Anthony Meindl's Actor Workshop
AMAW is a founder-led acting school operating 11 studios worldwide and online, teaching a proprietary presence-based acting methodology to working and aspiring actors, with ancillary revenue from books, a podcast, and film productions.
- Company typePrivate
- Founded1997
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Anthony Meindl's Actor Workshop does
Anthony Meindl's Actor Workshop (AMAW) is a privately held acting education studio founded in 1997 in Los Angeles by Anthony Meindl. It operates a proprietary acting methodology centered on presence, moment-to-moment responsiveness, and authenticity rather than traditional mechanical techniques, formalized in Meindl's book 'At Left Brain Turn Right' and supporting Code of Ethics framework.
AMAW delivers training through a network of 11 physical studios across the United States (Los Angeles, New York, Atlanta, Chicago, Santa Fe), the United Kingdom (London), Canada (Vancouver, Toronto), Australia (Sydney), South Africa (Cape Town), and Denmark (Copenhagen), supplemented by online classes accessible globally. Core products include ongoing scene-study and cold-read classes (monthly subscription), a six-week Foundations Course for beginners, periodic workshop intensives, and youth classes. The business also monetizes content through the 'In The Moment' podcast (272,876 total listens), six published books totaling 24,000+ copies sold, and original film productions.
The company serves working professional actors, emerging talent, youth performers, BIPOC/Global Majority actors (via a $20,000 scholarship program), and Trans/Non-Binary actors (via an Outfest partnership). Pricing is not publicly disclosed but follows a freemium-to-subscription model, with prospective students able to attend a free audit class before enrolling. Marketing relies on celebrity testimonials, content marketing via blog and podcast, organic social media, press coverage in Variety/Hollywood Reporter/O Magazine, and quarterly industry showcases.
Anthony Meindl's Actor Workshop firmographics
Firmographics- Name
- Anthony Meindl's Actor Workshop
- Legal name
- Anthony Meindl's Actor Workshop
- Website
- https://anthonymeindl.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMAW is a founder-led acting school operating 11 studios worldwide and online, teaching a proprietary presence-based acting methodology to working and aspiring actors, with ancillary revenue from books, a podcast, and film productions.
- Ownership category
- akta.pro rank
Anthony Meindl's Actor Workshop industry classification
Industry- Product category
- Acting Training and Performing Arts Education
- NAICS
- Fine Arts Schools (61161), All Other Schools and Instruction (61169)
- akta.pro primary industry
- Performing Arts (Acting, Improv, Theater) (EDAAAGAE)
Keywords
Where Anthony Meindl's Actor Workshop is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Anthony Meindl's Actor Workshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Acting Classes (Ongoing): Ongoing scene study and cold read classes held at multiple studio locations worldwide. Students enroll in courses that run continuously with new sessions starting monthly.
- Foundations Courses: Six-week foundational acting courses providing structured introduction to the AMAW methodology for new students.
- Workshop Intensives: Specialized workshop programs including 2-day intensives and masterclasses taught by Anthony Meindl and guest instructors.
- Books and Publications: Sale of Anthony Meindl's acting and creativity books including 'At Left Brain Turn Right' (16,232 copies), 'Booking the Fucking Job' (6,061 copies), 'Alphabet Soup for Grownups' (2,007 copies), and others.
- Podcast (In The Moment): The 'In The Moment' podcast about acting, art, and life featuring interviews with working actors and industry professionals. Total listens: 272,876.
- BIPOC Scholarship Program: $20,000 in scholarships specifically for actors from the BIPOC community, supporting representation in the industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Audit Class |
| Subscription | Monthly | Ongoing Classes |
| Subscription | Multi-year contract | Foundations Course |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Anthony Meindl's Actor Workshop product offering
Product offeringCore offering
Anthony Meindl's Actor Workshop (AMAW) provides recurring in-person and online acting classes, a six-week Foundations Course, youth acting classes, and workshop intensives at 11 global studio locations using a proprietary moment-to-moment acting methodology. The studio also sells published books by founder Anthony Meindl, produces the "In The Moment" podcast, and offers a $20,000 BIPOC/Global Majority scholarship program.
Product overview
Anthony Meindl's Actor Workshop (AMAW) is an acting education studio offering a comprehensive portfolio of training programs including ongoing acting classes, a six-week Foundations Course for beginners, youth acting classes, and periodic workshops. The studio operates multiple physical locations worldwide (Los Angeles, New York, London, Vancouver, Sydney, Atlanta, Chicago, Cape Town) and provides online classes for remote access. Beyond in-person training, AMAW extends its reach through the 'In The Moment' podcast (272,876 total listens), published books by Anthony Meindl, international guest teaching programs, and film productions. The studio also operates a BIPOC Scholarship Program ($20,000 annually) and a DEI Committee to support diversity and inclusion. AMAW was voted #1 Acting Studio in Los Angeles by Backstage Magazine in 2010, 2011, and 2012.
Differentiator
Problem solved
Functional benefit
Brands
- In The Moment Podcast: Podcast about acting, art, and life hosted by Anthony Meindl featuring interviews with actors and industry professionals. Total listens: 272,876.
Products and services
- Ongoing Acting Classes Recurring in-person scene study and cold read classes held at AMAW studio locations worldwide, using the studio's proprietary moment-to-moment acting methodology; designed for individual actors seeking ongoing craft refinement.
- Foundations Course Six-week structured introductory course in AMAW's acting methodology, designed as an entry point for new students transitioning into ongoing classes.
- Youth Acting Classes Age-appropriate acting workshops designed for younger actors and child performers, provided with parental guidance.
- Workshops and Masterclasses Periodic intensive workshop sessions and masterclasses, including 2-day intensives taught by Anthony Meindl and guest instructors.
- Online Classes Virtual acting classes and instruction delivered remotely, enabling global access to AMAW's training.
- Free Class Audit Free single-class audit opportunity that lets prospective students experience AMAW's teaching style and studio environment before enrolling in paid classes.
- In The Moment Podcast Podcast hosted by Anthony Meindl featuring interviews with working actors and industry professionals on acting, art, and life; available on SoundCloud, Apple Podcasts, and Spotify.
- Anthony Meindl's Published Books Published books by Anthony Meindl on acting, creativity, and personal development, sold direct via the studio website and on Amazon; titles include 'At Left Brain Turn Right', 'Booking the Fucking Job', 'Alphabet Soup for Grown-Ups', 'Unstuck', 'You Knew When You Were 2', and 'Book the F*cking Job for Teens'.
Quantifiable outcome
- Clients have received nominations for Golden Globes, BAFTAs, Grammys, and Emmy Awards
- +2 more outcomes
Companies that use Anthony Meindl's Actor Workshop
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Anthony Meindl's Actor Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anthony Meindl's Actor Workshop partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- OutfestcoreOutfest partnered with AMAW for an initiative specifically supporting Trans, Non-Binary, and Gender Non-Conforming actors. This partnership aligns with AMAW's commitment to diversity and inclusion in the entertainment industry.
- GATE Transformational Story ConferenceflagshipAnthony Meindl served as a panelist at the GATE Transformational Story Conference alongside Jim Carrey, Eckhart Tolle, and Olivia Newton-John. This high-profile speaking engagement positioned AMAW at the intersection of spirituality, creativity, and personal development.
- Gaiety School/The National Theatre School of IrelandminorAnthony Meindl conducted guest teaching workshops at this prestigious Dublin-based acting institution.
- Moscow Art TheaterminorAnthony Meindl conducted guest teaching workshops at the renowned Moscow Art Theater in Russia.
- Actors Centre LondonminorAnthony Meindl conducted guest teaching workshops at Actors Centre London in England.
- David Lynch's Masters of FilmmakingminorAnthony Meindl served as a guest instructor at David Lynch's Masters of Filmmaking program in Fairfield, Iowa.
- San Diego State UniversityminorAnthony Meindl conducted guest teaching at San Diego State University.
- David Lynch MA in Film at Maharishi University of ManagementminorAnthony Meindl served as guest instructor for the David Lynch MA in Film program at Maharishi University of Management.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Anthony Meindl's Actor Workshop competitors and assessment
Company assessmentDirect peers
- Second City: Premier improv and comedy training institution with multiple US and Canadian locations. Comparable in scale, multi-city footprint, and alumni-driven brand marketing to AMAW.
- The Groundlings: Los Angeles-based improv and sketch comedy school with a famous alumni network. Targets an overlapping aspiring-performer customer base and is similarly positioned as a launching pad for working actors and comedians.
- Stella Adler Studio of Acting: Historic New York-based acting school teaching Stella Adler's approach to acting. Directly competes with AMAW for the same aspiring and working professional actor segments, with a similarly strong published philosophy.
- Lee Strasberg Theatre and Film Institute: One of the most recognized method-acting schools in the US with locations in New York and Los Angeles. Direct competitor to AMAW for serious acting students pursuing scene study and on-camera training.
- New York Film Academy: Multi-location acting and film school offering conservatory-style training. Competes with AMAW for aspiring actors and provides a comparable structured curriculum across multiple US and international locations.
- Atlantic Theater Company Acting School: NYU-affiliated acting school in New York and Los Angeles teaching the Atlantic technique. Competes with AMAW for serious scene study students seeking rigorous, philosophy-driven training.
- Upright Citizens Brigade (UCB) Training Center: Improv and sketch comedy school with locations in New York and Los Angeles. Competes for the same aspiring-performer audience seeking craft training and a community of working alumni.
Regional players
- Royal Academy of Dramatic Art (RADA): Premier UK-based acting conservatory. Comparable in prestige, methodology-driven teaching, and book/podcast-adjacent thought leadership, but serves a primarily UK and European market where AMAW also has a London presence.
Broad incumbents
- Tisch School of the Arts (NYU): Major US acting program within NYU. Competes with AMAW for serious New York-based acting talent and shares an emphasis on disciplined craft, though it is a degree-granting academic institution.
- UCLA School of Theater, Film and Television: Academic acting program at UCLA serving a broader educational mission. Overlaps with AMAW's Los Angeles student base and competes for emerging talent, though it operates as a degree-granting institution rather than a private studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Anthony Meindl's Actor Workshop social profiles
Digital presenceAnthony Meindl's Actor Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthony Meindl's Actor Workshop leadership team
Management profileNumber of profiles
Profiles5 records
Anthony Meindl's Actor Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthony Meindl's Actor Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthony Meindl's Actor Workshop
What does Anthony Meindl's Actor Workshop do?
Anthony Meindl's Actor Workshop (AMAW) provides recurring in-person and online acting classes, a six-week Foundations Course, youth acting classes, and workshop intensives at 11 global studio locations using a proprietary moment-to-moment acting methodology. The studio also sells published books by founder Anthony Meindl, produces the "In The Moment" podcast, and offers a $20,000 BIPOC/Global Majority scholarship program.
Is Anthony Meindl's Actor Workshop a public or private company?
Anthony Meindl's Actor Workshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthony Meindl's Actor Workshop founded?
Anthony Meindl's Actor Workshop was founded in 1997. It employs 11 to 50 people.
Where is Anthony Meindl's Actor Workshop based?
Anthony Meindl's Actor Workshop is headquartered in Los Angeles, United States, in the North America region.
How does Anthony Meindl's Actor Workshop make money?
Six revenue lines are on record. Acting Classes (Ongoing) is the primary driver. The others are foundations Courses, workshop Intensives, books and Publications, podcast (In The Moment) and BIPOC Scholarship Program.
Who are Anthony Meindl's Actor Workshop's main competitors?
Direct peers on record are Second City, The Groundlings, Stella Adler Studio of Acting, Lee Strasberg Theatre and Film Institute, New York Film Academy, Atlantic Theater Company Acting School and Upright Citizens Brigade (UCB) Training Center. Royal Academy of Dramatic Art (RADA) is listed as a regional player. Broad incumbents are Tisch School of the Arts (NYU) and UCLA School of Theater, Film and Television.
Does Anthony Meindl's Actor Workshop have an API?
No public API is recorded for Anthony Meindl's Actor Workshop.
What industry is Anthony Meindl's Actor Workshop in?
Anthony Meindl's Actor Workshop's product category is Acting Training and Performing Arts Education. Its primary akta.pro industry code is EDAAAGAE, Performing Arts (Acting, Improv, Theater). Its NAICS code is 61161.