales: Life-Space Group generates revenue through the sale of branded complementary medicines and foods, including probiotics, multivitamins, and natural health products. The company sells through wholesale, distribution partners, and ecommerce channels in Australia, China, and internationally.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Life-Space Group product offering
Product offeringCore offering
Life-Space Group is a brand owner, manufacturer and supplier of complementary medicines and foods. It develops, manufactures and sells probiotic supplements under the Life-Space brand, children's multivitamins under Pentavite, natural pain relief products under Elmore Oil, infant care products under Coram's, and Premedy products. Manufacturing is performed in-house at its TGA-licensed, GMP-certified Ultra Mix facility in Victoria, Australia.
Product overview
Life-Space Group is a brand owner, manufacturer, and supplier of complementary medicines and foods. The company's portfolio includes Life-Space (Australia's No.1 probiotic brand supporting microbiome and immune health across all life stages), Pentavite (children's multivitamins for over 50 years), Elmore Oil (natural pain relief with native Australian ingredients), and Coram's (infant gripe water). The group operates through Evolution Health (domestic and international sales) and Ultra Mix (TGA-licensed Australian manufacturing).
Differentiator
Problem solved
Functional benefit
Brands
- Life-Space: Australia's No.1 probiotic brand. Daily probiotics helping to support healthy intestinal microbiome, immune system function, and everyday health and wellbeing for every stage of life from pregnancy through to 60+ years.
- Pentavite
- Elmore Oil
- Coram's
Products and services
- Life-Sace (probiotic range)
Companies that use Life-Space Group
Customer profileSegments4 records
Ideal customer profiles1 record
Life-Space Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Life-Space Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Life-Space Group competitors and assessment
Company assessmentDirect peers
- Nature's Way: Nature's Way is a North American vitamins and probiotics brand with growing Asia-Pacific distribution, overlapping with Life-Space in probiotic supplement categories and similar TGA-equivalent GMP manufacturing standards.
- Blackmores: Blackmores is Australia's largest listed vitamins and supplements brand, competing head-to-head with Life-Space in Australian pharmacy, the same probiotic and complementary medicine categories, and with overlap in premium gut/microbiome positioning.
- Swisse Wellness: Swisse is a leading Australian vitamins, supplements and probiotics brand owned by H&H Group, selling through the same Australian pharmacy channel and competing with Life-Space across probiotics and broader complementary medicine categories.
- BioCeuticals: BioCeuticals is an Australian practitioner-grade vitamins and supplements brand with a strong microbiome product line, competing with Life-Space in Australian pharmacy and practitioner channels on scientific probiotic formulations.
- Culturelle: Culturelle (owned by Chr. Hansen / dsm-firmenich) is one of the most recognised global probiotic supplement brands, directly competing with Life-Space on strain-specific probiotic SKUs across Australia, China, and broader Asia-Pacific e-commerce.
- Jamieson Wellness: Jamieson is a leading Canadian vitamins and supplements manufacturer with global distribution, including in Asia. It competes with Life-Space in probiotic and complementary medicine categories with similar GMP-manufactured, premium-positioned product positioning.
- Biostime: Biostime (part of Health & Happiness / H&H Group) is a major Chinese-Australian probiotics and infant nutrition brand. Like Life-Space, it combines Chinese ownership, an Australian probiotic heritage, and a similar infant/children nutrition focus, with overlap in Tmall and Taobao listings.
Regional players
- Pentavite competitors - Elevit (Bayer): Elevit is Bayer's pregnancy and pre-conception multivitamin brand sold in Australian pharmacies. It directly competes with Life-Space's Pentavite sub-brand in the same pregnancy / children's multivitamin categories and pharmacy channel.
Broad incumbents
- Yakult: Yakult is a globally established probiotic brand distributed in Australia and Asia, competing with Life-Space in the gut-health and probiotic category through a different delivery format (drinkable probiotic) but with overlapping consumer occasions and retail presence.
Emerging players
- Inner Health (Blis Technologies): Blis Technologies is a New Zealand-based probiotics company whose Inner Health / K12 oral probiotic brands compete with Life-Space in Australian pharmacy and via cross-border Asia channels, representing a smaller science-led niche competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Life-Space Group social profiles
Digital presenceLife-Space Group compliance and trust
Trust signalCompliance2 records
Life-Space Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life-Space Group leadership team
Management profileNumber of profiles
Profiles1 record
Life-Space Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Life-Space Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life-Space Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life-Space Group
What does Life-Space Group do?
Life-Space Group is a brand owner, manufacturer and supplier of complementary medicines and foods. It develops, manufactures and sells probiotic supplements under the Life-Space brand, children's multivitamins under Pentavite, natural pain relief products under Elmore Oil, infant care products under Coram's, and Premedy products. Manufacturing is performed in-house at its TGA-licensed, GMP-certified Ultra Mix facility in Victoria, Australia.
Is Life-Space Group a public or private company?
Life-Space Group is a private company. It is classified as corporate owned and is currently operating.
When was Life-Space Group founded?
Life-Space Group was founded in 2016. It employs 101 to 250 people.
Where is Life-Space Group based?
Life-Space Group is headquartered in Clayton, Australia, in the Oceania region.
How does Life-Space Group make money?
One revenue line is on record: complementary Medicines and Foods Sales.
Who are Life-Space Group's main competitors?
Direct peers on record are Nature's Way, Blackmores, Swisse Wellness, BioCeuticals, Culturelle, Jamieson Wellness and Biostime. Pentavite competitors - Elevit (Bayer) is listed as a regional player. Yakult is listed as a broad incumbent. Inner Health (Blis Technologies) is listed as an emerging player.
Does Life-Space Group have an API?
No public API is recorded for Life-Space Group.
What industry is Life-Space Group in?
Life-Space Group's product category is Complementary Medicines & Health Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements.